Professional Documents
Culture Documents
CHAPTER I
INTRODUCTION
instant noodles, candies, and a whole lot more. As children are growing and developing
rapidly, the snacks they eat must be healthy. It is also necessary to note that eating
meals and children need healthy options to fill the gap since they burn a lot of energy
(Snacks play an important role in children’s healthy diet, 2021). Furthermore, eating
meals and snacks throughout the day helps children get all of the nutrients they need
Research shows that squash and malunggay have a very rich nutritional profile
that consists of various organic compounds, nutrients, vitamins, and minerals, which are
responsible for providing impressive health benefits. Notably, Cleveland Clinic has
identified health benefits of eating squash that range from prevention of chronic diseases,
maintenance of bone and skin health, support of heart function, and eye protection
(Everything you should know about the health benefits of squash, 2023).
abundantly grows in the Philippines throughout the year. The Department of Agriculture,
Bureau of Plant Industry has considered the high rate of acceptability of squash to
as a plant with numerous health benefits and contains calcium, protein, iron, and essential
amino acids, which help the body heal and build muscle. It is also packed with
antioxidants, substances that can protect cells from damage and may boost your immune
system. There's some evidence that some of these antioxidants can also lower blood
pressure and reduce fat in the blood and body (Amazing health benefits of malunggay
leaves, 2022).
and malunggay in a snack is a great elective for kids to enjoy. Thus, this study aims to
healthy alternative snack for elementary students of Jamindan as well as the public.
potential to help achieve the goal of encouraging children to eat healthier snacks and as
an effect, improve the overall health of the young. At the same time, this product
innovation has the potential to draw positive attention from health advocates, food
The proposed project is entitled “Squash with Malunggay Leaves Cupcake” under
the business registration name KCH Squash with Malunggay Leaves Cupcake. KCH is
derived from the first letter of the names of the proponents. It is a general partnership
form of business and shall be composed of three partners namely, Kiah V. Valaquio,
The product is Squash with Malunggay Leaves Cupcake in 110 grams weight,
light yellow in color, and somewhat teacup in size. Its main ingredients are squash,
malunggay leaves, cake flour, butter, fresh milk, sugar, and eggs. Since it is a nutrient-
dense snack, it is perfect to serve to kids and can be eaten at any time of the day.
of the business. The said value comes from the equal contribution of the proponents. As
profit for this business will be divided equally among the proponents, the same principle
The proposed project will have 240 days of operation in a year, specifically five
times a week.
The primary objective of the study was to determine the feasibility of the proposed
market;
technical;
financial; and
socio-economic.
The project site was located at San Antonio Street, Poblacion, Jamindan, Capiz.
area.
2. It is accessible.
Areas of Dispersion
KCH Squash with Malunggay Leaves Cupcake intends to sell its products to the
Elementary School, Jaena Norte Elementary School, and also the general public.
Market Aspect
To determine the demand for Squash with Malunggay Leaves Cupcakes in the
Municipality of Jamindan, a survey was conducted on the target consumers, which are
the four (4) elementary schools in the municipality of Jamindan. Based on the survey,
ninety-six percent (96%) are willing to buy the product, equating to three hundred four
(304) out of three hundred sixteen (316) respondents. It is further assumed that sixty
percent (60%) of the potential market is the target customers of the proposed project.
