BSc (Hons.

) in Logistics and Transportation

CINEC Campus
Submitted by
Index Numbers:
BScC-551/19-07-ii/0042 (Group Leader)
BScC-551/19-07-ii/0011
BScC-551/19-07-ii/0006
BScC-551/19-07-ii/0003
BScC-551/19-07-ii/0053
BScC-551/19-07-ii/0051
BScC-551/19-07/0050
BScC-551/19-07/0019
BScC-551/19-07/0028
BScC-551/19-07/0039
BScC-551/19-07/0049
BScC-551/IFLS19-08/0050
INTRODUCTON

A company is a voluntary corporation of people established for the

purpose of doing business, having distinct name and limited legal
responsibilities.
When starting a business, it can be the key to financial self-
determination or it may be road to destruction.
In the business world there are many success and failures
companies. They are uncountable. Even in success companies there
can be failure points.
Five, such success and failure companies and their success and
failure points are illustrated in this assignment.
 Content

 Acknowledge
 KFC
 Odel
 Alibaba
 Maliban
 Blackberry
 Summary of Successful and Failures table
 ACKNOWLEDGEMENT

The success and final outcome of this assignment required a lot of guidance
and assistance from many people and we extremely fortunate to have get this
all along the competition of our assignment work.Whatever we have done is
only .due to such guidance and assistance and we would not forget to thank
them we respect and thanks Mrs.Wajira Rathnayake for giving we an
opportunity to do this assignment work and providing us all support and
guidance which made we complete the assignment on time we extremely
greatful and thankful to her for providing such a nice support and guidance.

We are really grateful because we managed to complete this assignment

within the time given by Mrs.Vajira Rathnayake .this assignment cannot be
completed without the effort and co-operation from our group members. Last
but not least, we would like to express our gratitude to our friends and
respondents for support and willingness to spend some time with us.
THE INSPIRING LIFE STORY OF

KENTUCKY
FRIED CHICKEN
Have you ever been rejected or disappointed time and time again? Well
Colonel Harlend Sanders, founder of Kentucky Fried Chicken, did.
One day a kid was born in Henryville, Indiana in U.S named as Colonel Harlend
Sanders. His father passed away when he was just a little boy, leaving sanders
to cook and take care for his siblings. However, in 7th grade he dropped out of
school and left home to go work as a farm hand. That couldn’t stop sander’s
from finding his way through life. At age of 16 he faked his age to get enlisted
in the United States Army. After being honorably discharged later, He didn’t
want to give up Then he was hired by the railway as a laborer. Then he went
for various jobs but he couldn’t succeed in any of it. After trying so hard to do a
job he thought of starting his own job by selling chicken in a service station
when he was 40. Following the war, he tried to franchise his restaurant. His
recipe was rejected 1009 times before anyone accepted it. Colonel Harland
Sanders founded Kentucky Fried Chicken after failing many times.
At first Colonel Harland Sanders started selling fried chicken from his road side
restaurants in corvin, Kentucky. Finally, Colonel Harlend Sander’s secret recipe
was coined as “Kentucky Fried Chicken” and quickly it became a hit. After years
of failures and misfortunes. The first KFC franchise opened in Salt Lake City,
Utah in 1952. KFC was one of the first fast food chains to expand
internationally. Colonel Harland Sanders started to open outlets around the
world in 1916s. KFC expanded internationally and he sold the company for 2
million dollars. Even today, Sander’s remains centralized in KFC’s branding and
his face still appears in their logo. In early 1970s, KFC was sold to the spirits
distributor heubleil, which was taken by R.J. Reynolds food and Tobacco
Company, which later sold the chain to PepsiCo. The chain continues to expand
overseas.
A number of Kentucky Fried Chicken outlets have declined in the US but the
company has continued to grow in Asia, South America and Africa. The chain
has expanded to 18875 outlets across 118 countries and territories, with 4563
outlets in China alone. Now it has become one of the largest food chains in the
world.

The “Kentucky Fried Chicken” that we eat came through a hard and long path.
If Colonel Harlend Sanders gave up everything after he was kicked out from his
school, we would have not been able to get the taste of this delicious piece of
chicken. Luck is great, but most of life is hard work and dedication. When we
look back on the success story of KFC, just as a rough see brings about a great
captain hard times create strong people and strong franchises. We can either
learn from the hard times or we can choose to give up and not push to be extra
ordinary
Success point in KFC
 KFC started a delivery service
Ads a decision to expand their sales they decided to send
their product to customers door steps for implement this
decision the management of KFC started a delivery service.
By starting this KFC captured a huge demand among
customers.

