The story of the Whirlpool washing machine begins with a rich history spanning several

decades, marked by innovation, technological advancements, and a relentless commitment to

excellence. Dating back to the early 20th century, Whirlpool has been at the forefront of
revolutionizing the way households tackle laundry chores, shaping the modern appliance
landscape along the way.

Pioneering Beginnings:
Founded in 1911 as the Upton Machine Company in St. Joseph, Michigan, Whirlpool initially
focused on producing electric motor-driven wringer washers, laying the foundation for its
future in the laundry appliance industry. These early machines represented a significant leap
forward in laundry technology, offering households a more efficient alternative to traditional
hand-washing methods.

Innovative Breakthroughs:

Throughout the decades, Whirlpool continued to push the boundaries of innovation,

introducing groundbreaking features and technologies to its washing machines. From the
introduction of automatic spin cycles in the 1930s to the development of electronic controls
in the 1980s, each advancement reflected Whirlpool's dedication to improving the efficiency,
performance, and convenience of its appliances.

Expanding Product Lines:

As consumer needs evolved, so too did Whirlpool's product offerings. The company
expanded its range of washing machines to include top-loading, front-loading, and stackable
models, catering to a diverse array of preferences and living spaces. Whether it was a
compact apartment or a spacious family home, Whirlpool had a washing machine solution to
suit every lifestyle.

Global Reach and Impact:

With its unwavering commitment to quality and innovation, Whirlpool quickly became a
household name not only in the United States but also around the world. Its washing
machines found their way into homes across continents,
earning the trust and loyalty of consumers everywhere.

Environmental Responsibility:

In more recent years, Whirlpool has embraced the

principles of environmental sustainability, incorporating
energy-efficient features and eco-friendly materials into
its washing machines. By reducing water and energy
consumption, Whirlpool has not only helped consumers
save on utility costs but also minimized the
environmental impact of laundry operations.

Continued Excellence:

Today, Whirlpool stands as a global leader in the appliance industry, with its washing
machines continuing to set the standard for performance, efficiency, and reliability. Whether
it's through advanced features, smart technology integration, or sleek design aesthetics,
Whirlpool remains dedicated to meeting the evolving needs of modern households.

From its humble beginnings to its status as a household icon, the journey of the Whirlpool
washing machine is a testament to the power of innovation, perseverance, and a steadfast
commitment to excellence. As it continues to evolve and adapt to meet the demands of the
21st century, one thing remains certain: the legacy of Whirlpool will endure for generations
to come.
2/17/24, 9:36 PM IBA - Survey

IBA - Survey
Whirlpool Washing Machine

* Indicates required question

1. 1. How satisfied are you with the overall performance of your whirlpool washing *
machine?

Mark only one oval.

Statisfied
Dissatisfied
Good Excellent

2. 2. How would you rate the ease of use of your whirlpool washing machine? *

Mark only one oval.

Very Easy
Easy
Neutral
Difficult
Very Difficult

3. 3. How satisfied are you with the variety of wash cycles and settings available *
on your whirlpool washing machine?

Mark only one oval.

Very Satisfied
Satisfied Neutral
Dissatisfied Very
dissatisfied

https://docs.google.com/forms/d/1ePivx3p8NNlMaaHcLTCBbB68Y9gdKRKrn0XPNEX1OoU/edit?ts=65d0d80e#question=1833587353&field=832… 1/5
2/17/24, 9:36 PM IBA - Survey

4. 4. Have you encountered any issues or problems with your whirlpool washing *
machine frequently?

Mark only one oval.

Yes
No

5. 5. How reliable do you find your Whirlpool washing machine in terms of *

performance and durability?

Mark only one oval.

Very reliable
Reliable
Neutral
Unreliable Very
unreliable

6. 6. How satisfied are you with the cleanliness and freshness of your laundry after *
using your whirlpool washing machine?

Mark only one oval.

Very satisfied
Satisfied
Neutral
Diss
Very dissatisfied

https://docs.google.com/forms/d/1ePivx3p8NNlMaaHcLTCBbB68Y9gdKRKrn0XPNEX1OoU/edit?ts=65d0d80e#question=1833587353&field=832… 2/5
2/17/24, 9:36 PM IBA - Survey

7. 7. How would you rate the noise level of your whirlpool washing machine during *
operation?

Mark only one oval.

Very quiet
Quiet
Neu Loud
Very loud

8. 8. How likely are you to recommend a whirlpool washing machine to a friend or *

family member?

Mark only one oval.

Very likely
Likely
Neutral
Unlikely
Very unlikely

9. 9. How satisfied are you with the energy efficiency of your whirlpool washing *
machine?

Mark only one oval.

Very satisfied
Satisfied Neutral
Dissatisfied Very
dissatisfied

https://docs.google.com/forms/d/1ePivx3p8NNlMaaHcLTCBbB68Y9gdKRKrn0XPNEX1OoU/edit?ts=65d0d80e#question=1833587353&field=832… 3/5
2/17/24, 9:36 PM IBA - Survey

10. 10. Have you experienced any difficulties with the installation or setup of your *
whirlpool washing machine?

Mark only one oval.

Yes
No

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Forms

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 3. How satisfied are you
1. How satisfied are you 4. Have you 5. How reliable do you 6. How satisfied are you 7. How would you rate 9. How satisfied are 10. Have you experienced
2. How would you rate with the variety of wash 8. How likely are you to
with the overall encountered any issues or find your Whirlpool with the cleanliness and the noise level of your you with the energy any difficulties with the
the ease of use of cycles and settings recommend a whirlpool
performance of your problems with your washing machine in freshness of your laundry whirlpool washing efficiency of your installation or setup of your
your whirlpool available on your washing machine to a
whirlpool washing whirlpool washing terms of performance after using your whirlpool machine during whirlpool washing whirlpool washing machine?
washing machine? whirlpool washing friend or family member?
machine? machine frequently? and durability? washing machine? operation? machine?
machine?
Neutral Easy Satisfied No Neutral Very satisfied Neu Very likely Dissatisfied Yes
Very Satisfied Easy Satisfied No Reliable Very satisfied Quiet Likely Neutral Yes
Very Satisfied Very Easy Very Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied No
Very Satisfied Very Easy Very Satisfied Yes Very reliable Very satisfied Very quiet Likely Satisfied Yes
Satisfied Easy Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied No
Very Satisfied Very Easy Very Satisfied Yes Very reliable Very satisfied Very quiet Very likely Very satisfied Yes
Satisfied Easy Satisfied No Neutral Satisfied Neu Likely Satisfied Yes
Very Satisfied Easy Neutral Yes Very reliable Very satisfied Loud Neutral Very satisfied Yes
Very Satisfied Easy Very Satisfied Yes Reliable Satisfied Very quiet Very likely Very satisfied Yes
Very Satisfied Very Easy Very Satisfied Yes Very reliable Very satisfied Very quiet Very likely Very satisfied Yes
Satisfied Easy Satisfied No Neutral Satisfied Neu Likely Satisfied No
Very Satisfied Very Difficult Neutral Yes Neutral Very dissatisfied Very quiet Very likely Satisfied No
Satisfied Easy Satisfied Yes Neutral Neutral Loud Very likely Satisfied Yes
Satisfied Very Easy Very Satisfied No Very unreliable Very satisfied Loud Neutral Satisfied No
Very Satisfied Easy Very Satisfied Yes Reliable Satisfied Quiet Likely Neutral No
Satisfied Easy Neutral Yes Very reliable Neutral Quiet Neutral Very satisfied Yes
Very Satisfied Very Easy Dissatisfied No Unreliable Diss Very loud Likely Neutral No
Very Satisfied Difficult Very Satisfied Yes Very reliable Very satisfied Very quiet Very likely Satisfied Yes
Very Satisfied Very Easy Satisfied Yes Very reliable Very satisfied Quiet Likely Satisfied Yes
Very Satisfied Neutral Neutral Yes Reliable Satisfied Neu Likely Satisfied Yes
Very Satisfied Very Easy Very Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied No
Very Satisfied Very Easy Very Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied Yes
Very Satisfied Very Easy Very Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied Yes
Very Satisfied Very Easy Very Satisfied No Very reliable Very satisfied Very quiet Very likely Very satisfied Yes
Analytics report
1. How satisfied are you with the overall performance of your whirlpool
washing machine?

Option Respondent Percentage

Satisfied 6 25
Dissatisfied 0 0
Good 1 4.2
Excellent 17 70.8
Total 24 100

2. How would you rate the ease of use of your whirlpool washing machine?

Option Respondent Percentage

Very easy 11 45.8
Easy 10 41.7
Neutral 1 4.2
Difficult 1 4.2
Very difficult 1 4.2
Total 24 100

3. How satisfied are you with the variety of wash cycles and settings available
on your whirlpool washing machine?
Option Respondent Percentage
Very satisfied 12 50
Satisfied 7 29.2
Neutral 4 16.7
Dissatisfied 1 4.2
Very dissatisfied 0 0
Total 24 100

4. Have you encountered any issues or problems with your whirlpool

washing machine frequently?
Option Respondent Percentage
Yes 12 50
No 12 50
Total 24 100

5. How reliable do you find your Whirlpool washing machine in terms

of performance and durability?
Option Respondent Percentage
Very reliable 13 54.2
Reliable 4 16.7
Neutral 5 20.8
Unreliable 1 4.2
Very unreliable 1 4.2
Total 24 100
6. How satisfied are you with the cleanliness and freshness of your laundry
after using your whirlpool washing machine?
Option Respondent Percentage
Very satisfied 15 62.5
Satisfied 5 20.8
Neutral 2 8.3
dissatisfied 1 4.2
Very dissatisfied 1 4.2
Total 24 100

7. How would you rate the noise level of your whirlpool washing machine during
operation?
Option Respondent Percentage
Very quiet 12 50
Quiet 4 16.7
Neutral 4 16.7
Loud 3 12.5
Very loud 1 4.2
Total 24 100

8. How likely are you to recommend a whirlpool washing machine to a friend

or family member?
Option Respondent Percentage
Very likely 13 54.2
Likely 8 33.3
Neutral 3 12.5
Unlikely 0 0
Very unlikely 0 0
Total 24 100

9. How satisfied are you with the energy efficiency of your whirlpool washing
machine?
Option Respondent Percentage
Very satisfied 11 45.8
Satisfied 9 37.5
neutral 3 12.5
Dissatisfied 1 4.2
Very dissatisfied 0 0
Total 24 100

10. Have you experienced any difficulties with the installation or setup of
your whirlpool washing machine?
Option Respondent Percentage
Yes 16 66.7
No 8 33.3
total 24 100