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CITY
A Feasibility Study
Presented to the Senior High School Faculty of
ACLC College of Ormoc City, Inc.
In Partial Fulfillment
Of the Requirements for the Inquiries, Investigation, and Immersion subject
Senior High School Department
Grade 12 ABM-C Audit
By
Hingabay, Rowelyn S.
Pemio, Ronalyn L.
May 2023
APPROVAL SHEET
This feasibility study entitled, “FEASIBILITY OF PUTTING UP COMRO EVENTS
IN ORMOC CITY” prepared, and submitted by “HINGABAY, ROWELYN S.,
MAGUIKAY, CHERRIE LYNNE ANNE M., PEMIO, RONALYN L.,
PEREGRINO, LE-ANN MAE B., TADEFA, DONNA LEE B. ”, in partial fulfillment
of the requirements for the subject in INQUIRIES, INVESTIGATION, AND
IMMERSION has been examined and recommended for acceptance and approval for
ORAL EXAMINATION.
RESEARCH COMMITTEE
CHRISTIAN A. MIRO
Research Adviser
JANICE D. AYA-AY
Chair
PANEL OF EXAMINERS
JANICE D. AYA-AY
Chair
CHRISTIAN A. MIRO
Research Adviser
Accepted and approved as partial fulfillment of the requirements for the subject in
INQUIRIES, INVESTIGATION, AND IMMERSION.
Date of Oral Examination PASSED/FAILED: May xx, 2023.
JUDIE ROSE C. ALICAYA, LPT
SHS Coordinator
ACKNOWLEDGEMENT
First, we would like to thank God for giving us the ability to think through the
content of our research paper and for providing us with the comfort and fortitude to
persevere through difficult circumstances. To our subject adviser, Ms. Janice Aya-ay, for
her confidence and leadership, and especially to our research adviser, Mr. Christian Miro,
for his assistance and teaching of the things that we are going to consider and to make in
our planned business to be completed flawlessly. To our families, friends, and loved ones
who inspire and motivate us to push through this study for us to pass on this research. To
the members who fully exerted their efforts, their patience, and endured sleepless nights
to ensure that this study was completed on schedule. Indeed, we are very much grateful
for all of the people behind this study and for making this through.
DEDICATION
We dedicated this research to our loved ones, close friends, and everyone else
who had faith in our knowledge and discernment throughout the course of this study.
Additionally, we would want to dedicate this to all readers, including students, other
researchers, and future researchers. We believe that this study report will teach its readers
something new. Through our trip, we've discovered a lot about starting a business, and
we've come to the conclusion that it is not simple or straightforward to determine whether
your intended business can be established or not. However, with the support of the people
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv
LIST OF TABLES v
LIST OF FIGURES v
ABSTRACT vii
Chapter Page
General Information 1
II MARKET FEASIBILITY
Industry Description 5
Market Potential 9
Market Strategies 11
IV ORGANIZATIONAL FEASIBILITY
Business Structure 16
Organizational Structure 18
Business Policies 18
V FINANCIAL FEASIBILITY
Capital Requirements 27
VI STUDY CONCLUSIONS
BIBLIOGRAPHY 37
REFERENCES 38
APPENDICES 40
Transmittal Letter 40
Questionnaire 41-42
Result 43-45
Title Page
SWOT Analysis 8
Operation Policy 20
Title Page
Organizational Chart 18
Financial Analysis
The introduction and explanation of our feasibility study are found in chapter one,
where we also offer the specific data, goals, and plans for our company. The market
viability section of chapter two includes a summary of the business's SWOT analysis,
which identifies its strengths, weaknesses, opportunities, and threats, as well as marketing
plans for how we will advertise our services to the general public. The technical
feasibility of our planned business, including its location and timing, as well as the
facilities required and their associated costs, are all discussed in Chapter 3. The
organizational structure of our business, the job descriptions and responsibilities of each
employee, and the company policies that each employee/worker is required to take into
account and adhere to. The financial viability section of chapter five concludes the
project's overall expenses, lists the sources of funding to cover the required funds, and
analyzes the financial statements to show whether our income is increasing annually and
whether the cash flow statement's outcomes are balanced. This study aims to determine
whether it is feasible to set up Comro Events in Ormoc City and whether the public
would support our proposed venture. An interview technique and a survey questionnaire
were utilized as the research instruments for this company feasibility study. Using these
techniques, it was determined that our firm could be set up in Ormoc City due to the high
demand for the service that people would want to use because they want to celebrate
special occasions and want them to be lovely and unforgettable. Because there is always a
celebration in a certain month every year, event planners are in high demand today.
