Creative Thinking Tools Module 2

refers to
the creation of products,
environments, or
experiences that elicit an
emotional response from
users.
 isa product
development method which
involves analyzing the
emotional and psychological
factors that influence a
customer's perception and
satisfaction with a product.
 are words
or phrases used to
describe the emotional
and sensory aspects of a
product or experience.
A is a graphical
representation of the emotional and sensory
responses of subjects to a product or
experience. In Kansei Engineering,
perceptual maps are used to visualize and
understand the perceptual requirements of
the subjects, and to inform the design of
products and experiences that meet their
needs.