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STUMBAYAN: A FEASIBILITY STUDY ON A PLACE FOR STUDYING, STAYING
FOR LEISURE, AND RESTING IN INTRAMUROS, MANILA
A Feasibility Study Presented to the Business School of
Pamantasan ng Lungsod ng Maynila
Intramuros, Manila
In Partial Fulfillment of the Requirements of
Bachelor of Science in Business Administration Major in Business Economics
Submitted by:
Canales, Roel P.
Cebreros, Hazel B.
Cloma, Carisa D.
Dig, Mary Christine Erica J.
Lapuz, Steffani Gwen D.
Submitted to:
Prof. Romark Resuello
April 2023
APPROVAL SHEET
In partial fulfillment for the requirements for Feasibility Study, this study
entitled “Stumbayan: A place for Studying, Staying for Leisure, and Resting
in Intramuros, Manila” has been prepared and submitted by the undersigned.
Members:
Canales, Roel P.
Cebreros, Hazel B.
Cloma, Carisa D.
Dig, Mary Christine Erica J.
Lapuz, Steffani Gwen D.
Approved by:
Oral Defense Member Oral Defense Member
Oral Defense Chairman
Accepted as a partial fulfillment of the requirements of the Bachelor of

Science in Business Administration Major in Business Economics for the course
subject of Feasibility Study.
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RECOMMENDATION FOR ORAL DEFENSE
The study entitled:
Stumbayan: A place for Studying, Staying for Leisure, and Resting in

Intramuros, Manila
Prepared and submitted by Roel P. Canales, Hazel B. Cebreros,

Carisa D. Cloma, Mary Christine J. Dig, Steffani Gwen J. Lapuz, in partial
fulfillment of the requirements under Bachelor of Science in Business
Administration Major in Business Economics for the course subject of
Feasibility Study has been examined and recommended for Oral Examination
Prof. Romark Resuello

Feasibility Study Adviser
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ACKNOWLEDGEMENT
It’s the proponents’ pleasure to express their sincere gratitude and

appreciation to acknowledge the roles of several individuals who have
contributed to the successful completion of this feasibility study.
To Prof. Romark C. Resuello, DBA, the proponents’ advisor, for his

invaluable guidance, encouragement, advices, and insights throughout that
have been instrumental in shaping the direction and quality of this research.
To the proponents’ families, for their unwavering support especially for

Steffani Gwen Lapuz’s family, Christine Dig’s and Hazel Cebreros’ sisters for
their understanding, assistance and for supporting their needs during the most
critical phases of this study.
To the proponent’s friends and colleagues for their help, motivation and
belief in our abilities have been a driving force in the completion of this research.
To the respondents of this study who generously shared their time,

insights, and perspectives on the topic. Their contributions have been crucial in
providing a comprehensive analysis of this study.
To the proponents’ fellow researchers and all the persons who didn’t
mention here but contribute significantly in completion of this study, the
proponents are expressing their heartfelt gratitude.
And most of all, to Almighty God, who has been our light in the darkest
of times, the ultimate motivation behind the pursuit of accomplishment of this
study, and the one who has paved the way to overcome the challenges they
had to face.
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TABLE OF CONTENTS
EXECUTIVE SUMMARY
I. Name of the Company 1

II. Company Logo 1
III. Location of the Enterprise 2
IV. Description of the Business 2
V. Long-run Objectives 3
VI. Highlights of Major Assumptions 3
VII. Summary of Findings 4
INTRODUCTION
I. Background of the Study 6

II. Significance of the Study 7
III. Objectives of the Study 8
IV. Statement of the Problem 9
V. Scope and Limitation 10
VI. Methodology 11
VII. Definition of Terms 13
MANAGEMENT ASPECT
I. Introduction 14
II. Mission, Vision, Values Statement 14
III. Form of Ownership 15
IV. State in Registering the Business 15
V. Organizational Structure 23
VI. Owner’s Profile 25
VII. Job Specification and Qualifications 35
VIII. Compensation and Benefits of the Employees 38
IX. Internal Control 43
X. Company Policies. Rules and Regulations 44
XI. Offenses and Penalties 49
XII. Status and Timetables of the Project (Gantt Chart) 52
MARKETING ASPECT
I. Introduction 53
II. Product and Services 53
III. Market Environment 54
IV. Market Segmentation 60
V. Market Targeting 63
VI. Market Positioning 63
VII. Population 66
VIII. Survey Description 67
IX. Survey Result 68
X. Demand Analysis 87
XI. Supply Analysis 94
XII. Demand and Supply Analysis 99
XIII. Market Share Analysis 103
XIV. Market Differentiation 105
XV. SWOT Analysis 106
TECHNICAL ASPECT
I. Introduction 109
II. Product and Description 109
III. Fixed Assets and Supplies 116
IV. List of Suppliers 136
V. Site Location Analysis 136
VI. Location Map 137
VII. Floor Layout 138
VIII. Employee Identification Card 138
IX. Employee Uniforms 139
X. Menu and Costing 140
XI. Utilities 144
XII. Sanitation and Safety Measures 144
XIII. Waste Disposal Management 146
FINANCIAL ASPECT
I. Introduction 145
II. Project Cost 145
III. Source of Financing 148
IV. Financial Statements 149
V. Financial Ratios 152
VI. Notes 154
VII. Break-Even Point Analysis 156
SOCIO-ECONOMIC ASPECT 168
APPENDICES 170
EXECUTIVE SUMMARY
I. Name of the Company
“Stumbayan” is the name of the business wherein it is a portmanteau

which is a combination of two words hence the original words' sounds and
meanings are combined to produce a new word. The words “Study” and
“Tambayan” combined, we formed “Stumbayan”. “Tambayan” is Filipino word
which means a place for hanging out. In exactly the same meaning as
Stumbayan, we aim to provide people a place where they can study or hang out
and even rest. A place for educational and recreational purposes where the
business aim to provide a safe space for students to stay during their free time
or work on their time productively.
II. Company Logo
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Each feature of the business’ logo was well-planned. As illustrated, the
brick background in the logo represents the local culture of the location of the
business, which is Intramuros, Manila. The inspiration was made since
Intramuros is also known as the ‘Walled City’. From then on, it also has a
section in the logo that a woman is reading while sitting in a bean bag which is
one of the amenities of the business. This logo perfectly portrays the name of
the business which is “Stumbayan”, a safe space where people can stay to
study or hang out and even rest while in a comfortable seating.
III. Location of the Enterprise
This study will investigate the feasibility of Stumbayan near the

Universities around Intramuros such as Pamatasan ng Lungsod ng Maynila,
Mapua University, Lyceum of the Philippines University, and Colegio de San
Juan de Letran. To be more specific, the Stumbayan will be placed at Plaza San
Luis Complex in General Luna Street Corner Real Street. Brgy. 658, Zone 70,
District 5, Intramuros, Manila. The proponents find the store space rental in this
location suited for the business as it is only an estimate of 5-8 minutes walk from
the universities of its target customers which are college students. For the
business to expand, this Stumbayan should be feasible to prove its profitability
and worthiness to the market.
IV. Description of the Business
The study will dig deeper into serving students through establishing a
safe space for studying, staying for leisure, and resting in Intramuros, Manila.
This place was created primarily to satisfy the needs and wants of students who
are in need of cozy and comfortable place to study, work on school projects,
engage with others, take a nap, stay during long breaks, even eat and more. In
short, this place is both for the education and recreation of students who are
solo or group as Stumbayan have amenities to accommodate them. Moreover,
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Stumbayan provides a free Wi-Fi and power outlets, unlimited water and 1-2
cups of brewed coffee per person.
Furthermore, for students’ convenience, the store offers products and

other service inside, particularly printing press, renting of board games, snacks
and canned drinks. Last, if they are in need of a restroom, there is a common
bathroom right by the store.
V. Long-run Objectives
This study aims to determine the feasibility of establishing a place for

studying, staying for leisure, and resting in General Luna St. Intramuros, Manila
for both educational and recreational purposes of students. The company aims
to provide students a cozy and air-conditioned place with comfortable seatings
that can accommodate individual to groups. Also, it aims to meet the various
needs and wants of students in different universities in Intramuros, Manila
regarding a study/leisure lounge by offering different amenities, free and
purchasable products, and services at an affordable price and convenient
location. If the business, will be established, it will be the first official
study/leisure lounge in Intramuros, Manila, and it aims to expand its store,
amenities, products and other services for the succeeding years for students’
convenience and satisfaction.
VI. Highlights of Major Assumptions
The Company assumes that there is a market for a study/leisure lounge

in Intramuros, Manila considering that universities are located around the area.
The company assumes that students are seeking for a comfortable place to stay
and take a nap or hang out with peers, or for those students who have a long
break in between and are looking for a place to relax or study, or spaces in
universities can be insufficient to accommodate all students, distracting for
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certain activities or restricted enough for students to collaborate, and other
reasons. Therefore, it is assumed that there is a demand for a place that offers
spaces for educational and recreational purposes, along with its products and
other services that meet the various needs and wants of students at an
affordable price and convenient location. Moreover, the researchers posit a
demand for solo and productive space to read, study or make school works that
needed focus. As well as table and chairs for meetings and gatherings of
students in making school projects like thesis, so, researchers included
amenities that can accompany students individually, by pair or group. Last, the
company assumes that there will be a demand for printing as not all students
have printers in their home, affordable snacks for students to consume during
their stay and renting of board games to unwind or hang out with friends.
VII.Summary of Findings
In general, Stumbayan is feasible after conducting all of the necessary

research in different aspects and arriving with the positive findings like the
following:
The company’s amenities are different, and its products and services are
high quality but cheaper than the other café’s in the location which are
businesses that could be also a place for staying of people. Also, the variety of
its amenities which can accompany solo, pair, and group gives more options in
its target market.
The computed market share and safe maximum estimate of annual

capacity of Stumbayan's amenities, products and other services after opening
the company in Intramuros, Manila, are as follows: 15,016 Cubicles, 22,524
Bean Bags, 33,787 Floor-style Tables, 22,524 Tables and Chairs, 22,524
Printing Press, 28,156 Renting of Board Games, 23,463 Nachos, 18,770
Sandwiches, and 21,586 Assorted Sweets in the introductory year is assumed
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considering the capacity of the store and the projected annual demand from
college students studying in universities in Intramuros, Manila .
The company will require Php3,970,654.13 in operational costs in its first

year of operation, which will be covered by the Php800,000 contributions
invested by each of the five partners. The partners' total capital contribution of
Php4,000,000.00 will be used by Stumbayan to be built, operate and expand in
the years to come.
The computation of financial ratios revealed that Stumbayan is profitable

over the five-years projection based on gains of 65% in the first year, 63% in
the second year, 62% in the third year, 60% in the fourth year, and 59% in the
fifth year. Stumbayan is still profitable until the end of the five forecasted years,
despite the continues decline of profit margin in the succeeding years due to the
constant capacity of store to accommodate customers and constant given
prices for its amenities to remain accessible and affordable to students.
The prospective business venture meets all of the requirements for starting
a business, including technical specifications, management and legal aspects
as well as marketing aspects where the opportunities, strengths and limitations
of Stumbayan are presented and the financial analysis where the financial
statements show that the company’s five-year forecast is optimistic
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INTRODUCTION
I. Background of the Study
The Stumbayan was inspired by the concept of café wherein people can
stay and study for as long as they like. It was named after the idea of combining
Study and Tambayan which is a Filipino term for “staying”. This is a place for
studying, staying for leisure, and resting in Intramuros, Manila. And the target
market of the business are college students of Universities inside Intramuros
who are in need of a place to stay, enjoy or study.
The business is a partnership founded by five people namely: Roel

Canales, Hazel Cebreros, Carisa Cloma, Mary Christine Erica Dig, and Steffani
Gwen Lapuz. They are the students from Pamantasan ng Lungsod ng Maynila
taking up Bachelor of Science in Business Administration Major in Business
Economics.
The business location is at the Plaza San Luis Complex in General Luna
St, Intramuros, Manila. The proponents have chosen this place because it is
accessible and close to the Universities around Intramuros like Colegio de San
Juan de Letran, Lyceum of the Philippines University, Mapua University and
Pamantasan ng Lungsod ng Maynila.
The owners were inspired to build this business because they

themselves experienced having no place to go during the long vacant time
around Intramuros. Also, there is no study/leisure lounge around Intramuros and
most coffee shops nearby which can be an alternative place to stay are mostly
jammed-packed and cannot cater many people. Furthermore, not all students
can afford the menus in those shops and prefer cheap places to go.
The Stumbayan have four areas where each is composed of its four main
amenities. First area is composed of cubicles which accommodates students
individually who want to focus better. Next one is composed of bean bags where
students can relax and rest. Also, an area for short-legged tables wherein
students can play board games or hang out with peers. Lastly, it has a double-
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deck style cubicle wherein a group of people can gather or do school-related
projects like thesis. The first floor is composed of tables and chairs while the
second floor of the double-deck has short-legged and bean bags. The
Stumbayan focuses on giving comfort to everyone by providing a safe space for
them to stay during their long vacant, to study alone or with group, eat, or to de-
stress as it has a peaceful ambiance and offering board games to enjoy. The
place is air conditioned and offers free products and services to customers,
including free internet access, power outlets, water, and coffee. On the other
hand, it provides goods and services that can be purchased which are printing,
renting out board games, and snacks.
II. Significance of the Study
This feasibility study would be beneficial to the following groups of

people, as this study can provides them useful and rigorous analysis that
contains useful and pragmatic information.
Students –This study aims to provide students a comfortable place where they
can study, stay for leisure, rest, and even eat and play with its products and
services. Additionally, it ensures the availability of a space where students may
reduce their stress after a long day and spend quality time with friends as it
offers board games.
Future Entrepreneurs – This study will benefit future entrepreneurs as this

could be a guide in the industry especially the service industry for a valuable
analysis in assessing the risk and success probability of this business start-up
venture. Also, this will provide a thorough description of the expenditures
involved, importance of location and other vital factors in ensuring the viability
of the proposed business.
Future Researchers – This study will also benefit the future researchers as
they can use this as reference for any related undertakings.
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III. Objectives of the Study
A. MARKETING ASPECT
1. To create a distinct value proposition that distinguishes Stumbayan
from competitors and resonates with its target market.
2. To determine the opportunities and threats of establishing Stumbayan
in Intramuros, Manila.
3. To use the strengths of Stumbayan against its weaknesses.
4. To maximize the supply of Stumbayan’s different amenities, products
and services based on the projected demand.
B. TECHNICAL ASPECT
1. To provide a realistic and cost-effective layout which will consider all
Stumbayan’s different amenities, products and services.
2. To produce a place inspired from the local culture of Stumbayan’s
location and will be suitable for its target market.
3. To determine if Stumbayan’s capacity is sufficient to accommodate
all the customers during operating hours.
C. MANAGEMENT ASPECT
1. To delegate tasks and position employees in the organizational chart
based on qualifications and skills.
2. To maximize the productivity of the workers.
3. To comply with all legal requirements for the business to be legal and
operational.
4. To implement proper and necessary company rules and regulations
for a just and systematic workplace and business operation.
D. FINANCIAL ASPECT
1. To determine the capital required to establish Stumbayan.
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2. To use the invested money of owners for Stumbayan’s operation and
expansion.
3. To determine if establishing Stumbayan in Intramuros, Manila will be
profitable for the five-years forecast.
4. To determine the financial strengths and weaknesses of Stumbayan.
E. SOCIO-ECONOMIC ASPECT
1. To establish a go-to place with amenities, products and services that
will meet the various needs and wants of students studying in
universities in Intramuros, Manila.
2. To provide a place with good quality amenities, products and services
at an affordable price and convenient location for it to be accessible
and affordable for students.
3. To propose a long-term profitable business model of Stumbayan that
considers socioeconomic needs of the local community.
IV. Statement of the Problem
In order to achieve the objectives of the feasibility study, the

researchers include the following questions:
1. Is there a demand for the different amenities of Stumbayan in Intramuros,

Manila?
a. Cubicles
b. Bean bags
c. Floor-style Table
d. Table and Chairs
2. How much would students studying in universities in Intramuros, Manila

spend for two hours on Stumbayan’s different amenities in Intramuros,
Manila?
a. Cubicles
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b. Bean bags
c. Floor-style Table
d. Table and Chairs
3. What products and services would students studying in universities in

Intramuros, Manila consider availing?
a. Printing
b. Renting of Board games
i. What board games would students studying in universities
in Intramuros, Manila likely to avail?
ii. How much would students studying in universities in
Intramuros, Manila spend for two hours on renting of board
games?
c. Snacks
i. What snacks would students studying in universities in
Intramuros, Manila most likely to purchase?
4. What time of the day would students studying in universities in
Intramuros, Manila most likely to avail in Stumbayan?
5. Would establishing Stumbayan in Intramuros, Manila be feasible?
V. Scope and Limitation
The study will focus on determining the feasibility of establishing

Stumbayan, a place for studying, staying for leisure and resting in Intramuros,
Manila. The scope of the study cover the college students studying in
Intramuros, Manila particularly in universities of Colegio de San Juan de Letran,
Lyceum of the Philippines University, Pamantasan ng Lungsod ng Maynila, and
Mapua University. Among all of the universities located in Intramuros, Manila,
the researchers only include the four universities mentioned as they have the
majority of the population of college students studying in Intramuros, Manila
which is the business’s target market. In addition, this will be more feasible for
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the researchers in obtaining data from the respondents based on the availability
of the sample population.
Moreover, this target market only includes the college students, as they
are assumed to be more in need of a place to study given the load of paper
works in college, stay during their long breaks, make school projects like thesis
with groupmates, have more access in going outside the university premises
and have higher allowance than the lower-years students, therefore, can better
afford expenses for availing Stumbayan’s amenities, products and services.
Furthermore, the data gathering will be conducted 50% online using google
forms and 50% face to face surveys with the usage of a survey questionnaire
wherein main questions has passed the Cronbach’s alpha test.
In general, this study will focus on assessing the feasibility of establishing

Stumbayan by considering the results on management, marketing, technical
and financial aspects of the feasibility study for the improvements of plan and
strategies of Stumbayan’s amenities, products and services towards prosperity.
VI. Methodology
A. Sampling Method
The sampling data method the researchers used in order to gather the
necessary and valid data for the study is stratified sampling. The target
respondents which constitute the target market of the Stumbayan are college
students studying in Intramuros, Manila specifically in universities of Colegio de
San Juan de Letran, Lyceum of the Philippines University, Mapua University
and Pamantasan ng Lungsod ng Maynila. The total population of college
students in the four said universities is 38,601, this was then computed using
Slovin’s formula which results to 396. The computed sample population of 396
was then divided equally in four strata which are the four universities mentioned.
In result, each stratum consists of 99 respondents or researchers shall
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accomplished 99 responses from college students in each of the four
universities. Therefore, the researchers survey all college students in
Intramuros, Manila as long as they are included in the four strata until the target
respondents of 99 for each stratum is complete. This allows the researchers to
quickly obtain a sample population of 396 divided from four strata that best
represents the entire population being studied.
B. Sampling Tools
The researchers use google forms and survey questionnaires to gather

data. For validation purposes, 50% of the respondents from different strata
answer the survey questionnaire online while the remaining 50% answer the
survey face to face, this results to 198 responses through google forms and 198
responses through printed survey questionnaire. In addition, the survey used is
composed of three sections. The first section is composed of the brief
description of the student-researchers, data privacy act, lists of qualifications of
respondents, logo of the business and the origin of the Stumbayan’s name.
While the second section is composed of Demographic profile and last section
are fifteen (15) questions which contains the introduction of Stumbayan’s
amenities, products and services offered by the business and aims to determine
the customer’s preferences on them. The main first eight questions in the last
section went through a pilot testing using Cronbach’s Alpha and got an
acceptable score for reliability test.
C. Sampling Area
The study will be conducted at Intramuros, Manila specifically the area near
Plaza San Luis Complex wherein the Stumbayan will be placed. The
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researchers chose Intramuros, Manila as the principal location of the business
since the proponents are most familiar with the vicinity and this is the ideal for
the operation and attaining the business’ objectives since the college students
from the four universities in Intramuros, Manila particularly Colegio de San Juan
de Letran, Lyceum of the Philippines University, Mapua University and
Pamantasan ng Lungsod ng Maynila are the target customers and the
population of this study. Gathering the data near the chosen place for
Stumbayan will further help the proponents accumulate required information for
the study.
VII. Definition of Terms
Amenities. A space or facility of the business that accommodate people and

helps to provide comfort, convenience, or enjoyment.
Comfort. The delightful and fulfilling sensation of being relieved, both

physically and mentally.
De-stress. To be occupied on something in order to relax and become less

stressed or anxious.
Leisure. An activity where people past time, enjoy or unwind.
Lounge. A place where people can sit and unwind.
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MANAGEMENT ASPECT
I. Introduction
This chapter shows the elements that are important in administrative

matters of the business. This section includes Mission, Vision, Values
Statement, Form of Ownership, Stages in Registering the Business,
Organizational Structure, Owner's Profile, Job Qualifications and Specifications,
Compensation, Mandated Benefits and Contributions of the Employees, Internal
Control, Company Policies, Rules, and Regulations, Offenses and Penalties,
and Status and Timetables of the Project.
II. Mission, Vision, Values Statement
Vision
To establish a well-running and multi-functional study/leisure lounge in

Intramuros, Manila that provides a safe space and treat customers with utmost
comfort wherein students can study, stay for leisure or rest in peaceful or
productive ways that can make an impact on them.
Mission
To provide a safe and comfortable space for different students’ errands

who are struggling to find a safe place to study, stay for leisure or even rest.
The company strive to serve with maximum care and a secure spot for both
educational and recreational purposes. Providing the utmost comfort and
convenience for every student who needs temporary shelter for a time are the
top priorities of the company.
Values Statement
Accountability: Stumbayan empower one another to take accountability for their

actions.
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Hard Work: At the Stumbayan, overcoming today’s challenges takes
commitment, perseverance, and the willingness to go above and beyond
expectations.
Integrity: The foundation for all that the Stumbayan do, we are respected and
appreciated for our dedication to integrity, reliability, and transparency.
Quality: The highest standards must be maintained since businesses are judged
on the quality of their products and services.
Service to the Customer: Customer First: customer needs and wants should be
heard, anticipated, and accommodated.
III. Form of Ownership
The proponents of the business established a general partnership

wherein proponents, which are two or more people, agreed to share
responsibilities to the business such as the assets, liabilities, and profits.
Proponents have both full management control to the business. The best
business structure is partnership, most specifically, general partnership since
the proponents believed that it is the most flexible among all and there will be
people with different viewpoints with the same goal that can greatly contribute
to the company.
IV. Stages in Registering the Business
After the agreement in establishing the firm, all applicable laws and
governmental regulations must be complied for the business to be legally
established and operational. And in starting a business, specifically a
partnership company, the business permits, and other related documents
needed to be secured from the local government unit where the business is
located are the following:
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A. Securities and Exchange Commission (SEC)
The Securities and Exchange Commission (SEC) is the national

government regulatory body mandated by Section 3 of Presidential Decree No.
902-A to oversee the corporate sector in the Philippines. The business must
register with the SEC to establish its legal entity in running the business and be
eligible for certain rights under the nation's corporate and investment laws like
issuing receipt and legally trading financial assets. The general requirements
needed to be fulfilled are the following:
1) Accomplished Name Reservation and Payment Form
2) Notarized Articles of Incorporation (Partnership) and By-laws
3) Duly accomplished Registration Data Sheet or SEC Form F-100 (for

corporations with more than 40% foreign equity)
4) Treasurer’s Affidavit
5) Bank Certificate of Deposit or Proof of Inward Remittance (minimum

paid-up capital requirement)
6) Necessary licenses or permits from appropriate government

agencies (for regulated industry sectors and business activities)
B. Department of Trade and Industry (DTI)
The Business Name Law (Republic Act 3883) of the Philippines requires
business names to be registered to give the company a legal identity. Only the
owner's real name may be used without registering the business name with the
DTI. The business must register with the DTI to obtain a valid and exclusive
right to use the business name in any written or printed evidence of any
transaction or business activity, as well as any sign or billboard prominently
displayed in plain view in, at, or near his or her place of business or anywhere
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else, announcing his or her business while it is still valid (renewable every five
years). The DTI's requirements for registering a business name are as follows:
1) Accomplished two copies of Business Name Registration Form
2) Valid ID
3) Registration fee (City/Municipality: ₱530; Regional: ₱1,030)
C. Bureau of Internal Revenue (BIR)
The Bureau of Internal Revenue (BIR) is the national government

regulatory agency responsible for collecting internal revenue taxes, fees, and
charges as well as enforcing all forfeitures, penalties, and fines related to tax
matters. The business must register with BIR before operating and is required
to register its books of accounts annually to be served as official record of the
business transactions for the fiscal year. The steps in BIR registration are the
following:
1) Register the Tax Identification Number (TIN) provided in the