 They connected to with external services

Due to the high demand for their products they couldn’t
able to deliver their products to customers only through in
source delivery service. So they joined with outsource
delivery services such as UBER eats to deliver the products.
Accompany with this new eats trend could expand their sales
Ex; They started their initial step from chicken and they
change their menu according to the cultures of the particular
countries as and example, in India sell beef product.
Failure Products
 The banned for fast food in USA
In USA government took a decision to banned fast food for a
short period because the poor health condition of people in
the country. This affected a lot of shops that sells fast foods.
This
took a huge impact and sales on KFC and their products sales
drop down at this time

 KFC has fail to supply ingredients to their

outlets
In 2018, KFC has to fail supply fresh chicken to their 900 KFC
outlets due to a supply chain breakdown. This affected on
their sales because they didn’t able to satisfy customer
wishes.
The company began when Otara gunawardana started selling
over the counter clothing and clothing from her boot. Car to
her family and friends in 1989.
Mrs.gunawardhana has registered odel (the name is based
on a name otara Del Gunawardene.as a M2 (400fts) on
Discmans road Colombo in 1994, they opened their second
shop in majestic city and in 1995 the company had a total of
nine shops located in city hotels and shopping centers
throughout Colombo.
In 1996 odel has opened its flagship store of
930m2(10000sqft) at Alexandra place Colombo which was
further expanded to 3700m2(40000sqft) in 2000.in 2005
company opened a shop in the departure/trangit lounge at
Bandaranayke international airport as part of an ask to
collaboration with the airport expansion project odel opened
a two more shops in kohuwala and ja-ela
2009 they opened a three other shops in nugegoda ,mount
lavinia and moratuwa .the following year the company
opened a three more stores in panadura,maharagama and
battaramullaa on February 24TH 2010 odel was converted in
to a joint stock company and in July odel become the first
fashion retail company to be listed on the Colombo exchange
In 2012 the company opened stores in wattle kiribathgoda
and the shopping center of Kandy, the first store outside the
western province .Odel also launched luv SL concept store
that carries souvenirs and stylish products and at the queens
hotel Kandy. And the former shopping center of Dutch
hospital in Colombo.
In July 2012 parks on retail Asia limited acquired a 41.82%
stake in the company for RS.1.424 billion.in September 2014
gunawardhane sold its controlling interest in odel plc. To
softlogic group for LKR 2.7 billion Softlogic subsequently
increased it’s a stake and as of June 30 2016 had a
96.65%stake in the company.

PERSONNAL INFORMATION ABOUT OTARA

GUNAWARDANA
In 1990 Otara Gunawaardana married raja chandiram with
whom she had two sons in 1994 and 2000. The couple
separate in 2006 the chandiran was and executive at odel
and following his divorce he subsequently served on the
board of directors of Sri Lanka airlines from May 2005 to
march 2008.
AWARDS
Gunawardana has achieved wide recognition
in Sri Lanka and internationally.
 2000 – Jaycees most outstanding young person
in sri lanka
 2001 – federation of chambers and commerce
and industry of sri lanka (FCC.ISL)entrepreneur
of the year 2001 awards
 2002 – zonta’s woman investment awards
 2007- alankara jeweler face of alankara brand
ambassador.
 2008 – introduced into the Dallas Hamilton
entrepreneurially hall of fame class of 2009 as
an outstanding innovator at the bowling green
state university south Asian association for
regional corporations (SAARC) Woman at
achievements retail leadership awards, Asia
retail, congress, woman of substances, Saab
cars Singapore, world animal day, sri Lankan
ambassadors 2008 was bestowed the honor of
world animal day ambassador sri lanka.
 2009 - sri lanka goodwill ambassadors for
habitat for humanity Colombo jewelry store sri
Lanka ,Dior band ambassadors
 2010 - Orchid (dendrobrium otara) named after
her by the horcultural and flora conservation
society of Sri Lanka .winner best female
entrepreneur awards at seventh us stevia
awards for women in business.
 2013 – named echelon magazines most
powerful woman in sri lanka listed in the sri
Lanka rich list 2013
Success points
 Odel Loyalty Membership Card
Odel started to give a loyalty membership card
for their regular customers, who love the
exciting shopping experience at Odel. It’s a
chance for their customers to be a part of an
amazing rewarding system. Loyalty members
entitles you to privilege, preferred services and
points that will convert to cash, which can be
used to shop at any one of their stores. Odel
has a system that gives discounts to their
customers on their birthdays.

