Commercial Presentation Rubric

Presenter(s) __________________________________________________
Product ______________________________________________________
Date _______________ Start Time __________ End Time _________

15-20 7-14 1-6

Creativity The commercial is The commercial is The commercial shows
And creative and effectively somewhat creative and little creativity or
presentation written and is presented effective and/or the effectiveness and/or is not
well. presentation is adequate. well presented.

Diction The commercial clearly The commercial The commercial fails to

utilizes diction to obtain somewhat utilizes diction utilize the proper diction
the goal—to motivate the to obtain the goal—to to inspire the audience to
audience to purchase the motivate the audience to purchase the product.
product. Presenters’ purchase the product. Presenters’ enunciation/
enunciation/diction is Enunciation/ diction diction is below average.
excellent. Presenters’ enunciation/
diction is average
Visual aids The commercial makes The commercial The commercial
(props) good use of visual aids includes visual aids does not include any
or props. or props, but they do visual aids or props
not significantly
contribute to the
commercial and/or
they are not well done.

Within time The commercial is The commercial is The commercial is

frame presented within the time presented slightly outside presented significantly
(1-2 minutes) frame. the time frame. outside the time frame.

Propaganda The required propaganda The required propaganda No propaganda techniques

Technique technique is present and technique is attempted is used in the
used correctly. but not used correctly. presentation.

The use of propaganda The use of propaganda The use of propaganda

technique reflects the technique somewhat technique does not reflect
chosen theme. It also reflects the chosen theme. the chosen theme. It does
helps in establishing It slightly helps in not establish connection
connection to the establishing connection to to the audience’ views and
audience’ views and the audience’ views and feelings at all.
feelings. feelings.

Total Points: ________

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