Based on the computation, the Squash with Malunggay Leaves Cupcakes will have a
target market of 1,687 for 2024, 1,704 for 2025, 1,721 for 2026, 1,738 for 2027, and
1,755 for 2028, respectively. It is assumed that every student is willing to buy six
cupcakes. The projected market share of Squash with Malunggay Leaves Cupcakes is
47.76%, 49.66%; 51.60%; 53.66%; and 55.85% within the five years of production, and
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it is determined by dividing the total expected production by the total demand multiplied
by one hundred percent (100%). The proponents assumed that the business would be able
to sell ninety-five (95%) of its annual total production in the first year of operation and
would consider five percent (5%) as allowance for damages, but this was assumed to
decrease in the next years. The supply of the product was based on the survey conducted
by the proponents of its competitors which are the Shukran and Villasis Bakeshops
Technical Aspect
production of cupcakes would entail the acquisition of raw materials, tools, and
equipment such as sugar, flour, baking pans, ovens, food mixers, mixing bowls, and
The business will operate from eight in the morning until five in the afternoon or
eight (8) hours a day, five (5) days a week, or equivalent to two hundred forty (240) days
a year with a total production of one thousand two fifty (1,250) pieces per week, five
thousand (5,000) per month, and sixty thousand (60,000) pieces annually. There will be
an increase of five percent (5) in the production annually. The price of the product is ten
(10) pesos per piece and it will remain constant for the next five years of business
operation. The production process shows the processing of Squash with Malunggay
of three (3) partners who will equally contribute money and other resources needed to
operate the business. In the same manner, the partners will manage the business but one
of them will be hired as one of the production staff to ensure the quality of the product.
Management namely, Kiah V. Valaquio, Canie H. Villasis, and Henie Mae D. Silvestre.
Business permits and licenses from concerned government agencies and regulating
Financial Aspect
The financial requirements of the proposed project will be sourced from the equal
contribution of PhP 60, 172,33 each. The amount will be used for all the expenses that
will be incurred during the pre-operation and actual business operation. The return on
investment (ROI) determines the return on capital invested which is 35.58%. The
payback period is the time to recover the investment. As shown in the computation
below, the payback period of the proposed business is approximately two (2) years and
eight (8) months. The net present value of the business is PhP 68,162.33. This outcome
signifies a positive value of the investment that can give a bigger chance for the investor
to earn profit. The Internal Rate of Return (IRR) of the proposed business is 21.92%
which shows that the business will give a reasonable return to the investors.
The result of the survey revealed that ninety-six percent (96%) of the student
population is willing to avail of the product and will buy six (6) cupcakes per week. The
proposed project will provide income to the government in the form of taxes. Likewise,
the community will benefit from the project through the employment opportunities that
CHAPTER II
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MARKET ASPECT
This phase covers the product, target market, projected demand, projected supply,
projected demand supply gap, market share, pricing, place of distribution, marketing
Product
The product is “Squash with Malunggay Leaves Cupcakes” which is made from
squash as the main ingredient and malunggay leaves. It is a delicious healthy snack
packed with nutrients and minerals and has a real squashy taste and a tinge of malunggay
flavor. Other ingredients to make the product more enticing to the taste are cake flour,
fresh milk, butter, eggs, and sugar. Squash with Malunggay Leaves Cupcake is naturally
Target Market
The target market of the product is different pupils of the elementary schools in
the Municipality of Jamindan. In addition, the business will also entertain other
customers coming from other age groups, especially those who are keen on maintaining a
healthy lifestyle. Customers from neighboring municipalities like Mambusao and Sigma
The projected consumption of the target market was determined based on the
results of the survey conducted by the proponents. The survey reveals that ninety-six
percent (96%) of the pupils from the elementary schools are willing to buy the proposed
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product. Of those who signified their willingness to buy the product, the proponents will
Demand
The demand for the product was based on the survey conducted by the proponents
assumed that every student is willing to buy six (6) pieces of cupcakes. The increase in
demand was determined based on the projected increase of the target market for the next
five years.
Table 2. Projected demand for Squash with Malunggay Leaves Cupcakes for the next five
years.
Supply
The Supply of the product presented in Table 3 was based on the data gathered
from two bakeshops in Jamindan namely, Shukran Bakeshop and Villasis Bakeshop. The
former bakery produces 500 pieces of cupcakes weekly while the latter store produces
350 cupcakes weekly. In total, both stores have a weekly production of 850 pieces which
will result in an annual production of 40,800 pieces of cupcakes. The supply of cupcakes
Table 3. The Supply of Squash with Malunggay leaves Cupcake in the Municipality of
Jamindan.
