TV Commercial Rubric

Group number: Date:

Adverts. Technique:

5 3 1
Creativity and The commercial is The commercial is The commercial shows
Presentation creative & somewhat creative little creativity or
effectively written and effective/or effectiveness and/or
& is presented the presentation is not well
well. is adequate. presented.
Advertisement The commercial is The commercial is The commercial is
Technique used very persuasive & persuasive & uses somewhat persuasive
effectively uses their choice of & uses adverts
their choice of techniques to buy technique not well
techniques well and the product. to attempt to
presented well to convince the
convince the audience to buy the
audience to buy the product.
product
Character The group developed The group The group did not
Development powerful characters developed develop characters
that clearly characters that that clearly
expressed the main adequately expressed the main
message. expressed the main message.
message.
Within time frame The commercial is The commercial is The commercial is
(30-60 seconds) presented within presented slightly presented
the time frame. outside the time significantly
frame outside the time
frame.

Creativity and Presentation:

Advertisement Technique used:

Character Development:

Within time frame (30-60 seconds):

TOTAL POINTS:

Other Comment: