dkv iii

Yoghurt
GREENFIELD
Team:
dhafin, Denandra, fai

Flock Brief UAS

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Yoghurt
BACKGROUND
since the pandemic, people are becoming more open to the prospect of healthy
snacking. One of the ‘healthy snack’ they adopt is yogurt (pouch, spoon, or drink)

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TARGET AUDIENCE KEY MESSAGE

Male & Female, 25 - 35 y.o (older gen z and The tasty and healthy solution to
millennials) mantain your gut health

They are people who are hard at work,

they aspire for a healthy lifestyle and healthy
eating, still struggle to maintain it everyday,

Greenfield Yogurt
 brand
INSIGHT
When people consume yogurt there are two modes of consumption;
when they need a solution for stomach discomfort and when they need refreshment.

People think that health benefit of each People percieve greenfields as premium Greenfi eld yogurt contai ns good
yogurt brand as the same brand milk, not yogurt related li vi ng bacteri a

aspi re for healthy li festyle People dont care about the benefi t, they People that love spi cy foods but they regret
and healthy eati ng only care about the flavor the after effect, tends to search yogurt

greenfield yoghurt Page 04 of 14

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brief
PROBLEM
They are people who are hard at work, they aspire for a healthy lifestyle and healthy eating,
still struggle to maintain it everyday, and people don’t care about the benefit, they only care about the flavor

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IDEA NAMING

PERUT AMAN,
RASANYA NYAMAN
Big idea ini di ambil dari perspektif consumer yang gemar mengonsumsi jajanan
pedas yang kurang sehat, dan mereka terganggu dengan after effect dari makanan
yang di konsumsi mereka. Karena itu Yogurt Greenfields hadir menjadi solusi untuk
memastikan pencernaan yang sehat di tambah dengan rasa yang enak.

Greenfield Yoghurt
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LINE
PROPOSITION
Menjadi solusi bagi pencernaan disaat perut sembelit yang
disebabkan oleh makanan pedas.

Greenfield Yoghurt
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MEDIUM [1]: AWARENESS

CFD Yoghurt Booth Healthy Lifestyle Content OOH Billboard Ads

(Tiktok & Reels)

Media: Offline Activation

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MEDIUM [2]: INTEREST

Greenfield goes to office Scream Vending Machine Tiktok Challange

/ Panic Room Office

Media: Brand Activation

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MEDIUM [3]: AMPLIFICATION

Food Festival Photobooth x Photogram Workshop Healthy Food Talkshow

Chef Renata ‘Healthy Lifestyle’

Media: Brand Activation

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Objective: To maintain people interest to Objective: to embrace a healthy food

Objective: raise awareness that healthy
raise healthy lifestyle in a fun way lifestyle with greenfield as the solution
lifestyle is a must thing to have

Scream Vending Machine di Food Festival "GEMPITA RASA" (Offline

CFD yogurt booth di public space
Perkantoran (Offline Activation) activation
(Offline Activation)
Spicy Food vlogger x Healthy food Photo booth x photogram: foto gratis
IG Story shares: audience berbagi
vlogger "1 day switch challange kalo udah beli greenfield (Offline
pengalaman gaenak waktu sembelit
makan pedes dan makan sehat" (YT activation + Socmed Photo Share)
atau kepedesan, yang unik bakal di
Content) Workshop demo masak daily healthy
kasih voucher yogurt
⁠"24 jam Challange Makan pedes” food dari chef renata
Billboard OOH Ads series "Karena
(Tiktok & Reels Content) ⁠Games Challange: Lomba tahan
yang enak ga selamanya sehat" (ATL)
Greenfield Goes to office: booth yogurt pedes (event activity)
Online Content: Nanya ke orang
free sample di kantor di jam makan Healthy Food Booth & Spicy Food
kebiasaan aneh orang indonesia kalo
siang Booth section (event activity)
makan pedes (Reels / Tiktok Content)
Teaser Event Festival (Online & Offline) Talkshow about healthy lifestyle by
Comedy approach, healthy lifestyle
KOL: Tanboykun / Tretan Muslim / Ade Ade Rai
tips by Tretan Muslim (Tiktok/Reels)
Rai

awareness interest AMPLIFICATION

Greenfield Yogurt
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LINK VIDEO
https://drive.google.com/drive/folders/1o67aVIGUyolW7PUlQzpJQff0NsN47ZLM?usp=sharing

Link Alternative Youtube: https://www.youtube.com/watch?v=dfLCkqg3JME

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