Demand-Supply Gap
The demand and supply gap of Squash with Malunggay Leaves Cupcake in the
Municipality of Jamindan was determined by subtracting the existing supply from the
demand for the product. Table 4 shows the demand-supply gap of squash with malunggay
leaves cupcakes for the next five (5) years of business operation.
Market share
The projected market share of squash with malunggay leaves cupcakes is
determined by dividing the total expected production by the total demand multiplied by
one hundred percent (100%) as shown in Table 5. The market share of the proposed
product was projected to be 20.59%, 21.44%, 22.29%, 23.11%, and 24.16% respectively
Jamindan, the identified competitors of Squash with Malunggay Leaves Cupcakes are the
Shukran and Villasis Bakeshops located at Poblacion, Jamindan, Capiz. They offer a
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wide range of bread and pastry choices, not only cupcakes. They are also situated in the
busy streets of Jamindan and along the national highways. One of their weaknesses
however is that they do not incorporate a much healthier ingredient into their products.
Another thing is that some products are heavily coated with sugar.
cupcakes that will be sold at ten (10) pesos per piece. Through the addition of squash and
malunggay into the product, consumers will be able to identify the difference in the
products as compared with its competitors. This branding technique will allow the
business to be distinguished from other businesses in the same niche. Moreover, the
partners will promote their products using tarpaulins, streamers, and social media like
Facebook and Instagram. The packaging should be given importance to attract buyers.
The business will accept feedback, comments, and suggestions for the improvement of
the product.
Price
The prices of various products of KCH Squash with Malunggay leaves Cupcake
are determined by using uniform pricing. The products will be sold at the price of ten
(10) pesos to the wholesaler and will remain constant for the five years of operation. The
Place of Distribution
retailers such as the school canteen of the four (4) elementary schools in the Municipality
of Jamindan.
Marketing Channel
The proposed project will have both direct and indirect distribution. For direct
distribution, consumers can directly buy from the store while for indirect distribution the
manufacturer will distribute the product to the school canteen of the four elementary
CONSUMERS
KCH
CANTEENS AND
CAFETERIAS CONSUMERS
the advantages of the Squash with Malunggay Leaves Cupcake. To introduce the product
to the market, promotional materials such as tarpaulins or banners with the product name,
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the contact information of the owners, and details about the ingredients and their benefits
will be used. The tarpaulins will be strategically placed in high-traffic areas to catch the
attention of consumers.
Now Available
KCH
SQUASH WITH MALUNGGAY LEAVES CUPCAKE
Packaging
Packaging is the final stage in the production process. It is the stage where the
product is ready for distribution. The firm intends to develop a presentable, attractive
packaging to attract the customers. For packing, the firm will use a designed cupcake box
for customer’s orders. One box for every 24 cupcakes and if the customer wants a
presentable box for 6 pieces it is also available. The packaging will make sure that the
Projected Sales
Table 6 shows the projected sales of KCH Squash with Malunggay Leaves
Cupcake for the next five years of operation beginning in 2024. The sales are computed
by multiplying the total production and the selling price of ten (10). The initial price of
ten (10) pesos per piece is assumed to remain constant for the succeeding years. The
proponents that the business will be able to sell ninety-five percent (95%) of its annual
total production in the first year of operation and will consider five (5%) as allowance for
CHAPTER III
TECHNICAL ASPECT
includes product description, process flow diagram, and plant layout of the business, raw
Product Description
Squash with Malunggay Leaves Cupcake is a small yet tasty snack with 110
grams weight per piece. Its ingredients are squash, malunggay leaves, cake flour, fresh
milk, butter, sugar, and eggs. The color is light yellow and it is baked in a cup-shaped
foil. It is perfect for snacks and can be even served on birthdays, parties, and other special
occasions.
Squash and malunggay are chosen because of their nutritive content. Squash is a
good source of vitamin A, C, and B vitamins, high in antioxidants, and rich in minerals.
