Professional Documents
Culture Documents
December 2023
Contents
2.2. Background Information of the business.........................................................................5
2.3. Current status of the business........................................................................................6
2.4.1. General objective.....................................................................................................6
2.4.2. Specific objectives...................................................................................................7
2.4.3. Objective of the Business Plan....................................................................................7
2.4.4. A Rational for Bank Loan.............................................................................................7
4.1. Business Definition........................................................................................................10
4.2. General overview..........................................................................................................10
4.3. A SWOT Analysis/ Current Situation Analysis..............................................................12
4.4. Projected Demand........................................................................................................13
4.5. Marketing Arrangement and Strategy...........................................................................14
4.6. Marketing channels.......................................................................................................15
6. TECHNICAL ASPECTS OF THE PROJECT.......................................................................18
6.1. Packaging, Storage, and Shipment...............................................................................18
6.2. The trend of local situations..........................................................................................18
6.3. Additional Amount of Investment..................................................................................18
7. FINANCIAL ANALYSIS........................................................................................................19
7.1. Total Investment Cost...................................................................................................23
7.2. Working Capital.............................................................................................................23
7.3. Projected Financial statements.....................................................................................23
7.3.1. Revenue.................................................................................................................23
7.3.2. Cash flow...............................................................................................................24
7.3.3. Pay-back Period.....................................................................................................24
8. SOCIO ECONOMIC BENEFIT AND ENVIRONMENTAL IMPACT ASSESMETS OF THE
PROJECT....................................................................................................................................27
8.1. Socio- Economic benefit of the project..........................................................................27
8.2. Environmental Impact Assessments.............................................................................28
9. CONCLUSION AND RECOMMENDATIONS......................................................................29
Annex…………………………………………………………………………………………..29
As many garment industries, KUKUFTU TRADING PLC objective is produce quality garment
products in different types of grade, quality, and quantities to satisfying domestic market, and
generating profit for the business. The garment business, particularly, specialized in the
production of Five types of products to satisfy the ever-increasing demand for the same. Apart
from doing the current businesses, the business has set plan to diversify its products and
maintain quality. The business will strive to improve the quality of garment products through
adopting new technologies. It plans to promote its products through handling the existing
customers who, most of them are, from different regions. It has also plan to export finished
products in the long run.
Despite financial constraint, the business has continued and become one of the dependable
business firms, which engaged in garment business. To meet the current demand and earn
profit for expansion, the business, currently in short of working capital, this business plan is,
therefore, prepared by KUKUFTU TRADING PLC to secure bank loan for the working capital of
its businesses. Objective of the project is to get bank loan for working capital to enable the
business expand and diversify its business.
The total estimated required expansion cost of the business plan is Birr 7 million. This includes
the cost of raw materials, labor marketing and promotion etc. From the total working capital,
40% (2, 20,000.00) will be covered by the owner, and the remaining (60%) 4,800,000.00 million
(partly overdraft and the remaining term loan) from bank loan.
The demand projection for the business’s product/ items is substantial and is increasing with
time. It will have demand by the current customers which currently buying the items, and will
capture other customers too. Accordingly, if the garment products/items are sold, the business
will generate a total income of Birr 48.5 million at the end of the fifth year, will capable of
repaying its loan. This is a reasonable period for the business to settle its projected and
unanticipated costs (expenses).
Apart from generating profit, the business will expand its economic and social benefits such as
increasing the level of investment, tax revenue, alleviating poverty, and employment creation.
This business plant attempts to evaluate the technical and economic aspects of the proposed
plan. Thus, the report enables CBE to grant/allow Birr 4.8 million loan for the period of five
years.
1
Ethiopia economic growth 2022 - Search (bing.com)
2.1. Background
Garment buyers are always on the lookout for economically viable sourcing destinations
having abundant and cheap labor. Unlike Bangladesh, China, India, Vietnam, Indonesia
and Sri Lanka – which are getting costlier due to increasing labor and infrastructure
costs, Ethiopia – considered Horn of Africa with an estimated 120.3 million population
(2021) – is emerging as one of the destinations of choice being the fastest growing
economy in Africa with abundant cheap labor. 2 Even the Government of Ethiopia is
putting focused and honest efforts in order to encourage investments in textile and
garment sector, which has resulted into a number of investments from countries such as
Turkey, India, South Korea and China in cotton cultivation and other diverse industries.