Certificate of Registration issued by SEC.
2) Apply for authority for Sales Invoices and printing of Official Receipts
through BIR Form 1906.
3) Register books of accounts
D. Social and Security System (SSS)
The Social and Security System (SSS) is the government agency mandated
by law to promote welfare for private sector workers, including those in the
informal sector, the self-employed, and voluntary members through offering
social insurance programs and protecting them from unforeseen events like old
age, disability, death, and unemployment by providing replacement income. The
company must register with the SSS and obtain an employer number that will
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serve as a point of reference for the remittance of monthly contributions. The
employer must send the employer's share along with the employee's
contributions deducted from salary in the SSS. For registration, the documents
required are the following:
1) Employer Registration Form (R-1)
2) Employment Report Form (R-1A)
3) SEC Registration, Articles of Incorporation, and By-laws
E. PhilHealth Registration
PhilHealth is the government health insurance program administered by

the Philippine Health Insurance Corporation (PHIC) which offers coverage for
varieties of medical costs. All employers are required to register their employees
with this agency as mandated under the New National Health Insurance Act (RA
7875/RA 9241). The following papers are needed to register with PhilHealth:
1) Employer Data Record (ER1)
2) Report of Employee-Members (ER2)
3) SEC Registration, Articles of Incorporation, and By-laws
F. Pag-IBIG (Home Development Mutual Fund) Registration
The Home Development Mutual Fund (HDMF), also referred to as the

Pag-IBIG Fund under the Department of Human Settlements and Urban
Development, administers the national savings program and provides financing
for low-cost housing for Filipinos employed by domestic and foreign employers
as well as volunteer and self-employed members. Since it is necessary for up
to 60-year-old employees (with permanent, temporary, or provisional status) in
the private sector and for those who are covered by the SSS, the business must
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register its employees. Pag-IBIG registration can be done online by visiting the
Pag-IBIG Fund website and completing the Membership registration.
G. Municipal Permits of Licenses
In starting a business, the following permits and licenses are needed:
1) Mayor’s Permit/ Business Tax
2) Sanitary Fee
3) Zoning/ Locational Permit
4) Barangay permit
5) Fire Permit
6) Barangay Clearance
For processing of applications, the following documents are

included:
1) Photocopy of Articles of Incorporation (Partnership)
2) Photocopy of Certificate of Business Registration from SEC
3) Photocopy of DTI Registration
4) Building Permit from the City Engineer’s Office
5) Three (3) copies of business application form
The procedures and basic requirements to register a business:
1. Reserve and register business name in Security and Exchange Commission

(SEC)
a) Visit SEC website or make a personal appearance at the office in
Mandaluyong to check if the business name is available.
19
b) If available, register/reserve the preferred corporate name, the
company’s arti cles of incorporation and by-laws will also be processed.
c) Complete, sign, and notarize articles of partnership, By-Laws, and
Treasurer’s Affidavit and Joint Affidavit of Incorporators.
d) Submit notarized documents to SEC office.
e) Claim the SEC certificate of Registration.
2. Corporate Bank Account
With the preferred bank, the following are the general requirements needed
for the opening of a TITF account:
a) proposed articles of incorporation and by-laws
b) accomplished account opening forms.
c) minimum deposit required by the bank (P10,000.00 to P50,000.00)
SEC registration takes 10 to 15 working days upon submission of

requirements, provided there are no holidays during this time.
3. Acquire Barangay Clearance
Acquire a barangay clearance in the barangay where the business is

located by accomplishing the following:
a) paid-up fees (depend on the company’s paid-up capital plus an additional

amount for taxes and fees) and other charges in barangay.
b) submits a notarized lease contract between the company and the lessor
of its registered office.
Processing Time: At least one (1) week upon submission of complete

documents.
4. Acquire a Business Permit from Mayor’s Office
In where the business is located by submitting the following:
a) Filled out business permit.
20
b) Certificate of Business Registration from SEC and Articles of
Incorporation, and By-laws
c) Two (2) Valid IDs, Proof of Address (Lease contract or Certificate of Land
Title)
d) Barangay Clearance
5. Register with the Bureau of Internal Revenue (BIR)
Register with BIR by visiting the Regional District Office (RDO) that has
jurisdiction over the registered address of your business establishment and
accomplish the following:
a.) Submit Filled out BIR Form 1903 (Application for Registration for
Corporations/Partnerships (Taxable/Non-Taxable)) with te other requirements:
I. SEC Certificate of Registration (Certificate of Incorporation for

domestic corporations/License to Do Business in the Philippines
for resident foreign corporations)
II. Mayor’s Permit or application for Mayor’s Permit (must be
submitted prior to the issuance of the BIR Certificate of
Registration)
III. Contract of Lease
IV. Other documents to be submitted if applicable are a Certificate of
Authority (if Barangay Micro Business Enterprises (BMBE)
registered entity), Franchise Agreement and Proof of
Registration/Permit to Operate with BOI, PEZA, SBMA, or BCDA.
b.) Pay the Annual Registration Fee (PHP500.00)
c,) Pay the Documentary Stamp Tax (DST) on Subscription and Lease (the DST
on Subscription depends on the amount of your capital while the DST on Lease
depends on your monthly rental)
21
After receiving the receipt, BIR officials will inform you when the BIR
Certificate of Registration (Form 2303) of your business will be available. When
secured, the following are the required to do:
a.) Apply for Sales Invoices/Official Receipts through BIR Form 1906 (Authority
to Print Receipts and Invoice), the requirements needed are the following:
I. BIR Form 1906 (Authority to Print)
II. BIR Certificate of Registration (Form 2303)
III. Final and clear sample of Principal and Supplementary Commercial

Receipts and Invoices
IV. BIR Certificate of Registration of Accredited Printer
V. BIR Annual Registration Fee (Form 0605) of Accredited Printer
VI. Job order
VII. Quarterly report of Accredited Printer
b.) Register books of accounts by submitting the following requirements: and

have them stamped by the RDO where your business is registered.
I. BIR Certificate of Registration (Form 2303)
II. New sets of books of accounts, such as but not limited to:
III. General Journal
IV. General Ledger
V. Cash Receipt
VI. Cash Disbursement
VII. Subsidiary Sales Journal
22
VIII. Subsidiary Purchase Journal
c.) Have the registration stamped by RDO which covered the location of your
business and attend the taxpayer’s initial briefing for new registrants to inform
them of their rights and duties/responsibilities
6) Register with the Social Security System (SSS), PhilHealth and Pag-IBIG
agencies for employees’ government benefits, all needed documents were
mentioned in the previous pages.
V. Organizational Structure
Figure 1: Organizational Structure Chart
Stumbayan is a small business that provides a place for studying, staying

for leisure, and resting. Also, the company does not engage in the production
or manufacture of goods, we will buy made goods from the market, so it only
requires a few organizational roles which is composed of two store manager,
23
two cachiers and two service crew (2 shifts throughout the day, particularly the
first shift is from 8:00 AM to 2:30 PM and the second shift is 2:30 to 9:00 PM.)
Management Team
The positions under the management team will be filled by the store manager,
cashier, and service crew in Stumbayan.
1. The (1) store manager and (!) assistant manager for the first and second shift
will oversee hiring and supervising employees. Assisting with customer inquiries
and complaints, overseeing policy implementation, and ensuring that business
operations are executed properly, efficiently, and effectively from opening until
closing.
2. The (2) cashiers will be responsible for accepting payments, accommodating

customers, and managing the printing services. Also, during the 30-minutes
preparation of opening the store, the “cashiers” assigned at first shift will prepare
the different amenities and equipment. While “cashiers” assigned at second
shift will clean the different amenities and the whole area in preparation of
closing the store.
3. The (2) service crews will be responsible for assisting customers, maintaining
the cleanliness of store and organized workplace. Also, during the 30-minutes
preparation of opening the store, the “cashiers” assigned at first shift will prepare
and sort the utensils to be used and snacks to be offered. While “cashiers”
assigned at second shift will clean and organize the kitchen room in preparation
of closing the store.
24
VI. Owner’s Profile
ROEL PAJARES CANALES
Team Researcher
09317871814
roelcanales2@gmail.com
To have a position in where I can apply my

knowledge and skills and gain experiences in
this field.
PERSONAL INFORMATION
Address: Purok 5 Isla Puting bato Tondo Manila
Date of Birth: November 12, 2001 Nationality: Filipino
Marital Status: Single Country of Origin: Philippines
Languages: Filipino and English
EDUCATION
Primary
Rosauro Almario Elementary School
Kagitingan District 1 Tondo 1012 Manila Metro Manila
2011 – 2014
Secondary
Raja Soliman Science and Technology High School
25
Urbiztondo, Binondo Manila 1010 Manila City of Manila
2014 – 2020
Tertiary
General Luna, corner Muralla St, Intramuros, Manila, 1002 Metro

Manila
2020 – 2024
SPECIALIZATION ACHIEVEMENTS
• Time Management
• Honor Student (2014-2020)
• Communication Skills
• Attended Pre-Orientation
• Problem Solving Skills
Seminar and Workshop
• Computer Literate (Microsoft Word,
Microsoft PowerPoint, and Microsoft Raja Soliman Science and
Excel) Technology High School (Immersion)
• Attended Professional Awareness
in the 21st century seminar in Raja Soliman
Science Technology High School
26
HAZEL BALAIS CEBREROS
Team Researcher
09956609748
cebreroshazel143@gmail.com
To obtain a position in which I can apply my

learnings while also enhancing and discovering
new knowledge and skills that will help me
reach my full potential as an excellent
professional and an asset to the company.
Address: 049 Gate 64 Area H Parola Binondo Manila
Date of Birth: July 20, 2002 Nationality: Filipino
Languages: Filipino and English
EDUCATION
Primary
Doña Rosario Elementary School
23 Panday Pira Street Novaliches 1100 Quezon City Metro Manila
2008 – 2011
Rosauro Almario Elementary School
Kagitingan District 1 Tondo 1012 Manila Metro Manila
27
2011 – 2014
Secondary
Raja Soliman Science and Technology High School
Urbiztondo, Binondo Manila 1010 Manila City of Manila
2014 – 2020
Tertiary

Manila
2020 – 2024
• Eagerness to Learn Skill • Honor Student (2014-2020)
• Critical Thinking Skill • Hi-Y Joint Leadership Camp

Outstanding Delegate Cayetano Arellano
• Management and People Skills
High School (2019)
• Applying Basic Business Mathematics
• Best Research Reporter (2020)
• Presentation Skills
• Dean’s Lister (2020 – 2022)
• Computer Literate (Microsoft Word,
Microsoft PowerPoint, Microsoft Excel,
and IBM SPSS)
28
CARISA DIMAANO CLOMA
Team Researcher
09466317906
carisadimaanocloma@gmail.com
To obtain a position where I can apply my skills

and knowledge that I have acquired and developed. I want to be a part of your
company's success by offering loyalty, integrity, and excellent work.
Address: 1436 Instruccion St., Sampaloc Manila, Philippines
Date of Birth: October 31, 2000 Nationality: Filipino
Languages: English, Filipino
EDUCATION
Primary:
San Antonio Central School
Poblacion San Antonio, Quezon, Quezon Province
2008 – 2014
Secondary:
San Antonio National High School
Sampaguita San Antonio, Quezon, Quezon Province
29
2014-2016
Esteban Abada High School
Blumentritt Extension St., Sampaloc Manila, Metro Manila
2016 – 2018
Philippine College of Criminology
641. Sales St. Sta. Cruz Manila, Metro Manila
2018 – 2020
Tertiary:
General Luna, Corner Muralla St, Intramuros, Manila, 1002 Metro

Manila
2020 – 2024
• Communication Skills • YES-O Officer in the position of Vice
• Basic Photo and Video Editing President (2014 - 2016)
• Time Management • Honor Student (2017 - 2020)
• Critical Thinking • Student Teacher Award in
• Computer Skills (Microsoft Understanding Culture, Society and
Word, Microsoft Powerpoint, Politics (2018)
Microsoft Excel, and IBM • Dean’s Lister (2020 - 2022)
SPSS)
30
MARY CHRISTINE ERICA JIMENEZ DIG
Team Researcher
09162095528
mcedig08@gmail.com
To be able to utilize and improve my skills which I have gained throughout my

academic years and gain professional growth experience.
Address: Block 25 Lot 84 Phase 2 Area, Brgy. NBBS Dagat-dagatan, Navotas

City
Date of Birth: September 08, 2002 Nationality: Filipino
Languages: Tagalog and English
EDUCATION
Primary
San Rafael Parochial School
177 Taliba St., Balut, Tondo, Manila
2008 - 2014
Secondary
APEC Schools – Tondo
2300 Gamban St, Tondo, Manila, Metro Manila
31
2014 – 2018
University of the East- Caloocan
105 Samson St., Sangandaan, Caloocan City
2018 – 2020
Tertiary
General Luna, corner Muralla St, Intramuros, Manila
2020 – 2024
• Communication Skills • With Honors (2019- 2020)
• Problem Solving • Dean’s Lister (2020- Present)
• Critical Thinking
• Multitasking
• Writing
• Fluent in English
• Computer Literate
32
STEFFANI GWEN DELA CRUZ LAPUZ
Team Researcher
09777510595
lapuz.steff@gmail.com
To seek an opportunity where I can utilize my

learnings and enhance my skills to be an asset
to the company and achieve my full potential.
Address: 230 Lacson St. Tondo, Manila
Date of Birth: October 6, 2001 Nationality: Filipino
Languages: Tagalog and English
EDUCATION
Primary
Isabelo delos Reyes Elementary School
Nicholas Zamora St. Tondo, Manila
2008 – 2014
Secondary
Lakan Dula High school
2252 Juan Luna St., Tondo Manila
2014 – 2018
33
Emilio Aguinaldo College
1113-1117 San Marcelino Street, 1000 Ermita, Manila
2018 – 2020
Tertiary

Manila
2020 – 2024
• Problem Solving Skill • Honor Student (2014-2018)

• Critical Thinking Skill • Dean’s Lister (2020 – 2022)
• Effective Communication Skills
• Management and Organizational Skills
• Multitasking Skill
34
VII. Job Specification and Qualifications
A. Job Title/Position: Store Manager
Job Specification:
• Keeping an eye on daily activities and ensuring that everything works

efficiently.
• Responsible for motivating the sales team, training new staff, and
creating business strategies.
• The one who deal with customer questions and complaints.
• Managing budgets and maintaining statistical and financial records
• Make critical decisions about policy, planning, and strategy.
• Deal with the company's problems and opportunities.
• Resolving all customer complaints.
Job Qualifications:
Experiences:
• Has a bachelor’s degree in the field of Business

Administration/Management or relevant field preferred.
• A minimum work experience for at least 3 years as Manager or any
managerial role.
Skills:
• Ability to effectively share their ideas and listen to others around them.
• Has excellent verbal and non-verbal communication skills.
• Effective decision-making upholding business rules and procedures.
35
B. Job Title/Position: Assistant Manager
Job Specification:
• Ensure operational excellence by administrative responsibilities such as

scheduling, keeping track of inventory and assessing worker
performance.
• They make sure new hires personnel are aware of their roles and duties
by checking employee schedules.
• Keeping an eye on daily activities and ensuring that everything works
efficiently.
• The one who deals with customer questions and complaints, also
resolving customer complaints.
• Provide support during production activities and closely work with the
team members.
• Ensure customer satisfaction by supervising customer service
operations.
• Providing assistance to customers regarding acquired goods or services.
Job Qualifications:
Experiences:
• Has a bachelor’s degree in the field of Business

Administration/Management or relevant field preferred.
• A minimum work experience for at least 3 years as Manager or any
managerial role.
Skills:
• Has excellent verbal and non-verbal communication skills.

• Effective decision-making upholding business rules and procedures.
36
C. Job Title/Position: Cashier
Job Specification:
• Processing payments and accepting payments

• Providing customers with receipts as they depart with their purchases.
• Compute and record the total of transaction.
Job Qualification:
Experiences:
• Has a High School/Senior High School Diploma or relevant field

preferred.
• At least 1 year experience in retail cashier or any handling financial
transactions.
Skills:
• Basic mathematical skills

• Excellent communication and intrapersonal skills
• Able to work flexible schedule including holidays.
• Have a positive attitude, polite, long patience, and effective customer
interactions.
• Attentive, customer-focused, and knowledgeable.
D. Job Title/Position: Service Crew
Job Specification:
• Assisting customer properly

• Maintaining the cleanliness and organized workplace by completing
various tasks
• Greeting customers when entering or leaving the store.
• Take orders and serve order for customers.
• Serve customers in a fast, efficient, and friendly manner.
37
Job Qualifications:
Experiences:
• Has a High School/Senior High School Diploma and no negative records

in previous workplace.
• At least one year of work experience in a customer service position
Skills:
• Effective time management skills

• Willingness to learn and ability to work under supervision.
• Excellent communication skills, both written and verbal.
• Ability to adapt changes and not afraid to step out from comfort zone.
VIII. Compensation and Benefits of the Employees
According to the Labor Code of the Philippines, no employee should work

over 8 hours per day. The Stumbayan will operate from 8am to 9 pm, Monday
to Saturday. The working hours are divided into two shifts and per staff are
scheduled to work 6 hours and 30 minutes per day including the break which is
30 minutes (the store will open at 8 am and closed at 9 am but there will be one
hour allotted for preparation of opening and closing of the store for cleaning and
preparation of the amenities and other services the store is offering. The first
shift will start at 9 am – 2:30 pm and the second shift from 2:30 PM. - 9 pm)
Employee Minimum Wage
It is to protect employees from unfairly low pay. They ensure that everyone
receives a fair and equal share of the benefits of progress as well as a minimum
living wage for all those who are working and require such protection. The 40-
hour work week, or eight hours per day, is the basis for the minimum wage. The
8-hour workday does not include the daily 60-minute mandatory lunch break
and is not paid.
38
The daily minimum wage rates in the Philippines vary depending on region.
The lowest minimum wage is from BARMM which is Php341, and the highest
minimum wage was found in NCR which is Php533 per day in the year of 2023
for retail/service businesses with less than of 15 employees. The compensation
structure and guidelines in NCR proposed business locale are followed by
Stumbayan.
Regular Day Calculation:
*Regular workday rate (monthly rate x number of months in a year (12) / total
working days in a year)
Overtime Calculation:
The pay rates for overtime work or covering another employee's duties
vary depending on whether it occurs on a regular workday, a holiday, a rest day,
or a regular/special day.
• Hourly pay rate = Regular workday rate / 8

• Overtime on a Regular workday rate = 125% * hourly pay rate
• Overtime on a Rest Day, Regular/Special Holiday Rate = 130% * hourly
pay rate
The Stumbayan followed the regular holidays / special non-working

holidays pay rates, in case the employees report to work during these days, the
wages will be computed as follows:
Premium Pay Calculation:
• Special (non-working) Holiday rate = 130% * regular workday rate

• Special (non-working) Holiday, which is also a scheduled Rest Day rate
= 150% * regular workday rate
39
This is applicable on special (non-working) holidays in the Philippines
which are the following:
● EDSA People Power Revolution Anniversary

● Black Saturday
● Ninoy Aquino Day
● All Saints' Day
● Feast of the Immaculate Conception of Mary
● Last Day of the Year
● Additional Special (Non-Working) Day
● Additional Special (Non-Working) Day
Holiday Pay Calculation:
• Regular Holiday (up to 8 hour) Rate = 200% * basic daily rate

• Regular Holiday which is also a scheduled Rest Day Rate = 130% *
regular holiday rate (at least 260% of regular workday rate)
This is applicable on non-working regular holidays in the Philippines

which are the following:
• New Year's Day

• Araw ng Kagitingan
• Maundy Thursday
• Good Friday
• Labor Day
• Independence Day
• National Heroes Day
• Bonifacio Day
• Christmas Day
• Rizal Day
40
Mandated Benefits and Contributions of the Employees
According to the law, employers are obligated to provide mandatory

benefits to their employees. By complying with these benefits, it recognizes the
value of employees and boosts productivity. It makes them feel rewarded and
appreciated for their work.
1. In accordance with the Labor Code of the Philippines, employers are

required to offer their employees government mandated benefits. The following
are the government offices:
• The Social Security System (SSS)

Member of SSS (Republic Act No. 8282). With this arrangement, members are
protected in the event of illness, disability, maternity, old age, death, or other
unspecified circumstances that will cause them to lose their income or become
financially burdened. The amount of the SSS monthly payment is calculated
using the employee's real monthly income; 30% of the entire monthly
contribution is deducted from the employee's salary, and the remaining 70% is
covered by the employer.
• PhilHealth
PhilHealth (Republic Act 7875). If a member got hospitalized they can get health
and hospitalization subsidies.The amount of the employer match is equal to the
amount of the employee contribution each month. Monthly contributions are
based on the actual employee's monthly salary.
• PagIbig Fund
The PagIbig Fund (Republic Act 7835) offers its members housing and land
purchase loans with the lowest interest rates, repayable over a 30-year period.
This allows every Filipino employee a chance to own a house with simple
payment plans that may be taken directly out of their paychecks each month.
41
2. Paid Vacation/Annual Leave
It is granted to employees so they can rest, unwind, and attend to any personal
concerns.
3. Maternity/Paternity Paid Leave
Female employees can get benefits consisting of one hundred five (105) days
credits with maternity paid leave or can extend for an additional thirty (30) days
without pay. While paternity leave applies to all male employees, under RA 8187
they have the right to consist of seven (7) days of leave credits with full pay.
4. 13th Month Pay
It is additional compensation provided to employees. It is typically equivalent to

at least 1/12 of an employee's basic annual salary.
5. Life Insurance Benefits
Employees should be covered by a reputable life insurance policy; they are

aware that their beneficiaries will be paid in full in the event of unforeseen
circumstances. Beneficiaries could use the money to cover essential expenses.
6. Retirement Benefits
It is lifetime cash benefits that are given to retirees. It is based on your lifetime
earnings from jobs for which you have paid Social Security Taxes.
7. Holiday Pay (Double Pay)
According to Article 94 of Labor Code, an
employees may work on any holiday if they are compensated at a rate equal to
twice their regular rate.
42
IX. Internal Control
According to the COSO (Committee of Sponsoring Organizations of the

