The Superior College, Lahore

Faculty of Management Science

Course Outline
Course Course Title Creative and Persuasive Writing
Information Course ID Course Type Language Skills
Credit hours 3 Hours per week (C-L)
Programs BBA Preferred Semester 2
Date 2019 Version
Offered Course Programs BBA Semester Session Fall 2019
Information Instructor(s) M. Wasif/Ms. Rameesha/ Ms. Madiha TA / Junior Lecturer
Due Weight Used to attain CLO
Course Contents
Week Topic Lec Lecture Contents Signature
No. No.
Module 1: Relationship Management (Leadership & Team Work)
W1. L1.  Introduction to the course
 Introduction to the importance of business reading and
writing skills and sub skills
Reading sub skills Writing sub skills
o Skimming o Know Orthography
o Scanning o Word order
o Comprehension o Using appropriate
o Note taking language
o Language registers
(formal, informal)
Reading Writing Listening Speaking
Sentene structure Sentene Sentene Basic intonation
Introduction
(simple to structure structure patterns; simple to
to Academic
compound) (simple to (simple to compound
Skills
Types of verb compound) compound) sentences; fluency
(auxiliary + main Types of Types of
verb), vocabulary verb verb
according to (auxiliary + (auxiliary +
context main verb), main verb),
vocabulary vocabulary
according to according to
context context
L2.  How to apply reading sub-skills in reading passages
o Skimming
o Scanning
o Comprehension
o Note taking

Home Task: 7 Habits of Highly Effective People by Stephen Covey

(Habit 4: Thinking Win/Win: The Habit of Mutual Benefit)
https://www.youtube.com/watch?v=U41N02_9zNU
Reading Writing Listening Speaking
Sentene structure Sentene Reflection Pronunciation
(simple to structure Sheet for Intonation

Page 1 of 8
 compound) (simple to listening
Types of verb compound) Focus on
(auxiliary + main Types of verb Sentene
verb) (auxiliary + structure
main verb) (simple to
compound)
Types of
verb
(auxiliary +
main verb)
W2. L3.  Reading comprehension strategies
 Worksheet on Habit 4: Thinking Win/Win: The Habit of Mutual
Benefit
Reading Writing Listening Speaking
Focus on Focus on Focus on Pronunciation
Extension of Extension of Extension of and pitch of
vocabulary and vocabulary and vocabulary voice
adjectives/adverb adjectives/adver and Intonation
Passive voice b adjectives/adv Fluency
(simple present Passive voice erb
Habit 4: and simple past (simple present Passive voice
Thinking tense) and simple past (simple
Win/Win: tense) present and
The Habit simple past
of Mutual tense)
Benefit Reading Assessment I

L4.  Introduction to Relationship Management

 Relationship Management in relation with Habit 4: Thinking Win/Win
 Effective long term relationships require mutual respect and mutual
benefits
 Build trust with co-workers through group activity including one
leader of a team of 4 members
Reading Writing Listening Speaking
Focus on Focus on Focus on Pronunciation
Extension of Extension of Extension of and pitch of
vocabulary and vocabulary and vocabulary voice
adjectives/adverb adjectives/adverb and Intonation
Passive voice Passive voice adjectives/ad Fluency
(simple present (simple present verb
and simple past and simple past Passive
tense) tense) voice
(simple
present and
simple past
tense)
Speaking Assessment I (Group Activity)
Situation: There will be 2-3 departments working in an organization.
Each department will be divided into 5 members in which one will be
the leader and other will be his team. They will have a situation to
 Home task: (Habit 5: Seek first to Understand, then to be
Understood: The Habit of Mutual Understanding)
(Reading handout for home task)
Book: Seven Habits of Highly Effective People By Stephen Covey
https://www.youtube.com/watch?v=NuoAMLw6b-k (For Listening)

W3. L5.  Worksheet on Habit 5: Seek first to Understand, then to be

Understood: The Habit of Mutual Understanding
Habit 5:  Listening Levels (Ignoring, Pretending, Selective Listening,
Seek first to Attentive Listening)
Understand,  Four Levels of Empathetic Listening
then to be Reading Writing Listening Speaking
Understood: Focus on Focus on Focus on Intonation
The Habit Extension of Extension of Extension of Pronunciatio
of Mutual vocabulary and vocabulary and vocabulary n
Understandi adjectives/adverb adjectives/adverb and Pitch of the
ng Passive voice Passive voice adjectives/adv voice
(present (present erb Stress,
continuous and continuous and Passive voice rhythm and
past continuous past continuous (present weak forms;
tense) tense) continuous Fluency
and past
continuous
tense)

