SUMMER INTERNSHIP PROJECT

SUBMITTED FOR THE PARTIAL FULLFILLMENT FOR

FOR AWARD OF THE DEGREE OF
MBA

UNDER THE SCHOOL OF MANAGEMENT OF

RENAISSANCE UNIVERS
GAURAV SINGH
(RU2103010204)
Renaissance university,

Gram Reoti-Sanwer road, Indore

1
 DECLARATION

This is to certify that Summer Internship Report entitled “Gaurav singh” Which is submitted by me in

partial fulfillment of the requirement for the award of degree MBA, at Renaissance University

,Indore, comprises only my original work and due acknowledgement has been made in the text to all

other material used.

Date: 04/11/2022

Name Of Student: Gaurav singh

Signature:

2
CERTIFICATE

3
 ACKNOWLEDGEMENT
I take this opportunity to express my acknowledgement and deep sense of gratitude to

the individuals for rendering valuable assistance and gratitude to me. Their inputs have

played a vital role in success of this project.

I am grateful to“Mr Bhupendra Singh”whose encouragement, guidance and support from

the initial to the final level enabled me to develop an understanding of the project.

I am grateful to“Mrs.Arushi Datta”whose guidance enabled me to complete the project as

per requirements.

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 TABLE OF CONTENT
1. Front page ................................................................................................. 1
2. Declaration ............................................................................................... 2
3. Certificate ...................................................................................................3
4. Acknowledgement .................................................................................. 4
5. Executive summary.........................................................................................5

S.NO TITLE PAGE

NO.

General introduction about sector 7-12

1 History of GODREJ Agrovet

Product and service profile of the organization
Discussion training
12-14
15-22
23

Research methodology 24-25

2 Research design
Collection of the data
26
26

Scope of the study 26

Tools and techniques of Analysis 27
Limitation of the study 27

3
4
Conclusion 27

28

5
Recommendations

6
Bibliography 28-30

5
 Executive Summary

I undertook my training at the Godrej Agrovet in kanpur regional office from august 2022

up to october 2022 for a period of 30 days. I was allotted the duty to preparing the book

keeping, filing of vouchers and financial statements. And i was allowed to seek the

information about the company required for my analysis and for my study purpose. This

report is the reflection of what I have assimilated during the training period at Godrej
Agrovet.

I found that Tara feed has more demand than Godrej feed in the area. I also found that

there are some complaints about Godrej feed by the consumer and same has to be

looked upon. I also found that consumer has a good perception toward Tara than

Godrej and it is fulfilling their expectations. As from my all study, I have concluded

that Godrej feed has not capture as such market as in other cities or states because of

lack in advertisement and lack of knowledge about the product to the farmers.

I learnt how to behave in the organization and how to deal with the financial

aspects. I learnt how the financial aspects are applied in management to take decisions.

I learnt an organizational culture, discipline and managing our work task. I hope that

my experience at Godrej will not only help me in my future in financial field but also in

my current studies.

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 INTRODUCTION

General Introduction about the sector.

Industry Profile.

a) Origin and development of the Industry.

b) Growth and present status of the Industry
c) Future of the industry.

7
 1. General Introduction About The Sector.

The Indian feed industry is about 35 years old. It is mainly restricted to dairy

and poultry feed manufacturing; the beef and pork industry is almost non-existent.

The quality standards of Indian feeds are high and up to international levels. Raw

materials for feed are adequately available in India. The industry's production is about

3.0 million tones, which represents only 5 percent of the total potential, and feed

exports are not very high. The feed industry has modern computerized plants and the

latest equipment for analytical procedures and least-cost ration formulation, and it

employs the latest manufacturing technology. In India, most research work on animal

feeds is practical and focuses on the use of by-products, the upgrading of ingredients

and the enhancing of productivity.

The country has entered into a period of liberalization and this is bound to

influence the livestock industry. The per capita consumption of milk, eggs and broiler

meat will grow. The Indian feed industry is undergoing a very exciting phase of

growth for the next decade.

1. Origin And Development Of Industry

INTRODUCTION TO FEED INDUSTRY:

Feed manufacturing on a commercial and scientific basis started around 1965 with the

setting up of medium-sized feed plants in northern and western India. Feed was

produced mainly to cater to the needs of dairy cattle. The poultry sector was not

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 developed at that time and was restricted to backyard production, with the desi kept

mainly for the production of eggs. The poultry industry is now growing in importance.

Today, the Indian feed industry is worth approximately Rs 45 billion that is about

US$1 billion.