Treadway Commission), internal control activities are designed to guarantee
that a company's various objectives are met. It is a procedure used by a
company's board of directors, management, and other employees to control and
make assurance about the accomplishment of various objectives. And
Stumbayan intended to use the COSO (Committee of Sponsoring Organizations
of the Treadway Commission) framework as guide for its internal control, a
common internal control model which has been developed by COSO so that
companies and organizations can assess their control systems.
The Internal Control System of Stumbayan consist of four main concepts

specifically Strategic, Operations, Reporting and Compliance. There are six
crucial elements that must be present for the objectives under these categories
to be achieved: control environment, risk assessment, risk response, control
activities, information and communication, and monitoring.
Strategic Operations Reporting Compliance
Application and Reliability of Compliance with

Effectivity and Applicable Laws
Tracking of Efficiency of Financial and Regulations
Company's Operations Reporting of the Company
Strategy
Control Control Control Control

Environment Environment Environment Environment
Risk Risk Risk Risk
Assessment and Assessment Assessment Assessment
Response and Response and Response and Response
Control Control Control Control
Activities Activities Activities Activities
Information and Information and Information and Information and
Communication Communication Communication Communication
Monitoring Monitoring Monitoring Monitoring
Figure 2: Internal Control Chart
43
• Control Environment refers to the management of the Company's
integrity, ethical values, responsibilities, accountability, and roles
alignment. This requires establishing structure, authority, and
responsibilities for each role within the organization as well as oversight
of responsibility. The three pillars of management are governance,
philosophy, and operating style, are that will control the environment.
• Risk assessment and response is concerned with locating, examining,
and evaluating risk as well as significant alterations within the
organization. This includes determining the best course of action or
solution for it, as well as assessing internal and external factors, risk
severity, tolerances, and fraud risk.
• Control Activities focuses on the development of the control activities.
Through policies and procedures on technological evolution, this
organization addresses concerns about technology improvement.
• Information and Communication concerns on internal and external
information quality. This includes sharing information, preserving its
security and reliability, examining its volume and sources, considering
the impact of technology, and interacting with outside parties.
• Monitoring Activities performs Continuous and/or discrete control
evaluations. This covers evaluation and communication of terminology
used for monitoring activities, evaluating control deficiencies,
establishing evaluations, and using technology and service providers.
X. Company Policies. Rules and Regulations
Company Policies
Objective:
• To establish a company policy that guarantees the Stumbayan Lounge's

success and sustainability as a proposed study, meeting/gathering, and
resting area in Manila's Intramuros.
44
Scope:
• This policy applies to all employees, customers, and stakeholders of

Stumbayan Lounge.
Policy Guidelines:
• The purpose of Stumbayan Lounge in Intramuros, Manila, is intended

to provide a comfortable, conducive, and safe environment for
students, professionals, and visitors to study, meet, and rest. Its goal
is to create a stress-free environment that encourages productivity,
creativity, and wellness.
Hours of Operation:
• The Stumbayan Lounge will be open Monday through Saturday from

8:00 a.m. to 9:00 p.m. During peak seasons or holidays, operating
hours may be extended.
Services and Facilities:
• Resting lounges (for solo or group)

• High-speed internet connection
• Printing and scanning services.
• Charging stations
• Board games
Health and Safety Measures:
• The Stumbayan Lounge will implement the following health and safety
measures to ensure the well-being of employees and customers:
• Regular sanitation and disinfection of the premises
• Temperature checks and health declaration forms for all customers
• Voluntary wearing of face masks
45
Customer Service:
• The Stumbayan Lounge is committed to providing excellent customer

service to all customers. Employees are expected to be courteous,
helpful, and respectful always. Customers' concerns and feedback
must be addressed promptly and professionally.
Payment and Fees:
• The Stumbayan Lounge will implement a fair and transparent payment

and fee system. Customers will be charged based on the services and
facilities they use. Discounts and promotions may be offered during
special occasions or events.
Code of Conduct:
All employees, customers, and stakeholders of Stumbayan Lounge must

abide by the following code of conduct:
• Respect for others' privacy and personal space

• Proper use and care of facilities and equipment
• Prohibition of smoking, alcohol, and illegal substances
• Compliance with health and safety measures
• Zero tolerance for discrimination, harassment, and violence
• Continuous Improvement:
Stumbayan Lounge is dedicated to innovation and continuous

improvement. Employees are encouraged to provide feedback and suggestions
for improving service and facility quality. The business will be reviewed on a
regular basis, and changes will be made as needed to ensure the business's
success and sustainability.
Compliance with Laws and Regulations:
46
• Stumbayan Lounge will abide by all applicable laws and
regulations governing the operation of a study, meeting, and
resting space in Manila's Intramuros neighborhood.
Confidentiality:
• Stumbayan Lounge values the confidentiality of its customers'

personal information and will take precautions to safeguard it.
Implementation:
• This policy will be implemented as soon as it is approved. This

policy applies to all Stumbayan Lounge employees, customers,
and stakeholders. Any violations of this policy will result in
disciplinary action.
Company Rules
• No loud noises or disruptive behavior is allowed in the lounge.

• Respect the privacy and personal space of other customers.
• Smoking and alcohol consumption are strictly prohibited in the lounge.
• Clean up after yourself and dispose of all trash properly.
• No outside food or drink is allowed unless specifically permitted by the
lounge management.
• Any damage or incidents should be reported immediately to the lounge
staff.
• Any illegal activities are strictly prohibited and will be reported to the
authorities.
• Proper attire is always required in the lounge.
• The use of electronic devices should be limited to minimize
disturbance to other customers.
• The lounge has a strict policy on sexual harassment and any violation
will not be tolerated.
47
Company Regulations
• Operating hours: The lounge will be open daily from 8:00 a.m. to 9:00
p.m., except during major holidays or special events.
• Code of Conduct: All customers are expected to conduct themselves
professionally and respectfully toward other customers and lounge
staff. Discrimination, harassment, or disruptive behavior will not be
tolerated and will result in eviction from the premises.
• Customers are encouraged to use the lounge's facilities only for their
intended purposes, which include studying, meeting, and resting. Any
property damage to the lounge will result in appropriate charges.
• Customers can make reservations for the lounge by using the online
booking system or by calling the lounge directly. Reservations must
be made at least 24 hours in advance, and cancellations must be
made 12 hours in advance.
• Payment Options: All payments must be made in cash and online apps
available in store) or by debit/credit card. There will be no personal
checks accepted.
• The lounge's noise policy is intended to provide a conducive
environment for studying, meeting, and resting. Customers are
therefore advised to keep their noise levels to a minimum. Customers
who use audio devices must wear headphones.
• Smoking and Alcohol: The lounge is a no-smoking, no-alcohol zone.
Customers who break this policy will be asked to leave immediately.
• Lost and Found: The lounge is not responsible for any personal items
that are misplaced or stolen. If an item is discovered, it will be kept for
30 days before being disposed of if unclaimed.
• Interaction with Lounge Staff: The lounge staff is available to assist
customers and provide information about the lounge's amenities. Any
suggestions or complaints should be directed to the lounge manager.
48
• Customers are expected to dress appropriately when visiting the
lounge. Any inappropriate attire, such as revealing or offensive
clothing, will be prohibited.
XI. Offenses and Penalties
Nature of Penalty for Penalty for Penalty Penalty for 4th

offenses 1st offense 2nd offense for 3rd offense
offense
Excessive Verbal Written 10-day suspension/terminati

tardiness or warning warning suspensio on of employment
unexcused n
absences.
Failure to Verbal Written 10-day suspension/terminati

provide warning warning suspensio on of employment
adequate n
notice of
absence or
tardiness.
Taking Verbal Written 1month suspension/terminati

unauthorized warning warning suspensio on of employment
time off work n
Fraudulent Written 2weeks 1 month suspension/terminati

use of sick warning suspensio suspensio on of employment
leave or other n n
leave benefits
49
Falsifying Written 10 days 2weeks suspension/terminati
time records warning suspensio suspensio on of employment
or timesheets n n
Failure to Verbal Written 1month suspension/terminati

return to work warning warning suspensio on of employment
after n
approved
leave
Unauthorized Written 2 weeks 1 month suspension/terminati

disclosure of warning suspensio suspensio on of employment
confidential n n
information
Theft or Immediate legal legal Imprisonment

embezzlemen termination action action
t of funds or of taken taken
property employme against against
nt offender offender
Conflict of Verbal Written 10 days suspension/terminati

interest or warning warning suspensio on of employment
unethical n
behavior
Failure to Written 10 days 2 weeks 1 month suspension

maintain warning suspensio suspensio
professional n n
conduct
Unauthorized Verbal Written 2 weeks 1 month suspension

use of warning warning suspensio
electronic n
50
devices
during work
hours
Failure to Verbal Written 10 days 2 weeks suspension

attend warning warning suspensio
required n
training or
meetings
Failure to Written 2 weeks 1 month suspension/terminati

comply with warning suspensio suspensio on of employment
safety n n
regulations
Sexual 1 month Immediate legal Imprisonment

harassment suspensio termination action
or misconduct n of taken
employme against
nt offender
Excessive Verbal Written 2 weeks 1 month suspension

use of warning warning suspensio
personal time n
off or
vacation time
Violation of 1 month Immediate legal Imprisonment

anti- suspensio termination action
discrimination n of taken
laws employme against
nt offender
51
Failure to Warning 10 days 2 weeks 1 month suspension
report suspensio suspensio suspensio
violations or n n n
misconduct
Negligence or Warning 10 days 1 month suspension/terminati

recklessness suspensio suspensio suspensio on of employment
in performing n n n
duties
Insubordinati Warning 2 weeks 1 month suspension/terminati

on or refusal suspensio suspensio suspensio on of employment
to follow n n n
orders
XII. Status and Timetables of the Project (Gantt Chart)
Figure 3: Status and Timetables of the Project Chart
52
MARKETING ASPECT
I. Introduction
This chapter focuses on significant aspects of the study lounge market

and how the company will address it. This section includes Product and Service
Description, Market Environment, Market Segmentation, Market Targeting,
Market Positioning, Population, Survey Results, Demand Analysis, Supply
Analysis, Demand and Supply Analysis, Market Share Analysis, Survey
Description, Market Differentiation, Marketing Strategy, and SWOT Analysis.
II. Product and Services
Stumbayan is a place for studying, staying for leisure, and resting in

Intramuros, Manila. This place was created primarily to satisfy the needs of
students who needed a cozy and comfortable place to study, meet, work on
school projects, hang out with friends, take a nap, stay during long breaks, and
more. In short, the purpose of this place is both for the education and recreation
of students individually or by group.
The building's interior design which was inspired by the bricks of

Intramuros incorporates the local culture. Additionally, Stumbayan is more
student-friendly than other study/leisure lounges on the market because it is
convenient and affordable, especially for students studying in Manila's
Intramuros. Students can conveniently visit the location with an estimate of 5-8
minutes’ walk from universities in Intramuros and rent amenities or avail
services there. Additionally, Stumbayan provides free, quick, and unlimited Wi-
Fi as well as a charging station, coffee, and water.
Additionally, because the store offers other services and products inside,
students don't need to leave the store when they need to print documents, play
board games with friends, or satisfy their hunger. Additionally, there is a public
restroom outside, right by the store. Finally, Stumbayan's amenities are
53
Cubicles, Bean Bags, Floor-style tables with mats or pillows, and Tables and
Chairs, which students can rent for a minimum of two hours. Each package
costs ranges from Php25 to Php70 pesos.
• Cubicles – a table with a partition and a chair are present here. This is
for solitary reading and other solo activities that needed focus.
• Bean bags (table is available if requested) – a round and soft fabricated
chair filled with small circle/shredded foams. This is for relaxing and
comfortable sitting or resting.
• Floor-style table (with mat or pillows) – a short circle wooden table
suited for 2-4 people. This s for students conversing, playing board
games with peers, and doing other leisure activities.
• Table and chairs – a long wooden table with chairs. This is for group
meetings and working on school projects like thesis, research, and more.
For educational purposes, we have cubicles for solo work and tables and
chairs for group work sessions. Also, our high-quality lounges and tables are
separated from the open area, allowing students to concentrate or work on
group projects. For recreational purposes, the short, high-quality table with a
mat or pillow is for playing games and interacting with peers, and bean bags,
which are available individually, are designed for resting. These two are both
situated in the open space. Nonetheless, as long as they keep the house rules
to themselves, students are still able to choose from any of Stumbayan's
amenities.
III. Market Environment
Demographic Factors
Businesses that provide study/work lounges or other

educational/recreational places have two objectives. These social areas were
created to support people in their personal and academic life. It serves two
54
purposes: first, to foster productivity and creativity, which can benefit people in
general and students in particular academically; second, to offer a setting for
social interaction amongst people. Actually, attendants of coffee shops, are
between the ages of 20 and 30 which represents 51% of the population
(CoffeeNerd, 2022). People frequently visit these social areas because they
provide an accessible alternative space, particularly for students, to study,
accessibility to food, collaborate with peers, relax during long breaks or recharge
between classes or activities, and social interactions (Webash Valley, 2021).
From a cultural perspective, coffee shops primarily function as hubs of social
interaction: they give customers a place to gather, talk, read, write, amuse one
another, or pass the time, whether alone or in small groups. The primary
motivation for studying in coffee shops is the enjoyment of bumping into familiar
faces. While the most common excuses given by students for not using off-
campus spaces included price, location, unsuitable environment and
atmosphere, and lack of study resources. Strong points and shortcomings of
on-campus informal learning spaces are strikingly reflected in preferences for
off-campus informal learning venues (Vanichvatana, 2019). Additionally, one of
the surveys from the research firm's College and University revealed that 57%
of college students visit coffee shops and 58% of students visit quick-service
restaurants once a week or more frequently. This demonstrates that every day,
almost half of students eat off campus (CoffeeNerd, 2022). Moreover, a College
and University Keynote Report from Chicago-based industry market research
company named Dataessential, among the college students 58% dine at an off-
campus quick serve restaurant at least once each week, while 56% eat at fast
casual restaurants (Baltazar, 2019).
Psychological Factors
Some individuals can study effectively in a noisy setting, some cannot

(Stokols). Research has shown that a coffee shop environment stimulates
creativity, alertness, and capacity to learn in a manner that houses do not. It
helps in sharpening and triggering the creativity of people with the use of the
55
various stimuli in the environment which are a blend of background noise,
casual crowds, and visual variety can generate the proper amount of distraction.
This inspires and creates an effective setting for working, studying, or doing
schoolwork. In addition, a study published in the Journal of Consumer Research
in 2022 found a link between creativity and low to moderate ambient noise, such
as that found in cafeterias. This is because background noise can trigger your
thinking ability which can lead to creative idea generation. More of the benefits
of noise supported by a 2019 study is the phenomenon known as "stochastic
resonance," which was first noticed in animals and where the right amount of
noise stimulates senses. And even though everyone has different ideal of level
of noise, background audio still stimulates better decision making, this became
known as "coffee shop effect" which includes the garbled conversations, cup
clinking and the barista processing orders in machines can inspire your work to
be great. Next, the fact that we are surrounded by others who have come to do
the same thing as us in a coffee shop also serves as a motivator. This
hypothesis was supported in a 2016 study in which participants were asked to
complete a task on the same screen while seated next to each other in front of
a computer. According to the study, "just doing a task next to someone who puts
a lot of effort into it will cause you to do the same." The social-facilitation effect
of coffee shops is one of their most important features. Furthermore, visual
stimulation, such as how the office is decorated, affects people's capacity for
creative thought. Last is the feature of Air of informality where customers also
like working in an environment that isn’t stressful. In comparison to the library,
coffee shops offer a more laid-back atmosphere to students. People there are
smiling and enjoying good conversation. All those audio and visual stimuli
benefit groups more than the lack of them on Zoom or in a formal meeting space.
Experts say that work groups can also benefit from these café environments
when brainstorming and forging bonds among themselves (Lufkin, 2021).
56
Economic Factors
According to a 2018 census, with 33,451 establishments, or 75.2% of the

total establishments in the section, restaurants and mobile food service
activities paid the highest compensation. Regionally, the National Capital
Region (NCR) recorded the majority of businesses registration with 9,706
(21.8%) and the largest employment share with 168,071 (30.1%) of the section's
total workforce in 2018. The industry section paid a total of Php94.9 billion in
compensation in 2018, which works out to an average annual salary of
Php173.9 thousand per paid employee. The industry group in this section that
paid the highest total compensation was restaurants and mobile food service
activities, which paid Php61.3 billion (Philippine Statistic Authority, 2023).
This shows a large size of different businesses in this industry, therefore

a large competition. Specifically, to study/work lounges or coffee shops,
according to a study entitled “The most important aspects for the choice of
coffee shops are location, people density, noise, and internet access”, the most
essential aspects of the choice of coffee shops are location, people density,
noise, and internet access (Nathan and Newton, 2013). Beyond just serving
food and beverages, these social areas charge for an experience that may
include a fantastic atmosphere, unlimited free water, Wi-Fi and power outlets,
enjoyable music, air conditioning and comfortable seats or some other services.
They must make up for this by convincing customers that the products and
services they offer are worth it of the price they are paying (Lufkin, 2021). And
by industry group, restaurants and mobile food service activities include cafés
and study/work lounges that serve food and beverages.
Technological Factors
Factors related to technological innovation have assisted restaurants as

they changed their business in order to adopt and thrive in this new normal, a
connected and contactless era. These various technological developments are
the key to helping companies reinvent themselves in order to meet customer
expectations and stay competitive. A virtual extension of a business is a
57
necessity through a responsive and engaging website or app, it is crucial to
have a website that is optimized for both desktop computers and mobile
devices. An interactive and responsive digital platform that allows customers to
share and converse with one another is the name of the game. These digital
tools help cafes better understand and value their patrons because serve as an
essential tool for gathering data on customer experience. It can provide a
platform for the café to interact, connect, and communicate with its customers.
Next, a strong wireless internet connection to meet different customers’ needs.
The café's wireless internet infrastructure should be upgraded for maximum
brand loyalty. Coffee shop owners must make an investment in a dependable,
quick, and strong wireless internet because studies show that offering free Wi-
Fi to customers increases the likelihood that customers will return to the same
establishment (Vellana, 2021).
Furthermore, a digital mobile table reservations system. This software

handles everything, from making reservations with clients to recommending the
best seating options based on the time and number of guests. This can manage
waitlists, seating arrangements, dining preferences, and customers viewing
available slots online. in addition to gathering vital client information that can be
used to track contacts or gain market-related insights (Keane, 2018). Then there
are online ordering services and contactless payment methods, which are
steadily growing in popularity in the global restaurant industry. According to the
SCA x Square Coffee Report (2020), cash transactions declined since the start
of pandemic due to health and safety protocols (Perfect Daily Grind, 2022). In
2022, the market size for global online ordering and food delivery sector has
estimated valued of $770 billion and is expected to grow to $1.4 trillion by 2027
(Statista, 2023). Also, the introduction of point of sale (POS) systems is the
following technological advancement that has proven to be the most successful.
According to Juniper research (2020), in the next five years, roughly 53% of all
transactions conducted at points of sale around the world will be contactless
(EHL Insights, n.d.). Together with this is the kitchen display system or the digital
menu boards for kitchen staff, the screen displays orders automatically based
58
on priority and flags any special dietary requests. It also tracks meal delivery
times and monitors inventory to signal when an item is out of stock. Digital
kitchen displays promise a sustainable kitchen operation by ensuring better
communication, clearer workflows, and accuracy. Next, automated inventory
management software makes it easier and quicker for restaurants to keep track
of their food and beverage inventories, forecast quantities, and plan reorders.
Integrating this software into your workflow can reduce food waste (Keane,
2018). By utilizing Artificial Intelligence, companies like Kitro and Too Good to
Go help restaurants reduce food waste while also ensuring their effective and
efficient operation. Moreover, restaurant menus are slowly being replaced by
QR codes. In many parts of the world, this technology is crucial in assisting
restaurants with contact tracing, but this also offers restaurants a number of
advantages at low costs. This restaurant technology, which is popular already
in China, is progressively being adopted by restaurants all over the world (EHL
Insights, n.d.). In fact, according to Bitly, over the past 18 months years, the
number of QR downloads has increased by more than 750% (Lucas, 2021).
Restaurant technology experts see additional uses for QR codes, including
taking digital orders on-site and keeping track of past orders and customer
information where customers can do a simple scan to access online menus,
place orders, and pay for their purchases. Last, is self-service kiosks, where
customers use kiosks to place their own orders. As employees are given the
information directly for production from kiosks, this can improve operational
efficiency and line management in businesses. Your staff will have more time to
work on other tasks in the store if you install kiosks (Kida, 2018).
Political and Legal Factors
These different new law implementations may affect and vary the cost of
the company in the current year and years to come. The Social Security Act of
2018 (RA No. 11199), which strengthened the Social Security System, must be
complied as of March 5, 2019. (SSS). The new SSS Contribution Rate and the
modifications to the monthly salary credits is one of the law's key provisions.
59
Additionally, this requires an increase in monthly contributions from 2019 to
2025 at varying rates every year (Ignacio, 2018). Next, the Tax Amnesty Act,
also known as Republic Act No. 11213, provides businesses with past-due tax
liabilities with a clean slate. Businesses with unpaid taxes would only be able to
pay the minimum required amount of at elast 40% of the tax assessed under
the tax amnesty. In addition, the National Payment Systems Act (RA No. 11127)
which is anticipated to rise the digital payments in the public and private sectors
and give an opportunity for the adoption of electronic receipts, invoices, and
digital signatures. This law mandates that companies offering payment systems,
such as banks, credit card companies, and online payment platforms, shall
apply for prior approval from the Bangko Sentral ng Pilipinas in order to operate.
Moroever, the 105-Day Expanded Maternity Leave Law (RA No. 11210) which
mandates both government and private organizations to provide mother
employees with 105 days of paid maternity leave. Employers also are required
to grant additional days aside from the 105 days depending on the situation and
is required to provide full pay during this maternity leave. Last, the New Central
Bank Act (RA No. 11211) which expands the BSP's industry coverage to include
businesses that provide money services, credit-granting businesses as well as
payment system operators. Additionally, it gives the BSP more authority to
impose administrative, criminal, and increased fines on negligent financial
services institutions, ranging from a daily maximum of P30,000 to a maximum
of P1,000,000 "for each transactional violation (Manila Standard Business,
2019).
IV. Market Segmentation
Market segmentation has been required for marketing strategy, which

directs the business to make the best use of its limited liabilities to meet
customers’ demand in the most effective way. Marketing segments should be
limited, clear, and valid. The explanation of the segments should be
60
understandable, otherwise the feasibility study would have been neither
accepted nor believed.
Universities in Intramuros Manila
NAME OF UNIVERSITY TOTAL ENROLLEES OF UNIVERSITY
(2022)
Colegio de San Juan de Letran 2,693
Lyceum of the Philippines 7,938
Mapua University 10,275
Pamantasan ng Lungsod ng Maynila 17,695
TOTAL 38,601
Table 1: Market Segmentation: Total Enrollees of Universities in Intramuros,

Manila
A. Demographics
In demographic segmentation, segments are based on demographic

profile such as name, sex, school, year level, and monthly income or monthly
allowance of the customers. It is important in the business to know the basic
information of your respondents to penetrate easily in the market. The
Stumbayan considers the demographic profile in making marketing strategies
on how our business becomes popular.
61
Demographics of Respondents
Sex • Male
• Female
School • Colegio de San Juan de Letran

• Lyceum of the Philippines
• Mapua University
• Pamantasan ng Lungsod ng
Maynila
Year Level • First Year