Until recently, the country provides a promising investment environment to the textile,
garment sector, and is all set to become one of the preferred garment-manufacturing
hub in the near future.
The fifth fastest growing economy of Africa, with an average real GDP growth fell to
5.3% in 2022 from 5.6% in 2021 but remained above East Africa’s average (4.7% in
2021 and 4.4% in 2022). Supply-side drivers of growth were industry and services, and
demand-side drivers were private consumption and investment.3
3
Africa Economic Outlook, (AEO), 2023.
Though the sector is the largest industry in the country, it does not expand scaled up
adequately. Despite the business have been starting their operation for years, most
remaining in micro and small-scale levels. Even though micro and small enterprises of
garment industries have begun flourishing and their contribution to satisfy domestic
market, there is a long way to go to meet the existing demand for domestic garment.
‘Efoyta’market’ areas are areas where micro and small garments production are
located. It is in the Addis Ketma sub city and both raw material and sales of the finished
goods undertaken. KUKUFTU TRADING PLC garment is located in the same area, and,
currently, in the process of diversify and expanding the current products so as to fill the
existing and future gaps of producing and promoting import substitution products to
narrow the foreign currency gaps while importing. The main objective of the business is
to produce different types of garment products and earn profit as any business
endeavors.
The initial capital was Birr one million thousands, and gradually reached. The Ato Negasi
G/Libanos.is a Managing Director of the business. He has extensive experience in different
businesses especially in garment business (production and sales). Besides, skilled and
professional work force employed, including garment specialists and personnel in the areas of
sales and finance. It also has its own organizational and managerial structure. The business
has also put at place a room to utilize professionals in different line of studies, when
required. The detail of management profile annexed with this plan.
Taking this opportunity in to consideration, KUKUFTU TRADING PLC has already been
engaged in the business, and has already the necessary facilities, including the
therefore, presents the plan for expanding and diversifying the current businesses.
Currently, the firm produces T-shirts, Jump suits, sport wears, women and girls body dress,
traffic wears, in different size and quality.
2.4. Descriptions
2.4.1. General objective
The general objective of the business is to produce quality garment products in different
types, quality, quantities and packaging and satisfying domestic market, and generate
profit for the business as many commercial investments.
The general objective of this business plan is to enable the business get access to bank
loan for exporting required for working capital in order to produce garment products in
different types, size, quality, quantities and packaging as much as to satisfying local
clients’ requirements
5 Sales person 1 BA
The key staffs are those in the direct labor (the majority who directly involve in the
production). The Managing Director will administer and manage the operation, man
power and assets of the business. The support staffs are responsible to provide
operational services and supervise the project activities. Organizational structure
indicates, the project is managed by the Ato
Negasi-Managing Director.
See the detail form annex. For organizational structure, profile of key management staff.
4. MARKETING PLAN
Garments are made from fabrics by cutting the fabric and stitching garment patterns
together. Other than textile fabrics, garments can be made from leather.
4
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5
https://www.investopedia.com/terms/m/marketing.asp
Market for garment products is depend on or determined by different factors such as:
Generally, there are four main factors that make the use of the domestic garment
products attractive:
(1) It enhances the business interest of customers/business men and women; (2) It
expands alternatives for users/consumers (3) It safes foreign currency of Ethiopia and
(4) It is one of the basic products for consumers or the country.
Due to the government emphasis on promoting small business, in general, and garment
industries, in particular is coming up very fast in the country. This creates to increase
the demand of the local garment products with the increase of tendency of buyers.
KUKUFTU TRADING PLC’s Garment almost fulfill the determinate factors for market for
garment products listed above/
Taking into account the contribution of home-made garment products for the country
economy, after the reform (during 2018 and 2019), the Ethiopia government tries to
create conducive infrastructure, legal and policy environments. These policy and legal
reforms as well as the efforts made to improve system and government structure has
made improvement in the quantity industrial products in general, and the garment
products, in particular. Very recently, the Ethiopia industry sector, including garment
industries has managed to resist the impacts of COVID-19 and improve performances.
