Video Commercial Advertisement Names:______________________

Rubric ____________/50 points _______________________

_______________________

Category 7 points 5 points 3 points 1 point

Facts The group used at The group used 7 The group used 5 The group used
least 10 facts in to 9 facts in the to 7 facts in the less than 5 facts
the commercial. commercial. commercial. in the commercial.
Storyboard Storyboard is Easy to read and Storyboard is Story board is
Clarity & easy to read and most elements difficult to read too difficult to
Neatness all elements are are clearly with rough read. It would be
so clearly written, written, labeled, drawings and impossible for
labeled, and and drawn. labels. It would another person to
drawn another Another group be hard for re-create this ad.
group could re- might be able to another group to
create the ad. re-create the ad re-create the ad
after asking one without asking a
or two questions. lot of questions.
Main Message The group worked The group worked The group worked The group did not
very well fairly well together with work well
together to together and instructor together and did
create a clear and created a clear intervention to not create a main
powerful main main message. create a main message.
message. message.
Character The group The group The group The group did not
Development developed developed developed develop
powerful characters that characters that characters that
characters that adequately expressed the clearly expressed
clearly expressed expressed the main message the main message.
the main message. main message. with instructor
intervention.
Dialogue The group The group The group The group did not
developed developed developed develop dialogue
powerful dialogue dialogue that dialogue and that clearly
that clearly somewhat clearly expressed the expressed the
expressed the expressed the action well after main message, did
main message, the main message. instructor not express the
character’s The action was intervention. character’s
thoughts, and somewhat clearly thoughts, and did
supported the expressed. not support the
setting and setting and
action. action.
Use of Time Used time well, Used time well, Time used for the Time used for the
commercial was commercial was commercial was 3 commercial was 4
between 45 – 60 within 2 seconds seconds off the or more seconds
seconds in length. of the 45 – 60 time frame off the time
second window. allotted. frame allotted.
Creativity Commercial Commercial Commercial Commercial
demonstrated a demonstrated a demonstrated demonstrated
high level of moderate level of some level of little or no level
creativity. It was creativity. It was creativity. It of creativity. It
exciting and interesting. It might have been was not
interesting. almost made the interesting. It interesting. The
After viewing, audience want to did not provoke ad did not
the audience buy the product. the audience to provoke the
wanted to buy the buy the product. audience to buy
product. the product.