INTRODUCTION TO ENTREPRENEURSHIP • Perseverance- meaning he will pursue things

RELEVANCE OF ENTREPRENEURSHIP TO AN to get done regardless of challenges.

ORGANIZATION (regardless of the challenges, gagawin yan
1. Development of Managerial Capabilities ni idol)
This means that one of the benefits an • Persuasion - means that he can entice
entrepreneur gets is to develop his people to buy even if they don’t want to.
managerial skills. (good communicator yan gaya ng mga
2. Creation of Organizations saleslady/salesman)
This means that because of • A Planner- he makes plans before doing
entrepreneurship many organizations will things and does not fail to monitor it. (bago
exist. ang lahat syempre plano muna then
3. Improving Standard of Living implement and monitor)
This means that entrepreneurship can lift the • Risk-taker - which means that he is willing to
economic status of an individual. gamble but he will calculate it first. (willing to
4. Means of Economic Development invest and risk money yan regardless kung
This means that not only the life of the ano ang kakalabasan)
entrepreneur is improved but also the
society where the business is located. COMMON COMPETENCIES IN
ENTREPRENEURSHIP
CONCEPT OF ENTREPRENEURSHIP • Decisive- an entrepreneur must be firm in
The word “entrepreneur” was derived from the making decisions (mabilis mag-decide
French verb enterprendre, which means “to pero effective ang result)
undertake.” This is pinpointing to those who • Communicator- an entrepreneur must
“undertake” the risk of enterprise. The enterprise have a convincing power. (kaakibat ng
is created by an entrepreneur and the process pagiging magaling sa business ay ang
is called “Entrepreneurship.” ability ni idol to communicate sa
kanyang business partner, costumers
NOTE: etc.)
• A person who undertake entrepreneurship is called
entrepreneur. • Leader- an entrepreneur must have the
• The process undertake by the entrepreneur is called charisma to be obeyed by his
entrepreneurship
employees. (Leaders are charismatic,
meaning kaya nyang pasunurin lahat)
Entrepreneurs are innovators. They are willing to • Opportunity seeker- an entrepreneur
take the risks and generate unique ideas that must have the ability to be the first to
can provide profitable solutions to the needs of seen business chances.
the market and society. Proactive– an entrepreneur can control
a situation by making things happen or
FACTORS AFFECTING ENTREPRENEURSHIP by preparing for possible future
1. Personality Factors which include: problems.
• Initiative- doing things even before being Risk Taker – an entrepreneur has the
told (ginagawa ang trabaho kahit hindi courage to pursue business ideas.
inuutusan, may kusa) Innovative - the entrepreneur has big
• Proactive - which means he can classify business ideas and he does not stop
opportunities and seize it. improving and thinking of new
(laging may plan b, alam yung maaring worthwhile ideas for his business.
problems in the future)
• Problem Solver- which means he can retain
good relations with other people. (despite
sa conflict sa tao and environment,
nareretain parin yung good relationship
nya’ sa mga kasamahan)
Note:
This reviewer is exclusively for H.E and GAS students. Any kind of dissemination and disclosure of this material is strictly not advised and
prohibited.
CORE COMPETENCIES IN ENTREPRENEURSHIP 4. Sales- the entrepreneurship graduate
1. Economic and Dynamic Activity- can apply as a salesman.
Entrepreneurship is an economic activity 5. Business Reporter- the entrepreneur
because it involves the creation and being expert in the field, can be
operation of an enterprise with a view to employed as a business reporter.
creating value or wealth by ensuring
optimum utilization of limited resources 1. ENTREPRENEURIAL MIND FRAME
2. Innovative – The entrepreneur constantly This allows the entrepreneur to see things in
looks for new ideas, thus he needs to be a very positive and optimistic way in the
creative. midst of difficult situation.
3. Profit Potential - The entrepreneur can be 2. ENTREPRENEURIAL HEART FLAME
compensated by his profit coming from the Entrepreneurs are driven by passion; they
operation. are attracted to discover satisfaction in the
4. Risk bearing – The entrepreneur needs to act and process of discovery.
gamble but is wise enough to offset the risk. 3. ENTREPRENEURIAL GUT GAME
This refers to the ability of the entrepreneur
TYPES OF ENTREPRENEURS of being intuitive. This also known as intuition.
1. Innovative Entrepreneurs- They are those
