Business Cluster

Adam Imran
2BBM7
Bachelor of Business Management

Business Application
Van Beurden Ellen

Adam Imran
2BBM7
Bachelor of Business Management

Business Application
Van Beurden Ellen

Academic Year 2023-2024

Augmented Reality (AR) and Massively Multiplayer Educational Gaming (MMEG)

1 Introduction:
I chose Augmented Reality and Multiplayer Educational Gaming as 2 important
technologies in the future because in my eyes they will be the most dominant ones in my
chosen business: a AAA gaming development studio called “Black Barrels” owned by the
billion dollar massive company “Take-Two” which owns multiple famous studios like
Rockstar Games, Hangar 13,.. Who are known to produce massive, popular games loved by
many for its revolutionary technology and inventions. With the continuous development of
AI and technology this surely is the case for the future.

2 My Business:
I see myself as the CEO of “Black Barrels” which is based in Brussels, Belgium. As the owner
of Black Barrels, I’m solely interested in creating immersive and spine-chilling horror
experiences using augmented reality (AR) technology with online/multiplayer features.
Some examples of the type of games I want to develop are “AR Escape Rooms (designing
games that place players in puzzling environments, where they must solve riddles, unlock
doors, and evade supernatural entities to escape all while using your phone camera), AR
Horror Games (for example using your phone camera or VR headset integrated with your
phone camera to put your surroundings, for example your home into a scary, horror
environment where you have to survive by any means necessary), MMEG Survival Thrillers
and Mystery Detective Games where players are free to use their creative mind to solve
crimes as a detective or detectives by cooperating together or working alone. I also love to
put our trademark gameplay mechanic by adding a twist to our type of games using those
technologies by adding paranormal or supernatural elements to it, thus intensifying the
gameplay to make it more immersive. Those types of games can be played with your
friends or alone thus making the option Multiplayer optional by the player’s preference. VR
will naturally be an option for all those games but AR would be optimal as it can be easily
accessible by the majority of our target audience (gamers) and less cheaper (using the
technology in smartphones).

3 How will I make profit ?

My aim as a CEO is to fully capitalize on the potential of those combined technologies. My
gaming business is unique because it focuses on the intersection of AR and MMEG. It could
be targeted towards a niche audience or a larger audience. There are a couple of ways my
business will operate and make profit. Those are obviously by distributing the games on
sales platforms like "Steam", "Epic Games", "PlayStation Network", "Xbox Live" and
"Windows Store". We won't be exclusive to a single console (like Playstation exclusives) but
instead available on diverse platforms to maximize our revenue streams.
4 Black Barrel’s Business Model:
– Innovative Game Development: As the CEO, I’ll fully push my development team to
dedicate their time to create immersive and MMEG experiences. These games
leverage AR technology to enhance engagement and interaction with players.

– Free-To-Play: Many studios like Activision, EA, Dice, Epic Games have ingrained a
method called “Free-to-play”. Those companies have launched popular games like
Fortnite's Battle Royale, Warzone, Blackout, where gameplay or more specifically
this game mode is entirely free and attracts lots of players. This is what I call our
free-to-play model. This is a model that became extremely popular in the recent
digital age of gaming. This will boost popularity of Black Barrel and attrack many
newcomers to try out other ‘priced’ games.

– Licensing and Franchising: I can monetize Black Barrel’s creations by licensing the
games and gaming engine to educational institutions, such as schools or major
technology companies to further develop and help us create better gaming engines
to develop better games to diversify out games genre to the gamer’s requests.

– Sponsor deals: We can make sponsor deals and brand deals on popular streaming
platforms like Twitch, Rumble and Youtube where famous gamers livestream to
million of their audiences and try out a plethora of games and having a great time.
This will further boost the popularity of our games and profit by making it
mainstream.

– In-Game Purchases & DLC’s: A method used by lots of big AAA companies is Pay To
Win, while not really ethical, it’s finally up to the player’s choice to either buy skins,
DLC’s, Battle Passes. That way we can make even more profit and launch new
content with time to attract new customers.With the profit gathered we can invest
in better engines, invest in productivity and make larger studios for Black Barrels to
develop even more games and release it on the gaming market reaching a large
audience. The offers for in-game purchases are additional features, or
personalization options. And naturally, subscriptions to access premium
educational content and AR enhancements.

– Merchandise: Black Barrels might consider selling merchandise related to our

released games, such as toys or collector items or digital products like eBooks and
lesson plans to get more revenue streams

5 Porter's Value Chain:

Porter’s Value Chain will be used to analyze Black Barrel’s activities to identify its
competitive advantages.
The primary activities of Black Barrel can be divided in 5 parts: Inbound
Logistics,Operations, Outbound Logistiscs, Marketing & Sales and Service.
Black Barrel will be receiving, storing, and distributing inputs for game development, such
as software tools, hardware components, and creative assets for developement. Black
Barrels will also need efficient logistics to ensure a steady supply of resources for game
development. The operations will be developing, testing, and refining the developed
games. As the CEO of Black we only ensure high-quality standards to create immersive and
engaging gaming experiences. The outbound logistics will handle the distribution of finished
games to various sales platforms either digital or physical. The Marketing and sales
activities involve promoting Black Barrels' games to attract players and boost sales This
includes digital marketing campaigns, partnerships with influencers and collaboration and
participation in gaming events like E3 or ComicCon to increase brand awareness and reach
the target audience. Service activities will focus on providing reliable customer support and
enhancing the gaming experience post-purchase. Offering Technical support is a must for
BB.
The Support Activities consist of Firm instractrure, HRM, Technology Developement and
Procurement. Black Barrel's firm infrastructure will involves strategic planning, finance,
human resources to ensure a smooth business operations. HR involves recruiting, training,
and retaining talented individuals to drive innovation and creativity in game development.
We need skilled developers after all and competent programmers. Technology
Development focuses on research and development initiatives to enhance gaming
technologies and create innovative gameplay experiences. Black Barrels must invest in AR
to stay ahead of our competition. And finally the procurement activities involve sourcing
materials, equipment, and services necessary for game development. Black Barrels should
establish strategic partnerships with suppliers to ensure cost-effective procurement and
access to cutting-edge technologies like advanced Engines and programming tools.