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  • Market Potensial

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    Guntur Heru
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    The document summarizes market research data for catering businesses in Palembang, Indonesia in 2023. It reports that there are 3,307 catering businesses, with a potential market of 2,646 customers. If the catering businesses can capture 10% of the market, their potential monthly revenue would be 30,429,000 Indonesian Rupiah. The average product price is 11,500 Rupiah. Customer satisfaction levels show 26% dissatisfied and 74% satisfied. The market share of dissatisfied customers is 35% and satisfied is 65%. The net promoter score is 13%.

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    Market potensial

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    The document summarizes market research data for catering businesses in Palembang, Indonesia in 2023. It reports that there are 3,307 catering businesses, with a potential market of 2,646 customers. If the catering businesses can capture 10% of the market, their potential monthly revenue would be 30,429,000 Indonesian Rupiah. The average product price is 11,500 Rupiah. Customer satisfaction levels show 26% dissatisfied and 74% satisfied. The market share of dissatisfied customers is 35% and satisfied is 65%. The net promoter score is 13%.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views7 pages

    Market Potensial

    Uploaded by

    Guntur Heru
    The document summarizes market research data for catering businesses in Palembang, Indonesia in 2023. It reports that there are 3,307 catering businesses, with a potential market of 2,646 customers. If the catering businesses can capture 10% of the market, their potential monthly revenue would be 30,429,000 Indonesian Rupiah. The average product price is 11,500 Rupiah. Customer satisfaction levels show 26% dissatisfied and 74% satisfied. The market share of dissatisfied customers is 35% and satisfied is 65%. The net promoter score is 13%.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Jumlah UMKM + Catering Palembang 2023

    3307

    Jumlah kebutuhan Potensi Market


    8 2646

    Target Pangsa Pasar


    10%

    Potensi Revenue/Bulan = Rp30,429,000.00

    Harga Produk = Rp11,500.00


    23

    Tidak Puas Puas


    Tingkat kepuasan 6 17 26.09 73.91
    Market share 8 15 34.78 65.22
    Tidak merekomendasikan Merekomendasikan jika Merekomendasikan
    Net Promoter Score 3 14 6 13.0
    60.87 26.09

    Tingkat Kepuasan

    26%
    Tidak Puas
    Puas

    74%
    This chart isn't available in your version of Excel.
    Ma
    Editing13%
    this shape or saving this workbook into a different file format will
    permanently break the chart. 60.8%

    Tidak Puas
    Puas

    65%

    26%
    Market Share

    Tidak Puas
    35%
    Puas

    65%

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