Similarly, despite the internal conflicts and war, garment industries strive to perform
better. But it should be noted, the situations prevailed, particularly for the last three
years challenged the industries, if not significantly.
When looking into the determinate factors for garment products include, but not limited
to: quality of products, cost, sales price, sales price of importer communities/products, ,
government tax policy etc. It is observed that, in general, life style of the population,
including the rural communities is changing and the preference for home-made garment
products will increase.
Moreover, the business will utilize multiple marketing strategies. Above all, the
reputation and the quality and less price of the home-made garment products will
largely have great bearing on the demand. Ethiopia community, in general, and youth,
in particular inclined to physical exercise and sport, which, in turn, largely increase the
demand.
Moreover, in terms of price, in most or all cases, price of the home-made garment
products determined by the raw materials cost which mostly are imported. However,
compare to imported garment, the price of home-made garment is by far lower than the
export ones. Therefore, if one considered the demand for garment products, the
domestic market is anticipated to increase at growing rate.
A number of factors contribute or will also contribute in the future for next three to five
years for the demand. These include, among other:
TRADING PLC Garment. The projection would provide one clue on the demand of
home-made garment products.
The anecdotal information and news release from government revealed that here is, in
general, a huge demand for home-made garment products of Ethiopia. In nutshell,
currently, the demand is believed to be elastic. It is expected that the unsatisfied
demand for home-made garment products will increase in the coming years.
Theoretically, marketing strategy includes a plan of action design to promote and sale a
product or service. It is a long term forward looking approach to planning with
fundamental goal of achieving a sustainable competitive advantage.
Thus, when looking into the marketing strategy to be employed in garment and textile
garment products which the business is rely on the past and existing marketing trend
and other marketing related practices internationally, knowledge about how these
garment products will reach the desired market and thus fulfill the business goal, is a
crucial. In line with this, the current market arrangement dominated by a whole sale
market.
The criterion chosen to assess the appropriate marketing channels for the business
garment products is focused on locally and internationally accepted channel this
channel may allow the business takes comparative advantages for price and volume of
sales. From the nature of the products, the business will use direct channel (such as
selling to whole sales which is popular for sell such products.
Assumptions
Garment products- T-shirts, Jump suits, sport wears, women and girls body dress, traffic
wears,
According to the report of the business, the garment has been produced different
garment products which the total annual cost of annual average sales and revenue in
the year 2022/23 in tenth million was 13 million.
This increases the competitiveness, and hence demands for the garment products. The
business is located in the centre of the city nearer to ‘‘merkato’ one of the biggest
market in Africa, and ‘Kolfe Efoyta’ market located around Kolfe where large number of
whole sellers comes from different regions. This will create demand for garment
products, and can be one the competitiveness advantages of the building.
5.SWOT ANALYSES
A. Strength
B. Weakness
Low or absence of standard pricing for the products as well as the inability to diversify
and start processing garment products for foreign markets. Can be considered as
weaknesses of the business.
C. Opportunities
As many businesses, particularly, micro and small businesses, and the garment
business has wider opportunities, including:
D. Threats
Value of raw
unit Unit of Quantity materials
No Types of Raw Materials price measurement purchased purchased
1,125,
2500 000.00
1 Pollster 450 Kg
1,260,
3000 000.00
2 Cotton 420 kg
2,160,
4500 000.00
3 Politer cotton 480 kg
855,
2250 000.00
4 Sport wear material 380 kg
3,000,
200 000.00
5 Packing material 15000 pieces
Annual
Quantity
Types of raw unit purchase Total value of
material price unit (Dozen) purchase
T-shirts 1600.00 Dozen 1300 2,080,000.00
Sport wear
material 950,000.00 1,140,000.00 1,368,000.00 1,573,200.00 516,672.00 620,006.40 744,007.68
Shining traffic
clothe material 156,000.00 187,200.00 224,640.00 258,336.00 33,925,644.00 40,710,772.80 48,852,927.36
14,750,280.0
10,243,250.00 12,291,900.00 0 16,962,822.00 4,173,120.00 5,007,744.00 6,009,292.80
Total purchase
Revenue from
Garment
Products
- -
T-shirts 2704000.00 3515200.00 4569760.00 5940688.00 7722894.40
2,080,000.00 2,080,000.00
Jump suits 4,752,000.00 6177600.00 8030880.00 10440144.00 13572187.20 17643843.36 4,752,000.00
Women and
girls body
clothes 1,900,800.00 2471040.00 3212352.00 4176057.60 5428874.88 7057537.34 1,900,800.00
The cash flow projection shows the net cash balance of Birr 12.07 million at the end the
first year which is expected to grow, and this indicates business will have surplus cash
over the first three years its operation. In projection the cash flow, care is taken to
include all items (inflow and outflow of cash), including:
As financing is the source of cash, the loan from the bank is considered as cash
inflow.