Listening Assessment I (Assessment on Empathetic Listening)

https://www.youtube.com/watch?v=i98FAsHydlE
L6.  Worksheet on habit 5: Seek first to Understand, then to be
Understood in relation with relationship management
 Role play between financial advisor and client
 Role play between (car) salesperson and customer

Reading Writing Listening Speaking

Focus on Focus on Focus on Intonation
Extension of Extension of Extension of Pronunciatio
vocabulary and vocabulary and vocabulary n
adjectives/adverbs adjectives/adverbs and Pitch of the
Passive voice Passive voice adjectives/adv voice
(present (present erbs Stress,
continuous and continuous and Passive voice rhythm and
past continuous past continuous (present weak forms
tense) tense) continuous Fluency
and past
continuous
tense)
Speaking Assessment II

Home task: (Habit 6: Synergize)

The Habit of Creative Cooperation
(Reading handout for home task)
Book: Seven Habits of Highly Effective People By Stephen Covey
 https://www.youtube.com/watch?v=GAnJeey-6_Y

W4. L7.  Worksheet on (Habit 6: Synergize) The Habit of Creative

Cooperation
 Activities on Synergize in relation with teamwork and leadership
Reading Writing Listening Speaking
Focus on Focus on Focus on Intonation
Extension of Extension of Extension of Basic
(Habit 6: vocabulary and vocabulary and vocabulary and Pronunciat
Synergize) adjectives/adverbs/ adjectives/adverbs adjectives/adver ion
The Habit conjunctions /conjunctions bs/conjunctions Pitch of
of Creative Passive voice Passive voice Passive voice the voice
Cooperation (present perfect (present perfect (present perfect Stress,
and past perfect and past perfect and past perfect rhythm
tense) tense) tense) and weak
https://www.yo forms.
utube.com/watc Fluency
h?v=fUXdrl9ch
_Q (Team
work)

Reading Assessment II

L8. - Assessment on teamwork and leadership (Listening Activity)

- https://learnenglish.britishcouncil.org/podcasts-
professionals/relationship-building

Listening Assessment II
Home task: Habit 7: Sharpen the Saw
The Habit of Renewal
(Reading handout for home task)
Book: Seven Habits of Highly Effective People By Stephen Covey
W5. L9.  Worksheet on Habit 7: Sharpen the Saw (The Habit of Renewal)
 Activities on Sharpen the Saw in relation with teamwork and
Habit 7: leadership
Sharpen the
Saw Reading Writing Listening Speaking
The Habit Focus on Focus on Focus on Intonation
of Renewal Extension of Extension of Extension of Basic
vocabulary and vocabulary and vocabulary and Pronunciat
adjectives/adverbs/ adjectives/adverb adjectives/adver ion
conjunctions s/conjunctions bs/conjunctions Pitch of
Passive voice Passive voice Passive voice the voice
(present perfect (present perfect (present perfect Stress,
and past perfect and past perfect and past perfect rhythm
tense) tense) tense) and weak
forms.
Fluency
 Reading Assessment III

L10.  Four dimensions of one’s nature:

 The Physical Dimension;
 The Mental Dimension;
 The Social/Emotional Dimension; and
 The Spiritual Dimension.
Reading comprehension and note-taking activities
Reading Writing Listening Speaking
Extension of Extension of Extension of Intonation
vocabulary; vocabulary; vocabulary; Basic
Sentence structure Sentence structure Sentence Pronunciatio
(compound to (compound to structure n
complex) complex) (compound to Pitch of the
complex) voice
Stress,
rhythm and
weak forms.
W6. L11/  Review & Feedback Session
12
Reading Writing Listening Speaking
Present simple, Present simple, Listening Intonation
continuos and continuos and lecture and Basic
perfect tense; use perfect tense; use discussion Pronunciatio
of conjunction of conjunction n
(coordinate (coordinate Pitch of the
conjunctions) and conjunctions) and voice
model verbs model verbs Stress,
rhythm and
weak forms.