• Second Year
• Third Year
• Fourth Year
Monthly Income/ • Php 3,000 and less

• Php 3,001 – Php 6,500
Monthly Allowance
• Php 6,501 – Php 10, 000
• More than Php 10, 000
Table 2: Market Segmentation: Demographics of Respondents
B. Psychographic
In psychographic segmentation it is market technique consists of the needs,

lifestyle, and interest of our target respondents. The needs and expectations of
the customer are crucial when creating and offering a service. Since these
services are created for consumer consumption, the service-based firm must
keep its customers in mind. If the business can provide market driven and
62
understands the consumer’s psychology, it will be able to perform better.
Knowing this kind of information will surely help the business to offer services
that are appropriate for the costumers. We want to know the preferences of our
respondents in terms of preferences in amenities, limited snacks, and board
games.
V. Market Targeting
Stumbayan’s target market are college students at universities in

Intramuros Manila who are seeking a place to do their schoolwork, stay for
leisure and resting with an affordable price and convenient as possible. The
universities are Colegio de San Juan de Letran, Lyceum of the Philippines,
Mapua University and Pamantasan ng Lungsod ng Maynila. We have 198
respondents thru onsite and 198 from online, total respondents are 396 from
four universities by using stratified sampling to get our data. The Stumbayan
offer different amenities to rent, have free products and services during stay and
offer services like printing, limited snacks, and board games to attract the target
market. Most of all, the location of the store is estimated to be 5-8 minutes’ walk
away from the universities of the target market, this made it more convenient
and accessible for the students in the four said universities in Intramuros, Manila
to easily go and avail in Stumbayan.
VI. Market Positioning
It is for students from Colegio de San Juan de Letran, Lyceum University,

Mapua University and Pamantasan ng Lungsod ng Maynila. Who is seeking for
a comfortable place with an affordable price. Stumbayan is a perfect place for
students who want to do schoolwork without disturbance and if they feel bored,
they can play board games. Compared to other Café in Intramuros that students
can't afford because of its high price. Stumbayan offers free coffee, fast and
unlimited Wi-Fi, printing documents, limited snacks, board games and different
amenities.
63
List of Cafés in Intramuros, Manila
Figure 4: Market Positioning: List of cafes in Intramuros, Manila
64
Café Price and Perceived Quality Rating
Figure 5: Market Positioning: Café Price and Perceived Quality Rating
The Cafés mentioned are near to our target market location, Plaza San
Luis Complex, General Luna St. It has been popular based on the customers'
reviews about the quality and prices of their products. The highest star ratings
are Belfry Café and P3K Café which got 4.5-star ratings based on their
customers. Followed by Figaro Café, La Cathedral Café and Starbucks that
gained 4.0-star rating. Lastly the lowest star rating is Barbara’s Heritage, which
got a 3.9-star rating based on the customer’s review. The figure above shows
the prices and perceived quality of the Café. On the upper right corner is
65
Barbara's Heritage, La Cathedral Café, Belfry Café, Figaro, Starbucks, and P3K
Cafe that shows high price but also high in quality. The Stumbayan is put in the
lower right corner that shows low price but high quality. This shows high quality
service with an affordable price.
VII. Population
NAME OF UNIVERSITY TOTAL ENROLLEES OF UNIVERSITY
(2022)
Pamantasan ng Lungsod ng Maynila 17,695
TOTAL 38,601
Table 3: Population of College Students in Universities in Intramuros, Manila
Source: A.Y.2021-2022 Enrollees by Institutions in First District, manila, CHED

Data (Office of the President Commission on higher Education)
The total college students’ population of Universities in Intramuros,

Manila particularly in Colegio de San Juan de Letran, Lyceum of the Philippines,
Mapua University and Pamantasan ng Lungsod ng Maynila in year 2022.
66
VIII. Survey Description
The instrument was designed to determine if there is a demand and to

identify the preferences of the target market on the amenities and services of a
study/leisure lounge in Intramuros, Manila. The questionnaire was divided into
three sections. The first section consists of Brief Introduction about the student-
researchers, Respondent Qualifications, Stumbayan’s Logo with its name
explanation and Data Privacy, while the second section is about the
Demographic Profile of the respondents and last is all about Stumbayan's
Amenities, Other Services, and the Store’s Location.
The questionnaire was distributed to the target market or students at

universities particularly in Colegio de San Juan de Letran, Lyceum of the
Philippines, Mapua University and Pamantasan ng Lungsod ng Maynila in
Intramuros, Manila, both on-site or around the store's location particularly
outside the San Luis Complex and online or through Google Forms.
The first section includes a brief description of the student researchers

and the purpose of the survey. The form then lists the qualifications for
participation, the company logo and the origin of the store's name and asks
respondents for their permission to use the information they have provided only
for academic purposes and with utmost confidentiality adherence to the Data
Privacy Act of 2012. Their agreement stands as their authorization for the
researchers to use the provided data.
Next, the Demographic Profile section which will be used to determine

the preferences of the target market regarding the categories under this. All
information asked are required specifically the sex, year level, and monthly
income, the only one that is optional are the names of the respondents. As for
the classifications, the group classified the respondents as students of the four
universities located in Intramuros, Manila mainly the Colegio de San Juan de
Letran, Lyceum of the Philippines, Mapua University and Pamantasan ng
Lungsod ng Maynila.
67
The final and main section introduces the amenities and other services
provided by the Stumbayan and discusses how the target market will respond
or select to them. The topic of questions 1 through 9 consist of how frequently
and how much will the target market avail the Stumbayan's four amenities.
While questions 10 through 13 covered the target market acceptability of
Stumbayan's amenities and other services, which primarily include printing,
renting of board games, and limited snacks. The last two questions asked for
the preferences of the target market regarding the time of day they will probably
avail in Stumbayan and their final verdict regarding visiting and availing
Stumbayan in its specific location in Intramuros, Manila.
IX. Survey Results
In what sex do you belong?
Table 4: Sex of Respondents
68
Figure 6: Sex of Respondents
The Figure 6 shows that 229 out of 396 or 58% of respondents are
Female. Majority of the respondents who answered the survey are Female.
Followed by 169 out of 396 or 42% of respondents are Male.
In what university do you belong?
Table 5: University of Respondents
69
Figure 7: University of Respondents
Figure 7 illustrates that the universities are equally divided. It shows 99

or 25% of respondents are from Pamantasan ng Lungsod ng Maynila, then 99
or 25% of respondents are from Colegio de San Juan de Letran. Followed by
99 or 25% respondents are from Mapua University. Lastly 99 or 25%
respondents are from Lyceum of the Philippines University.
In what year level do you belong?
Table 6: College year level of Respondents
70
Figure 8: College year level of Respondents
The Figure 8 illustrates that majority of the respondents are 3rd year
college students, it shows 155 or 39% of the respondents. Then 96 or 24% of
the respondents are 2nd year college students. Followed by 87 or 22% are 1st
year college students. Lastly 58 or 15% of the respondents are 4th year college
students.
How much is your monthly income or allowance?
Table 7: Monthly Income or Allowance of Respondents
71
Figure 9: Monthly Income or Allowance of Respondents
The Figure 9 illustrates that majority of the respondents have a monthly

allowance / income of Php3,001 - Php6,500, it shows 176 or 44% of the
respondents. Then 146 or 37% of respondents have a monthly
income/allowance of Php3,000 and less. Followed by 44 or 11% of the
respondents has 6, 501 to Php10,000. Lastly, 30 or 8% of the respondents have
a monthly allowance / income of Php10,000 and above
1. How often would you like to experience our cubicles (a space meant
for solo reading and focusing) in a week?
Table 8: Frequency in experiencing Cubicles of Respondents
72
Figure 10: Frequency in experiencing Cubicles of Respondents
Figure 10 are the summary of the data gathered by the researchers about
how often students would like to experience the cubicles. It shows that majority
of the respondents which is 208 or 52.53% of the respondents will avail the
cubicles 1-2 times a week. Next, 149 or 37.63% of the respondents will avail 3-
4 times a week. Then, 36 or 9.09% of the respondents will avail 5-7 times a
week. Last, 13 or 3.28% will not avail at all.
2. How much would you spend for two hours on our cubicles?
Table 9: Preferred Cost in experiencing Cubicles of Respondents
73
Figure 11: Preferred Cost in experiencing Cubicles of Respondents
how much the students would spend for two hours on cubicles. It shows that
majority of the respondents which is 179 or 45% of the respondents will pay
Php31 - Php50 per two hours for cubicles. Next, 108 or 27% of the respondents
will pay for Php30 and below. Then, 88 or 22% of the respondents will pay for
Php51 - Php70. Last, 21 or 5% will pay Php71 and above for cubicles.
3. How often would you like to experience our bean bags (a

comfortable seat meant for relaxing and resting) in a week?
Table 10: Frequency in experiencing bean bags of Respondents
74
Figure 12: Frequency in experiencing bean bags of Respondents
The Figure 12 are the summary of the data gathered by the researchers
about how often students would like to experience the bean bags. It shows that
majority of the respondents which is 174 or 43.94% of the respondents will avail
the bean bags 1-2 times a week. Next, 153 or 38.64% of the respondents will
avail 3-4 times a week. Then, 42 or 10.61% of the respondents will avail 5-7
times a week. Last, 27 or 6.82% will not avail at all.
4. How much would you spend for two hours on our bean bags?
Table 11: Preferred Cost in experiencing bean bags of Respondents
75
Figure 13: Preferred Cost in experiencing Bean bags of Respondents
how much the students would spend for two hours on bean bags. It shows that
Php31 - Php50 per two hours for bean bags. Next, 110 or 30% of the
respondents will pay for Php30 and below. Then, 97 or 24% of the respondents
will pay for Php51 - Php70. Last, 22 or 6% will pay Php71 and above for bean
bags.
5. How often would you like to experience our floor-style table (a
space for group gatherings where students can chitchat while
doing something or play board games, and do other leisure) in a
week?
Table 12: Frequency in experiencing bean bags of Respondents
76
Figure 14: Frequency in experiencing bean bags of Respondents
about how often students would like to experience the floor – style table. It
shows that majority of the respondents which is 187 or 47.22% of the
respondents will avail the floor-style table 1-2 times a week. Next, 142 or
35.84% of the respondents will avail 3-4 times a week. Then, 38 or 9.60% of the
respondents will avail 5-7 times a week. Last, 29 or 7.32% will not avail at all.
6. How much would you spend for two hours on our floor-style
table (for 2-4 people)?
Table 13: Preferred Cost in experiencing Floor-styles table of

Respondents
77
Figure 15: Preferred Cost in experiencing Floor-styles table of Respondents
how much the students would spend for two hours on floor-style table. It shows
that majority of the respondents which is 154 or 39% of the respondents will pay
Php61 – Php75 per two hours for floor - style table. Next, 150 or 38% of the
respondents will pay for Php60 and below. Then, 61 or 15% of the respondents
will pay for Php76 – Php90. Last, 31 or 8% will pay Php91 and above floor -
style table.
7. How often would you like to experience our table and chair space
(a space meant for group meetings and working for school
projects like research) in a week?
Table 14: Frequency in experiencing Table and Chairs of
Respondents
78
Figure 16: Preferred Cost in experiencing Table and Chairs of Respondents
about how often students would like to experience the table and chair space. It
shows that the majority of the respondents which is 218 or 55.05% of the
respondents will avail the table and chair space 1-2 times a week. Next, 138 or
34.85% of the respondents will avail 3-4 times a week. Then, 29 or 7.32% of the
respondents will avail 5-7 times a week. Last, 11 or 2.78% will not avail at all.
8. How much would you spend for two hours on our table and chair
space (for 2-4 people)?
Table 15: Preferred Cost in experiencing Table and Chairs of
Respondents
79
Figure 17: Preferred Cost in experiencing Table and Chairs of Respondents
how much the students would spend for two hours on table and chair space. It
shows that the majority of the respondents which is 139 or 35% of the
respondents will pay Php70 and below per two hours for table and chair space.
Next, 136 or 34% of the respondents will pay for Php71 - Php85. Then, 96 or
24% of the respondents will pay Php86 - Php100. Last, 25 or 6% will pay
Php101 and above for table and chair space.
9. With all the amenities/services mentioned above, what will you
consider renting?
Table 16: Amenities the Respondents will Consider Availing
80
Figure 18: Amenities the Respondents will Consider Availing
about all the amenities/services the students will consider renting in Stumbayan.
It shows that majority of the respondents which is 331 or 83.59% of the
respondents will consider availing the floor-style table. Next, 328 or 82.83% of
the respondents will consider availing the bean bags. Then, 327 or 82.58% of
the respondents will consider availing table and chairs. Last, 309 or 78.03% will
consider availing the cubicles.
10. What other services/products will you consider availing?

Table 17: Other Services/products the Respondents will
Consider Availing
81
Figure 19: Other Services/products the Respondents will
Consider Availing
products or services the student will consider availing in Stumbayan. It shows
that the majority of the respondents, which is 331 or 84% of the respondents
will consider availing the board games. Then, 324 or 82% of the respondents
will consider availing the snacks. Last, 245 or 62% will consider availing the
printing.
11. Which of these board games would you most likely to avail
inside recommend?
Table 18: Other Services/products the Respondents will

Consider Availing
82
Figure 20: Other Services/products the Respondents will Consider
Availing
about the most frequent board games the students will avail in Stumbayan. It
shows that the majority of the respondents which is 286 or 72.22% of the
respondents will consider availing the Uno/Dos Card. While 194 or 48.99% of
the respondents choose to avail Jenga. Next is 185 or 46.72% of the
respondents will consider availing Scrabble. Moreover, 148 or 37.37 will choose
to avail Game of the Generals. Furthermore 146 or 36.87% of the respondents
will consider availing chess. Then 109 or 27.53% of the respondents will choose
to avail XOX/Tic Tac Toe. Last is 18 or 4.55% of respondents suggest other
games.
12. How much would you spend renting our board games (any of
the board games may be borrowed) for two hours?
Table 19: Preferred Cost in Renting of Board games
83
Figure 21: Preferred Cost in Renting of Board games of Respondents
about how much the students would spend for board games. It shows that
Php25 and below per two hours for board games. Next, 120 or 30% of the
respondents will pay for Php26 – Php40. Then, 110 or 28% of the respondents
will pay Php41 – Php55. Last, 26 or 7% will pay Php56 and above for board
games.
13. What snacks would you most likely to purchase?
Table 20 The most likely to purchased Snacks by Respondents
84
Figure 22: The most likely to purchased Snacks by Respondents
about snacks the students most likely to purchase in Stumbayan. It shows that
majority of the respondents which is 259 or 65% of the respondents will consider
availing Nachos. Next, 249 or 63% of the respondents will consider availing
Canned Drinks. Then, 232 or 59% of the respondents will consider availing
Sandwiches. Last, 229 or 58% will consider availing Assorted Sweets.
14. What time of the day would you most likely to avail in
Stumbayan?
Table 21: Time of the day Respondents are most likely to avail
in Stumbayan
85
Figure 23: Time of the day Respondents are most likely to avail in Stumbayan
about students will mostly be likely to visit Stumbayan. It shows that majority of
the respondents which is 273 or 69% of the respondents will consider visiting in
the afternoon. Then, 70 or 18% of the respondents will consider visiting
Stumbayan in the evening. Last, 53 or 13% will consider visiting Stumbayan in
the morning.
15. With all the amenities/services mentioned, will you consider
visiting and availing in Stumbayan to be located inside San Luis
Complex in Intramuros?
Table 22: Respondent’s choice to avail or not in Stumbayan given its
Amenities and Services.
86
Figure 24: Respondent’s decision in visiting Stumbayan or not given its
Amenities, Products and Services.
all the amenities/services mentioned, are they consider visiting and availing in
Stumbayan. It illustrates that 396 out of 396 or 100% of the respondents will
consider visiting and availing our Stumbayan at San Luis Complex, Intramuros
Manila
X. Demand Analysis
This section includes the Demand, Supply and Demand and Supply Gap
Analysis. Demand may yearly depend on Manila City’s population growth.
According to the figures from the Philippines Statistics, the annual growth rate
of Manila is 0.77 %. As e result, the target population from 2023 – 2027
summarized the annual population growth from the base population of 2022.
Population of College students in universities located in
Intramuros, Manila Year 2022

87
Pamantasan ng Lungsod ng 17,695
Maynila
TOTAL 38,601
Table 22: Population of College students in universities located in
Intramuros, Manila, Year 2022
Source: A.Y.2021-2022 Enrollees by Institutions in First District, manila, CHED
Data (Office of the President Commission on higher Education)
PROJECTED ANNUAL POPULATION

YEAR Base Population Growth Projected Annual
Rate Population
2023 38,601 0.77% 38898.23
2024 38898.23 0.77% 39197.75
2025 39197.75 0.77% 39499.57
2026 39499.57 0.77% 39803.72
2027 39803.72 0.77% 40110.21
Note: 2023 Projected Population: =38601 x 1.0077 = 38898.23
PROJECTED ANNUAL POPULATION
40110.21
39803.72
Total Population 39499.57
39197.75
38898.23
38200 38400 38600 38800 39000 39200 39400 39600 39800 40000 40200 40400
2027 2026 2025 2024 2023
From the 5-year prediction of 2023-2027, the data above depicts a 0.77
percent annual increase in the population of Manila City.
88
Projected Demand
The proponents were able to determine the projected demand with an

annual growth of 0.77%. Stumbayan used the 5-year (2023-2027) projected
annual population of college students in universities located in Intramuros,
Manila to determine the market population for the next 5 years of service.
Project Demand Computation
Projected Annual Demand = Market population for the current year x

Average Gross Market Acceptability x Frequency of Availing
Stumbayan’s Cubicles/ Bean bags/ Floor-style Table/ Table and Chairs/
Printing/ Renting of Board Games/ Snacks
PROJECTED ANNUAL DEMAND for Stumbayan’s Amenities - Cubicles

YEAR Projected Annual Average Gross Annual Demand
Population of Market
Target Market Acceptability
2023 38898.23 99.24% 38602.60
2024 39197.75 99.24% 38899.85
2025 39499.57 99.24% 39199.37
2026 39803.72 99.24% 39501.21
2027 40110.21 99.24% 39805.37
FREQUENCY OF PROJECTED ANNUAL DEMAND for

Stumbayan’s Amenities - Cubicles
YEAR Annual Weekly Yearly Projected
Demand Annual
Demand
2023 38602.60345 2.6 135.81 5,242,619.58
2024 38899.8471 2.6 135.81 5,282,988.24
2025 39199.37327 2.6 135.81 5,323,666.88
2026 39501.21173 2.6 135.81 5,364,659.57
2027 39805.3724 2.6 135.81 5,405,967.63
89
Note:
Frequency Calculation = average of how frequent respondents avail

Cubicles in a week * no. of responses from survey result
1-2 times a week ((1+2)/2) = 1.5
3-4 times a week ((3+4)/2) = 3.5
5-6 times a week ((5-6)/2) = 5.5
Weekly rate = (1.5 * no. of responses of 1-2 times a week) + (3.5* no. of
responses of 3-4 times a week) + (5.5* no. of responses of 5-6 times a week)
Yearly Rate = weeks in a year* computed weekly rate e.g., 52* 2.6
PROJECTED ANNUAL DEMAND for Stumbayan’s Amenities – Bean

Bags
2023 38898.23 93.18% 36245.37
2024 39197.75 93.18% 36524.46
2025 39499.57 93.18% 36805.70
2026 39803.72 93.18% 37089.11
2027 40110.21 93.18% 37374.69

Stumbayan’s Amenities – Bean bags
Demand Annual
Demand
2023 36245.37 2.59 135.29 4,903,636.20
2024 36524.46 2.59 135.29 4,941,394.66
90
2025 36805.70 2.59 135.29 4,979,443.06
2026 37089.11 2.59 135.29 5,017,785.19
2027 37374.69 2.59 135.29 5,056,422.31
PROJECTED ANNUAL DEMAND for Stumbayan’s Amenities –

Floor-style table
2023 38898.23 92.68% 36050.88
2024 39197.75 92.68% 36328.47
2025 39499.57 92.68% 36608.20
2026 39803.72 92.68% 36890.09
2027 40110.21 92.68% 37174.14

Stumbayan’s Amenities – Floor-style Table
Demand Annual
Demand
2023 36050.88 2.49 129.89 4,682,648.75
2024 36328.47 2.49 129.89 5,262,760.31
2025 36608.20 2.49 129.89 5,303,283.21
2026 36890.09 2.49 129.89 5,344,118.93
2027 37174.14 2.49 129.89 5,385,268.83
PROJECTED ANNUAL DEMAND for Stumbayan’s Amenities –

Table and Chairs
Population Market
Acceptability
91
2023 38898.23 97.22% 37816.86
2024 39197.75 97.22% 38108.05
2025 39499.57 97.22% 38401.48
2026 39803.72 97.22% 38697.18
2027 40110.21 97.22% 38995.146

Stumbayan’s Amenities – Table and Chairs
Demand Annual
Demand
2023 37816.86 2.45 127.65 4,827,322.08
2024 38108.05 2.45 127.65 4,864,492.91
2025 38401.48 2.45 127.65 4,901,949.17
2026 38697.18 2.45 127.65 4,939,694.59
2027 38995.15 2.45 127.65 4,977,730.41
PROJECTED ANNUAL DEMAND for Stumbayan’s Services - Printing

2023 38898.23 61.87% 24066.33
2024 39197.75 61.87% 24251.65
2025 39499.57 61.87% 24438.38
2026 39803.72 61.87% 24626.56
2027 40110.21 61.87% 24816.19
92
PROJECTED ANNUAL DEMAND for
Stumbayan’s Services – Renting of Board games
2023 38898.23 83.59% 32515.03
2024 39197.75 83.59% 32765.40
2025 39499.57 83.59% 33017.69
2026 39803.72 83.59% 33271.93
2027 40110.21 83.59% 33528.12

Stumbayan’s Products – Snacks (Nachos)
2023 38898.23 65.40% 25439.44
2024 39197.75 65.40% 25635.33
2025 39499.57 65.40% 25832.72
2026 39803.72 65.40% 26031.63
2027 40110.21 65.40% 26232.08
PROJECTED ANNUAL DEMAND for Stumbayan’s Products –

Snacks (Sandwiches - available in three kinds of spread)
2023 38898.23 58.59% 22790.47
2024 39197.75 58.59% 22965.96
2025 39499.57 58.59% 23142.80
2026 39803.72 58.59% 23321.00
2027 40110.21 58.59% 23500.57
93
Stumbayan’s Products – Snacks (Assorted Sweets)
2023 38898.23 57.80% 22483.18
2024 39197.75 57.80% 22656.30
2025 39499.57 57.80% 22830.75
2026 39803.72 57.80% 23006.55
2027 40110.21 57.80% 23183.70

Stumbayan’s Products – (Canned Drinks)
2023 38898.23 62.90% 24466.99
2024 39197.75 62.90% 24655.38
2025 39499.57 62.90% 24845.23
2026 39803.72 62.90% 25036.54
2027 40110.21 62.90% 25229.32
XI. Supply Analysis
The proponents were able to get the projected supply for the next 5 years
by also having an annual growth of 0.77% to the Stumbayan’s offered products
and services. Although, the offered amenities remained in constant number as
the place of Stumbayan’s cannot be easily expanded.
94
Projected Supply Computation
Amenities and Services:
Projected Annual Supply = Overall Capacity of Cubicles/ Bean bags/

Floor-style Table/ Table and Chairs/ Printing/ Renting of Board Games
x Number of Operating Hours x Number of Days of Operation per week
x Number of Weeks of Operation Per Year
Products:
Projected Annual Supply = Daily Stumbayan’s Available Snacks of

Nachos/ Sandwiches/ Briwnnies/ Canned Drinks x Number of Days of
Operation per Week x Number of Weeks of Operation Per Year
PROJECTED ANNUAL SUPPLY for Stumbayan’s Amenities - Cubicles