Financing can be also come from the owner equity, thus we include as Cash
inflow.
Financial Evaluations
Profitability
Based on the projected profit and loss statement the Business will generate a profit
beginning from the first year of operation and increase on wards throughout its
operation life. Annual net profit before tax will grow from birr 8.4 million to birr 27.3
As stated in Ethiopia Economy Outlook, real GDP growth fell from 10.5% to 5.3% in
2022 from 5.6% in 2021 but remained above East Africa’s average (4.7% in 2021 and
4.4% in 2022). Supply-side drivers of growth were industry and services, and demand-
side drivers were private consumption and investment. Inflation rose to 34% in 2022
from 26.6% in 2021. Both growth and inflation were adversely impacted by internal
conflict, drought, and the effects of Russia’s-Ukrine, and Israle-Hamas wars of Ukraine
on commodity prices. The fiscal deficit widened to 4.2% of GDP in 2022 from 2.8% in
2021 due to higher defense spending and weak revenue performance. 6 Cognizing the
fact, the government of Ethiopia strives to grow the economy by issuing different
directives that allow private sector to largely involve in the investment. To increase the
economic growth, very recently, the government issued “Home-Made Economic Growth
Plan”. Therefore, the development and expansion in the business sector is very
important to form a practical change in the sector. As such there will be a number of
reasons to be stated that the project can achieve in the economy of the country. Among
these socio economic benefits one can easily state the followings:
a) Create Job Opportunity: The contribution of such project in job opportunity
creation for a lot of service work and there by salary income generation for
the employees is also significant. The project is expected to create new
permanent employments for semi-skilled and unskilled job seekers. As cut
large logs into custom wood pieces for any project demand for more labor or
employees the contribution of the business, in this regards, is significant.
b) Source of Government Income: government get income in the form of
income tax from employees, and profit tax from the business.
c) Forgone currency Contribution: This sector will safe foreign currency, in
the short-run, and increase in the long-run which contribute to economic
growth of the nation and also. So, this project has its own contribution in
6
https://www.afdb.org/en/countries/east-africa/ethiopia/ethiopia-economic-outlook
Generally, the project can create employment. The project will safe foreign currency,
and also generate tax revenue-generate income for the Government in terms of payroll
tax from employees of the business.
This business plan objective is attainable, and very supportive to the overall
development goal of the country in saving foreign currency creation, job creation,
income generating to the government to the society in line with the market study of
the project shows the existence of demand for such products this, in turn, indicates
that is found economically, financially and technical feasible.to finance the business
through financing the business for working capital
Based on the above facts the easiest forwarded the following recommendations.
The business should exert maximum efforts to avail adequate technical
staff and other inputs. It is equally important to organize periodic training
so that technical staff to have skill that go in line with changes in the
fashion industries.
To narrow the challenge in the market the business need to properly
identify potential market destinations.
Maximum effort should be exerted to diversify and maintain the quality of
the garment products as per the international standards. Here, proper
finishing and packaging required.
As the business plan indicates the business is economically, socially,
financially and technically feasible and plays significant role in Home-
made Economic Growth Policy of the country, as one of actors of the
development, CBE advised to approve the request working capital.
In general, the business opportunity to fill the demand gap would be quite profitable.
Thus all concerned parties, including CBE and government relevant ministries,
APPENDIX
Share holders
Managing Director
Property
Marketing Dept. Garment Finance &
Management
processing Dept. Administration Dept.
Dept.
General Service.