WINNING ON

SOCIAL MEDIA
How to create your own,
bright presence

Life’s brighter under the sun

STEP 1:
Establish your own
Personal Branding

SU N L I F E •
 What kind of lifetime partner are you?

The Practical Friend The Funny Guy The Wise Tita

How-to Tips Memes Experiences & stories

SU N L I F E • 3
 Authentic
is the best branding

If you’re your authentic self,

you have no competition
-Scott Stratten
 Identify your target market & put yourself in their shoes

Who do I want to talk to:

The up & coming- young professionals

What are they like?

• Forward-looking & ambitious
• Focused on acquiring wealth through a successful career
• Worried about sudden sickness or accidents as these impact
work and savings

How do you angle your message?

• Success will come slowly but surely
• Financial planning as a way to future-proof their dreams
• How to protect themselves from success-derailers

SU N L I F E • 5
 Be relatable
to make a lasting impact

But keep things positive

& avoid using taglines from
other brands.
 Set up your page: Create a winning account

UNBRANDED BRANDED
Decide your approach
Name that captures your
branding
Cover photo
Memorable profile picture
About you details

Mr. Good Moneyrism Stella Juan, Sun Life Advisor

SU N L I F E • 7
Focus on the value
you can deliver to others
& put your stamp on it--
always
STEP 2:
Mind your
Content

SU N L I F E •
 Provide variety

Primetime content
May happen annually
Target: Browsers, casual lurkers
HERO
Regular, engaging content
Could be seasonal or thematic
HUB Target: Subscribers, followers

Relevant, informative content

HELP Always-on
Target: Active searchers

SU N
It’s ok to re-share content, just double check your source.
L I F E • 10
 Be present & consistent

Frequency of posts
2-3 times a week

Engage with your public audience

Set a regular schedule.

Pay attention to your private messages

2-3 times a day

SU N L I F E • 11
 Pay attention to how people are browsing

44.9%* 52.4%*

73M internet users*

*WeAreSocial 2020 report

SU N L I F E • Make thumb-stopping materials with less text! 12

STEP 3:
Amplify your efforts,
Advertise

SU N L I F E •
 Know the FB rules of boosting

Relevance scores
FB charges higher if depending on your material’s quality
Provide quality posts

Overusing templates will be considered as spam

Refresh your templates every 3 months
Deliver fresh content

80-20 rule
80% image, 20% text (including logos)
https://www.facebook.com/ads/tools/text_overlay
Create clear, concise & impactful ads

Social media changes all the time.

SU N L I F E • What won’t change is the community’s desire to network -Kami Huyse 14
 Start advertising!

Choose Objective
• Be clear with your goals

Choose Target Audience

• Grow the quantity of your followers by
targeting based on interests & demographics

• Grow the quality of your followers by

targeting “People who like your page and
their friends”

Set budget
• Experiment but review regularly

SU N L I F E • 15
STEP 4:
Analyze your
Insights Dashboard

SU N L I F E •
 Don’t be scared of the Insights dashboard

ALL data is important

But not ALL at once!

3 FB data points to start with:

• Reach
• Posts
• People

Avoid analysis paralysis, choose the things that will matter to you, right now!

SU N L I F E • 17
 REACH

Why do you want to check this:

• Find out what activities people do on your page

• See the quality of reactions (positive vs negative)

• Look at the peaks and dips

• Try to recreate what happened during the peak

*You got to scroll down a bit to see these

SU N L I F E • 18
 POSTS

Why do you want to check this:

• Find out when your fans are online so

you can spot:

• best days to post

• best time of the day to post &

engage

• days to improve posting

• Learn what type of materials your

audience likes

SU N L I F E • 19
 PEOPLE

Why do you want to check this:

• Compare your actual fans with your planned

audience

• Identify your target audience and keep trying to

reach them

• You can tailor-fit content based on your audience

SU N L I F E • 20
 Don’t be afraid
to explore & test your ideas
PARTING REMINDER

Social media is about people.

Provide for the people and the people will
provide for you.”
– Matt Goulart
Thanks
for having us!