YEAR Capacity Number of Number of Number of ANNUAL
(8 Operating Days of Weeks of SUPPLY
available Hours/ Operation Operation
cubicles) Minimum per Week per Year
hour span
per rent
(12/2)
2023 8 6 6 52 15016.32
2024 8 6 6 52 15016.32
2025 8 6 6 52 15016.32
2026 8 6 6 52 15016.32
2027 8 6 6 52 15016.32
PROJECTED ANNUAL SUPPLY for Stumbayan’s Amenities –

Bean bags
(12 Operating Days of Weeks of SUPPLY
available Hours/ Operation Operation
bean Minimum per Week per Year
bags) hour span
of rent
(12/2)
95
2023 12 6 6 52.14 22524.48
2024 12 6 6 52.14 22524.48
2025 12 6 6 52.14 22524.48
2026 12 6 6 52.14 22524.48
2027 12 6 6 52.14 22524.48

Floor-style Table
1 table = for Operating Days of Weeks of SUPPLY
2-4 people Hours/ Operation Operation
(Ave. of 3 Minimum per Week per Year
people/table) hour span
of rent
(12/2)
2023 18 6 6 52.14 33786.72
2024 18 6 6 52.14 33786.72
2025 18 6 6 52.14 33786.72
2026 18 6 6 52.14 33786.72
2027 18 6 6 52.14 33786.72

Table and Chairs
1 table = for Operating Days of Weeks of SUPPLY
2-4 people Hours/ Operation Operation
(Ave. of 3 Minimum per Week per Year
people/table) hour span
of rent
(12/2)
2023 12 6 6 52.14 22524.48
2024 12 6 6 52.14 22524.48
2025 12 6 6 52.14 22524.48
2026 12 6 6 52.14 22524.48
96
2027 12 6 6 52.14 22524.48
PROJECTED ANNUAL SUPPLY for Stumbayan’s Other Services -

Printing
YEAR Capacity to Number of Number of Number of ANNUAL
accommodate Operating Days of Weeks of SUPPLY
per hour Hours Operation Operation
per Week per Year
2023 6 12 6 52.14 22524
2024 6 12 6 52.14 22524
2025 6 12 6 52.14 22698
2026 6 12 6 52.14 22873
2027 6 12 6 52.14 23049
PROJECTED ANNUAL SUPPLY for Stumbayan’s Other Services –

Renting of Board Games
Operating Days of Weeks of SUPPLY
Hours/ Operation Operation
Minimum per Week per Year
hour span
of rent
(12/2)
2023 15 6 6 52.14 28156
2024 15 6 6 52.14 28372
2025 15 6 6 52.14 28591
2026 15 6 6 52.14 28811
2027 15 6 6 52.14 29033
Note: Uno/Dos cards supply = 5 pieces.; Other five board games supply = 2
pieces each
97
Snacks (Nachos)
YEAR Daily Use of Number of Number of ANNUAL
Nachos Days of Weeks of SUPPLY
(1 pack = Operation per Operation per
5 servings) Week Year
2023 75 6 52 23463
2024 76 6 52 23644
2025 76 6 52 23826
2026 77 6 52 24009
2027 77 6 52 24194

(20 pieces per Operation per Operation per
spread) Week Year
2023 60 6 52 18770
2024 60 6 52 18915
2025 61 6 52 19061
2026 61 6 52 19207
2027 62 6 52 19355

Snack (Assorted Sweets – Brownies)
(1 pack = Operation per Operation per
3 servings) Week Year
2023 69 6 52 21586
2024 70 6 52 21752
2025 70 6 52 21920
98
2026 71 6 52 22088
2027 71 6 52 22259

Canned Drinks
(1 pack = 12 Operation per Operation per
cans) Week Year
2023 72 6 52.14 22524.48
2024 72.55 6 52.14 22697.92
2025 73.11 6 52.14 22872.69
2026 73.68 6 52.14 23048.81
2027 74.24 6 52.14 23226.29
XII. Demand and Supply Analysis
A. Historical Supply and Demand Gap

The researchers sincerely apologize that this section is vacant as the
data needed to accomplish this section is still pending in CHED NCR
Records Unit.
B. Projected Supply and Demand Gap
Demand-supply gap = Projected Annual Demand – Projected

Annual Supply
DEMAND – SUPPLY ANALYSIS for Stumbayan’s Amenities –

Cubicles
99
YEAR Projected Projected Projected
Demand Supply Demand and
Supply Gap
2023 5,242,619.58 15016.32 5,227,603.26
2024 5,282,988.24 15016.32 5,267,971.92
2025 5,323,666.88 15016.32 5,308,650.56
2026 5,364,659.57 15016.32 5,349,643.25
2027 5,405,967.63 15016.32 5,390,951.31

Bean bags
Supply Gap
2023 4,903,636.20 22524.48 4,881,111.72
2024 4,941,394.66 22524.48 4,918,870.18
2025 4,979,443.06 22524.48 4,956,918.58
2026 5,017,785.19 22524.48 4,995,260.71
2027 5,056,422.31 22524.48 5,033,897.83

Floor-style Table
Supply Gap
2023 4,682,648.75 33786.72 4,648,862.03
2024 5,262,760.31 33786.72 5,228,973.59
2025 5,303,283.21 33786.72 5,269,496.49
2026 5,344,118.93 33786.72 5,310,332.21
2027 5,385,268.83 33786.72 5,351,482.11
100
Table and Chairs
Supply Gap
2023 4,827,322.08 22524.48 4,804,797.60
2024 4,864,492.91 22524.48 4,841,968.43
2025 4,901,949.17 22524.48 4,879,424.69
2026 4,939,694.59 22524.48 4,917,170.11
2027 4,977,730.41 22524.48 4,955,205.93
DEMAND – SUPPLY ANALYSIS for Stumbayan’s Services -

Printing
Supply Gap
2023 24066.33 22524 1,542.33
2024 24251.65 22524 1,727.65
2025 24438.38 22698 1,740.38
2026 24626.56 22873 1,753.56
2027 24816.19 23049 1,767.19
DEMAND – SUPPLY ANALYSIS for Stumbayan’s Services –

Renting of Board Games
Supply Gap
2023 32515.03 28156 4,359.03
2024 32765.4 28372 4,393.40
2025 33017.69 28591 4,426.69
2026 33271.93 28811 4,460.93
2027 33528.12 29033 4,495.12
101
DEMAND – SUPPLY ANALYSIS for Stumbayan’s Products –
Snacks (Nachos)
Supply Gap
2023 25439.44 23463 1,976.44
2024 25635.33 23644 1,991.33
2025 25832.72 23826 2,006.72
2026 26031.63 24009 2,022.63
2027 26232.08 24194 2,038.08
DEMAND – SUPPLY ANALYSIS for Stumbayan’ Products –

Supply Gap
2023 22790.47 18770 4,020.47
2024 22965.96 18915 4,050.96
2025 23142.8 19061 4,081.80
2026 23321 19207 4,114.00
2027 23500.57 19355 4,145.57

Snacks (Assorted Sweets - Brownies)
Supply Gap
2023 22483.18 21586 897.18
2024 22656.3 21752 904.30
102
2025 22830.75 21920 910.75
2026 23006.55 22088 918.55
2027 23183.7 22259 924.70

Snacks (Canned Drinks)
Supply Gap
2023 24466.99 22524.48 1,942.51
2024 24655.38 22697.92 1,957.46
2025 24845.23 22872.69 1,972.54
2026 25036.54 23048.81 1,987.73
2027 25229.32 23226.29 2,003.03
The business can be said feasible as the annual volume of

demand is higher than the projected annual volume supplies from the
year 2023 to 2027. Furthermore, there is a supply gap or a shortage
because the Projected Demand is higher than the projected supply of
Stumbayan’s amenities, products and services to its market in
Intramuros, Manila.
XIII. Market Share Analysis
There are two kinds of competitors of Stumbayan in the market. The

indirect competitors which are the coffee shops as it could also be an
alternative place to stay and study/leisure hubs and lounges which are direct
competitors of this business. Coffee shops are popular study spots that offer a
comfortable atmosphere for studying. Some coffee shops also offer free Wi-Fi,
which is a big advantage for students.
103
One of the popular coffee shops in the area is the P3k café, the
researchers choose to compare P3k cafe as the strongest indirect competitor of
the business through the results in Market positioning of Stumbayan. This
business is the closest competitor among the other cafes when considering the
perceived quality rating and pricing. In addition, it was also located in
Intramuros particularly at Victoria Stand is only 4 minutes’ walk away from
Stumbayan and is also close to its target market. On the other hand, the direct
competitors of the business are study hubs wherein they have similarities on
the amenities and services that Stumbayan is offering, so it may directly affect
the performance of the Stumbayan. The researchers choose to compare
Mindzone located at 1139 España Adelina Street, corner España Blvd,
Sampaloc, Manila, Metro Manila. Mind Zone is a Coworking Space and Study
Hub strategically located in the University Belt. It is accessible by public
transportation and within walking distance of schools, food outlets, dormitories,
review centers, training centers, and other essential establishments. Among
those two competitors, Stumbayan has three advantages. First is having a
unique concept. Stumbayan offers a unique concept of combining studying,
leisure, and resting in one place and having amenities that is unusual in the
market like bean bags. It is also offering services and products that can attract
more its target market. Second, affordable pricing and high-quality
amenities, products and services. Compared to the P3K Café which is within
the vicinity of the location, Stumbayan is cheaper and therefore more accessible
to students making it the best option for students to study, stay for leisure and
even rest in Intramuros, Manila. Lastly, its geographic location wherein
Stumbayan's location in Intramuros provides easy access to its target market
who are college students studying in universities in Intramuros, Manila. The
direct competitor of the business which is Mind Zone and other study
hub/lounges are not within the vicinity, so it is not a convenient place to go for
students in Intramuros, Manila.
In general, Stumabyan has the potential to capture a significant market

share in study/leisure hubs or lounges in Intramuros, Manila, as there are only
104
limited options that cater this kind of service and not all are accessible for
Stumbayan’s target market. By providing a unique experience that combines a
place for studying, leisure, and resting, and offering of services and
products at an affordable price and convenient location, Stumbayan can
differentiate itself from its competitors and prospect a market in Intramuros,
Manila.
XIV. Market Differentiation
The Stumbayan is the first place that offers different amenities of a

study/leisure lounge at an affordable price in Intramuros Manila.It is an air-
conditioned place where students can avail themselves for a study and meeting
plare. It also offers snacks and board games that students will surely enjoy, as
well as printing for students who are in need. These kinds of amenities, products
and services offered will serve as the main tactic of the business. It was
established with the intention of helping students who are seeking a relaxing
place near their universities to collaborate with groupmates, or just want to
unwind when they have long hours vacant or breaks. The place is also cool and
cozy, has unlimited and fast Wi-Fi connection, free coffee, and water, and has
a good ambiance. The store's primary competitors are the stores that offer the
same services. But the uniqueness and advantage of Stumbayan is it was
located at Intramuros, and the nearest study/leisure lounge from universities in
Intramuros. Moreover, Stumbayan can accomodate individual or group study
sessions with its different amenities which are cubicles, bean bags, floor-style
table and table and chairs. Their payments also depend on what amenities or
services they will rent or avail, unlike other study lounges requires payment for
an entrance or to buy expensive products in order to stay in cafes. Stumbayan
is addressing its target market’s needs and wants while gaining profit.
105
XV. SWOT Analysis
STRENGTH
Price
In contrast to other cafés in Intramuros, Stumbayan provides amenities

for rent at pricing that are affordable for students. In addition, the renting of
amenities in Stumbayan includes services like wi-fi connection, charging station,
coffee, and water. Stumbayan is thought to be more cost-effective for students
due to its lower price than other cafes and its free services.
Location
In order to be close to the target market, Stumbayan was located inside

the Plaza San Luis Complex, General Luna St, Intramuros, Manila, 1002 Metro
Manila, just right across the San Agustin Church. The college students in
Intramuros will be more inclined to visit and take use of Stumbayan’s amenities
and services because of its convenience. According to Google Maps, Lyceum
of the Philippines University is five minutes’ walk away, Collegio de Letran is
seven minutes’ walk away, Mapua is eight minutes’ walk away, and PLM is five
minutes away from Stumbayan’s location.
Quality Product/Service
Stumbayan ensures high-quality lounges, chairs, bean bags, and tables

that both offer a space for solo and group and can satisfy the needs of students
for space either for educational or recreational purposes.
Other Services
Stumbayan also provides additional convenience-oriented services for

students. Stumbayan offers printing services, given that a lot of students have
paperwork and not all do have a printer in their houses. Next, Stumbayan also
sells snacks, such as sandwiches, nachos, varied candies, and canned drinks
106
that has reasonable price, so that students don't have to travel outside to obtain
food when they become hungry and can instead purchase inexpensive items
inside. Finally, Stumbayan also provides rentable board games for when
students who wish to unwind and have fun with their peers.
WEAKNESS
Start-up Business
The public has not yet come to trust the company of Stumbayan since it
is just getting started, so it hasn't built a name for itself or become well-known
and gained loyal customers.
Competition
There isn't a designated study/leisure lounge in Intramuros, but there are

cafés where students can stay. Many of the café businesses that have been in
operation for a while now have worked to build their brand awareness and gain
loyal customers.
OPPORTUNITIES
Demand
The demand for study lounges or cafes has increased because of the
growing enrollment at universities worldwide and the current shift to face-to-face
instruction. In Stumbayan, students can work on assignments, projects, or
simply pass the time during extended breaks when they don't have a place in
school or are having trouble finding comfortable places, and among other
reasons. The absence of a study lounge in Intramuros will give students a new
location option to use for the purposes and when they in need of its other
services.
107
THREATS
Aggressive Marketing Strategy of Rivals
The other well-known brands have the resources and mean to market
their businesses and goods; they can pay for television commercials, billboards,
and other forms of advertising. As the Stumbayan was just starting out and does
not yet have enough capital or revenue to support large advertisements, this will
cause a slow progress of brand awareness and other big rivals have the
potential to overshadow it.
108
TECHNICAL ASPECT
I. Introduction
The technical aspect of a feasibility study helps you determine the

effectiveness and benefits of the project by looking deeper into the process and
details of our study. This includes specifying the machines and equipment that
take advantage of the production, business locations, raw materials, the labors,
the technology used in relation to our products, and the production schedule.
II. Product and Description
A. Product
The Stumbayan is a study hub wherein people can stay for leisure and
to study. This is a place built for everyone who wants a place to stay. It is a study
lounge where everyone can de-stress while doing school related projects
peacefully inside the vicinity of Intramuros. This offers the target market a place
for them to stay, to study, and spend their free time and long breaks while they
are around Intramuros for reasonable fee.
B. Production Process
109
C. Products’ Selling Process
110
D. Inventory Flowchart
111
E. Operating Schedule and Capacity
1st Shift
Job 8:00am- 8:30am- 10:30a 11:00a 11:00a 2:00pm-
8:30am 10:30am m- m- m- 2:30pm
11:00a 11:30a 2:00pm
m m
1st Staff Opening Store Cover 30mins Continu Prepare
(Cashie of the Opens 2nd break es shift to
r) store (Assigne staff’s (Back to Change
(Preparin d to duty main Shift
g of counter while job)
different and assigne
amenities printing d to
and service) counter
equips.) duty.
Job 8:00am- 8:30am- 10:30a 11:00a 11:00a 2:00pm-
8:30am 10:30am m- m- m- 2:30pm
11:00a 11:30a 2:00pm
m m
2nd Opening Store 30mins Cover Continu Prepare
Staff of the Opens break 1st es shift to
(Servic store (Assigne staff’s (Back to Change
e (Preparin d to food duty main Shift
Crew) g and preparati while job)
sorting of on and assigne
utensils delivering d to
and of ordered
snacks) ordered snacks
snacks) duty.
2nd Shift
Job 2:30pm- 5:30pm- 6:00pm 6:00pm- 8:30pm- 9:00pm-
5:30pm 6:00pm - 8:30pm 9:00pm 9:30pm
6:30pm
1st Staff Start of Cover 2nd 30mins Continu Preparin Closing
(Cashie shift staff’s break es shift g to of the
r) (Assigne duty (Back to close store
d to while main the (Cleanin
counter assigned job) store g of
and to different
printing counter amenitie
service) duty. s and
whole
area.)
112
Job 2:30pm- 5:30pm- 6:00pm 6:30pm- 8:30pm- 8:30pm-
5:30pm 6:00pm - 8:30pm 9:00pm 9:00pm
6:30pm
2nd Start of 30mins Cover Continu Preparin Closing
Staff shift break 1st es shift g to of the
(Servic (Assigne staff’s (Back to close store
e d to food duty main the (Cleanin
Crew) preparati while job) store g of
on and assigne kitchen
delivering d to room
of ordered and
ordered snacks assigned
snacks) duty. to stock
inventor
y.)
Capacity
8:00am 8:30 10:30 12:30 2:30 4:30 6:30 8:30
- am- am pm- pm- pm- pm- pm-
8:30am 10:30 12:30 2:30 4:30 6:30 8:30 9pm
am pm pm pm pm pm
Openin Closing
g-0 20 20 50 50 50 50 -0
custom custom custom custom custom custom custom custom
ers ers ers ers ers ers ers ers
The minimum hour span of renting is two (2) hours:
• 8 Cubicles can accommodate 8 customers every 2 hours, a total of 48

customers a day.
• 12 Bean Bags can accommodate 12 customers every 2 hours, a total of
72 customers a day.
• 6 Floor-style tables for 2-3 people can accommodate an average of 18
customers every 2 hours, a total of 108 a day.
• 4 Table and Chairs for 2-3 people can accommodate an average of 12
customers every 2 hours, a total of 72 customers a day.
• The store can accommodate a total of 50 customers every 2 hours and
a total of 300 customers for the whole operating hours (12 hours) in a
113
day. But, considering the results of the survey regarding the demand of
availing in Stumbayan at three parts of the day, specifically morning,
afternoon and evening, the final capacity is 240 customers a day.
We came up to a final capacity of 240 customers a day through the computation

below:
• Capacity from 8:30 am.-12:30 pm.= (Total Customers Store can
accommodate for the whole operating hours in a day x Market
Acceptability Rate of students visiting and availing in the morning from
survey results)
= 300 * 13%
= 39 / 2 (8:30-12:30 am)
= 19.5 or 20 customers capacity every 2 hours
(morning)
• Capacity from 12:30-6:30 pm. (peak hours) = (Total Customers Store can
Acceptability Rate of students visiting and availing in the afternoon from
survey results)
= 300 * 69%
= 207 / 3 (12:30 - 6:30 pm.)
= 69 customers capacity every 2 hours in the
afternoon, but the store can only accommodate a maximum
of 50 customers every 2 hours, therefore, there is only 50
customers capacity every 2 hours in the afternoon.
Therefore, there is a shortage of 19 Stumbayan’s spaces
every 2 hours during afternoon, a total of 57 (3 batches of
2 hours).
• Capacity from 6:30-8:30 pm. = (Total Customers Store can
Acceptability Rate of students visiting and availing in the evening from
survey results)
114
= 300 * 18%
= 54 / 1 (6:30-8:30 pm.)
= 54 customers capacity for the 2 hours in the
evening, but the store can only accommodate a maximum
of 50 customers every 2 hours, therefore, there is only 50
customers capacity for the 2 hours in the evening.
Therefore, there is a shortage of 4 Stumbayan’s spaces at
these hours.
Store’s Operating Hours: 8:30am. - 8:30pm.

• 1st Shift: 8am. – 2:30 pm.
• 2nd Shift: 2:30 pm. – 9 pm.
4 staffs total working hours = 13 hours (2 shifts per day; 2 staffs per shift)
Each staff works 6 and half hours per shift including:
30 minutes break each shift
30 minutes Opening Preparation
30 minutes Closing Preparation
= 4 (30mins break)
= 120-minute break or 2 hours
= 4 (6.5 working hours)
= 26 hours - 2 hours break
= 24 working hours (6 hours per staff)
Each staff works 6 hours per shift including the 30 minutes opening
preparation assigned to 1st shift employees and 30 minutes closing preparation
assigned to 2nd shift employees of the store. Each employee also has 30
minutes break which is not included in the working hours and is not paid. Each
staff, both cashier and service crew will accommodate 20-50 customers for
every 2 hours of the whole 12 operating hours from morning to evening.
Normal Capacity = 240 customers per day
115
III. Fixed Assets and Supplies
A. Machineries and Equipment
Item and Description Unit Cost Quantity Total
CCTV (5MP w/ 128G Card)
₱ 2,290 4 ₱ 9,160
Led flourescent lamp full set
₱ 2,076 4 ₱ 8,304
Split-type Air Conditioner
₱ 29,698 1 ₱ 29,698
Air Humidifier with Oil
₱ 699 1 ₱ 699
116
Water Dispenser
₱ 7,445 1 ₱ 7,445
Coffee Maker (12 cups)
₱ 1,850 1 ₱ 1,850
Beverage Cooler 7 cuff
₱ 20,200 1 ₱ 20,200
Soup Warmer Electric 10L
₱ 3,500 1 ₱ 3,500
Laptop
₱ 17,300 1 ₱ 17,300
117
Printer
₱ 5,595 1 ₱ 5,595
Fire Extinguisher
₱ 1,100 1 ₱ 1,100
Stainless Steel Box Grater
₱145 1 ₱ 145
Kitchen Scissor
₱100 1 ₱100
Wood Grain Plastic Plate
₱ 139/ 12 pieces 5 ₱695
118
Ktichen Knife and Board Set
₱ 250/piece 1 ₱ 250
Spread Spoon
₱ 179/piece 1 ₱ 179
Total 107,020
Life span
Machine and Equipment Depriciation (year/years) 2023 2024 2025 2026 2027
CCTV ₱ 9,160.00 15 ₱ 610.67 ₱ 610.67 ₱ 610.67 ₱ 610.67 ₱ 610.67
Led flourescent lamp
full set ₱ 8,304.00 10 ₱ 830.40 ₱ 830.40 ₱ 830.40 ₱ 830.40 ₱ 830.40
Lamp ₱ 800.00 6 ₱ 133.33 ₱ 133.33 ₱ 133.33 ₱ 133.33 ₱ 133.33
Split-type Air
Conditioner ₱ 29,698.00 20 ₱ 1,484.90 ₱ 1,484.90 ₱ 1,484.90 ₱ 1,484.90 ₱ 1,484.90
Air Humidifier with Oil ₱ 699.00 15 ₱ 46.60 ₱ 46.60 ₱ 46.60 ₱ 46.60 ₱ 46.60
Water Dispenser ₱ 7,445.00 5 ₱ 1,489.00 ₱ 1,489.00 ₱ 1,489.00 ₱ 1,489.00 ₱ 1,489.00
Coffee Maker ₱ 1,850.00 5 ₱ 370.00 ₱ 370.00 ₱ 370.00 ₱ 370.00 ₱ 370.00
Beverage Cooler 7 cuff ₱ 20,200.00 15 ₱ 1,346.67 ₱ 1,346.67 ₱ 1,346.67 ₱ 1,346.67 ₱ 1,346.67
Soup Warmer Electric
10L ₱ 3,500.00 12 ₱ 291.67 ₱ 291.67 ₱ 291.67 ₱ 291.67 ₱ 291.67
Laptop ₱ 17,300.00 5 ₱ 3,460.00 ₱ 3,460.00 ₱ 3,460.00 ₱ 3,460.00 ₱ 3,460.00
Printer ₱ 5,595.00 5 ₱ 1,119.00 ₱ 1,119.00 ₱ 1,119.00 ₱ 1,119.00 ₱ 1,119.00
Fire Extinguisher ₱ 1,100.00 10 ₱ 110.00 ₱ 110.00 ₱ 110.00 ₱ 110.00 ₱ 110.00
Stainless Steel Box
Grater ₱ 145.00 5 ₱ 29.00 ₱ 29.00 ₱ 29.00 ₱ 29.00 ₱ 29.00
Kitchen Scissor ₱ 100.00 5 ₱ 20.00 ₱ 20.00 ₱ 20.00 ₱ 20.00 ₱ 20.00
Wood Grain Plastic
Plate ₱ 695.00 5 ₱ 139.00 ₱ 139.00 ₱ 139.00 ₱ 139.00 ₱ 139.00
Kitchen Knife Set ₱ 250.00 5 ₱ 50.00 ₱ 50.00 ₱ 50.00 ₱ 50.00 ₱ 50.00
Spread Spoon ₱ 179.00 5 ₱ 35.80 ₱ 35.80 ₱ 35.80 ₱ 35.80 ₱ 35.80
Total cost ₱ 107,020.00 ₱ 11,566.03 ₱ 11,566.04 ₱ 11,566.04 ₱ 11,566.04 ₱ 11,566.04
₱ 11,566.03 ₱ 23,132.07 ₱ 34,698.11 ₱ 46,264.15
₱ 23,132.07 ₱ 34,698.11 ₱ 46,264.15 ₱ 57,830.19
119
B. Furniture and Fixtures
Shop Counter Table
₱ 2,500 1 ₱ 2,500
Cashbox
₱ 500 1 ₱ 500
Chair Desk Store
₱ 1,175 1 ₱ 1,175
Rectangle Mirror Wall
₱ 574 1 ₱ 574
120
Sink (washing area)
₱ 4,500 1 ₱ 4,500
Study Cubicle
₱ 7,705 2 ₱ 15,410
Beanbags
₱ 650 12 ₱ 7,800
Short-legged Table
₱ 599 6 ₱ 3,549
Throw Pillow
₱ 59 24 ₱ 1416
121
Table and Chairs
₱ 4,000 4 ₱ 16,000
Total ₱53,469
Life span
Furniture and Fixtures Depriciation (year/years) 2023 2024 2025 2026 2027
Shop counter table ₱ 2,500.00 10 ₱ 250.00 ₱ 250.00 ₱ 250.00 ₱ 250.00 ₱ 250.00
Cashbox ₱ 500.00 10 ₱ 50.00 ₱ 50.00 ₱ 50.00 ₱ 50.00 ₱ 50.00
Chair Desk Store ₱ 1,175.00 7 ₱ 167.86 ₱ 167.86 ₱ 167.86 ₱ 167.86 ₱ 167.86
Rectangle Mirror Wall ₱ 574.00 10 ₱ 57.40 ₱ 57.40 ₱ 57.40 ₱ 57.40 ₱ 57.40
Sink ₱ 4,500.00 30 ₱ 150.00 ₱ 150.00 ₱ 150.00 ₱ 150.00 ₱ 150.00
Study cubicles ₱ 15,410.00 10 ₱ 1,541.00 ₱ 1,541.00 ₱ 1,541.00 ₱ 1,541.00 ₱ 1,541.00
Beanbags ₱ 7,800.00 5 ₱ 1,560.00 ₱ 1,560.00 ₱ 1,560.00 ₱ 1,560.00 ₱ 1,560.00
Short-legged table ₱ 3,594.00 10 ₱ 359.40 ₱ 359.40 ₱ 359.40 ₱ 359.40 ₱ 359.40
Throw Pillow ₱ 1,416.00 2 ₱ 708.00 ₱ 708.00 ₱ 708.00 ₱ 708.00 ₱ 708.00
Table and Chairs ₱ 16,000.00 12 ₱ 1,333.33 ₱ 1,333.33 ₱ 1,333.33 ₱ 1,333.33 ₱ 1,333.33
Total cost ₱ 53,469.00 ₱ 6,176.99 ₱ 6,176.99 ₱ 6,176.99 ₱ 6,176.99 ₱ 6,176.99
₱ 6,176.99 ₱ 12,353.98 ₱ 18,530.97 ₱ 24,707.96
₱ 12,353.98 ₱ 18,530.97 ₱ 24,707.96 ₱ 30,884.95
C. Office/Store Supplies
Receipt Holder
₱ 35 1 ₱ 35
122
Record Book
₱ 97 2 ₱ 194
Receipt (100 pages per pad)
₱ 25 5 ₱ 125
Mop with Spinner
₱ 215 2
₱ 430
Trash bin
₱ 150 3 ₱ 450
123
Spray Bottle
₱ 67 2 ₱ 134
Liquid Soap Refillable