 Showcasing their products online

Odel started to show their products in online
platforms like Facebook and instagram and we
can see all their products in their own page. So
the customer can check what they want
without going to their shops. They are updating
about their products on their page regularly
and from that they can market their products
fast.
 Odel started to do charity introducing the
product Embark
Odel introduced a new brand called Embark
and they started to do help stray dogs from the
profit. After introducing embark people went
for embark product instead of going to other
products cause they are doing charity.

 Started selling popular brands like Adidas,

Puma, Nike
Odel started to sell popular brands like Adidas,
Puma and Nike. Now the customers can have
everything under one roof now. Their customer
base got expanded after that.
 ALIBABA GROUP
Introduction
Alibaba group holding Limited is a Chinese based multinational
conglomerate holding company. Jackma is the founder of this
company. They specialized in E-marketing, Retail marketing, e-
commerce, internet and technology. Alibaba is one-of the top
company in online-marketing. They provides consumer to
consumer, business to consumer, and business to business
sales services through web portals, cloud computing services,
shopping search
engines and
electronic
payment services.
Alibaba is named
as most admired
business company
in the world by
‘Forture’.
History
The business was
started in 4th April
1999 by Jack ma
and his group of
17 friends in his
very small
apartment in
Hangzhou china.
The story of Jack
ma is very
interesting. Jack
ma was born on
10th September 1964 in the Chinese calendar. He started to
learn English from a very young age like age seven. He used
to ride his bicycle to give tours to tourists just to speak with
them and learn English. After that he become a pen pal with
one of the foreigners who visit to his village. That foreigner
named him as Jack because he found it very different to call
him by his Chinese name. He struggled a lot spend his
childhood because he belongs to poor family in the village.
Later that in his early youth he tried to applied for the collage
and got rejected four times. Finally he went to a university
named Hangzhou Normal University to do a B.A in English
degree 1988. Then he applied for various for 30 different jobs.
Ma heard about internet in 1994.
Then they decided to start the new business and they named
it as Alibaba. The got an investment worth about us $ 25
million from Goldman sachs and soft bank. Alibaba became a
profitable company in 2002. Alibaba introduce their
subsidiaries in 2003, because Jack ma wanted to improve the
global e-commerce system. The subsidiaries are, Taobao
market place, Alipay, alimama.com and Lynx. In 2003 e-bay
explain their business in to china. Jack ma identified this
situation as a threat to his company. He even rejected the
proposal of buying one of their subsidiary (Taobao) from E-
bay. Somehow by gaining the trust from the Chinese market
Alibaba outperformed E-bay in Chinese e-market.
Yahoo invested in Alibaba in 2005. They bought 40% of their
stakes for us $ 1 billion. A senior executive in the company
revealed that they would open a mortar retail outlets and
traditional brick in partnership with Chinese real estate
Company Wonda group in 2013.
The international Olympic committee and Alibaba announced
that the in a $ 800 million deal an until 2028 in where the
Alibaba would sponsor in Olympics game. The announced this
in January 2017. In decide to step down from his position as
chairman just because he wanted to focus on philanthropy.
In May 20019 Bloomberg cited sources familiar with the
matter as saying that Alibaba was considering raising $ 20
billion through a second listed in Hong Kong.
 Discussion about success points in
Alibaba

 Reliable credit model

Alibaba create a trust among customers through reliable
credit model or sellers on the online platform are requested
to pass and online certification test to verify their identity
information. This model help to reduce illegal transactions
because all sellers are supervise on the platform at all times.
 Support service for customer satisfaction
Alibaba started to 0destribute their product in global wise in
different mode. At first they transport the product with ships.
Because of the high demand, they have to provide their
service in different modes so that they got a step to
developing the transportation systems through Air
transportation.