CHAPTER I
with the clients to go over their wants and other significant issues, as well
as to preserve our working relationship with them and the caterers and
other suppliers who will be in charge of setting up, carrying out, and
cleaning up the events. The team will guarantee that every last element of
the plan is in place and outlined in microscopic detail, and everything must
occur as it should on the day to ensure success on time and within budget.
Once our proposal has been approved, the next step is to make the ideas a
reality. Event planning is more complex than most people think because it
hands.
Mission
Vision
1
To be the top first event organizer in Ormoc City and to receive an
To satisfy customers with the best selections and offerings that we can
project.
since it has a significant duty and requires time to plan. Unity is a strength
separate and different from its owners because of the company. Because
City. We tend to make our office near the city proper so that it would be
where numerous individuals will be able to seek our office easily and
2
could attract customers; hence, a tremendous possibility for our business to
expand.
plan to start our business in late 2023. Our office will open at 8:00 am and
close at 5:00 pm. In any case, if someone wants to book immediately, and
it isn't office hours, we have employees that can entertain our clients even
numbers and social media accounts so they can contact or message us.
a. Debut
b. Wedding
d. Christening
e. Festivals
f. Reunion
g. Christmas Party
h. Exhibitions
i. Charity Events
3
j. Welcoming Home Party
o. Company Party
p. Award Ceremonies
These occasions are significant because there are several tasks to complete
before, during, and after the event. Because this type of event is corporate,
- Organization/Business Events-150,000
4
- Other Events- 50,000
CHAPTER II
MARKET FEASIBILITY
business.
Industry Description
organization that already knows the overall plan for these significant
events.
5
Industry Competitiveness
COMPETITORS RANGE
Wedding, Leyte
and Event
Planner
Agnes
COMPETITORS RANGE
Anilao Bridge,
6
Bridals Cogon, Ormoc
City, Leyte
Cakes and
Caterings
Aesthetic Php50,000
Designs
and
Decors
the market. It gives your business a distinct advantage from traditional and
7
understand a broader competitive space, where a non-traditional brand
SWOT ANALYSIS
The given weaknesses and threats of the business can greatly affect
temporary factors that affect the business and can be solved at any time.
For instance, the lack of sufficient financing for the event can be avoided
contrary, the threats are the permanent factors that will greatly affect the
8
business. Strong competition cannot be avoided as it is normal in the
will surely give solutions to the threat. Having bad weather is the worst for
and take precautions for the infrastructure to be used for the event to be
unavoidable. These can happen a lot of times since there is no perfect man
in the business, but this is surely not the basis to stop doing business.
Market Potential
events for nonprofit organizations. Within those sectors, you can specialize
pricing strategy. Thus, the demand for our services in this industry is high
YEAR 2023
Debut 10 120
Wedding 10 120
Baby Events 8 96
Organizations/ 7 84
Business Events
Public Events 5 60
Other Events 5 60
YEAR 2024
10
EVENT No. of handled Total no. of handled
Debut 13 156
Wedding 13 156
Organizations/ 9 108
Business
Public Events 7 84
Other Events 7 84
YEAR 2025
Debut 15 180
Wedding 15 180
Organizations/ 10 120
Business
Public Events 8 96
11
Other Events 8 96
given time period is known as estimated market share. Starting an event services
company requires starting with this Comro Events revenue prediction. It offers a
quick and simple way to predict revenue for an event service business over the next
three years, as demonstrated in the example above. Such information includes how
many events we can handle each month, multiplied by 12, to determine how many
events we can handle year. As a result, the maximum capacity will be determined in
hours, and the capacity utilization will be determined by the number of consumers.