Growth And Present Status Of The Industry

India is currently self-sufficient in livestock feeds and does not depend on imports.

Instead, the country exports large quantities of solvent extracted meals, which are a

major source of foreign exchange earning.

Cereals and Grains

Maize, sorghum and bajra (a type of millet) are commonly used in animal feeds.

Wheat and rice are mainly retained for human consumption.

Cakes and Meals

Commonly used commodities of this kind are soybean, groundnut, rapeseed, and

sesame and sunflower meals in poultry feed. In cattle feed, in addition to these meals,

others such as cottonseed and copra are used as premium ingredients.

Feeds of Animal Origin

Meat-meal, fishmeal, bone meal and dicalcium phosphate of bone origin are the

common raw materials available for animal feeding. It is interesting to note that, with

the exception of some bone-based dicalcium phosphate, the Indian feed industry does

not use materials of animal origin in dairy cattle feed.

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FUTURE OF INDIAN FEED INDUSTRY

At the beginning of the twenty-first century, India has a population of 1 billion

people. Although the annual growth rate has slowed from 2 to 1.8 percent, the base

is so broad that changes in population dynamics are not perceptible. The population

may stabilize by sometime between 2030 and 2040 if all sections of society support

family planning wholeheartedly. The purchasing power of the middle class is growing

(the middle class accounts for approximately 300 million people) and food habits are

also changing.

The Indian economy is growing at the rate of 6 to 8 percent per annum. The

livestock industry in India is the second largest contributor to gross domestic product

(GDP), after agriculture, and accounts for 9 percent of the total. Consumption is likely

to increase as follows: per capita milk from 240 to 450 g per year; per capita eggs from

40 to 100 per year; and per capita broiler meat from 1000 to 2000 g per year.

A major change is occurring in India on the economic front.

LANDMARK

Incorporation

Established in 1897, the Company was incorporated with limited liability on March 3,

1932, under the Indian Companies Act, 1913.

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The Beginning

The beginning of the Godrej Group can be traced to India's freedom struggle. Its
founder, Ardershir Godrej, a lawyer by profession and a staunch nationalist, believed
that India could attain freedom only by being self-reliant. In doing so, India would
overcome economic degradation.

GODREJ MISSION

 Our Mission is to operate in existing and new businesses, which capitalize on

the Godrej brand and our corporate image of reliability and integrity. Our

objective is to delight our customer both in India and abroad.

 We shall achieve this objective through continuous improvement in quality,

cost and customer service. We shall strive for excellence by nurturing,

developing andempowering our employees and suppliers.

 We shall encourage an open atmosphere, conducive to learning and teamwork.


GROWTH AND DEVELOPMENT OF THE COMPANY

Godrej Agrovet was formerly a division of Godrej Soaps Limited. It was set up as a

separate company with focus on the Agri-sector. Over the years, the company has

developed and nurtured a close relationship with farmers. Providing them with

innovative Products as well as educating them on world-class farming practices.

Together with its subsidiaries Goldmohur Foods and Feeds Limited and Golden

Feed Products Limited , Godrej Agrovet has revenues close to Rs 1250 Crores (FY

2009). The activities of the company are vast: Compound Animal feeds, Agricultural

Inputs, Integrated Poultry Business, Oil Palm Plantations, Plant Biotech, Retailing of

Fresh Farm Produce in urban areas, and rural retailing of a wide range of products

11
 including Agricultural inputs.

Godrej Agrovet acquired Goldmohur Foods and Feeds Limited from Hindustan Lever, a

Unilever subsidiary in India, in 2001. Goldmohur Foods and Feeds Limited enjoys strong

brand equity due to its poultry and cattle feed brands. Goldmohur Foods and Feeds Limited

have a state-of-the-art R&D centre in Bangalore named 'ANIC'(Animal Nutrition Innovation

Centre). This centre is devoted to development of innovative animal feed products. Today

, Godrej Agrovet together with its subsidiaries has manufacturing facilities spread over 40

strategic locations and a network of over 10,000 distributors, dealers and C&F agents. In its

journey of growth, Godrej Agrovet has set new standards of corporate performance,

reliably delivering quality productsand services to all its customers at competitive prices.

HISTORY OF GODREJ AGROVET-

Godrej Agrovet Limited is an Rs 1000 Crores company. Manufacturing facilities

spread over 40 strategic locations. Its network is over 10000 distributors, dealers and

C&F agents. First Company in India to retail processed fresh chicken, under the brand

name "Godrej Real Good Chicken". First Company in India to retail fresh fruits and

vegetables under the brand name “Godrej Nature‟s Basket”, first Company in India to

set up rural service & retail chain for complete Agri-solutions under the brand name

“Godrej Aadhaar”.

