HOW DOES A SHIFT IN SPEECH

CONTEXT, SPEECH STYLE,

SPEECH ACT AND
COMMUNICATIVE STRATEGY
AFFECTS MESSAGE
 MESSAGE

It is the core concept of

interaction
MESSAGE IN SPEECH CONTEXT
INTRAPERSONAL COMMUNICATION

• in a form of reflections, decision-making, self-fulfillment and

experiences
PUBLIC AND MASS COMMUNICATION

• reflect national and general issues concerning the community

INTERPERSONAL COMMUNICATION

• reflect socialization topics and messages.

 SPEECH STYLE

Refers to the specific way in

which an individual or group
of people communicate
MESSAGE IN SPEECH STYLE
Emotional Impact
The tone and emotion conveyed through the speech
style can significantly influence how the message is
received.
Clarity and Understanding
The level of formality and complexity in speech style
can impact how clearly the message is understood

Persuasion
Different speech styles can be more or less
persuasive depending on the situation.
MESSAGE IN SPEECH STYLE
Context Appropriateness
Adapting the speech style to the context is crucial.For instance
a, formal style might be suitable for a professional presentation,
but casual and friendly style may be more appropriate in social
interaction
Credibility
The choice of speech style can affect the
perceived credibility of the speaker.
Engagement
An engaging speech style can capture and maintain the
audience's attention.
MESSAGE IN SPEECH ACT
A shift in speech act can significantly impact the message being
conveyed. Speech acts refer to the intention behind a speaker’s words,
such as making a statement, asking a question, giving a command, or
expressing an emotion. When there is a shift in the speech act, the
intended meaning or purpose of the message can change.

For example, if someone initially makes a statement and then suddenly

shifts to asking a question, it can alter the perception of the message.
The listener may interpret the question as seeking confirmation or
clarification, rather than accepting the initial statement as a fact.
Similarly, if a command is transformed into a suggestion, the listener
may perceive it as optional rather than obligatory.
MESSAGE IN SPEECH ACT
The shift in speech act can also affect the level of politeness or
formality in communication. For instance, if a speaker starts with
a formal tone and then switches to a more casual or informal
speech act, it may indicate a change in the level of familiarity or
respect
 COMMUNICATIVE STRATEGY
Audience engagement:
Different communicative strategies can influence the level of engagement and
interaction from the audience.Conversely, a more passive strategy that relies
on monologue or one-way communication process may result in less audience
engagement. The chosen strategy can affect how the message is received,
processed, and retained by the audience.
Cultural and contextual appropriateness
Communicative strategies can vary across different cultures and contexts.
What may be considered an effective strategy in one culture might not be as
appropriate or well-received in another culture. Cultural norms, values, and
communication styles play a significant role in determining the effectiveness of
a communicative strategy.
COMMUNICATIVE STRATEGY
Clarity and comprehension

The communicative strategy employed can affect

the clarity and comprehension of the message.
Some strategies, such as using simple language,
clear examples, and visual aids, can enhance
understanding and ensure that the message is
easily