GEC212

Reading in
visual arts
Instructor: John paul t. felizar
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objectives

➜ Functions of Art
➜ Genres of Art

➜ Factors Affecting Art Style

➜ Elements of Visual Arts

Functions of Art
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Functions of Art

➜ Personal/ Individual Function

➜ Social Function
➜ Economic Function
➜ Political Function
➜ Historical Function
➜ Religious Function
➜ Physical Function
➜ Aesthetic Function
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Personal/ Individual Function
• Artists have their personal reasons for indulging in art. Key
word is passion
Social Function 6

Art is used as a way for man to associate with others.

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Economic Function
Artists uses art as their source of income.
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Political Function
Artists uses art to promote political programs.
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Historical Function
Arts serves as a medium to record historical figures and events.
Religious Function 10

Art is used to profess faith or to worship God.

Physical Function 11

Art is used for architectural designs. In addition, the view of art can cause
exhilarating experience.
Aesthetic Function 12

Artworks serves to beautify.

Genres of
Art
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Genres of Art

➜ Visual Arts
➜ Audio-Visual Arts

➜ Literary Arts
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Visual Arts
Visual arts are those forms perceived by the eyes. These include painting, sculpture,
and architecture.
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Graphic Arts
Graphic arts are those visual arts that have length and width; thus, they are
also called two dimensional arts.

Plastic Arts
Plastic arts are those visual arts that have length, width, and volume; thus,
they are also called three-dimensional arts.
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Audio-Visual Arts
Audio-visual arts are those forms perceived by both ears (audio) and eyes
(video). They are called performing arts inasmuch as the artists render a
performance in front of an audience.
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Literary Arts
Literary arts are those presented in the written mode and
intended to be read.
 Factors
Affecting Art
Styles
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Factors Affecting Art Styles

➜ Geographical Factors
➜ Historical Factors
➜ Social Factors
➜ Ideational Factors
➜ Psychological Factors
➜ Technical Factors
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Geographical Factors
The place where the artist stays influences his works.
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Historical Factors
Historical events exert a great influence on artists, particularly the writers.
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Social Factors
Not only personal relationships but social issues affects the artists.
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Ideational Factors
The ideas coming from various people also influence artists.
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Psychological Factors
The artists are affected by their psychological make-up or
frame of mind.
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Technical Factors
• The artists are affected by their current set of skills.
• Using different techniques
Elements of
visual arts
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ELEMENT OF VISUAL ARTS

➜ Line
➜ Color
➜ Texture
➜ Shape
➜ Space and Perspective
➜ Volume/ Value
➜ Form
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Line
• A line is a series of connected dots or a prolongation of a point
to show the shape or form of any piece of art.
• Foundation of drawing

Expressive Lines – tend to be found in nature and

are very organic

Constructive lines – lines that are very measured, geometric,

directional and angular. They tend to appear to be man-made
because of their precision
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Color
• Most important and noticeable element
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Texture
• Sense of touch
• Smooth or rough, fine or coarse, glossy or dull, regular or
irregular
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Shape
• Shape is the external appearance of clearly defined area. It
contributes to the final form of the artwork.
• shallow or deep and two-dimensional or three-dimensional
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Space and Perspective
• Space is the area or surface occupied by the artwork. Perspective is
synonymous with point of view, angle of vision, or frame of reference.
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Volume and Value
• In order to have a successful drawing, you will need to show a full
value range, which means that there are very light areas, middle
tones, and very dark areas. This is a way of giving a work of art
Contrast. In drawing value can be added several ways:
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Form
• Overall composition of the artwork: color, shape, juxtaposition,
contrast and dimension –Could also refer to as a three- dimensional
object