 Sensitivity to business opportunity

Alibaba excels at identifying and seizing unique business
opportunities, here by positioning itself as a leader in
customer loyalty. The ‘’Double I.’’ festival falls on November
11th ,between Chinese national day and Christmas most
customer typically avoid shopping during that period but
Tobao has successfully turn that day in to and actual
shopping festival.
  New transaction patterns
Alibaba challenges there transaction patterns and expose
new ways to create more values to customers to fulfill their
needs Alibaba is one of the leading company which introduce
y=the online marketing process to the entire world.
Therefore Alibaba capture a high market percentage of the
world trade.
Maliban is the leading biscuit manufacturer in Sri Lanka.
Maliban biscuit manufactories (pvt) LTD, stand high as a most
respected and most trusted biscuit manufacturer in the
country. Maliban manufacture a huge range of biscuits,
crackers, wafers and cookies, which are in different flavors
different shapes and prices. They distribute there biscuits over
100000 stores in Sri Lanka. They send their products world
widely. The global reach of the Maliban biscuits manufactures
extends to more than 35 countries across 5 continents. The
company manufacture there products under stringent
hygienic conditions. They produce 25 million packs of biscuits
in every month. Maliban is an ISO 9001, ISO14000, ISO 22000
and OHSAS 180001 certified company. The company has won
a various types of prestigious awards on multiple occasions.

The company was founded by Angulugahagamage

Wickramapala and his two brothers. Wickramapala did his
studies at St Aloysius College Galle. After getting bored of
schooling he decided to earn some money. So he left his village
and decided to come to Colombo. His two brothers also joined
with him to this journey. Maliban is not a result of a beautiful
story. The struggled a lot before the company become a
successful biscuit manufacturing COMPANY IN SRI LANKA.
They started the business. They started the company in 1954.
Before it turn it in to a company they started the business as a
little kiosk on Maliban Street in Pettah. They turned this kiosk
in to a small hotel in 1935. They have been developed it in day
by day. After doing this business for some years Wickramapala
decided to start another hotel. So he open the new hotel in 1st
Cross Street in Colombo. After that he shifted the hotel to
large premises in Norris road.

After some years Wickramapala opened a bakery. First they

bake bread. Then they decided to move the business in to a
next level. So they started to make handmade biscuits. The
first biscuit they produce is Marie. There newest product got
a huge demand among customers at that time. After, they
imported a biscuit cutter from India because of the high
demand which was at that time. After world war 2 they took a
huge decision to expand their business in to a next level, they
transferred their bakery assets that had their hotels to the
biscuit industry.
In 1965 the owners of the company shifted their operations of
the Maliban Company to a new factory which is located in
Rathmalana .still how their factory is located in Rathmalana.
Maliban is a privately held limited liability company 1250
employees are currently working in the company. The
company is managed by a well experienced team of
professionals. The board of directors consist of second and
third generations of the family. Members of the founder
Mr.A.G.R.Samaraweera the current chairman has led the
company for the past four decades making Maliban a house
hold name in SriLanka.
 Success & Failure Points of Maliban
company.

 Decided To sell handmade

biscuits
Getting the decision to sell hand-made
biscuits the company has got a huge
turnover in the market. After that their
products got a huge demand among the customers. So they
started to produce more biscuits and it is a huge success point
kin the company.
 Importing a biscuits cutter
Because of the huge market demand for their product,
they couldn’t satisfied the customer demand through hand-
made biscuits so they important biscuits cutter from India by
taking a decision they were able to produce more biscuits.
 Transfer bakery assets to biscuits production
After world-war 2 they understood that manufacturing
biscuits can make more money than investing in a hotel
industry. So they took a huge decision to transfer their
bakery assets to their biscuits industry to more produce more
biscuits
 Exporting their products to foreign market
After they caught 85% of the local market, they decided to
export their product in to the foreign market
Failure Point