Bottle
₱ 100 1 ₱ 100
Tissue Holder with cover
₱ 87 1 ₱ 87
Garbage Bag (Large, 100

pieces)
₱ 220 10 ₱ 2200
Broom with Dustpan
₱ 75 2 ₱ 150
124
Air Freshener
₱ 223 6 ₱ 1338
Liquid Multi-Purpose
Cleaner
₱1,560
₱ 260 6
Alcohol (1 gallon)
₱ 115 4 ₱ 460
Liquid Soap (1.98 liter)
₱ 215 4 ₱860
125
Tissue Roll Paper (2 ply, 48
rolls)
₱ 395 1 ₱ 395
Cloth Rag
₱ 10 104 ₱ 1040
Air Purifier Oil
₱ 129 6 ₱ 774
Total ₱10,332
D. Printing Press Supplies
Bond paper
₱ 170 50 ₱ 8500
126
Ink
₱ 300 12 ₱ 3600
Stapler
₱ 120 1 ₱ 120
Staple Wire (500 pcs)
₱ 80 15 ₱ 1200
Total ₱13,420
E. Board Games Supplies
Uno Cards
₱ 69 5 ₱345
127
Scrabble
₱ 160 2 ₱320
Jenga
₱ 85 2 ₱170
XOX/ Tic Tac toe
₱ 78 2 ₱156
Chess
₱ 350 2 ₱700
Game of the Generals
₱ 500 2 ₱1000
Total ₱2,691
128
F. Food/Drinks and Packaging Supplies
Mineral Water
₱ 30/jug 936 ₱28,080
Coffee beans
₱ 490/1 kg. 156 ₱76,440
Snackers Nachos
₱60/kg 4680 ₱280,800
Ground Beef
₱200/kg 312 ₱62,400
129
Cheddar cheese
₱150/kg 312 ₱46,800
Gardenia
₱75/600g 936 ₱70,200
Lady’s Choice
Mayonnaise
₱90/220ml 156 ₱14,040
Egg
₱12/piece 1248 ₱14,976
130
Tuna spread
₱115/220ml 156 ₱17,940
Chicken spread
₱115/220ml 156 ₱17,940
super delights brownie

(Assorted)
₱38/pack 10608 ₱403,104
Coca-Cola Zero Sugar
₱33/220ml 5616 ₱185,328
131
Sprite No Sugar
₱33/220ml 5616 ₱185,328
Royal Tru-Lemon
₱33/220ml 5616 ₱185,328
Royal Tru-Grape
₱33/220ml 5616 ₱185,328
Paper Cup (6.5 oz.)
₱ 47/ 50 pieces 1872 ₱ 87,984
132
Plastic Gloves
₱ 8/90 pieces 90 ₱ 720
White food paper
₱100/100 pieces 447

₱44,700
Brown Paper Bag
₱35/100 pieces 250

₱8,750
Total ₱1,907,436
133
G. Renovation Supplies
Vinyl Tiles
₱ 30.50 173 ₱ 5,277
Sliding Glass Door
₱ 20,000 1 ₱20,000
Wall paint
₱ 200/ 1 liter 3 ₱ 600
Paint Brush
₱ 25 3 ₱ 75
134
Rolling Paint Brush
₱ 39 2 ₱ 78
Total ₱26,030
Renovation Expense (20230

Item Unit Cost Qty Total Cost
Vinyl Tiles ₱30.50 173 ₱5,277
Sliding Glass
Door ₱20,000 1 ₱20,000
Wall paint ₱200 3 ₱600
Paint Brush 25 3 ₱75
Rolling Paint
Brush 39 2 ₱78
Labor Cost ₱1,200.00 31 ₱37,200
Mezzanine Floor
and Overall
Construction ₱20,000 1 ₱40,000
Total ₱103,230
Advertising Expense (2023)
Advertisement Tool Cost

Grand Opening Tarpaulin ₱ 3,600.00 (year 20223 only)
Anniversary Promo Tarpaulin ₱ 2,400.00 (annually)
Total ₱ 6,000.00
Uniform Expense (2023)
Employees Qty Unit Cost Total Cost

Store Manager (2) 4 ₱ 500 ₱ 2000
Cashier (2) 4 ₱ 500 ₱ 2000
Kitchen Crew (2) 4 ₱ 500 ₱ 2000
Total ₱ 6,000
135
IV. List of Suppliers
• WBT School Office Supplies

• JVC Softdrink Dealer
• FL Affordable - Herbosa Branch
• Our Home - Sm San Lazaro
• SM Appliance Center
• Fe Retail Grocery Store
• Anding’s Toys & Flower Shop
• Cafe Kabuhayan - Quinta Market
• Wilcon
• Ace Hardware
V. Site Location Analysis
There are lots of considerations a business owner makes when choosing

where to locate the business. Therefore, before deciding, there will be in-depth
evaluation of the most important thing in the business which is the location. The
study hub will be placed at Stall VIII- F at Plaza San Luis Complex in Gen. Luna
Street Corner Real Street, Barangay 658, Zone 70 District 5, Intramuros, Manila.
The following factors assisted the owners identifying a good location opportunity
for the Stumbayan:
• Nearness to market
Establishing a Study Hub near a school or university is among the most
interesting and effective options. Establishing a study hub near a school due to
the high level of foot traffic, being near to school guarantee that the location is
perfect for success. The study hub will be located near the school university, it
will be simple to locate and having more people nearby means more potential
customers.
136
• Communication Linkages
Access to reliable mobile signals and internet connections allowed for easy
access to important information, making it another factor considered while
choosing a location. Owners, staff members, and customers may all have
access to clearly conversations and other types of communication because of
the location that the proponent chose. Stumbayan will be able to attract as well
as keep more clients because the location is not a dead zone for mobile signals.
• Basic Infrastructure Accessibility

It is considered that there is already a water and electrical supply at the
location of the business. For these utilities, the business owner will just need to
pay a monthly fee.
• Other Consideration and the Rental Fee

There is a substantial running rental rate at Intramuros. Nevertheless, the
Plaza San Luis Complex leasing fee is high but reasonable. The rate will
maintain an appropriate profit margin while covering the firm’s expenses, The
personnel in charge of the rentals are capable and devoted.
VI. Location Map

Plaza San Luis Complex is located along Gen. Luna Street Corner Real
Street, Barangay 658, Zone 70 District 5, Intramuros, Manila. The Stumbayan
will be located exactly at the Stall VIII-F of the chosen place.
137
VII. Floor Layout
VIII. Employee Identification Card

Identification cards are given to all employees to verify their identities on
behalf of the company. The company Identification Card has the company logo,
the complete name of the employee, photo of the employee in front, and contact
number of the employee. On the other side, it has the employee’s contact
person and a QR Code of their information and the signature of the branch
manager.
138
IX. Employee Uniforms
The purpose of implementing a company uniform is for the employee to

move freely as they are wearing comfortable clothing. Wearing such
139
comfortable clothing while working can maximize their skills as they can execute
their jobs productively. Given that the business is service and in food industry,
the employee must portray clean and professional image to have positive
appearance as it can influence the company’s reputation and performance.
X. Menu and Costing
Stumbayan’s Menu
Amenities: Amount/Unit Selling Price
Cubicles Per 2 hours Php39
Bean Bags Per 2 hours Php39
Floor-style Table (for 2-3 persons) Per 2 hours Php69
Table and Chairs (for 2-3 persons) Per 2 hours Php79
Other Services:
Printing
Photocopy (Black and Php1.5
White)
Photocopy (Colored) Php3-10
Print (Colored picture) Php5-15
Print (Black and White Php3-5
Text)
Rentable Per 2 hours Php25
Board
Games
Snacks
Nachos w/ ground beef and 100 grams Php27
cheese
Tuna spread Per Piece Php21
Chicken spread Per Piece Php21
Sandwiches Egg Mayo Per Piece Php27
Assorted Brownies 180 grams Php30
Sweets
Canned Coke Zero Sugar 325 ml Php41
Drinks
Zero Sprite 325 ml Php41
Royal Tru-Lemon 325 ml Php41
Royal Tru-Grape 325 ml Php41
140
Daily Supply Costing of Nachos w/ ground beef and cheese
(100 grams)
Ingredients Price Quantity Total Cost
/Materials
Needed
Nachos Php60 (500 15 packs = 75 Php900
grams per pack) servings
Ground beef Php200 (500 1 Php200
grams)
Cheddar Php150 (1 tub) 1 Php150
Cheese
White food Php100 (100 pcs 75 pieces = .75 Php75
paper per pack.)
Total Production cost Php1325
Total serving capacity 75 servings
Production Cost per Serving Php17.67
Nachos (selling price)

Production Cost per Mark-up (50%) Selling price =
Serving Production Cost
per Serving +
Computed Mark-
up
Php17.67 8.83 Php26.50 or
Php27
Daily Supply Costing of Sandwiches (Tuna Spread)

/Materials
Needed
Sandwich bread Php75 (24 pieces 2 packs Php150
per pack)
Tuna spread Php115 (225 1 pack Php115
grams)
White food Php1(per piece) 20 pieces Php20
paper
Total serving capacity 20 pieces
Sandwiches (Tuna) (selling price)

Production Cost per Mark-up (50%) Selling price
Serving
141
Php14.25 7.13 Php21.38 or
Php21
Daily Supply Costing of Sandwiches (Chicken Spread)

/Materials
Needed
per pack)
Chicken spread Php115 (225 1 pack Php115
grams)
White food Php1(per piece) 20 pieces Php20
paper
Sandwiches (Chicken Spread) (selling price)

Serving
Php14.25 7.13 Php21.38 or
Php21
Daily Supply Costing of Sandwiches (Egg Mayo)

/Materials
Needed
per pack)
Mayonnaise Php90 (220 ml) 1 pack Php90
Egg Php12 (1 boiled 4 pieces Php96
egg)
White food Php100 (100 pcs .75 = 75 pieces Php20
paper per pack.)
Sandwiches (Egg Mayo) (selling price)

Serving
Php17.80 8.90 Php26.70 or
Php27
142
Daily Supply Costing of Assorted Sweets (Brownies - 180 grams)
/Materials
Needed
Brownies Php38 (180 34 packs Php1292
(Chocolate, grams = 2 (assorted flavors)
Butterscotch, servings)
Chocolate-
Butterscotch)
White food Php105 (100 pcs .68 = 68 pieces Php68
paper per pack.)
Total serving capacity 68 servings
Production Cost per Serving Php20
Sandwiches (Brownies) (selling price)

Serving
Php20 10 Php30
Canned Drinks
Flavors Cost per Quantity Total Mark-up Selling price
can Cost (25% of
Total
Cost)
Coca-Cola Php33 18 pieces Php594 Php148 Php41.22 or
Zero Php41
Sugar
Sprite Php33 18 pieces Php594 Php148 Php41
Zero
Sugar
Royal Tru- Php33 18 pieces Php594 Php148 Php41
Lemon
Royal Tru- Php33 18 pieces Php594 Php148 Php41
Grape
143
XI. Utilities
Utilities Expenses Total Amount Total Cost

Monthly
Annually
Rent Expense ₱34,322 ₱411.864
Water ₱800 ₱9,600
Electricity ₱1800 ₱21,600
Internet ₱3,000 ₱36,000
Maintenance and repair ₱2,500 (every 2 ₱15,000

months)
Total ₱491,064
XII. Sanitation and Safety Measures
The study "Stumbayan: A Feasibility Study on a Place for Studying,

Staying for Leisure, and Resting in Intramuros, Manila" emphasizes the
importance of sanitation and safety measures in providing guests and visitors
with a comfortable and secure environment. The study evaluates and details
the measures implemented in Stumbayan to ensure the highest standards of
cleanliness, disinfection, and safety, considering the most recent health
authority guidelines and protocols. Stumbayan can now cater to the needs of
students while maintaining a safe and healthy environment, serving as a model
for other businesses and establishments looking to do the same.
Sanitation
• Regular cleaning of the facility, including the study areas, restrooms, and
dining areas, with appropriate disinfectants.
• Provision of hand sanitizers and disinfecting wipes throughout the facility,
particularly in high-touch areas.
144
• Offer grab-and-go food options to reduce the number of guests in the
dining area.
• Use food-safe disinfectants to clean all food contact surfaces.
• Require staff to wear gloves face masks, apron and hair net while
handling food.
• Increase ventilation in the building to improve air circulation.
• Install air purifiers to improve indoor air quality.
• Implementation of a waste segregation system and proper disposal of
garbage to prevent the spread of disease.
• Regular monitoring of indoor air quality to ensure proper ventilation and
circulation.
• Provision of face masks for guests and staff who may need them.
• Regular temperature checks for all guests and staff before entry to the
facility.
• Implementation of a contact tracing system for guests and staff entering
the facility.
• Provision of signage throughout the facility to promote proper sanitation
practices, including hand washing, coughing, or sneezing etiquette, and
social distancing.
• Encouragement of guests and staff to follow a proper hygiene regimen,
including frequent hand washing, and covering coughs and sneezes with
a tissue or elbow.
• Provision of appropriate personal protective equipment for staff, such as
gloves, face shields, and gowns.
• Offer contactless payment options to minimize physical contact.
• Clean and disinfect all payment terminals after each use.
• Encourage guests to use credit or debit cards instead of cash.
Safety Measures
• Installation of appropriate security systems, including CCTV cameras,

alarms, and security personnel to ensure the safety of guests and staff.
145
• Implementation of a fire safety plan, including regular fire drills, fire
extinguishers, and smoke detectors throughout the facility.
• Provision of emergency medical kits and trained staff to handle medical
emergencies.
• Regular maintenance of equipment and facilities to prevent accidents
and injuries.
• Implementation of a safety training program for all staff, including
instruction on proper lifting techniques, handling of hazardous materials,
and emergency response procedures.
• Provision of adequate lighting throughout the facility to prevent slips,
trips, and falls.
• Provision of adequate signage throughout the facility to promote safety,
including exit signs, emergency contact numbers, and warning signs.
• Implementation of a guest behavior policy to ensure the safety and
comfort of all guests and staff.
• Regular safety audits to identify and address potential safety hazards.
• Collaboration with local authorities to ensure compliance with relevant
safety and health regulations.
• Provision of fire safety equipment such as smoke detectors, fire
extinguishers, and emergency exits.
• Implementation of a safety protocol that includes evacuation procedures
and emergency contact information.
XIII. Waste Disposal Management
On a daily basis, CLAYGO or Clean As You Go will be implemented

inside the premises although there will be a staff to clean the remaining clutter
left by the customer. Garbage segregation will also be strictly implemented by
the management wherein there will be garbage cans for Biodegradable, Non-
Biodegradable, and Recyclables trash. This activity is required to ensure that
the litter is being dispatched properly according to its specification.
146
FINANCIAL ASPECT
I. Introduction
This chapter includes the Project Cost, Source of Financing, Financial

Statements, Financial Ratios, and Break-even Point Analysis. In this aspect,
the researchers provide evidence on whether or not the project will be
profitable and feasible.
II. Project Cost
Machineries and ₱107,020

Equipment
Furniture and ₱53,469
Fixtures
Food/Drink and ₱1,907,436
Packaging Supplies
Store and Office ₱10,332
Supplies
Pre-Operating ₱11,267.13
Expenses
Rent Expense ₱411,864
Utilities and ₱67,200
Telecommunication
Expense
Salaries and Wages ₱1,318,836.00
Renovation Expense ₱103,230.00
TOTAL COST OF ₱3,990,654.13

INVESTMENT
147
III. Source of Financing
Total Own Financing/ Capital

Partners Amount Percentage
Contributed
Canales, Roel 800,000 0.20
Cebreros, Hazel 800,000 0.20
Cloma, Carisa 800,000 0.20
Dig, Mary Christine 800,000 0.20
Erica
Lapuz, Steffani Gwen 800,000 0.20
4,000,000.00 100%
IV. Financial Statements
Financial Assumptions:
• Stumbayan execution will start on January 1, 2023. The first month will
be assumed as the allotted time for processing all legal requirements
when establishing a business and for the renovation of the place. The
remaining 11 months will be the start of sales.
• The method used in depreciation is the straight-line method.
• An Inflation rate of 5.1% is applied for the expenses of utilities (water and
electricity), transportation cost, office/store supplies and unit cost of
foods and beverages for the succeeding years.
• Income Tax rate is 20% while VAT is excluded because of pass-through
taxation.
• The partners equally divided the entire income/loss during the year and
they are only allowed to withdraw 25% of their share in net income.
148
STUMBAYAN PROJECTED INCOME STATEMENT
Table 23: Stumbayan Projected Income Statement
Stumbayan
Statement of Comprehensive Income
Five-Year Projection
2023 2024 2025 2026 2027

Revenue ₱ 5,110,241.58 ₱ 5,574,809.00 ₱ 5,574,809.00 ₱ 5,574,809.00 ₱ 5,574,809.00
Cost of Goods Sold ₱ 3,042,386.13 ₱ 3,425,380.97 ₱ 3,550,955.61 ₱ 3,678,062.04 ₱ 3,818,695.07
Gross Profit ₱ 2,067,855.45 ₱ 2,149,428.03 ₱ 2,023,853.39 ₱ 1,896,746.96 ₱ 1,756,113.93
Other Operating Income ₱ 3,611,127.75 ₱ 3,637,960.83 ₱ 3,666,004.66 ₱ 3,694,183.55 ₱ 3,722,629.91
Total Operating Income ₱ 5,678,983.20 ₱ 5,787,388.86 ₱ 5,689,858.05 ₱ 5,590,930.51 ₱ 5,478,743.85
Operating Expense
Office and Store Supplies Expense₱ 9,471.00 ₱ 6,047.07 ₱ 10,858.93 ₱ 6,909.28 ₱ 11,994.77
Depn - Mach &Equip ₱ 10,602.20 ₱ 11,566.04 ₱ 11,566.04 ₱ 11,566.04 ₱ 11,566.04
Depn - F&F ₱ 5,662.24 ₱ 6,176.99 ₱ 6,176.99 ₱ 6,176.99 ₱ 6,176.99
₱
Advertising Expense (Grand Opening) 3,600.00 - - - -
Advertising Expense (Anniversary)- ₱ 2,400.00 ₱ 2,400.00 ₱ 2,400.00 ₱ 2,400.00
Utilities Expense ₱ 439,142.00 ₱ 481,533.00 ₱ 483,522.59 ₱ 485,629.75 ₱ 487,861.43
Renovation Expense ₱ 103,230.00 - - - -
Taxes and Licenses Expense ₱ 27,480.00 ₱ 49,229.07 ₱ 51,933.72 ₱ 56,956.64 ₱ 60,621.43
Total Operating Expense ₱ 599,187.44 ₱ 556,952.17 ₱ 566,458.27 ₱ 569,638.70 ₱ 580,620.66
Net Operating Income ₱ 5,079,795.75 ₱ 5,230,436.69 ₱ 5,123,399.78 ₱ 5,021,291.81 ₱ 4,898,123.19
Less Income Tax (20%) ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
Net Income ₱ 4,063,836.60 ₱ 4,184,349.35 ₱ 4,098,719.83 ₱ 4,017,033.45 ₱ 3,918,498.55
Cost of Goods Sold

