RESEARCH PROPOSAL (STEP 3)

TOPIC/ISSUES TO BE ANALYZED LIST DOWN SOURCES

(Be specific. Follow MLA or
A. Effects of Music Listening during the pandemic to APA format.)
university student’s mental health, thinking and
perception in life
B. Relationship between platform used and time of
listening to mood and emotion
C. Coping mechanism when music is unavailable

CONCEPT OR THEORY Katz, E., & Blumler, J. G.

(1974). The uses of mass
Uses and Gratifications Theory was coined in the communications: Current
early 1940s by Katz and Blumler (1974), which deals perspectives on gratifications
with understanding why people use certain types of research.
media, what needs do they have to use them, and what
gratifications do they get from using them. The theory
was first proposed in the 1940s to explain why people
chose to consume the various forms of media that were
available at the time. The theory currently relies on two
assumptions about the media. It implies that audiences
are active participants in the media because they
choose their preferred content to consume. The second
assumption is that media users or consumers are more
aware of the factors that influence their decision to use
or consume a particular medium.

EVALUATION OF CHOSEN CONCEPT OR Kasirye, F. (2021). The

THEORY Importance of Needs in Uses
and Gratification Theory.
The main criticism of the theory is that the assumption
that people know their needs and gratifications is
unreliable because it is practically impossible for
people to know all of their needs and gratifications
because some of them emerge unexpectedly while
using media platforms. Second, the theory only
discusses how users are aware of the reasons and needs
for using the media, but it neglects to discuss the
media's power. In short, the theory focuses on content
and media, but it ignores the issue of what is on
people's minds when they choose which media to use
to meet their needs. Finally, most studies that have
applied the theory have had to conclude that subjective
results are always obtained rather than those that take a
broader view. Part of the problem stems from the fact
that the theory only considers users and ignores the
media; as a result, subjectivity may apply in this way.

The uses and gratifications theory would be perfect to

understand the effects of Music Listening during the
pandemic to university student’s mental health,
thinking and perception in life. By applying this theory,
this research will be able to provide a better and more
comprehensive understanding of why university
students listen to music. Amidst the criticism, this
theory will be helpful to uncover various motivations
for music listening among university students. It can
also meet higher order needs such as finding meaning
and considering values, which is especially important
during this pandemic.