Started in 1897 as a lock manufacturing company, the Godrej Group is today one ofthe
most accomplished and diversified business houses in India. Godrej‟s success has been
driven by the company‟s commitment to delivering innovation and excellence. Through the
consistent application of this commitment and a century of ethical business conduct, Godrej
has earned an unparalleled reputation for trust and reliability.

PRESENT STATUS OF THE ORGANIZATION-

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Godrej Agrovet Limited (GAVL) is a diversified agri businesss company with interests in
animal feed, oil palm plantations, agrochemicals and poultry. The business was set up in
1971. GAVL today has 45 manufacturing facilities across india, a network of over 10,000
rural distributors, dealers and agents, and 1,900 employees committedto improving the
lives of Indian farmers.

Partners-

Tyson Foods: GAVL‟s poultry division is partnered with Tyson Foods, the world‟s

largest meat processor and marketer and the second largest food production

companyin the United States.

ACI Group: In Bangladesh, GAVL has a feed milling and poultry JV with the ACI

Group.

IJM Plantations: For its Oil palm plantations in Goa and Karnataka, GAVL has a JV

with IJM Plantations, a fast growing and highly respected oil palm plantation company

inMalaysia.

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PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION COMPETITORS

ANIMAL FEED DIVISION

Godrej Agrovet has a rich experience of over 5 decades in the business of

Animal Feeds. Starting from humble beginnings of a single feed mill in Mumbai, it has
grown into the largest producer of commercial Animal Feed in India, with a strong
presence in Dairy Feed, Aqua Feed and Poultry Feed sectors. Its production facilities
are spread over 40 locations across the country. Despite the vast geographical and
cultural diversity of India, Godrej Agrovet has managed to develop quality feeds
appreciated by farmers across the country. This can only be attributed to its
stronggrass root level understanding of India.

Godrej Agrovet's success in the livestock sector is based on a single guiding

principle what‟s good for the consumer is good for the business. A great example of

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 this philosophy in action is Manthan - a highly creative and effective demand creation
model that guides and provides customized solutions to help cattle farmers increase
milk output and also market the end produce. Such successful initiatives have not only
benefited the farmers, but have also made Godrej Agrovet the leader in this business.

POULTRY BUSINESS
It is foresight that led the way for Godrej Agrovet in the Indian poultry industry.
Godrej Agrovet envisaged that poultry farming would evolve from a backyard
businessto a consolidated, value added business.
Godrej Agrovet set up Integrated Poultry Business (IPB) in 1999 with a view to
organize the chicken processing industry and give it a professional and modern
approach. Today, the company covers the whole spectrum of the poultry business.
Right from breeding, hatching rearing of broilers to processing and marketing of its
branded chicken ' Godrej Real Good Chicken’.

Parent Breeding:-
Over 20 parent breeding farms in south and west India

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 Hatchery: Has state-of-the-art facilities, catering to both domestic and
internationalmarkets.
Contract Farming: Has operations spread over South and West India. Working with
over 1000 farmers

GAVL has a fully integrated poultry business that covers the entire value chain from
breeding, hatching, and rearing of broilers. GAVL is also involved in a joint venture with
Tyson foods which focuses on the front end of the production process including processing
and marketing chilled chicken. This is delivered through the brand “Godrej Real Good
Chicken” and marketing of ready to cook range through the brand “Godrej Yummiez”.
Yummiez brand introduced for quick serve poultry products

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Godrej Real Good Chicken:-

In May 1999, Godrej Agrovet introduced the Indian consumer to the concept of processed
fresh chicken by launching Godrej Real Good Chicken. Godrej Real Good Chicken has over
the years, become a popular household name across various cities in India

Key Highlights
Real Good Chicken brand is market leader for fresh poultry in India.

– 20% market share in processed poultry.

– Consumer loyalty over 80%.

First to give the poultry industry in India a professional and modern approach.
Covers entire spectrum of the poultry business, from farm to plate.
Has world-class farms and state-of-the-art processing plants

AGRI-INPUTS-
The Agri-Inputs division of Godrej Agrovet Limited was started in the year
1997. Its primary objective was to market plant growth promoters developed by the
company's very own in-house R&D Department. There's been no looking back since
then. Today, the division can take credit for creating many unique and innovative
agricultural solutions that cover the entire range of agricultural crops. These products,
while improving agricultural productivity and profitability, cause zero -minimal

17
 damage to the environment. The company also provides farmers with technical advice
and services. A technically qualified field force works with the farmers, conducting
method and result demonstrations to educate them on maximizing farm productivity.

