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  • Strategic Marketing Management

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    This document outlines 27 strategic marketing management topics including explaining strategy and its dimensions, the 5 C framework, G-STIC framework, differences between marketing and strategic planning, marketing mix tactics, target compatibility, market segmentation factors, demand forecasting, Moore's model of technology adoption, pioneer benefits and drawbacks, collaboration advantages and disadvantages, brand repositioning factors, strategic positioning roles, collaboration definitions and levels, distribution channel decisions, new product development processes, strategy nature, product line management strategies, branding types and impacts, top-down business modeling, strategic value, brand equity, strategic growth management, pricing approaches, integration types, and customer monetary incentives.

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    STRATEGIC MARKETING MANAGEMENT

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    This document outlines 27 strategic marketing management topics including explaining strategy and its dimensions, the 5 C framework, G-STIC framework, differences between marketing and strategic planning, marketing mix tactics, target compatibility, market segmentation factors, demand forecasting, Moore's model of technology adoption, pioneer benefits and drawbacks, collaboration advantages and disadvantages, brand repositioning factors, strategic positioning roles, collaboration definitions and levels, distribution channel decisions, new product development processes, strategy nature, product line management strategies, branding types and impacts, top-down business modeling, strategic value, brand equity, strategic growth management, pricing approaches, integration types, and customer monetary incentives.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    2 views2 pages

    Strategic Marketing Management

    Uploaded by

    shreyamore1274
    This document outlines 27 strategic marketing management topics including explaining strategy and its dimensions, the 5 C framework, G-STIC framework, differences between marketing and strategic planning, marketing mix tactics, target compatibility, market segmentation factors, demand forecasting, Moore's model of technology adoption, pioneer benefits and drawbacks, collaboration advantages and disadvantages, brand repositioning factors, strategic positioning roles, collaboration definitions and levels, distribution channel decisions, new product development processes, strategy nature, product line management strategies, branding types and impacts, top-down business modeling, strategic value, brand equity, strategic growth management, pricing approaches, integration types, and customer monetary incentives.

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    © All Rights Reserved
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    STRATEGIC MARKETING MANAGEMENT

    1 Explain the concept of strategy and its five dimensions. (Nov 2019)

    2 What is the 5 C framework in Marketing Strategy? (Nov 2019) (Apr 2019)

    3 Explain the G-STIC framework in marketing planning. (Apr 2019)

    4 Explain the difference between marketing planning and strategic planning. (Apr 2019) (Dec
    2022)

    5 Explain the tactics of marketing mix with the help of examples. (Nov 2019) (Dec 2022)

    6 Explain the concept of target compatibility. (Nov 2019) (Apr 2019) (Dec 2022)

    7 What are the factors to be considered while segmenting? (Nov 2019) (Apr 2019) (Dec 2022)

    8 How do companies forecast demand using both primary and secondary data? (Nov 2019)

    9 Explain the Moore’s Model of adoption of new technologies. (Nov 2019) (Apr 2019) (Dec
    2022)

    10 Enumerate the types of pioneers, also explain the benefits and drawbacks of being a pioneer
    in the market. (Nov 2019) (Apr 2019)

    11 What are the advantages and disadvantages of collaboration? (Nov 2019) (Dec 2022)

    12 Explain the factors responsible for brand repositioning. (Nov 2019) (Apr 2019)

    13 Explain the role of strategic positioning in creating customer value. (Nov 2019)

    14 Explain the role of strategic positioning in creating company value. (Apr 2019) (Dec 2022)

    15 What do you mean by collaboration? Explain the levels of collaboration. (Apr 2019) (Dec
    2022)

    16 Explain the key decisions to be taken for designing distribution channels. (Apr 2019) (Dec
    2022)

    17 Explain the new product development process. (Apr 2019)

    18 Explain the nature of strategy. (Dec 2022)

    19 What are the strategies used for managing the product lines to gain and defend market
    position? (Dec 2022)

    20 Enumerate the two major types of branding. Highlight its advantages and disadvantages.
    (Dec 2022)

    21 Top Down business model generation (Nov 2019) (Apr 2019) (Dec 2022)

    22 Strategic Value (Nov 2019)

    23 Brand Equity (Nov 2019) (Apr 2019) (Dec 2022)

    24 Strategic Growth Management (Nov 2019)


    25 Approaches to Pricing (Nov 2019)

    26 Types of Integration. (Apr 2019)

    27 Monetary incentives for customers. (Dec 2022)

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