 Investing in hotel industry

After world-war 2 the company has understood that
investing revenue to the hotel industry couldn’t make more
money for their wishes. Because at that time tourism
industry was not popular as much as now a day so they took
a decision to shut down their hotels
 BLACKBERRY
BlackBerry is originally
designed and marketed by a
Canadian company called
BlackBerry limited which has
a line of smartphones,
tablets and services. These
products are currently
designed, manufactured and
marketed by TCL communication under the brand of
blackberry mobile, BB Merah Putih. At the same time
Indonesian and South Asian markets respectively using the
BlackBerry brand under the license. BlackBerry phones are a
kind of smartphone designed by Research In Motion (RIM)
founded in Waterloo, Ontario which is running BlackBerry
Operating system. BlackBerry was one of the most prominent
smartphone in the world that specialized in secure
communications and mobile productivity. Keyboard is a well-
known feature on most of its devices.
Inter@ctive Pager 900 was the first developed and
announced on September 18, 1996. It is a clamshell-type
device that allowed two-way paging. After the success of
Inter@ctive Pager 900, the Inter@ctive 800 was created for
IBM. It bought US$10 million worth of them on February 4,
1998. At the same time Inter@ctive 950 was the next device
to be released.
BlackBerry 850, an email pager which was released January 19,
1999 was the very first device to carry out the BlackBerry
name. Even though the both 950 and 850 are identical in
appearance, 850 was the first device to integrate email. Not
only that but also the name Inter@ctive Pager was no longer
used to brand the BlackBerry devices.
The BlackBerry device originally had a monochrome display
while newer models installed colour displays. The storm 1 and
storm 2 include a sure type keypad for typing as well as all
newer models optimized for “thumbing”. System navigation
was originally achieved with the use of a scroll wheel mounted
on the right side of device models prior to the 8700.With the
introduction of the pearl series, the track wheel was replaced
by the trackball.it allowed four-way scrolling. Then with the
introduction of the Curve 8500 series, the trackball was
replaced by the optical trackpad.
Afterwards on January 30, 2013 BlackBerry released the Z10
and Q10 smartphones which consists of touch screen.
BlackBerry sold 6.8 million handsets during the second
financial quarter of 2013, but with the eclipse by the sales of
competitor Nokia’s Lumia model for the first time. Due to the
lack of reaching financial position in the mobile industry, on
August 12, 2013, BlackBerry announced their decision to sell
the company.BlackBerry announced in October 2016 that they
will work with the Ford Motor Company of Canada to develop
software for the car manufacturer’s connected vehicles.
In February 2017, the former employees of the company was
announced a $20m class action lawsuit against the BlackBerry
company.
In March 2017 BB Merah Putih made a formal public
statement that the operating system based on Android 7.0
which is running on BlackBerry Aurora was out of date. It is an
Indonesian-made and sold device. In March 2018 BlackBerry
started working with Jaguar Land Rover and developed a
software for the car manufacturer’s vehicle. As the 3rd device
to sport a keyboard In June 2018, BlackBerry released KEY2 at
New York. Afterwards with the invention of the 4th BlackBerry
running with android was a big change. BlackBerry is currently
making software and they’re not making devices.
Success Points.
 Blackberry thought the key to great business executive is
never losing connection with your organization and they
made a mobile phone with a key pad so that business
people can do their work easily.
 Blackberry focused more on office purpose applications
rather than focusing on fashionable applications. So that
in 2002 it got popular among business people.

Failure Points
 Blackberry was slow to react to market changes. Apple
and android started manufacture smart phones with
various features but blackberry couldn’t compete with
them.
 Android and Apple started to use new designs for their
smart phones but blackberry used to go with their same
old design.
 Blackberry was never really cool or fashionable as I
phones and Galaxy phones.
COMPANY SUCCESS FAILURES
 KFC started a  In US they
KFC delivery banned fast
service. foods.
 They  In 2018 KFC has
connected failed to get
external fresh chicken to
delivery 900 KFC outlets
services such as due to a supply
Uber Eats. chain break
 KFC started down.
their service
with fried
chicken and
after wards
expand their
range to
Biryani, Burgers
etc.
 Made a mobile  Blackberry was
BLACKBERRY phone with a slow to react to
key pad, market
business changes.
people can do  Blackberry use
their work to go with their
easily. same old
 Focused more design.
on office  Blackberry was
purpose. never really
cool or
fashionable.
  New
ALIBABA transaction
partners.
 Reliable credit
model.
 Support
services for
customer
satisfaction.
 Sensitivity to
business
opportunity.
 Decided to sell  Invested in
MALIBAN hand made hotel industry.
biscuits.
 Importing a
biscuit cutter.
 Transfer bakery
assets to
biscuits
production.
 Odel loyalty
ODEL membership
card.
 Show casting
their products
online.
 Odel started to
do charity
introducing the
 product
embark.
 Started selling
popular brands
like Adidas,
puma,Nike.
Thank you