A STUDY ON ARTIFICIAL INTELLIGENCE IN

MARKETING

Project submitted in partial fulfillment of the requirements for the Award of

the Degree of
BACHELOR OF COMMERCE
P

Submitted by

1) ADHIESH.K (Reg. No.:U21BC006)

2) AKASH.S (Reg. No.:U21BC007)
3) AKASH.SP (Reg. No.:U21BC008)
4) ALLEN SAMUEL.R (Reg. No.:U21BC009)
5) ANISH.S (Reg. No.:U21BC010)
Under the guidance of
M.M.SHANMUGAPRIYA M.E.,M.B.A.,
Assistant Professor
Department of Commerce
Bharath Institute of Higher Education and Research

DEPARTMENT OF COMMERCE
FACULTY OF ARTS & SCIENCE
BHARATH INSTITUTE OF HIGHER EDUCATION AND RESEARCH
173, AGARAM ROAD, CHENNAI 600 073
MAY - 2023
 DECLARATION

I declare that this Project entitled “A STUDY ON ARTIFICIAL

INTELLIGENCE IN MARKETING” is an original and bonafide work done by me in
the partial fulfillment of the requirement for the award of the degree of Bachelor of
Commerce submitted to the Department of Commerce, Bharath Institute of Higher
Education and Research, was carried out under the supervision of Prof. M. M.
SHANMUGARPIYA, ASSISTANT PROFESSOR, DEPARTMENT OF
COMMERCE, Bharath Institute of Higher Education and Research, is entirely original
and has not been submitted for any degree or diploma earlier.

I further declare that this Project does not form of any other project or
dissertations on the basis of which a degree was awarded or conferred on earlier
occasion on me or any other candidate.

ADHIESH.K (Reg. No.:U21BC006) -

AKASH.S (Reg. No.:U21BC007) -

AKASH.SP (Reg. No.:U21BC008) -

ALLEN SAMUEL.R (Reg. No.:U21BC009) -

ANISH.S (Reg. No.:U21BC010) -

PLACE: CHENNAI

DATE :
SIGNATURE
 BONAFIDE CERTIFICATE

This is to certify that the Project entitled “A STUDY ON ARTIFICIAL

INTELLIGENCE IN MARKETING ” submitted by ADHIESH.K (Reg. No: U21BC006),
AKASH.S (Reg. No: U21BC007 ), AKASH.SP (Reg. No: U21BC008 ), ALLEN
SAMUEL.R (Reg. No: U21BC009 ), ANISH.S (Reg. No: U21BC010 ) for the degree of
Bachelor of Commerce, Department of Commerce, Bharath Institute of Higher
Education and Research, Chennai – 600 073, is based on the results of studies carried out by
him / her under my guidance and supervision. This project or any part of the work has not been
submitted elsewhere for any other degree.

Place: Chennai Prof. M. M. SHANMUGAPRIYA

Date : ( Research Supervisor)

 ACKNOWLEDGEMENT

We would like to thank the Honorable President Dr. J. Sundeep Aanand and Honorable
Managing Director Dr. E. Swetha Sundeep Aanand respected Vice Chancellor (I/C) Dr. M.
Sundararajan for giving me an opportunity to pursue research program in Bharath
Institute of Higher Education and Research.

We express my gratitude Dean Arts and Science Dr. A. Muthukumaravel for

providing constant support to submit the project in time.

We express my thanks to Dr. G. Jayalakshmi, Associate Professor & Head of the

Department of Commerce , BIHER, for her encouragement and constant support to carry out
this work.

It is great pleasure to express my deep sense of gratitude to my supervisor

Prof. M. M. SHANMUGAPRIYA, ASSISTANT PROFESSOR, DEPARTMENT OF
COMMERCE, Bharath Institute of Higher Education and Research, for her / his valuable
suggestion and guidance and encouragement at every stage of work.

We express my whole hearted thanks to people who directly or indirectly

gave me encouragement and support throughout the research work carried out by
me.
ADHIESH.K
AKASH.S
AKASH.SP
ALLEN SAMUEL.R
ANISH.S
CONTENTS

CHAPTER NO.
DESCRIPTION PAGE NO.

LIST OF TABLES

LIST OF CHARTS

INTRODUCTION
I 3

II RESEARCH METHODOLOGY 4-7

III REVIEW OF LITERATURE 8-12

IV DATA ANALYSIS AND INTERPRETATION 12-45

V FINDINGS, SUGGESTIONS AND CONCLUSION 46

BIBLIOGRAPHY

APPENDIX 47

LIST OF PUBLICATION