According to the tables above, our demand and sales are growing year over year,
and this is due to the strong demand and low pricing of our service fees, which are
Market Strategies
12
An event organizer is a type of business where it holds and manages
needed. Social media can bring a big bang for the business because social
media has a huge part in modern business. More people can engage and
effectively used to communicate news about the event, its purpose, goal,
likely higher as it has the advantage of being boosted through any social
Ormoc City, who want to wish their occasions to be efficient and cost-
effective.
CHAPTER III
13
TECHNICAL FEASIBILITY
City, where we intend to open our business after the catastrophic fire
accident that destroyed the mall. The area was changed today to a public
parking lot. We wish to buy this lot because it is more convenient for us to
get the supplies we need and because it has a high potential for attracting
customers.
14
Facility Needs
16
clothes
Debut The 4,000 ₱20,000 Mineshop 10 ₱2,000
Dresses debutant 77 years
Package e (Shopee)
photosho
ot &
dresses
5 dresses
Other 10 items 500 ₱5,000 APL 1 year ₱5,000
Small (Ormoc
Expenses City)
TOTAL: ₱3,582, ₱1,645,
947.3 466
16
Rent for Land Cost: ₱20,000 per month
CHAPTER IV
17
ORGANIZATIONAL FEASIBILITY
Business Structure
running out of resources. Employees are the ones who work on the
terminate those who aren't necessary, and establish business plans. The
person in charge of events is the one who assumes command and makes
and plans for the company. They also have the power to choose the
assigned tasks.
18
Head/Event Organizer- They are the ones who organize events
who take pictures, and record and produce videos of all occasions
and events.
19
Organizational Chart of Comro Events
Le-Ann Peregrino
Head Manager
Cherrie Maguikay
Head of Organizing
Events
Ronalyn Pemio
Rowelyn Hingabay Donna Lee Tadefa
Head of
Head of Head of Visuals
Food and Catering (Photography &Videos)
Tailoring Clothes
Services
Business Policies
The words below refer to the standards, traits, and conduct that
Equality Standards
20
Safety Measure
Take breaks
Operating Policy
benefit workers. Others try to shield the company from legal danger and
21
Operation Sanctions Disciplinary
Policy Actions
reprimand
Violations
Discriminati
on
techniques for handling their garbage or waste. And they must practice the
3Rs
Reduce- Through the reuse and recycling of discarded products that can
still be utilized in other ways, we can reduce our waste and garbage.
22
Reuse – Instead of tossing away items that we believe to be still usable, we
employees who have mastered their work habits and are on the path to
success.
RECEIVED
financial
incentive that
employees
receive in
addition to their
set salary or
wages.
earns more
23
money as a result
of the efforts of
work on it.
the right to
purchase a certain
number of shares
of the company's
stock at a fixed
price" for a
certain period.
sometimes called
incentive pay,
is performance-
gives employees
in gives
24
employees who
in an exceptional
manner a bonus
or an increase to
Fringe an extra
Benefits benefit supplemen
ting an
employee's salary,
for example, a
company
car, subsidized m
eals, or health
insurance.
Recognition is an
acknowledgment
that happens in
front of others.
This could be in a
25
company
meeting, event, or
on a social
recognition
platform that
connects the
company.
Management salary.
authorized more
leave to honor
paid leave to
Professional -
Development Management
26
Training and
leadership
training
- Professional
certifications
- Technical
skills training
- Teamwork
and
interpersonal
skills training
- Employer–
subsidized
degrees
Legal Documents
27
Business Registration - Obtaining a Certificate and registering the
business name with the DTI Registration Form (COR). The COR serves as
is located has issued a clearance stating that the business complies with the
business with the BIR for tax purposes. A business must obtain a Tax
Identification Number (TIN) and register for the sufficient tax type.
