Background

Training Programme on
Agriculture has evolved into agribusiness and has become a vast and complex system that reaches far beyond the farm to
include all those who are involved in bringing food and fibre to consumers. Agri-Business refers to the various businesses
involved in food production, including farming and contract farming, supply of seeds, fertilizers, agro-chemicals, farm
machinery, wholesale and distribution, processing, marketing, and retail sales. In this context, commercialising agro-
technologies is a vital element of the technology transfer process as it pays back the capital invested on research, besides
Technology Management and stabilizing prices of agro commodities to both consumers and maximising the profit to the farmers. Hence the aspects of
technology management and business planning for entrepreneurship development in National Agricultural Research and
Business Planning for Education System (NARES) are gaining significant importance. Technology management comprising of integrated
planning, design, optimization, operation and control of technological products, processes and services. Business plan is
the blue print of any start-up that helps the budding entrepreneur to build a viable enterprise. Equipping the technology
Entrepreneurship Development in Dairying managers of the NARES with business planning skills will help to identify potential buyers of the agro-technologies besides
helping to create start-ups. It will also assist in attracting agricultural graduates and unemployed rural youth into agri/dairy
business. The main aim of the training program is to impart basic foundation to practical aspects related to technology
November 21-26, 2016 management, business planning skills and entrepreneurship development skills to the participants so as to mobilize and
facilitate our farmers in creating new agro-technology based enterprises.

Course Outline
The training programme involves a wide range of pedagogical approaches, including interactive lectures, group exercises,
case studies, study visits, etc. The course content includes:
Ÿ Basics of technology management and
commercialization
Ÿ Technology commercialization through technology
incubation
Ÿ Agri-entrepreneurship-Concept, Characteristics of
entrepreneur, motivation and entrepreneurship
Ÿ Tools and Techniques for Entrepreneurship
Development, Identification of Entrepreneurial
competencies
Ÿ Preparation of Business plan- Basics and case study
exercises
Ÿ Agri-business Environment and existing
opportunities
Ÿ Statistical methods for business planning and
forecasting
Ÿ Funding opportunities for agro-technology based
start-ups
Ÿ Market Survey/ research - Methods and techniques
Ÿ Intellectual Property Rights (IPR) Issues and ICAR
Guidelines for IPR Management
Ÿ Commercialization of dairy technologies –SRS of
ICAR, NDRI Experience
Ÿ Visits to Successful Dairy Business Units

Course duration
The course duration is six days scheduled from 21st to 26th November 2016. The participants are requested to make their
travel plan to arrive earliest by 20th evening and to leave by 26th evening 18.00 hrs.
Eligibility
This training programme is open for technical personnel working in different ICAR institutes. The total number of
participants will be restricted to twenty (20 Nos). There is no course fee for participation for the selected participants.

Programme Director Programme Co-Director Nomination

Dr. M.C.A. Devi
Senior Scientist & Incharge, Dairy Extension
SRS of ICAR-NDRI, Adugodi, Bengaluru SRS of ICAR-NDRI, Adugodi, Bengaluru
Southern Regional Station
ICAR - National Dairy Research Institute
Dr. S. Subash Eligible and interested participants are requested to send their application in the prescribed format duly nominated by the
Scientist, Dairy Extension competent authority to the Head, SRS of ICAR-NDRI on or before the last date i.e. 15.10.2016 by email, fax or post. The
participants will be selected on the basis of their qualifications and professional experience relevant to the training course.
TA/DA, Boarding and Lodging
The training expenditures like TA/DA, accommodation charges, food charges including breakfast, evening tea, and
dinner has to be borne by the sponsoring institute of the participants. The SRS of ICAR-NDRI will provide only session
tea, working lunch, study material and registration kit. The accommodation facility will be provided at our Guest House
on twin sharing basis. Participants are requested not to bring their family members along with them as the guest house
facility available here is limited.
How to reach
rtant Dat
SRS, NDRI is located at Adugodi, Hosur Road which is in the South-Eastpart of Bengaluru. The po e
m

s
I
campus is 8 Km from City Railway Station/ Cantonment Railway Station / Kempegowda Bus Last date for
Stand, 15 km from Yeshwantpur Railway Station, 45 km from Bengaluru International Airport. receipt of application
Adugodi, Bengaluru - 560 030. Tel: 080-25710661-64 Pre-paid taxi/auto can be availed at railway/airport/bus stations to reach the campus. 15-10-2016
Fax: 080-25710161 Website: http://www.ndri.res.in Participants should make their own transport arrangements to reach the guest house. List of selected
candidates will be
www.facebook.com/srsndri/ Weather
announced on
During the month of November, Bengaluru will have a pleasant weather with temperature of 20-10-2016
18– 27 C0. It is advised to have light woollen clothes.
 Application Format Correspondence
All correspondence including nominations to be addressed to:
Training Programme on
Dr. K.P. Ramesha
Technology Management and Business Planning for Head
Entrepreneurship Development in Dairying SRS of ICAR-NDRI
Adugodi, Bengaluru- 560 030
November 21-26, 2016 Karnataka

1. Full Name (in block letters):

For further details about the programme please contact
2. Designation:

3. Present employer and address: Dr. M.C.A. Devi

Senior Scientist, Dairy Extension
4. Corresponding address:
SRS of ICAR-NDRI, Adugodi
Bengaluru - 560 030. Karnataka
Fax: Phone - 080-25710661-64 Ext. 404
E-mail:
Mobile: +91- 9448850747
Email: extndribng@gmail.com
Mobile:

5. Date of birth:
Dr. S. Subash
6. Gender: Male/Female Scientist
Dairy Extension Section
7. Work experience: ( ) years
SRS of ICAR-NDRI
8. Academic Details: Bengaluru - 560 030. Karnataka
Degree Main subject Year of passing Grade / % University/ Institution Phone - 080-25710661-64 Ext. 401
Graduation
Mobile: +91- 9739799807
Email: s.subash@icar.gov.in
Post graduation

PhD
Other

Place:
Date:
Signature of the applicant
Recommendation of the Forwarding Institution
Name & Designation

Address
Date: Signature and Seal