Atomic UX Research cheatsheet

Experiments Fact Insight Recommendation

Where we learned it What we learned Why we think we found this How we’ll proceed

Move the customer invoice history

ACTION link to the profile settings

Can be pretty much any source of information, for example: “I can’t find the invoice section, dropdown menu…
Customers can’t find invoices
formal experiments such as user testing, interviews, feedback QUOTE surely it should be here? CONTEXT section in footer…
AND

[points to profile dropdown]”

channels such as reviews and social media, survey results, CONTEXT …from the footer…

OR AND/OR
data analytic systems such as Google Analytics, Power BI, AND
or Tableau. Participant 3 took 6 mins total to …because they see invoices as
OBSERVATION find the invoice section and ended CAUSE related to their personal paid
AUDIENCE …so that customers…

up in profile settings four times. account rather than the product… AND

OR AND/OR
BENEFIT …can find them better which will…

14% of support calls are clients …so they call the contact centre for
STATISTIC EFFECT help.
AND
looking for copies of their invoice.
MEASUREMENT …reduce calls to the contact center.

Let’s test this!

FACTS SHOULD BE: INSIGHTS SHOULD BE: RECOMMENDATIONS SHOULD BE:

Unbiased and hold no assumptions Short enough to read in a few seconds Have enough context to be understood by itself

Short enough to read in a few seconds Have enough context to be understood by itself Connected to relevant evidence both for and against

Attribution
Contain or tagged with how it was learned and what context Clearly defined relevance (such as a client or feature) Retestable and measureable

Ideally give some idea of prioity, ease, and status

MARIELLE DE GEEST INSIGHTS CAN BE:
UX Researcher @ Trade Me
PRINCIPLE - Have relevance to as wide an audience as possible

STRATEGIC - Help us understand a wide subject

TACTICAL - Only relevant for specific context such as a feature

DANIEL PIDCOCK
UX Designer and founder @ Glean.ly