Health Permit - The health authority in the area issues a permit certifying
Fire Safety Permit - This permit issued through the Bureau of Fire
28
CHAPTER V
FINANCIAL FEASIBILITY
This chapter discusses our demands for building construction, equipment, tools,
and other supplies for our business, the financial viability of our venture, and where we
can obtain our startup funds. This includes the financial, income, and cost analysis, equity
PARTICULARS AMOUNT
Utilities ₱54,000.00
Salaries ₱470,400.00
TOTAL ₱6,477,546.00
₱6,477,546.00.
The capital will be financed by the equity of our partners Maguikay, Peregrino,
29
The following table shows the capital breakdown by the contribution of the
business partners.
Peregrino ₱1,295,509.20
Maguikay ₱1,295,509.20
Pemio ₱1,295,509.20
Hingabay ₱1,295,509.20
Tadefa ₱1,295,509.20
TOTAL ₱6,477,546.00
Sources of Funds
The following details on the table are general information about its respective
credit source, some of the credit sources such as banks have different interest rates and
fees.
COST
qualification
standards.
limited applications,
early
repayment, etc.
Online Lenders accessible, and excessive fees credit score, a business, late
fraud.
business are
connected.
if the borrowed
31
money will not
be paid on
time.
Financial assumptions:
1. In order to preserve consistency, the following financial statements would use the
calendar year.
determine labor costs or wages, thus salaries are not fixed during the course of a
business’s operations.
7. Equity and loans will be used to fund the capital. Debt will represent 40% of the
32
Financial Statement Analysis
Comro Events
Statement of Comprehensive Income
For the year 2023-2025
33
Comro Events
Statements of Cash Flows
For the year 2023-2025
34
Comro Events
STATEMENTS OF FINANCIAL POSITION
For the year 2023-2025
35
Comro Events
STATEMENT OF CHANGES IN PARTNER’S EQUITY
For the year 2023-2025
36
In the Return of Investment, in year 2023 we have a net income after tax of
Php4,375,015.00 that is divided by the total cost of Php2,874,985.00 and the ROI is 1.52
which is 152% when expressed in percentage. In year 2024 we have a net income after
tax of Php4,659,990.00 that is divided by the total cost of Php2,807,510.00 and the ROI
is 1.66 which is 166% when expressed in percentage. In year 2025 we have a net income
after tax of Php4,878,264.25 that is divided by the total cost of Php2,814,260.75and the
In the Net Profit Margin, in year 2023 we have a net income after tax or a net
equals to 0.60 and multiplied by 100 to get its percentage, 60%. In year 2024 we have a
net income after tax or a net profit of Php4,659,990.00 that is divided by the total revenue
of Php7,467,500.00 and it equals to 0.62 and multiplied by 100 to get its percentage,
62%. in year 2025 we have a net income after tax or a net profit of Php4,878,264.25.00
that is divided by the total revenue of Php7,692,525.00 and it equals to 0.63 and
37
CHAPTER VI
In the study of financial statements, the income statement shows that our net
income in 2023 was Php4,375,015, in 2024 it was Php4,659,990, and in 2025 it was
in 2024, and Php13,307,691.33 in 2025 on the Cash Flow Statement. In the Statement of
Financial Position, the total assets, liabilities, and equity for the years 2023, 2024, and
but not least, according to the Statement of Changes in Partners Equity, the ending capital
for 2023 is Php1,733,010.70, that for 2024 is Php2,199,009.70, and that for 2025 is
Ormocanons really enjoy commemorating important life events because doing so allows
them to express their pride or their love for sharing special occasions with their loved
ones. As a result, we draw the conclusion that operating our business in Ormoc City is
feasible. Additionally, the financial statement analysis demonstrated how our income
grows each year and how we already received the return on our investments after just one
year.
38
BIBLIOGRAPHY
planner/location/ormoc-city/
https://www.marketing91.com/what-is-sales-analysis-why-is-it-important/
https://www.betterteam.com/event-planner-job-description
Business Policy - Definition and Features; Difference between Policy and Strategy.