Malunggay also contains calcium, protein, iron, and essential amino acids, which help
your body heal and build muscles. Squash with Malunggay Leaves Cupcake has no added
The business has five (5) days of operation from Monday to Friday per week
except Saturday and Sunday in schools. The process flow diagram of Squash with
Malunggay Leaves Cupcake for one production cycle produces 600 pieces.
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Figure 4. Process Flow Diagram for producing Squash with Malunggay Leaves
Cupcake for one production cycle.
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Figure 5.
Location of the Project
decided that they would buy raw materials in bulk once a week for its weekly operation.
Table 7. Raw materials needed for the production of Squash with Malunggay Leaves
Cupcakes.
Production Equipment
The proposed business has the following equipment to be used for production
activities.
Table 8. Production supplies needed in the operation of the business.
Utilities
communication, electricity, and water bills. Table 9 shows the monthly and annual costs
of such utilities.
Total 33,588.00
Office Supplies
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Total 6,370.00
The human resource requirements of the proposed business are shown in Table 5.
It was planned that the business would hire a manager and a baker and expected to
Table 11. Human resources requirements for the next five years of the business operation.
Manager 1 1 1 1 1
Baker/Seller 1 1 1 1 1
Packaging
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Table 12 shows the cost of packaging needed in the production of Squash with
Malunggay Leaves Cupcakes.
Table 12. Cost of packaging needed in the production of Squash with Malunggay Leaves
Cupcakes.
Production Capacity
KCH Partnership will produce two hundred fifty (250) pieces per day, one
thousand two fifty (1,250) pieces per week, five thousand (5,000) pieces per month, and
sixty thousand (60,000) pieces of cupcakes per year. The production will increase by 30
Waste Disposals
Proper waste disposal will be properly exercised and observed because it is said
that cleanliness is very important, especially in the food business. Proper waste
program of the government. Wastes are properly segregated from recyclable, non-
Total 447.00
The proposed business is expected to start its actual business operation in January
2024 when all necessary permits and equipment have been acquired by the partners. The
detailed activities with the corresponding time frame are shown in Figure 5.
F M A M J A S O N D
Feasibility Study
Preparation
Partnership Formation
Capital contribution,
Securing of legal
requirements, acquisition
of production supplies,
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7. Operation of the
business
This chapter discusses the company, its business proponents, forms of business
expertise needed to operate the business, and salaries and wages of employees and its
benefits.
Company Description
produces affordable, healthy, and nutritious cupcakes made from squash and malunggay.
Its physical store will be located at Jamindan Public Market but products will also be
especially young children. Thus, its goal is to provide young children as well as adult
consumers with a snack packed with nutrients and minerals through the incorporation of
squash and malunggay into its products. It also aims to provide job opportunities to those
Business Proponents
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The proponents of the project are Kiah V. Valaquio, Henie Mae D. Silvestre, and
Campus.
three (3) partners. The business is based on the partnership agreement called articles of
partnership wherein the three partners have agreed to pool labor and capital and share in
profit and liability. Necessary permits and licenses will be secured from concerned
government agencies such as the Bureau of Internal Revenue (BIR), Local Government
Unit (LGU), and other regulating authorities, prior to the business operation.
Organizational Structure
Partner
Manager
Baker/Seller
Table 15 below shows the different personnel needed for the business as well as
Qualifications of Personnel
The different hired personnel of the proposed business shall have different
Position Qualifications
Baker /Seller
⮚ He/she must have experience in
cooking with a pleasant
personality
⮚ Hardworking
The compensation of the personnel was based on the minimum wage set by the
Department of Labor and Employment (DOLE). He/she will be working for 5 days a
week.
Employee Benefits
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CHAPTER V
FINANCIAL ASPECT
The KCH partnership will need a total of Php 180,517.00 to start the business.
The three partners decided to contribute equally the amount of Php 60,172. 33 as an
initial investment.
FINANCIAL ASSUMPTION
I. Start-up Cost
Feasibility Study 9,000.00
Licenses and Permits 4,000.00
Total Start-up Cost 13,000.00