who always make new things by thinking of SOURCES OF OPPORTUNITIES
new ideas. They have the ability to think 1. Changes in the environment
newer, better and more economical ideas. 2. Technological discovery and
2. Imitating Entrepreneurs- They are those who advancement
don’t create new things but only follow the 3. Government’s thrust, programs, and
ideas of other entrepreneurs. policies
3. Fabian Entrepreneurs -A style of business 4. People’s interest
known as Fabian entrepreneurship is 5. Past experiences
characterized by caution and reluctance to External environment refers to the physical
take risks. Fabian entrepreneurs are often environment, societal environment, and
more stable and long-term oriented than industry environment where the business
other sorts of entrepreneurs. operates.
4. Drone Entrepreneurship - A “drone” is THE PHYSICAL ENVIRONMENT
defined by the definition as “an individual A. Climate- it includes weather conditions.
who depends on the efforts of all others.” B. Natural Resources- such as minerals,
Drone business owners reject chances that forests, water, and fertile land that occur
come into a way to replicate or take in nature and can be used for economic
advantage of them. gain.
5. Social Entrepreneurs- These individuals are C. Wildlife– includes all mammals, birds,
willing to take on the risk and effort to create reptiles, fish, etc., that live in the wild.
positive changes in society through their
initiatives THE SOCIETAL ENVIRONMENT
A. Political forces– includes all the laws,
CAREER OPPORTUNITIES OF ENTREPRENEURSHIP rules, and regulations that govern
1. Business Consultant- good source of business practices as well as the permits,
advices to other entrepreneurs and approvals, and licenses necessary to
would be business men. operate the business.
2. Teacher- a graduate of an B. Economic forces– such as income level
entrepreneurship can use his knowledge and employment rate.
in teaching. C. Sociocultural forces– customs, lifestyles,
3. Researcher- the entrepreneur can be and values that characterize a society.
employed as a researcher by an D. Technological Environment- new
enterprise. inventions and technology innovations.
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This reviewer is exclusively for H.E and GAS students. Any kind of dissemination and disclosure of this material is strictly not advised and
prohibited.
TECHNOLOGICAL DISCOVERY AND TARGET MARKET
ADVANCEMENT • Allows an entrepreneur to focus their
1. TECHNOLOGICAL DISCOVERY AND marketing money and brand message on a
ADVANCEMENT specific market that is more likely to buy from
A person with entrepreneurial interest sees their business than other markets
the possibility of business opportunities in any UNIQUE SELLING PROPOSITION
discovery or because of the use of the latest • Refers to how an entrepreneur sells their
technology. product or services to their customers. It
2. GOVERNMENT’S THRUST, PROGRAMS, AND should address the wants and desires of your
POLICIES customers.
The priorities, projects, programs, and
VALUE PROPOSITION
policies of the government are also good
• It is a business or marketing statement that
sources of ideas.
summarizes why a consumer should buy a
3. PEOPLE’S INTEREST
company’s product or use its service.
The interests, hobbies, and preferences of
people are rich sources of entrepreneurial
ideas.
4. PAST EXPERIENCES
The expertise and skills developed by a
person who has worked in a particular field
may lead to the opening of a related
business enterprise.

ito yung hindi ko nadiscuss ..…. 🥲

THE CUSTOMERS OF THE MARKET
FOCUS GROUP DISCUSSION
• Is an excellent method for generating and
ALL IS WELL! 🤍
screening ideas and concepts. It can be
moderated
brainstorming
group
sessions
interviews
that
and
provide
GOOD LUCK SA
EXAM NYO!
information on user’s needs and behaviors.
TELEPHONE INTERVIEW
• Are less expensive and less time- consuming,
but the disadvantages are that response
rate is not as high as the face-to- face
interview, but considerately higher than the
mailed questionnaire.
SURVEY
• It is the most common way to gather primary
research with the use of questionnaires or
interview schedules.
SEGMENTING
• The market is a vast arena and different
competitors are present to tip the balance
for all entrepreneurial ventures vying for the
top spot.

Note:
This reviewer is exclusively for H.E and GAS students. Any kind of dissemination and disclosure of this material is strictly not advised and
prohibited.