Professional Documents
Culture Documents
20% 15% 5%
Creativity and Presentation The commercial is creative The commercial is The commercial shows the
and effectively written and somewhat creative and creativity or creativeness
is presented well. effective and/or the and/or is not well
presentation is adequate. presented.
The Product CLEAR evidence of SOME evidence of fluency, LITTLE evidence of
fluency, flexibility, flexibility, originality, and fluency, flexibility,
originality, and elaboration elaboration is seen in the originality, and elaboration
is seen in the product, product, is seen in the product,