AGRI PORTFOLIO FOCUSED ON INNOVATIVE PRODUCTS-

Key Highlights

Largest marketer of unique innovative agricultural products

OIL PALM DIVISION-

In order to bridge the widening gap between demand and production for edible
oils in India, Oil Palm Division was started in the early 90's. Over the years, Godrej
Agrovet has developed 6500 hectares of oil palm in the States of Andhra Pradesh, Goa
and Karnataka. Oil mills have been set up in Andhra Pradesh and Goa. Oil Palm
plantation activities have also been taken up in Gujarat, Orissa and Mizoram.
Godrej Agrovet has put together a dedicated extension team that helps oil palm
growers improve productivity. Godrej Agrovet has set up one-stop shops providing

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 farmers with seeds, fertilizers, pesticides, technical guidance on cultivation and 100%
buyback of fresh fruit bunches. With such a strong commitment to development and
service, it is no wonder that Godrej Agrovet is today, the largest producer of palm oil in
the country.

Key Highlights
Largest producer of palm oil in
India

Dedicated and trained team

Factories in Andhra Pradesh and Goa
Supported by best quality seeds & 100% buyback of fresh fruits

PLANT BIOTECH DIVISION-

Godrej Plant Biotech Division is engaged in micro-propagation of plants through
tissue culture. It is also actively involved in contract research on another culture,
seasonal variation, production of secondary metabolites through plant cell culture and
genetic engineering. It also exports foliage, flowering, fruits and medicinal and oil
bearing plants.
The Division has four growth rooms conforming to US class 100, 40 laminar
airflow workstations and a large environmentally controlled fully automated

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greenhouse for hardening tissue culture plants.

Its also provides technical guidance ranging from resource analysis to cropproduction
and produce marketing. This guidance is provided in three phases:

Phase 1: Pre-planting: The Company carries out resource analysis on soil and waterand
provides advice on climatic suitability to the crop.

Phase 2: Planting to harvest: A wholesome crop cultural practice is provided. Periodic

visits are conducted to monitor the crop and ensure full productivity.

Phase 3: Post-harvest and marketing: The company provides market intelligence on

produce marketing in different parts of the country.

Godrej Aadhaar-
The first Godrej Aadhaar Centre was started in December 2003 in Manchar, Pune
District. Since then Godrej Aadhaar Centre‟s have been set up across the country in the
states of Maharashtra, Gujarat, Punjab, Haryana, Andhra Pradesh, Tamil Nadu, Orissa
and West Bengal. These centres provide valuable technical guidance, soil & water
testing services. They also retail quality products of leading companies. Aadhaar
centre‟s also a facilitate credit to farmers and provide a platform to sell their produce.
Tofarmers, it‟s a complete solution under one roof.

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Key Highlights
Godrej Aadhaar, to provide complete agricultural solutions to farmers

NATURE'S BASKET-
Nature‟s Basket is the first-of-its-kind store selling a wide range of vegetables,
fruits and herbs, both local and exotic. The first Nature‟s Basket outlet was opened at
Bhulabhai Desai Road, Mumbai. Two more Nature‟s Basket outlets have opened at
Cuffe Parade, South Mumbai and Lokhandwala, North Mumbai. Many more outlets are
in the offing in different cities across the country.

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MARKET PROFILE OF THE ORAZINATION-
That is a proximate view about demand of all Compounded feed.

Compounded feed Brands Percentage of Demand

Local Brands (Goka, P4, Chardi, Kla. 75%

etc)
Tara 20%

Godrej 15%

Mark fed 5%

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 DISCUSSION TRAINING
1. Student’s Work Profile

2. Description of Live Experience

Roles and Responsibilities In The Organization:-

My work profile

 The responsibilities which were handed over to me as an Sales Trainee was to

follow all the instructions of my seniors and giving them positive reply fulfilling
with all the required criteria of my work profile.

 Attain daily meeting in morning at 9.30 am and a day report must be submit in the

evening to our senior leader.

Description Of Live Experience:-

The experience as a working person in an organization was a best experience in my life. I

was totally unknown about corporate/page 27 organization culture and field work job
profile. My job in Godrej Agrovet was really not easy in the first time, as it is right now. This
was the phenomenon experience in my life to get practical work job knowledge, adopt
different culture & communication skill .I learnt many things in this organization. It was
difficult in the initial stage of my work, first time I went with my senior manager foran
appointment and that was the day of learning after getting training as a practical moment
the senior manager taught me to work in MS-GBRO software, in the begin it was bit difficult
to work in it but my senior manger guide how to work in it. I had always doubt and query
with my manager and he very much helpful and friendly with me. I had worked in MS-
GBRO software for a month.