Salaries and Wages ₱ 1,128,339.67 ₱ 1,230,916.00 ₱ 1,230,916.00 ₱ 1,230,916.00 ₱ 1,230,916.00
Uniform Expense ₱ 6,000.00 ₱ - ₱ - ₱ - ₱ -
Employer Contribution Expense ₱ 87,920.80 ₱ 95,913.60 ₱ 95,913.60 ₱ 95,913.60 ₱ 95,913.60
Repairs and Maintenance ₱ 13,750.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00 ₱ 15,000.00
Foods/Drinks Supplies ₱ 1,748,483.00 ₱ 2,020,151.54 ₱ 2,139,527.75 ₱ 2,265,958.22 ₱ 2,399,859.81
Printing Press Supplies ₱ 12,301.67 ₱ 14,213.02 ₱ 15,052.91 ₱ 15,942.43 ₱ 16,884.51
Board Games Supplies ₱ 2,691.00 ₱ - ₱ 2,850.02 ₱ - ₱ 3,018.43
Transportation Expense ₱ 42,900.00 ₱ 49,186.80 ₱ 51,695.33 ₱ 54,331.79 ₱ 57,102.71
₱ 3,042,386.13 ₱ 3,425,380.97 ₱ 3,550,955.61 ₱ 3,678,062.04 ₱ 3,818,695.07
Total
Utilties Expense
Water ₱ 8,800.00 ₱ 10,967.40 ₱ 11,615.49 ₱ 12,301.88 ₱ 13,028.83
Electricity ₱ 19,800.00 ₱ 22,701.60 ₱ 24,043.10 ₱ 25,463.87 ₱ 26,968.60
Rent ₱ 377,542.00 ₱ 411,864.00 ₱ 411,864.00 ₱ 411,864.00 ₱ 411,864.00
Internet and phone ₱ 33,000.00 ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00 ₱ 36,000.00
Total ₱ 439,142.00 ₱ 481,533.00 ₱ 483,522.59 ₱ 485,629.75 ₱ 487,861.43
149
STUMBAYAN PROJECTED FINANCIAL POSITION
Table 24: Stumbayan Projected Financial Position
Stumbayan
Statement of Financial Position
2023 2024 2025 2026 2027

ASSETS
Current Assets
Cash ₱ 7,915,535.05 ₱ 11,104,288.59 ₱ 14,170,261.22 ₱ 17,181,729.17 ₱ 20,109,137.29
Inventories ₱ 4,077.00 ₱ 1,456.69 ₱ 4,381.00 ₱ 1,530.98 ₱ 4,627.49
Total Current Assets ₱ 7,919,612.05 ₱ 11,105,745.28 ₱ 14,174,642.21 ₱ 17,183,260.15 ₱ 20,113,764.78
Non-Current Assets
Machine and Equipment ₱ 107,020.00 ₱ 107,020.00 ₱ 107,020.00 ₱ 107,020.00 ₱ 107,020.00
Accu. Depn-Machine Equip, ₱ 10,602.20 ₱ 22,168.24 ₱ 32,770.45 ₱ 43,372.65 ₱ 53,974.85
Furnitures and Fixtures ₱ 53,469.00 ₱ 53,469.00 ₱ 53,469.00 ₱ 53,469.00 ₱ 53,469.00
Accu. Depn- F and F ₱ 5,662.24 ₱ 11,839.23 ₱ 17,501.47 ₱ 23,163.71 ₱ 28,825.95
Total Non-Current Assets ₱ 144,224.56 ₱ 126,481.53 ₱ 110,217.08 ₱ 93,952.64 ₱ 77,688.19
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
LIABILITIES
Current Liabilities
Income Tax Payable ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
Total Current Liabilities ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
Non-Current Liabilities
Total Liabilities ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
PARTNER'S EQUITY
Canales, Capital ₱ 1,409,575.49 ₱ 2,037,227.89 ₱ 2,652,035.87 ₱ 3,254,590.88 ₱ 3,842,365.67
Cebreros, Capital ₱ 1,409,575.49 ₱ 2,037,227.89 ₱ 2,652,035.87 ₱ 3,254,590.88 ₱ 3,842,365.67
Cloma, Capital ₱ 1,409,575.49 ₱ 2,037,227.89 ₱ 2,652,035.87 ₱ 3,254,590.88 ₱ 3,842,365.67
Dig, Capital ₱ 1,409,575.49 ₱ 2,037,227.89 ₱ 2,652,035.87 ₱ 3,254,590.88 ₱ 3,842,365.67
Lapuz, Capital ₱ 1,409,575.49 ₱ 2,037,227.89 ₱ 2,652,035.87 ₱ 3,254,590.88 ₱ 3,842,365.67
Total Capital ₱ 7,047,877.45 ₱ 10,186,139.47 ₱ 13,260,179.34 ₱ 16,272,954.42 ₱ 19,211,828.34
Total liabilities and Capital ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
STUMBAYAN PROJECTED CASH FLOW
Table 25: Stumbayan Projected Cash Flow
Stumbayan
Statement of Cash Flows
2023 2024 2025 2026 2027

Cash flows from operating activities:
Cash received from cash customers ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Cash paid for expenses ₱ 1,826,149.60 ₱ 1,879,229.53 ₱ 1,883,727.65 ₱ 1,888,471.27 ₱ 1,893,473.87
Cash paid for tools and supplies ₱ 1,772,946.67 ₱ 2,040,411.64 ₱ 2,168,289.61 ₱ 2,288,809.93 ₱ 2,431,757.52
Net Cash provided by operating activities ₱ 5,122,273.06 ₱ 5,293,128.66 ₱ 5,188,796.40 ₱ 5,091,711.35 ₱ 4,972,207.52
Cash flows from investing activities:
Equipment & F&F -₱ 190,778.87 -₱ 1,058,287.78 -₱ 1,098,143.82 -₱ 1,075,985.04 -₱ 1,065,174.76
Cash flows from financing activities:
Cash invested by Partners ₱ 4,000,000.00 ₱ - ₱ - ₱ - ₱ -
Cash withdrawal by the owner -₱ 1,015,959.15 -₱ 1,046,087.34 -₱ 1,024,679.96 -₱ 1,004,258.36 -₱ 979,624.64
Net Cash provided by financing activities ₱ 2,984,040.85 -₱ 1,046,087.34 -₱ 1,024,679.96 -₱ 1,004,258.36 -₱ 979,624.64
Increase in Cash ₱ 7,915,535.05 ₱ 3,188,753.55 ₱ 3,065,972.62 ₱ 3,011,467.95 ₱ 2,927,408.12
Cash Balance, January 1, 2022 ₱ 7,915,535.05 ₱ 11,104,288.59 ₱ 14,170,261.22 ₱ 17,181,729.17
Cash Balance, December 31, 2023 ₱ 7,915,535.05 ₱ 11,104,288.59 ₱ 14,170,261.22 ₱ 17,181,729.17 ₱ 20,109,137.29
150
STUMBAYAN PROJECTED PARTNERS’ EQUITY
Table 26: Stumbayan Projected Partner’s Equity
STUMBAYAN
Statement of Changes in Partner's Equity
Partner's Equity 2023

Capital Balances, Jan. 1, 2022 ₱ 4,000,000.00
Share in Net Income ₱ 4,063,836.60
Income Distribution to Partners 25% ₱ 1,015,959.15
Capital Balances, Dec. 31, 2023 ₱ 7,047,877.45




Income Distribution to Partners 25% ₱ 979,624.64
151
V. Financial Ratios
Table 26: Stumbayan Computed Financial Ratios and Payback
Period
2022 2023 2024 2025 2026
1.Profitability Ratio
Gross ProfitMargin
Net Sales-COGS ₱ 5,678,983.20 ₱ 5,787,388.86 ₱ 5,689,858.05 ₱ 5,590,930.51 ₱ 5,478,743.85
Net Sales ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Gross Margin 65% 63% 62% 60% 59%
Net Profit Margin

Net Income After Tax ₱ 4,063,836.60 ₱ 4,184,349.35 ₱ 4,098,719.83 ₱ 4,017,033.45 ₱ 3,918,498.55
Net Sales ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Net Profit Margin 47% 45% 44% 43% 42%
Return on Equity
Net Income After tax ₱ 4,063,836.60 ₱ 4,184,349.35 ₱ 4,098,719.83 ₱ 4,017,033.45 ₱ 3,918,498.55
Total Equity ₱ 7,047,877.45 ₱ 10,186,139.47 ₱ 13,260,179.34 ₱ 16,272,954.42 ₱ 19,211,828.34
Return on Equity 58% 41% 31% 25% 20%
Return on Assets
Net Income After tax ₱ 4,063,836.60 ₱ 4,184,349.35 ₱ 4,098,719.83 ₱ 4,017,033.45 ₱ 3,918,498.55
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
Return on Assets 50% 37% 29% 23% 19%
Return on Sales
Net Sales ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Return on Sales 47% 45% 44% 43% 42%
Return on Investment
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
Return on Investment 50% 37% 29% 23% 19%
Basic Earning Power

Earning before Interest and Taxes ₱ 5,079,795.75 ₱ 5,230,436.69 ₱ 5,123,399.78 ₱ 5,021,291.81 ₱ 4,898,123.19
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
Basic Earning Power 63% 47% 36% 29% 24%
B. Liquidity Ratio
Current Ratio
Current Assets ₱ 7,919,612.05 ₱ 11,105,745.28 ₱ 14,174,642.21 ₱ 17,183,260.15 ₱ 20,113,764.78
Current Liabilities ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
Current Ratio 780% 1062% 1383% 1711% 2053%
Acid-test Ratio
Current Assets - Inventories ₱ 7,915,535.05 ₱ 11,104,288.59 ₱ 14,170,261.22 ₱ 17,181,729.17 ₱ 20,109,137.29
Current Liabilities ₱ 1,015,959.15 ₱ 1,046,087.34 ₱ 1,024,679.96 ₱ 1,004,258.36 ₱ 979,624.64
Acid-test Ratio 779% 1062% 1383% 1711% 2053%
152
C. Debt Ratio
Debt Ratio
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
Debt Ratio 13% 9% 7% 6% 5%
Debt to Equity Ratio

Total Equity ₱ 7,047,877.45 ₱ 10,186,139.47 ₱ 13,260,179.34 ₱ 16,272,954.42 ₱ 19,211,828.34
Debt to Equity Ratio 14% 10% 8% 6% 5%
D. Asset Utilization Ratio

Fixed Assets Turnover
Net Sales ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Net Fixed Assets ₱ 144,224.56 ₱ 126,481.53 ₱ 110,217.08 ₱ 93,952.64 ₱ 77,688.19
Fixed Assets Turnover 6047% 7284% 8384% 9866% 11968%
Total Assets Turnover

Net Sales ₱ 8,721,369.33 ₱ 9,212,769.83 ₱ 9,240,813.66 ₱ 9,268,992.55 ₱ 9,297,438.91
Total Assets ₱ 8,063,836.60 ₱ 11,232,226.81 ₱ 14,284,859.29 ₱ 17,277,212.79 ₱ 20,191,452.98
Debt to Equity Ratio 108% 82% 65% 54% 46%
E. Payback Period
2024 2025 2026 2027
Initial Outlay ₱ 4,000,000.00
After Tax Cash Flow ₱ 4,063,836.60 ₱ 4,184,349.35 ₱ 4,098,719.83 ₱ 4,017,033.45
Cumulative Cashflow -₱ 4,000,000.00 ₱ 63,836.60 ₱ 4,248,185.96 ₱ 8,346,905.78 ₱ 12,363,939.23
Formula Used
Full years where cumulative Cash flow is negative 0
Partial years where Cumulative Cash Flow is negative 0
Payback Period in Years: 1
153
VI. Notes
Note 1: Schedule of Taxes
Table 27: Stumbayan Schedule of Taxes
PAYEE Description 2022 2023 2024 2025 2026
Department of Trade
and Industry Registration Fee ₱ 1,000.00
Securities & Documentary Stamp Tax ₱ 30.00
Exchange
Commission Registration 3,737,00
Fee
Business Name Reservation for 90 days₱ 400.00
SEC Express Lane ₱ 600.00
Notarial Fee ₱ 1,500.00
Manila City GovernmentBusiness Tax / Mayor’s Permit ₱ 18,500.00 ₱ 43,436.61 ₱ 46,037.23 ₱ 50,866.96 ₱ 54,583.14
Registration Fee ₱ 500.00
Sanitary Permit ₱ 600.00 ₱ 600.00 ₱ 600.00 ₱ 600.00 ₱ 600.00
Zoning/ Locational Permit ₱ 350.00 ₱ 350.00 ₱ 350.00 ₱ 350.00 ₱ 350.00

Barangay Permit ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00
Fire Permit ₱ 200.00 ₱ 200.00 ₱ 200.00 ₱ 200.00 200,00

Baranggay Clearance Community Tax Certificate ₱ 500.00 ₱ 1,342.46 ₱ 1,446.49 ₱ 1,639.68 ₱ 1,788.29
Baranggay Permit ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00 ₱ 1,000.00
Baranggay Clearance Plate ₱ 300.00 ₱ 300.00 ₱ 300.00 ₱ 300.00 ₱ 300.00
Baranggay Service Fee ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00
BIR ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00 ₱ 500.00

₱ 27,480.00 ₱ 49,229.07 ₱ 51,933.72 ₱ 56,956.64 ₱ 60,621.43
154
Note 2: Schedule of Salaries and Benefits
Table 28: Stumbayan Salaries and Benefits
2023
Assistant
Monthly
Store Manager Store Staff 1 Staff 2 Staff 3 Staff 4 Annual Total
Totals
Manager
Payroll
Basic Pay 19,628.00 17,628.00 14,319.00 14,319.00 14,319.00 14,319.00 94,532.00 1,134,384.00
Less:
SSS EE
500 500 483.3 483.3 483.3 483.3 2,993.20 35,198.40
Contribution
Philhealth EE
237.5 237.5 175 175 175 175 937.5 11,250.00
Contribution
Pag-ibig EE
100 100 100 100 100 100 600 7,200.00
Contribution
Withholding
- - - - - -
Taxes
Total Deductions 837.5 837.5 758.3 758.3 758.3 758.3 4,708.20 56,498.40
Net Pay 18,790.50 16,790.50 13,560.70 13,560.70 13,560.70 13,560.70 89,823.80 1,077,885.60
13th Month Pay

13th Month Pay 19,628.00 17,628.00 14,319.00 14,319.00 14,319.00 14,319.00 96,532.00
SSS, Philhealth & Pag-ibig ER Contribution Shares

SSS ER
1,060.00 1,060.00 1,024.70 1,024.70 1,024.70 1,024.70 6,218.80 74,625.60
Contribution
Philhealth ER
237.5 237.5 175 175 175 175 1,175.00 14,100.00
Contribution
Pag-ibig ER
100 100 100 100 100 100 600 7,200.00
Contribution
Total ER Share
1,397.00 1,397.00 1,299.70 1,299.70 1,299.70 1,299.70 7,992.80 95,913.60
per EE
155
VII. Break-Even Point Analysis
NACHOS
Sales Volume:
Fixed Costs: 592,362
Variable Costs: 17.67
Unit Sale Price: 27
Contribution Margin : 9.33
Break Even Sales Volume: 63,490.03
Break Even Point: 1,714,230.81
Units Fixed Costs Variable Total Costs Revenue

Costs
3,000 592,362 53,010 645,372 81,000
5,000 592,362 88,350 680,712 135000
8,000 592,362 141,360 733,722 216000
10,000 592,362 176,700 769,062 270,000
13,000 592,362 229,710 822,072 351,000
16,000 592,362 282,720 875,082 432,000
20,000 592,362 353,400 945,762 540,000
24,000 592,362 424,080 1,016,442 648,000
30,000 592,362 530,100 1,122,462 648,000
36,000 592,362 636,120 1,228,482 810,000
45,000 592,362 706,800 1,299,162 1,215,000
50,000 592,362 883,500 1,475,862 1,350,000
55,000 592,362 971,850 1,564,212 1,485,000
70,000 592,362 1,236,900 1,829,262 1,890,000
156
Break-Even Point of Nachos
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
Fixed Costs Variable Costs Total Costs Revenue
SANDWICHES (Tuna)
Sales Volume:
Unit Sale Price: 21

Costs
3,000 592,362 42,750 635,112 63,000
5,000 592,362 71,250 663,612 105,000
8,000 592,362 14.25 592,376 105,000
10,000 592,362 142,500 734,862 168,000
13,000 592,362 185,250 777,612 210,000
157
16,000 592,362 228,000 820,362 336,000
20,000 592,362 285,000 877,362 420,000
24,000 592,362 342,000 934,362 504,000
30,000 592,362 427,500 1,019,862 630,000
36,000 592,362 513,000 1,105,362 756,000
45,000 592,362 641,250 1,233,612 945,000
50,000 592,362 712,500 1,304,862 1,050,000
100,000 592,362 1,425,000 2,017,362 2,100,000
110,000 592,362 1,567,500 2,159,862 2,310,000
Break-Even Point of Tuna Sandwich

2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
SANDWICHES (Chicken)
Sales Volume:
Unit Sale Price: 21
158

Costs
3,000 592,362 42,750 635,112 63,000
5,000 592,362 71,250 663,612 105,000
8,000 592,362 14.25 592,376 105,000
10,000 592,362 142,500 734,862 168,000
13,000 592,362 185,250 777,612 210,000
16,000 592,362 228,000 820,362 336,000
20,000 592,362 285,000 877,362 420,000
24,000 592,362 342,000 934,362 504,000
30,000 592,362 427,500 1,019,862 630,000
36,000 592,362 513,000 1,105,362 756,000
45,000 592,362 641,250 1,233,612 945,000
50,000 592,362 712,500 1,304,862 1,050,000
100,000 592,362 1,425,000 2,017,362 2,100,000
110,000 592,362 1,567,500 2,159,862 2,310,000
Break-Even Point of Chicken Sandwich

2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
159
SANDWICHES (Egg Mayo)
Sales Volume:
Unit Sale Price: 21

Costs
3,000 592,362 42,750 635,112 63,000
5,000 592,362 71,250 663,612 105,000
8,000 592,362 14.25 592,376 105,000
10,000 592,362 142,500 734,862 168,000
13,000 592,362 185,250 777,612 210,000
16,000 592,362 228,000 820,362 336,000
20,000 592,362 285,000 877,362 420,000
24,000 592,362 342,000 934,362 504,000
30,000 592,362 427,500 1,019,862 630,000
36,000 592,362 513,000 1,105,362 756,000
45,000 592,362 641,250 1,233,612 945,000
50,000 592,362 712,500 1,304,862 1,050,000
100,000 592,362 1,425,000 2,017,362 2,100,000
110,000 592,362 1,567,500 2,159,862 2,310,000
160
Break-Even Point of Egg & Mayo Sandwich
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
BROWNIES
Sales Volume:
Variable Costs: 20
Unit Sale Price: 30
Contribution Margin : 10
Break Even Point: 1,777,086

Costs
3,000 592,362 42,750 635,112 63,000
5,000 592,362 71,250 663,612 105,000
8,000 592,362 14.25 592,376 105,000
10,000 592,362 142,500 734,862 168,000
13,000 592,362 185,250 777,612 210,000
161
16,000 592,362 228,000 820,362 336,000
20,000 592,362 285,000 877,362 420,000
24,000 592,362 342,000 934,362 504,000
30,000 592,362 427,500 1,019,862 630,000
36,000 592,362 513,000 1,105,362 756,000
45,000 592,362 641,250 1,233,612 945,000
50,000 592,362 712,500 1,304,862 1,050,000
100,000 592,362 1,425,000 2,017,362 2,100,000
110,000 592,362 1,567,500 2,159,862 2,310,000
Break-Even Point of Brownies

3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
CANNED DRINKS (Coke Zero)
Sales Volume:
Variable Costs: 33
Unit Sale Price: 41
162

Costs
3,000 592,362 99,000 691,362 123,000
5,000 592,362 165,000 757,362 205,000
8,000 592,362 264,000 856,362 328,000
10,000 592,362 330,000 922,362 410,000
13,000 592,362 429,000 1,021,362 533,000
16,000 592,362 528,000 1,120,362 656,000
20,000 592,362 660,000 1,252,362 820,000
24,000 592,362 792,000 1,384,362 984,000
30,000 592,362 990,000 1,582,362 1,230,000
36,000 592,362 1,188,000 1,780,362 1,476,800
45,000 592,362 1,485,000 2,077,362 1,845,000
50,000 592,362 1,650,000 2,242,362 2,050,000
100,000 592,362 3,300,000 3,892,362 4,100,000
110,000 592,362 3,630,000 4,222,362 4,510,000
Break-Even Point of Coke Zero

5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
163
CANNED DRINKS (Zero Sprite)
Sales Volume:
Variable Costs: 33
Unit Sale Price: 41

Costs
3,000 592,362 99,000 691,362 123,000
5,000 592,362 165,000 757,362 205,000
8,000 592,362 264,000 856,362 328,000
10,000 592,362 330,000 922,362 410,000
13,000 592,362 429,000 1,021,362 533,000
16,000 592,362 528,000 1,120,362 656,000
20,000 592,362 660,000 1,252,362 820,000
24,000 592,362 792,000 1,384,362 984,000
30,000 592,362 990,000 1,582,362 1,230,000
36,000 592,362 1,188,000 1,780,362 1,476,800
45,000 592,362 1,485,000 2,077,362 1,845,000
50,000 592,362 1,650,000 2,242,362 2,050,000
100,000 592,362 3,300,000 3,892,362 4,100,000
110,000 592,362 3,630,000 4,222,362 4,510,000
164
Break-Even Point of Zero Sprite
5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
CANNED DRINKS (Royal True Orange)
Sales Volume:
Variable Costs: 33
Unit Sale Price: 41

Costs
3,000 592,362 99,000 691,362 123,000
5,000 592,362 165,000 757,362 205,000
8,000 592,362 264,000 856,362 328,000
10,000 592,362 330,000 922,362 410,000
165
13,000 592,362 429,000 1,021,362 533,000
16,000 592,362 528,000 1,120,362 656,000
20,000 592,362 660,000 1,252,362 820,000
24,000 592,362 792,000 1,384,362 984,000
30,000 592,362 990,000 1,582,362 1,230,000
36,000 592,362 1,188,000 1,780,362 1,476,800
45,000 592,362 1,485,000 2,077,362 1,845,000
50,000 592,362 1,650,000 2,242,362 2,050,000
100,000 592,362 3,300,000 3,892,362 4,100,000
110,000 592,362 3,630,000 4,222,362 4,510,000
Break-Even Point of Royal True Orange

5,000,000
4,500,000
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000

CANNED DRINKS (Royal True Grape)
166
Sales Volume:
Variable Costs: 33
Unit Sale Price: 41

