Formative Assessment (ii)

January 2022

Programme Professional Diploma in Digital Marketing

Learning Outcomes 1, 2

Date of Issue 15 January 2022

Submission date: 19 February 2022 [before 4:00pm]

Speaker note

Learning Outcomes

To achieve this unit a learner must:

1. Understand the scope and applications of creatives and their use in Digital Marketing

2. Apply tools and techniques with theoretical founding, that may lead to gaining results
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ASSESSMENT:

The assessment consists of ONE compulsory task.

Total marks available : 100 marks

Assessment weightage : 20% of total programme grading

ASSESSMENT SCENARIO:

You shall prepare a creative portfolio content with the need to grow your brand.
Following pieces of creative elements are required.

 Artwork suitable for a website display

 Artwork suitable for social media channels
 TikTok Video
 Website

All this content shall be prepared by yourself. You may get the guidance from the
academic staff to drive attention.

You shall discuss your individual scenario with the tutor.

● If you are an entrepreneur

Choose your industry that is your focus income driver.

● If you are from a non-commercial industry. Eg: NGO

You may choose a social cause that will facilitate the key points from the industry.

● If you are an employee of an organisation

Choose your same organisation. Do not reveal personal and sensitive information.

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● Students
Students who are fresh graduates may choose their industry that they may wish to
pursue.

● HM Police, HM Military, HM Customs, HM Health care, Public services

You may choose to explore an industry which you may pursue as an independent
passive income source.

ASSESSMENT GRADING RUBRIC

Criteria Marks

Allocated Awarded

Artwork 20

Creativity & originality is basic 0-9

Call to Action is clear 10-15

Visually appealing and meets the creative need 16-20

TikTok Video 20

Creativity & originality is basic 0-9

Call to Action is clear 10-15

Visually appealing and meets the creative need 16-20

Website 20

Creativity & originality is basic 0-9

Call to Action is clear 10-15

Visually appealing and meets the creative need 16-20

Logic 40

Poor conceptualisation 0-9

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ASSIGNMENT COMPONENT B | SHEET V1.0 | JANUARY 2022

There is limited logic in presenting this creative 10-19

There is a good amount of logic in this creative 20-29

The creative content have been well thought out and 30-40
do add value to the business/venture/cause

Special remarks

ASSESSMENT GRADING INFORMATION

Resit 0 - 49 marks

Pass 50-59 marks

Merit 60-69 marks

Distinction 70-100 marks

All late submissions / non-attendance/ resubmission assessments will be maximum

capped at pass grade.

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ASSIGNMENT COMPONENT B | SHEET V1.0 | JANUARY 2022

SUBMISSION GUIDELINES

1. This is a portfolio based assessment. You shall present your work as

documentation in softcopy, word document.

2. Plagiarism is a serious academic offence. You are advised to read the

student handbook to understand plagiarism and the associated penalties at
AIB.

3. Formatting guidelines
a. Suitable based on platform
b. A single slide explaining the logic and conceptualisation

4. All creatives submissions are softcopy.

a. Please save all your work to a dropbox link.
i. Videos
ii. Conceptualisation slide (1slide)
b. In that dropbox folder please share your statement of authenticity
c. You shall emailed to: aibexamcentre@gmail.com

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Guidance notes

5. Cover page sample is below:

Statement of Authenticity
Name
Student ID
Batch code
Submission date
Submitted on
Word count
Declaration of authenticity:

I declare that the attached submission is my own original work. No significant part of it has been
submitted for any other assignment and I have acknowledged in my notes and bibliography all written
and electronic sources used.

I acknowledge that my assignment will be subject to electronic scrutiny for academic honesty.

I understand that failure to meet these guidelines may instigate the centre’s malpractice procedures
and risk failure of the unit and / or qualification.

_________________
Learner signature
Date: XX February 2022

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Guidance notes

6. You shall get feedback on your work. However, the tutor feedback shall not
exceed or provide an unfair advantage.
7. All late submissions, non-submissions are capped at a pass grading. All late
submissions carry a GBP 10 resubmission grading fee.
8. Your assessments are public documents. You are strongly advised not to use
any sensitive organisational data.

-END-
Ed: 1
Ver: 1.0
Auth: Chrish (Lecturer)
Date: 10 Jan 2022
IV: Raj Arunraj (Lead IV)
Released: 15 Jan 2022

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