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24
RESEARCH METHODOLOGY-

Research Methodology is the systematic, theoretical analysis of the methods applied to a

field of study. It comprises the theoretical analysis of the body of methods and principles
associated with a branch of knowledge. “A research design is the specification of
methodsand procedures for acquiring the information needed”. It contains of different
steps adopted by researchers to study his research problem along with the logic behind
them. Data become information only when methodology is adopted.

 The research methodology enabled the team to organize their efforts

into one cohesive and conceptual product idea generation task for us.
 You need to have a good research methodology in place when trying to
figure out new ideas for your company.

OBJECTVES OF THE STUDY-

1. The main objective of this report to serve my academic purpose as a part of

MBA course and that is based on my internship experience.
2. To create awareness among the people about the different products offered by
the company in the market
3. To understand the kind of problem a farmers face

4. To understand the fundamentals of agro companies.

METHODOLOGY

The objective of the present study can be accomplished by conducting a systematic

analysis of the balance sheet of the company. Analysis means detail collection,

observation, reporting of data, calculation and finding that are relevant to the company

balance sheet. This constitutes the secondary source of data which includes

collectionof annual report of the company and many journals.

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RESEARCH DESIGN-

Research design is a patters or outline of the research project. It is the statement which
provides the basic guidelines for the details of the project. This study follows the
descriptive research design which can be described as-

Descriptive research-The study is conducted using the descriptive Research Design method.
This type of research is also the grouping that includes any particular research methodologies
and procedures, such as observation, surveys, self reports and tests. Unlike qualitative
research descriptive may be more analytic

PRIMARY DATA

Primary data is the first hand data collected for the main and sole purpose of the study,

primary data was collected through direct interaction with the customers.

SECONDARY DATA

The secondary data was obtained through the company‟s website. Data was also

collected from many newspapers and journals for understanding in deep the company

progress and achievements.

 Text books
 Internet
 Application forms

Scope of the Study

The study will help in getting understanding of the company, the activities carried out at
branch office and warehouse in accordance with Godrej agrovet. It will also help in

26
understanding the different costs related to warehousing activities and using the data to
reduce cost related to it by making more sales at a time.

TOOLS AND TECHNIQUES OF ANALYSIS-

The data was collected with the help of direct communication with the employees and

staff of the company. Another tools for analysis is the information available on the

companies site.

Limitations of the Study

Every research is conducted under some constraints and this research is not
anexception. Limitations of this study are as follows:-

 The numerical data used for the study is estimated value.

 The data provided was for some divisions only due to which the study is talking
about different division and the conclusion reached was on basis from this data
only.

 Time was a Constrain.

Conclusion And Recommendation of My Studies

Conclusion
There were many problems that were faced during the period but with the help of my
colleagues and organization mentor a proper solution was provided. The main issues was
data collection and time management as most of time the employees were busy and
especially at the time of peak season that was month ending and had a limited time for
imparting knowledge out of their busy schedule.

Even data collection was one difficulty as it was against company policy to provide data we
had to assume the data on the percentage form as gathered from executives and from the
observations at warehouse. Out of this problem had a great learning with a touch to the real
industry which will help in becoming a better manger.

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Recommendations
 warehouse as they take the same amount as forecasted value which was Improve
upon the forecasting method used for the demand of stock at the figure of sale last
year which can help in reduction of physical stock out.

 Up-gradation in system is required

.

 Regular follow up for payment should be taken before ordering of material for order
and advances should be taken to assure the purchase of product.

 Have periodic review of cheques to avoid situation of cheques not available and
would help in preventing Training – The workers should be given training about
safety and should be informed about benefits of safety equipments regularly from a
situation of delay.

 Safety – Proper safety training should be conducted. Proper safety equipments

should be provided and the worker should be encouraged to wear them by
rewarding or awarding them. Even penalty can be introduced when safety norms
are violated.

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

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 BIBLIOGRAPHY


 www.godrejagrovet.com

 www.feedmachinery.com/page 27articles

 www.feedmachinery.com/page 27articles/feed

 www.wind-works.org/articles/feed_laws.html

 www.amazines.com/article_feed.cfm

 www.articlegimp.com

 www.netmanners.com/email-etiquette-rss-feed.html

 www.4kids.tv/buzz/feed

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