Costs
3,000 592,362 99,000 691,362 123,000
5,000 592,362 165,000 757,362 205,000
8,000 592,362 264,000 856,362 328,000
10,000 592,362 330,000 922,362 410,000
13,000 592,362 429,000 1,021,362 533,000
16,000 592,362 528,000 1,120,362 656,000
20,000 592,362 660,000 1,252,362 820,000
24,000 592,362 792,000 1,384,362 984,000
30,000 592,362 990,000 1,582,362 1,230,000
36,000 592,362 1,188,000 1,780,362 1,476,800
45,000 592,362 1,485,000 2,077,362 1,845,000
50,000 592,362 1,650,000 2,242,362 2,050,000
100,000 592,362 3,300,000 3,892,362 4,100,000
110,000 592,362 3,630,000 4,222,362 4,510,000
167
Break-Even Point of Royal True Grape
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
0 20,000 40,000 60,000 80,000 100,000 120,000
SOCIO-ECONOMIC ASPECT
The proposed study entitled "Stumbayan: A Feasibility Study on a place

for studying, staying for leisure and resting in Intramuros, Manila" has the
potential to contribute significantly in terms of its socio-economic aspects,
including society, government, and economy.
In terms of society, the creation of Stumbayan can give students a

secure and comfortable setting in which to learn, interact with others, and
complete their academic assignments. The project can serve as a venue for
neighborhood gatherings and activities, fostering intercultural dialogue and
social harmony. The leisure and resting areas can also encourage a good work-
life balance, which is crucial for both mental and physical health. By utilizing
eco-friendly designs and materials, the project can also encourage sustainable
development, boosting environmental awareness and sustainability in the
neighborhood.
168
In terms of government, the establishment of Stumbayan can benefit
Manila's tourism industry, generating revenue for the local government. The
project may also provide employment opportunities for local residents, lowering
the community's unemployment rate and poverty level. Furthermore, the project
can serve as a model for other government initiatives, encouraging the creation
of similar projects in other locations. The project may also help the government's
goal of promoting education and providing accessible learning spaces for
Manila students.
In terms of the economy, the project can generate revenue through

rental fees, food and beverage sales, and other related services. Stumbayan's
establishment may attract more investors and businesses to the community,
stimulating economic growth in the area. Furthermore, by allowing local
businesses to partner and collaborate with Stumbayan, the project can promote
entrepreneurship and innovation.
In conclusion, "Stumbayan: A Feasibility Study on a Place for Studying,

Staying for Leisure, and Resting in Intramuros, Manila" has the potential to
benefit society, government, and the economy. The project has the potential to
benefit the community by providing accessible and sustainable learning and
leisure spaces, fostering social cohesion and cultural exchange, and generating
revenue and employment.
169
APPENDICES
Appendix A. Cover Letter and Informed Consent Letter
170
Appendix B. Survey Questionnaire
171
172
173
Appendix C. Valuation Letter of Engineer
174
Appendix D. Approval Sheet for Population of Respondents
175
Appendix E. Pilot Testing: Chronbach's Alpha Computation for
Instrument Validation
CRONBACH'S a INTERPRETATION
0.90 and above Excellent
0.80- 0.89 Good
0.70- 0.79 Acceptable
0.60- 0.69 Questionable
0.50- 0.59 Poor
Below 0.50 Unacceptable
Formula:
𝑘 ∑ 𝑠 2𝑦
𝑎= [1 − 2 ]
𝑘−1 𝑠 𝑥
RESPONDENTS Q1 Q3 Q5 Q7 TOTAL
1 2 4 2 2 10
2 2 3 4 3 12
3 4 4 1 2 11
4 1 3 2 1 7
5 2 3 3 2 10
6 2 2 2 2 8
7 2 1 2 2 7
8 2 2 2 2 8
9 2 2 1 2 7
10 4 3 4 4 15
11 3 3 3 3 12
12 2 1 1 3 7
13 3 3 3 3 12
14 1 2 2 2 7
15 3 3 3 3 12
0.7555556 0.7733333 0.88888889 0.506666667 6.22
176
VARIABLES
DESCRIPTION VALUES INTERPRETATION
K Number of Items 4
Sum of the items
variance 2.92 ACCEPTABLE
Variance of total
Score 6.22
a Cronbach's Alpha 0.71
RESPONDENTS Q2 Q4 Q6 Q8 TOTAL
1 2 3 4 3 12
2 2 2 2 1 7
3 2 2 3 4 11
4 1 2 1 1 5
5 2 2 1 1 6
6 1 1 1 2 5
7 1 1 1 1 4
8 2 2 1 1 6
9 1 1 1 1 4
10 2 1 2 1 6
11 2 2 2 2 8
12 2 2 1 3 8
13 3 3 2 2 10
14 3 3 1 2 9
15 2 2 2 2 8
0.382222 0.462222 0.755556 0.826667 5.66
VARIABLES DESCRIPTION VALUES INTERPRETATION
K
Number of Items 4
Sum of the items
variance 2.43 ACCEPTABLE
Variance of total
Score 5.66
a Cronbach's Alpha 0.76
177
Appendix F. Registering of Business Permits
• Securities and Exchange Commission (SEC)
178
• Department of Trade and Industry (DTI)
179
• Bureau of Internal Revenue (BIR)
180
• Social and Security System (SSS)
181
• PhilHealth Registration
182
• Pag-IBIG (Home Development Mutual Fund) Registration
183
• Mayor’s Permit
184
Appendix G. Photo Documentations
185
186
187
188
Appendix H. Overall Data Tallying of the Respondents
DEMOGRAPHIC
PROFILE
MONTHLY
SCHOOL YEAR LEVEL INCOME/ALLOWANCE
RESPONDENTS SEX (LEGEND) (LEGEND) (LEGEND) LEGEND)
1 1 1 1 2
2 1 1 2 1
3 2 1 1 1
4 2 1 2 2
5 1 1 1 1
6 1 1 2 1
7 1 1 1 1
8 1 1 2 1
9 1 1 1 1
10 2 1 1 2
11 1 1 1 2
12 2 1 1 1
13 1 1 1 1
14 1 1 2 2
15 1 1 4 3
16 1 1 1 1
17 2 1 2 1
18 1 1 2 2
19 1 1 1 1
20 1 1 1 1
21 2 1 2 2
22 1 1 1 1
23 1 1 1 1
24 1 1 4 2
25 2 1 1 1
26 2 1 2 1
27 2 1 2 2
28 1 1 1 1
29 2 1 1 1
30 2 1 4 1
31 2 1 4 3
32 2 1 4 2
33 2 1 2 2
189
34 2 1 1 1
35 1 1 1 1
36 1 1 1 1
37 2 1 1 1
38 2 1 1 2
39 2 1 2 2
40 1 1 1 1
41 2 1 2 1
42 2 1 2 1
43 1 1 1 1
44 1 1 2 1
45 2 1 2 1
46 2 1 1 1
47 2 1 2 2
48 1 1 3 3
49 1 1 1 2
50 1 1 4 4
51 2 2 2 2
52 2 2 2 2
53 1 2 2 2
54 1 2 2 1
55 2 2 1 3
56 1 2 2 4
57 1 2 2 1
58 2 2 2 1
59 2 2 2 1
60 1 2 1 1
61 2 2 3 2
62 2 2 3 2
63 2 2 3 2
64 1 2 3 1
65 1 2 3 3
66 1 2 3 2
67 1 2 3 3
68 2 2 2 1
69 2 2 4 4
70 2 2 2 1
71 1 2 2 3
72 1 2 2 2
73 2 2 2 1
74 1 2 2 2
190
75 1 2 2 2
76 2 2 2 3
77 1 2 1 3
78 1 2 1 2
79 1 2 2 4
80 1 2 2 2
81 1 2 2 2
82 2 2 2 1
83 2 2 2 1
84 1 2 2 1
85 2 2 2 1
86 2 2 2 2
87 2 2 1 1
88 2 2 2 2
89 2 2 1 1
90 2 2 1 2
91 2 2 1 1
92 2 2 1 3
93 2 2 1 2
94 2 2 1 2
95 2 2 1 1
96 2 2 1 1
97 2 2 1 4
98 2 2 4 2
99 2 2 4 3
100 2 2 4 1
101 2 3 1 3
102 1 3 1 4
103 1 3 1 3
104 2 3 2 1
105 2 3 2 1
106 2 3 2 1
107 2 3 2 1
108 1 3 2 1
109 2 3 2 3
110 1 3 2 3
111 1 3 2 3
112 2 3 2 3
113 2 3 3 4
114 2 3 3 4
115 2 3 3 4
191
116 1 3 3 2
117 1 3 3 1
118 2 3 4 3
119 1 3 4 3
120 2 3 4 2
121 1 4 2 2
122 2 3 4 3
123 2 3 2 2
124 1 3 3 2
125 2 3 1 1
126 1 3 3 1
127 1 3 3 2
128 1 3 3 2
129 2 3 2 2
130 2 3 2 2
131 1 3 4 2
132 1 3 2 2
133 2 3 2 2
134 2 3 2 2
135 2 3 2 1
136 2 3 3 4
137 1 3 3 1
138 1 3 4 2
139 2 3 4 3
140 1 3 3 1
141 1 3 4 1
142 1 3 4 1
143 1 3 4 4
144 1 3 4 1
145 1 3 4 4
146 1 3 4 1
147 1 3 4 1
148 2 3 2 2
149 1 3 1 1
150 2 3 2 2
151 2 4 1 3
152 2 4 3 1
153 2 4 3 4
154 2 4 3 1
155 2 4 3 2
156 1 4 3 2
192
157 2 4 4 1
158 2 4 4 3
159 1 4 4 1
160 2 4 4 1
161 2 4 4 2
162 2 4 1 2
163 2 4 1 1
164 2 4 1 2
165 2 4 1 3
166 2 4 1 3
167 2 4 1 4
168 2 4 1 1
169 1 4 1 1
170 2 4 1 2
171 2 4 1 1
172 2 4 1 1
173 1 4 1 1
174 2 4 1 1
175 2 4 1 2
176 2 4 1 3
177 2 4 2 2
178 2 4 2 2
179 2 4 2 2
180 1 4 2 2
181 2 4 2 1
182 2 4 2 1
183 1 4 2 2
184 2 4 2 2
185 2 4 2 4
186 2 4 2 4
187 2 4 1 2
188 1 4 1 2
189 1 4 2 1
190 1 4 2 1
191 2 4 3 1
192 2 4 3 1
193 2 4 3 2
194 1 4 3 2
195 2 4 3 1
196 2 4 3 1
197 2 4 3 1
193
198 2 4 3 2
199 2 4 3 2
200 1 4 3 1
QUESTIONS
Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
2 2 4 3 2 4 2 3
2 2 3 2 4 2 3 1
4 2 4 2 1 3 2 4
1 1 3 2 2 1 1 1
2 2 3 2 3 1 2 1
2 1 2 1 2 1 2 2
2 1 1 1 2 1 2 1
2 2 2 2 2 1 2 1
2 1 2 1 1 1 2 1
4 2 3 1 4 2 4 1
3 2 3 2 3 2 3 2
2 2 1 2 1 1 3 3
3 3 3 3 3 2 3 2
1 3 2 3 2 1 2 2
3 2 3 2 3 2 3 2
3 2 3 2 3 4 2 3
3 2 3 4 3 3 3 2
2 2 3 2 2 1 2 1
2 1 2 1 2 2 2 3
1 1 2 1 2 2 2 1
2 1 3 3 3 2 1 3
3 2 4 3 1 1 2 1
4 4 3 4 2 2 4 4
2 1 2 1 2 1 3 1
2 1 2 4 2 1 2 4
2 2 3 1 4 1 2 1
3 2 3 2 4 2 4 2
3 1 4 3 4 2 3 4
2 2 2 3 2 2 3 3
2 1 2 1 2 1 2 1
2 1 2 1 2 1 2 1
4 2 3 1 3 4 2 4
194
3 3 3 3 3 2 3 1
2 1 3 2 3 2 3 2
3 1 1 3 3 1 3 3
2 3 1 2 3 3 3 1
4 1 3 1 4 1 3 1
2 4 2 4 2 4 2 2
2 1 2 1 2 1 2 1
2 1 2 1 2 1 2 1
4 1 4 1 4 1 1 1
3 1 3 1 3 1 2 4
3 1 3 2 2 1 2 1
3 1 3 2 4 1 3 1
2 2 2 2 2 2 2 1
3 2 2 2 4 2 3 2
2 2 2 2 2 2 2 1
3 2 2 2 3 3 3 3
2 3 3 3 2 4 2 3
3 4 3 3 3 3 2 2
3 3 3 2 2 3 4 3
4 2 3 2 4 1 3 2
2 3 3 3 2 3 4 3
4 3 2 3 3 3 4 4
2 3 4 3 2 1 3 1
3 2 4 3 2 1 2 1
2 2 4 1 3 1 3 1
2 2 2 3 2 2 2 2
2 2 2 2 2 2 2 1
3 3 2 3 2 3 2 2
1 1 3 1 2 1 2 3
2 2 2 3 3 4 3 3
2 2 1 3 1 3 1 3
2 2 3 3 3 2 3 2
3 3 3 3 3 2 3 2
2 1 1 2 1 2 3 3
3 2 3 3 2 3 2 2
2 1 2 1 3 1 2 2
4 4 4 3 4 2 4 3
3 2 3 3 4 2 2 2
3 3 2 1 2 1 2 3
2 1 4 3 2 1 2 1
2 2 2 2 3 2 2 1
195
1 1 2 1 1 1 2 1
3 3 4 3 2 1 2 1
2 3 4 3 3 1 2 1
2 1 4 1 3 2 3 1
3 1 4 1 2 1 2 3
3 4 4 4 4 4 3 3
2 4 4 4 4 3 2 4
3 2 1 3 4 4 3 1
2 2 2 1 2 1 2 1
2 1 2 1 3 1 2 2
2 3 2 3 3 4 3 4
2 3 2 1 3 1 2 1
2 3 2 4 2 2 3 3
2 3 3 1 2 1 3 1
3 3 3 3 3 1 4 4
3 3 3 3 4 3 2 1
4 1 2 1 3 1 4 3
3 3 2 1 2 1 2 2
3 2 3 3 2 3 2 3
3 2 3 1 2 1 2 2
3 2 2 3 2 2 3 2
3 1 2 2 2 1 2 3
2 2 4 4 3 3 1 1
2 2 2 3 2 1 2 3
3 3 3 2 2 1 3 3
2 3 3 2 2 1 2 1
3 2 2 1 2 1 2 1
2 1 3 3 3 3 2 2
2 2 2 2 3 1 2 2
4 1 2 1 1 4 2 1
2 2 3 3 3 4 2 3
2 1 3 2 3 1 3 1
3 2 3 1 2 1 3 3
2 1 4 2 2 1 3 1
3 2 4 4 3 4 4 4
2 2 3 2 3 4 3 1
2 2 2 2 2 2 2 3
2 3 2 3 2 2 2 2
2 3 3 3 3 1 3 3
3 3 2 3 2 2 3 2
2 1 1 1 2 1 2 1
196
3 2 4 3 3 1 3 1
2 2 3 3 2 2 3 3
2 4 2 2 2 2 2 2
2 2 4 4 4 4 4 3
2 3 3 3 2 3 2 3
3 3 3 1 3 3 2 2
2 3 3 3 2 3 2 3
2 4 2 3 2 4 3 2
3 2 3 3 3 3 2 2
2 2 2 2 2 2 2 2
3 2 2 1 2 1 2 1
2 1 3 1 3 1 2 1
3 2 3 2 2 2 2 2
2 2 3 2 3 2 2 2
2 2 2 2 2 2 2 2
2 2 2 1 2 2 2 2
2 2 2 2 2 2 2 2
2 2 3 2 2 2 2 2
2 2 3 2 2 2 2 2
3 3 3 1 4 3 3 3
2 2 2 2 2 3 2 3
2 2 2 2 3 2 2 2
2 3 2 3 3 3 2 2
3 2 2 2 3 2 2 2
2 3 2 2 1 4 3 4
3 2 3 2 3 1 2 2
3 2 1 1 2 2 3 2
2 1 2 1 3 1 2 1
2 2 2 1 3 2 4 3
2 2 3 2 2 2 2 2
2 2 1 1 2 1 2 3
2 2 3 2 2 2 3 2
2 1 2 1 2 2 2 2
3 3 2 1 2 1 2 1
2 2 2 3 2 3 2 3
2 2 2 2 2 2 2 2
1 2 1 4 1 3 1 3
3 4 3 3 3 3 4 3
2 3 1 1 2 2 2 1
3 1 2 1 2 1 3 1
2 1 1 1 2 1 2 1
197
3 1 3 1 3 2 3 1
4 2 4 3 4 2 4 2
2 4 3 1 3 4 3 4
2 2 3 2 2 2 2 1
3 2 2 1 3 1 3 3
3 3 1 1 1 1 3 2
4 3 4 2 3 3 3 1
1 1 3 3 3 2 2 3
3 2 3 2 4 2 4 2
3 3 3 3 3 2 3 1
3 1 3 4 3 4 3 4
2 1 2 1 2 1 2 1
2 2 2 3 2 2 3 3
3 1 4 3 4 2 3 4
2 4 2 4 2 4 2 2
2 3 1 2 3 3 3 1
4 1 3 1 4 1 3 1
3 1 4 3 3 1 2 3
3 3 3 3 4 2 3 2
2 1 3 3 2 3 3 2
1 2 1 2 1 3 2 2
3 1 3 1 2 1 3 1
3 1 3 1 3 1 3 1
2 2 2 1 3 3 3 3
2 2 2 1 1 2 2 1
3 1 2 1 3 1 3 1
2 3 2 2 3 2 3 1
3 3 1 2 2 3 4 2
3 3 1 1 3 4 3 3
4 2 3 1 3 3 3 2
2 3 1 1 4 2 3 3
2 2 2 1 3 2 2 1
2 1 1 1 2 2 2 2
2 1 2 1 1 1 2 2
2 2 2 1 2 1 2 1
2 1 1 1 2 1 2 1
2 2 2 1 3 1 3 2
2 3 1 4 3 2 3 2
2 3 3 4 4 4 2 3
2 1 3 1 2 1 2 1
3 3 2 2 2 1 4 2
198
3 2 2 1 3 1 2 1
3 2 3 2 2 1 3 1
2 1 1 1 1 1 3 2
4 1 3 1 4 1 4 1
Q9 Q10
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 1 0 0
0 2 3 0 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 0
1 0 3 4 0 2 3
1 2 3 4 0 2 0
1 2 0 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 0 0 4 0 2 3
1 2 3 4 1 0 3
0 2 3 4 0 2 0
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 0 3
0 2 3 4 0 2 0
1 2 3 0 1 0 3
1 2 0 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 2 3 4 0 0 3
1 2 3 4 0 2 0
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
199
1 2 3 4 1 2 3
1 0 3 4 0 0 3
1 0 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 0 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 0 2 0
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 1 0 0
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 1 0 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 0
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 1 0 3
1 2 3 4 1 0 0
1 2 3 4 0 2 0
0 2 3 4 1 0 3
1 2 3 1 0 3 0
1 1 2 3 4 1 2
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 0 0 4 0 2 0
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 0 2 0
0 2 0 4 1 0 0
200
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 0 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 1 0 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 0 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 0
1 2 3 4 1 0 0
1 2 3 4 1 2 3
1 2 3 0 0 2 3
1 2 3 4 0 0 3
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 2 3 4 0 0 3
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 0 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 0 3
1 2 3 4 0 0 3
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 0 2 3
1 2 3 4 1 0 0
1 2 3 4 0 2 3
1 2 3 4 1 0 3
1 2 3 4 1 2 3
201
1 2 3 4 1 2 0
1 2 3 4 1 0 3
1 2 3 4 0 0 3
1 2 3 4 0 2 0
1 2 3 4 0 2 0
1 2 3 4 1 0 0
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 2 0 4 1 0 0
1 2 3 4 1 2 3
1 0 3 4 1 2 3
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 1 2 0
1 0 3 4 1 2 0
1 2 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 0
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 0 3 4 1 0 0
1 2 3 4 1 0 3
1 0 3 4 1 2 3
1 2 3 4 1 0 0
202
1 2 3 4 1 0 0
1 2 3 4 1 0 3
1 2 3 4 0 2 1
1 2 3 4 1 2 3
1 0 0 4 1 2 3
1 2 3 4 1 2 3
0 2 3 4 1 0 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 2 3 4 0 0 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 0 2 0
1 2 3 4 1 2 3
1 0 3 4 1 0 3
1 2 3 4 1 2 3
1 2 3 4 0 0 3
1 2 3 4 1 0 0
0 0 0 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 1 0 3
1 2 3 4 1 2 0
1 2 3 4 1 2 3
1 2 3 4 0 1 2
1 0 3 4 1 0 3
1 0 3 4 1 2 3
1 2 3 4 1 2 3
1 0 3 4 1 2 3
1 2 3 4 1 2 3
1 0 3 4 1 0 3
1 1 2 0 1 0 0
1 2 3 4 1 2 3
0 0 0 4 0 1 0
1 2 3 4 1 0 3
1 0 3 4 1 2 3
1 2 3 4 1 2 3
1 2 3 4 0 2 3
1 2 3 4 1 2 3
1 2 3 4 1 0 3
203
1 2 3 4 1 2 3
1 0 0 4 1 2 3
1 2 3 4 0 0 3
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do-people-study-at-coffeeshops
Grossman, J. (2021, January 18). Why you’re more creative in coffee

shops. BBC Worklife. Retrieved March 3, 2023 from
https://www.bbc.com/worklife/article/20210114-why-youre-more-creative-in-
coffee-shops
Hamm, A. (2019, August 15). Why do college students go to coffee

shops? Coffee Nerd. Retrieved April 21, 2023 from
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Lecaro, L. (2019, August 12). Restaurants would be wise to court college

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court-college-students
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STUMBAYAN: A FEASIBILITY STUDY ON A PLACE FOR STUDYING, STAYING

FOR LEISURE, AND RESTING IN INTRAMUROS, MANILA

A Feasibility Study Presented to the Business School of

Pamantasan ng Lungsod ng Maynila

In Partial Fulfillment of the Requirements of

Bachelor of Science in Business Administration Major in Business Economics

Dig, Mary Christine Erica J.

Lapuz, Steffani Gwen D.

Prof. Romark Resuello

Oral Defense Member Oral Defense Member

Oral Defense Chairman

Accepted as a partial fulfillment of the requirements of the Bachelor of

The study entitled:

Stumbayan: A place for Studying, Staying for Leisure, and Resting in

Prepared and submitted by Roel P. Canales, Hazel B. Cebreros,

Prof. Romark Resuello

It’s the proponents’ pleasure to express their sincere gratitude and

To Prof. Romark C. Resuello, DBA, the proponents’ advisor, for his

To the proponents’ families, for their unwavering support especially for

To the respondents of this study who generously shared their time,

I. Name of the Company 1

I. Background of the Study 6

SOCIO-ECONOMIC ASPECT 168

I. Name of the Company

“Stumbayan” is the name of the business wherein it is a portmanteau

II. Company Logo

III. Location of the Enterprise

This study will investigate the feasibility of Stumbayan near the

IV. Description of the Business

Furthermore, for students’ convenience, the store offers products and

This study aims to determine the feasibility of establishing a place for

VI. Highlights of Major Assumptions

The Company assumes that there is a market for a study/leisure lounge

In general, Stumbayan is feasible after conducting all of the necessary

The computed market share and safe maximum estimate of annual

The company will require Php3,970,654.13 in operational costs in its first

The computation of financial ratios revealed that Stumbayan is profitable

I. Background of the Study

The business is a partnership founded by five people namely: Roel

The owners were inspired to build this business because they

II. Significance of the Study

This feasibility study would be beneficial to the following groups of

Future Entrepreneurs – This study will benefit future entrepreneurs as this

IV. Statement of the Problem

In order to achieve the objectives of the feasibility study, the

1. Is there a demand for the different amenities of Stumbayan in Intramuros,

2. How much would students studying in universities in Intramuros, Manila

3. What products and services would students studying in universities in

V. Scope and Limitation

The study will focus on determining the feasibility of establishing

In general, this study will focus on assessing the feasibility of establishing

The researchers use google forms and survey questionnaires to gather

VII. Definition of Terms

Amenities. A space or facility of the business that accommodate people and

Comfort. The delightful and fulfilling sensation of being relieved, both

De-stress. To be occupied on something in order to relax and become less

Leisure. An activity where people past time, enjoy or unwind.

Lounge. A place where people can sit and unwind.

This chapter shows the elements that are important in administrative

II. Mission, Vision, Values Statement

To establish a well-running and multi-functional study/leisure lounge in

To provide a safe and comfortable space for different students’ errands

Accountability: Stumbayan empower one another to take accountability for their

III. Form of Ownership