Professional Documents
Culture Documents
NO : 05DPB20F1022
CLO1: Describe a product/service effectively by highlighting its features & characteristics that appeal to a specific audience. (A3, CLS 3B)
CRITERIA AI A2 B1 B2
MARKS
1-5 6-10 11-15 16-20
Gross grammatical errors. Some grammatical errors. Few grammatical errors. Hardly any grammatical
Problems in pronunciation lead Pronunciation is generally clear No problems in pronunciation errors.
to incomprehension. with occasional except for occasional slips. Has a clear, natural
LANGUAGE
Has a basic vocabulary range mispronunciations that lead to Has sufficient vocabulary pronunciation & intonation.
(I) /20
with limited use of appropriate misunderstanding. range with good use of Has good vocabulary range
vocabulary. Has sufficient vocabulary range appropriate vocabulary. with excellent use of
with little use of appropriate appropriate vocabulary.
vocabulary.
Struggles to describe the Able to describe the Able to describe the Able to describe the
features/ characteristics and features/ characteristics and features/ characteristics and features/ characteristics and
functions of a product/ service. functions of a product/ service functions of a product/ functions of a product/
Struggles to organise ideas. effectively and clearly now and service effectively and clearly service effectively and
Struggles to identify the values then. most of the time. clearly throughout the
TASK that appeal and fails to propose Organises ideas well now and Organises ideas well presentation.
FULFILLMENT a solution then. most of the time. Organises ideas very
(II) Able to identify the values that Able to identify the values well throughout the /20
appeal but fails to propose a that appeal and able to presentation.
solution. propose a solution. Able to identify the values
that appeal and able to
propose an effective
solution.
Fails to convince the Barely able to convince the Able to convince the Able to strongly
audience of the benefits of audience of the benefits of audience of the benefits convince the audience
the product/ service the product/ service of the product/ service of the benefits of the
Unable to grab audience’s Able to grab audience’s Able to grab audience’s product/ service
attention during the attention now and then attention most of the time Able to grab audience’s
presentation. during the presentation. during the presentation attention throughout the
Ineffective usage of visual Able to use visual aids Able to use visual aids presentation.
DELIVERY
aids. effectively now and then. effectively most of the Able to use visual aids
(III) /20
Do not work well together Communicates relatively well time. effectively throughout
throughout the presentation with throughout the presentation with Communicates relatively well the presentation.
obvious miscommunications. a few lapses in the presentation. throughout the presentation Communicates well
with minimal lapses in the throughout the presentation.
presentation.
Page 1 of 2
I + II + III = TOTAL /60
_ /60 x 30%
Page 2 of 2