G12 Department

SURVEY
&
QUESTIONNAIRE

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What is the difference

between SURVEY and
QUESTIONAIRES?

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Research
Questionnaire
List of questions or items used to
gather data from respondents about
their attitudes, experiences, or
opinions

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Survey
•A research method where you collect and
analyze data from a group of people
• A questionnaire is a specific tool or
instrument for collecting the data.

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Different Types of
Questionnaires
NOMINAL VARIABLES

• Categories that can’t be ranked, such

as race or ethnicity.
• This includes binary or dichotomous
categories.
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EXAMPLE:

What is your Race?

White
Black or African American
American Indian or Alaska Native
Asian
Native Hawaiian or Other Pacific Islander

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DICHOTOMOUS

Questions offer only two

responses that respondents must
choose between

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Example:
We’d love to hear what you think of our
customer service. Please take a moment to
answer our short survey by clicking the link
below.

How would you rate the support you received?

Good. I’m satisfied
Bad. I’m unsatisfied

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Multiple Choice

01 Questions that offer respondents

a variety of different responses
to choose from

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Multiple Choice
01 SINGLE ANSWER 02 MULTIPLE ANSWER
Allow respondents to select Allow respondents to select
one answer from a list of all responses that apply from
options a list of options.

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EXAMPLE

Single Answer
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EXAMPLE

Multiple Answer
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Rating Scale
Ask respondents to rate something on
a numerical scale assigned to
sentiment

The question might ask respondents to

rate satisfaction or happiness on a
scale of 1-10
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Example
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Likert Scale
• Questions collect ordinal data using rating
scales with 5 or 7 point

• Used by respondents to rate the degree to

which they agree or disagree with a statement

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Page 16 Likert Scale
(5-point scales)

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Page 17 Likert Scale
(5-point scales)

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Page 18 Likert Scale
(5-point scales)

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Page 19 Likert Scale
(7-point scales)

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Page 20 Likert Scale
(7-point scales)

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Page 21 Likert Scale
(7-point scales)

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How satisfied or dissatisfied are Page 22

you with your online shopping

experience today?

Example
Very dissatisfied
Somewhat dissatisfied
Neither satisfied nor
dissatisfied
Somewhat satisfied
Very satisfied
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RANKING
Questions ask respondents to
rank a variety of different
answer options in terms of
relative priority or importance
to them.
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Example:

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SEMANTIC
DIFFERENTIAL
A survey rating tool that measures a person’s
attitude towards something

It uses a set of bipolar adjectives, such as

"good-bad," "happy-sad," "strong-weak,"
etc., placed at opposite ends of a continuum.

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Example

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CLOSE-ENDED
Single-answer multiple choice questions
only allow respondents to select one
answer from a list of options

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EXAMPLE:

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OPEN-ENDED
Questions are usually accompanied by
an empty text box, where the respondent
can write a customer answer to the
question
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EXAMPLE:

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Thank you for

Listening!
Do you have any questions?!

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