(n.d.). https://www.managementstudyguide.com/business-
policy.htm#:~:text=Business%20policies%20are%20the
%20guidelines,organizational%20goals%20can%20be%20achieved
www.linkedin.com. https://www.linkedin.com/pulse/10-policies-procedures-
every-business-should-have-kristine-daw
Adlouni, D. (2021, October 26). 8 Workplace Safety Tips for Every Employee |
safety-tips/
fbclid=IwAR2ujA4QDWNY2hK9UOOJP2TPkCxuM3a50WCuA1zEfPH6twEw
Tk9KArunoWc
Top 9 Legal Documents You Need To Start Your Business | LegalNature. (n.d.).
https://www.legalnature.com/guides/top-9-legal-documents-you-need-to-start-
39
your-business?
fbclid=IwAR0PpznaNdOS70vdrtkGhkaF1A83ComKMGE6CLu7T0u_u-
2CuYMyaArsUEo
Enright, M. (2021). Understanding the Types and Sources of Consumer Credit. Wolters
Kluwer. https://www.wolterskluwer.com/en/expert-insights/understanding-the-
types-and-sources-of-consumer-credit?
fbclid=IwAR0pjJkWGuXxOL3Pt7JqnBCDqaZu_xeNvmU8jqeBBX7fOJFP4UN
HN8qX-rk
40
APPENDICES
TRANSMITTAL LETTER
41
QUESTIONNAIRE
Dear Respondents:
Greetings!
Rowelyn S. Hingabay
Cherrie Lynne Anne M. Maguikay
Ronalyn L. Pemio
Le-ann Mae B. Peregrino
Donna Lee B. Tadefa
Part I. Instruction: Read and understand the statements below and check the box that
matches the statement of your answer.
1. Have you worked with an event planner before? (If yes, what did you like and/or dislike about
the experience?
☐Yes _______________________________________________________________
☐No
2. How much are you willing to pay for the event organizer?
☐50,000-100,000
☐150,000-300,000
☐350,000-500,000
3. What is your preferred social media platform to receive more details and information.
☐Facebook
☐Instagram
☐Twitter
☐Others (Please Specify) __________________
4. What are the reasons for which you might choose our service? Select as much as you want.
☐I already had it but want to replace it
☐It serves a need of mine
☐For quality reasons
☐Because of Price
☐Others (Please Specify) ___________________
Part II. Instructions: Read and understand the statements below and check the box that matches
the statement influencing your choice of answer.
42
4 – Greatly Influence 2 – Slightly Influence
4 3 2 1
Food Quality
The food served is tasty (hot and fresh).
I get nutritional value from the food served to me.
Food quality is consistently served to me.
Service Quality
The staff is friendly, polite, willing, and helpful toward me.
The extent the staff knows about their food/beverage in talking to
me.
Consistent service quality is shown presented to me.
Price
Consistent food prices are shown to me.
The price I pay is equivalent to the value of the quality of the
event.
Facilities & Hygienics
The cleanliness of the venue and staff is visible to me.
The sterility of the utensils (spoon & fork) is shown to me.
The sanitary food preparation is visible to me.
Customization
The availability of liked dishes and beverages.
The availability of food is based on the different times of the day.
The availability of different food types for different age groups.
CURRICULUM VITAE
43
Name : Rowelyn S. Hingabay
Educational Background
: SY 2021-2023
: SY. 2017-2021
: Albuera, Leyte
: SY. 2011-2017
CURRICULUM VITAE
44
Name : Cherrie Lynne Anne M. Maguikay
Educational Background
: SY 2021-2023
: SY. 2017-2021
: SY. 2014-2017
CURRICULUM VITAE
45
Name : Ronalyn L. Pemio
Educational Background
: SY 2021-2023
: SY. 2017-2021
: SY. 2011-2017
CURRICULUM VITAE
46
Name : Le-Ann B. Peregrino
Educational Background
: SY 2021-2023
: SY. 2017-2021
: SY. 2011-2017
CURRICULUM VITAE
47
Name : Donna Lee B. Tadefa
Educational Background
: SY 2021-2023
: SY. 2017-2021
: SY. 2011-2017
48