W7. Mid-term Project

Speaking Assessment I
Vlog in relation with Relationship Management
W8. Writing Asssesment I
Mid-term Exam
Module 2: Content Writing, Blogging
W9. L17.  Introduction to writing skills
 Types of writing with examples (descriptive, narrative
and persuasive writing)
 Proofreading and Editing
Reading Writing Listening Speaking
Sentence structure Sentence Sentence Fluency,
(simple, compound structure (simple, structure stress
and complex) compound and (simple, patterns on
Useful language complex) compound and strong and
 for formal and Useful language complex) weak forms.
informal language for formal and Useful
informal language language for
formal and
informal
language
CLASS ACTIVITY: Free Writing
Introduction
to Writing
Skills L18.  Introduction to a blog writing
 Types of blogs – Personal blogs, corporate or business blogs and
blogs by genre
 Samples of blog writing
Reading Writing Listening Speaking
Sentence structure Sentence Sentence Fluency,
(simple, compound structure (simple, structure stress
and complex) compound and (simple, patterns on
Useful language complex) compound and strong and
for formal and Useful language complex) weak
informal language for formal and Useful language forms.
informal language for formal and
informal
language
W10.
Theme 1: Blogs on Technology
 Dos and Don’ts of a blog – Things to include and not to include in
blog.
L19
The Do’s of Blogging
o Do: Be direct. Get to the point quickly.
o Do: Be professional, but also be friendly.
o Do: Use bullet points when possible. Etc.
The Don'ts of Blogging
o Don't: Try to cover too many topics at once.
o Don't: Use unprofessional language.
Introduction o Don't: Combine too many style effects like bold, italic, or
to content underline. Things become hard to read. Etc.
writing/  Proofreading and Editing
blogging
Reading Writing Listening Speaking
Focus on Focus on Focus on Fluency,
discource discource markers discource stress
markers (therefore, markers patterns on
(therefore, whereas, (therefore, strong and
whereas, nevertheless etc) whereas, weak forms.
nevertheless etc) Sentence nevertheless
Sentence structure (simple, etc)
structure (simple, compound and Sentence
compound and complex) structure
complex) Useful language (simple,
Useful language for formal and compound and
for formal and informal language complex)
informal Useful
 language language for
formal and
informal
language
L20.  Writing a blog

Reading Writing Listening Speaking

Focus on Focus on Focus on Fluency,
discource discource markers discource stress
markers (therefore, markers patterns on
(therefore, whereas, (therefore, strong and
whereas, nevertheless etc) whereas, weak
nevertheless etc) Sentence structure nevertheless etc) forms.
Sentence (simple, Sentence
structure (simple, compound and structure
compound and complex) (simple,
complex) Useful language compound and
Useful language for formal and complex)
for formal and informal language Useful language
informal language for formal and
informal
language

W11. Theme 2: Blogs on Food

Writing blog L21  Write a blog on any favourite food of any restaurant
on food
L22.
Writing Assessment II

W12. Theme 3: Entertainment

L23  Movie session (The Miracle)

Reading Writing Listening Speaking
Focus on Focus on Focus on Fluency,
discource discource markers discource stress
markers (therefore, markers patterns on
(therefore, whereas, (therefore, strong and
whereas, nevertheless etc) whereas, weak
Writing blog
nevertheless etc) Sentence structure nevertheless forms.
on movies
Sentence (simple, etc)
structure (simple, compound and Sentence
compound and complex) structure
complex) Useful language (simple,
Useful language for formal and compound and
for formal and informal language; complex)
informal use of 1st Useful language
language conditional for formal and
;use of 1st informal
 conditional language; use of
1st conditional

// L24  Writing blog on the movie

Reading Writing Listening Speaking

Useful language Useful language Useful Fluency,
for formal and for formal and language for stress
informal informal formal and patterns on
language; use of language; informal strong and
1st and use of 1st and language; weak forms.
2ndconditional 2ndconditional use of 1st and
2ndconditional
Assessment on Blog on the movie III

W13.
Theme 4: Current Affairs
Writing
blog on L25/26  Write a blog on any event happening in your university
Current 
Events
Reading Writing Listening Speaking
Focus on passive Focus on passive Focus on Fluency,
voice of simple voice of simple passive voice of stress
future and future future and future simple future patterns on
perfect tense; perfect tense; and future strong and
Extension of Extension of perfect tense; weak forms.
vocabulary vocabulary Extension of
vocabulary

W14. Theme 5: Sports

Writing
blog on L27  Write a blog on any favorite sports
sports L28

Writing Assessment on Sports VI

W15. Theme 6: Fasion
Writing L29
blog on L30  Write a blog on fasion
Fasion
W16. L31
L32 Writing Assessment V
Assessment on story board
W17. Final exam Writing Asssesment VI
 Final-term Exam