Strategi RS

Pasar non BPJS

Pasca
UU 17 tahun 2023
Hans Wijaya
  Value Proposition
Karakteristik  Many Choices
Pasar Non
 Less Volume, Higher Margin
BPJS
 Blue Ocean
Transformasi
Why  Equity
Transformation  Accessibility
Needed  Affordability
Angka Inflasi hingga
April 2021
 The Goals

Primary Care Referral Care Resiliency

• Prevention • CoE • Surveillance
• Optimization in Clinics • Network • Local Content

Financing Human Resource Technology

• Value Based • Diaspora • Digitizations
• CoB Scheme • Level Up • Biotechnology
• Precision Medicine
Dampak
Strategis
Hilirisasi (Retail Health)
layanan Kesehatan
di pasar premium
Akses
Murah
Gesit Klinik

Day care
Estetika
Pasien IVF
Premium MCU
Rumah Sakit
Rawat Inap
Multi Tarif murah
Modalitas Layanan minimal
Asuransi Monitoring kuat
Komersial
Asuransi
Komersial
Data Asosiasi Asuransi
Jiwa Indonesia
 Having Excellence or die.

What will be Depend on Referral from Primary Care/Virtual

care.
Hospitals Business
Model in the near
future? Averagely will Downsize the Bed Capacity

Integrate in some Health System consist of

Clinics, Lab, Medical Centre, Physician Office.
Kendala di RS Swasta

RS dan dokter masih belum Patient Centric.

RS Tidak tahu, mau atau mampu untuk investasi
teknologi baru.
Sulit mencari tenaga dokter subspesialis.
 Tenaga Subspesialis lebih sering menangani penyakit non
subspesialisasinya.
Tidak memiliki Networking Partners.
Bargaining Position
Turun

Profit Margin Turun

Apakah RS akan seperti Business
model Mall?
 Keys:
Futureproof Hospital
 Build Health System, Not Stand Alone
Hospital.
 Integrate Vertically and Horizontally—>
Clinics, Chain Hospitals.
 Focus on their Centre of Excellences.
 Outsource what not your best.
 Borderless —> HOME, Resort, Club
House
 Shift to Brand based from Personal
acknowledge.
 Innovation Driven; Technology, Business
Model
 Specific Advance Academic Hospitals.
Konsekuensi
 After Obamacare

Unavoidable untuk RS yg
strategi dan resources tidak
clear. Baik yg target BPJS
maupun Tidak
  Pembuatan turunan UU 17 diharapkan memiliki semangat yang
sama dengan tujuan Transformasi.
 Memikirkan Diversifikasi Heath System bukan bentuk RS, atau
Strategic kerjasama lintas Group → SkyTeam, One World.
 RS perlu memperkuat bargaining dengan Asuransi Kesehatan
Message Komersial.
 Jasa Konsultan M&A untuk Healthcare.
  Kecepatan mengantisipasi perubahan
 Kemampuan Kolaborasi
Challenge
 Kreativitas
 Keberanian Eksekusi
Welcome

Linkedin : @Hananiel Widjaya

This Photo by Unknown Author is licensed under CC BY-SA-NC