CaseWr

it
ingandDev
elopment

Assi
gnmentOne

DeshmaneSusheelSanj
ayr
ao

M.
tech(
Manuf
act
uri
ng),
MBA2ndYearSPPUNSC

Q1.
Whati
sBusi
nessCase

Abusinesscaseprovidesjust
if
icati
onforundertaki
ngaproj
ect
,progr
ammeorport
fol
i
o.I
t
ev
aluatesthebenefi
t,costandriskofal
ternat
iveopti
onsandprov
idesar
ati
onal
efort
he
pr
eferr
edsoluti
on.

Fi
veel
ement
sofabusi
nesscase

Acommonwayoft
hinki
ngaboutabusi
nesscasei
susi
ngt
hesef
iveel
ement
s:

St
rat
egi
ccont
ext
:Thecompel
l
ingcasef
orchange.

Economi
canal
ysi
s:Ret
urnoni
nvest
mentbasedoni
nvest
mentappr
aisal
ofopt
ions.

Commer
cial
appr
oach:
Der
ivedf
rom t
hesour
cingst
rat
egyandpr
ocur
ementst
rat
egy
.

Fi
nanci
alcase:
Aff
ordabi
l
ityt
otheor
gani
sat
ioni
nthet
imef
rame.

Managementappr
oach:
Rol
es,
gov
ernancest
ruct
ure,
li
fecy
clechoi
ce,
etc.

Thebusinesscaseisreviewedandr evi
sedatdeci si
ongat esasmor ematureesti
mat esand
i
nformati
onbecomeav ail
abl
e.Theappr ovedbusinesscasepr ovi
desarecordoft hedecisi
ons
madebygov ernanceabouthowt oachievetherequir
edr etur
noni nvest
mentf rom t
hewor k.I
t
documentstheoptionsconsideredandi ti
snor malpracti
cetoi ncl
udethe‘do-not
hing’opti
onas
arefer
ence.Throughthisapproach,thebusinesscasebecomesar ecor
doft herecommended
opti
onwithrati
onaleandev i
dencetosuppor tthedecision.

I
ncontr
ast,t
hebusi nesscase,whichisfi
rstdevelopeddur i
ngtheproj
ecti
nit
iat
ionphase,
has
muchmor edetai
landshouldber eviewedbyt heprojectsponsorandkeyst
akeholder
sbefor
e
bei
ngaccepted,r
ejected,
canceled,defer
red,orrevi
sed.
Q.
2St
ruct
ureofBusi
nessCase

Execut
iveSummar
y

Mi
ssi
onst
atement

Vi
sionst
atement

Pr
oductorser
vice

Pr
ojectdef
ini
ti
on

Pr
ojector
gani
zat
ion

Fi
nanci
alappr
aisal

Mar
ketassessment

Mar
ket
ingst
rat
egy

Ri
skassessment

ForExampl
e.

Buyi
ngaTopclassERPSof
twaref
ormanuf
act
uri
ngor
gani
zat
iont
oimpr
ovepr
oduct
ivi
tyand
avoi
dchancesofHumaner
ror
.