Sunway University Business School (SUBS)

Course Title and Code: MKT1014/MKT1024/MKT2224 PRINCIPLES OF MARKETING

Semester: April 2021

Appendix A: MARKETING PLAN ORAL PRESENTATION EVALUATION FORM

Students’ Details
1. Name and ID No. : ________________________________________________________________
2. Name and ID No. : ________________________________________________________________
3. Name and ID No. : ________________________________________________________________
4. Name and ID No. : ________________________________________________________________
5. Name and ID No. : ________________________________________________________________
6. Name and ID No. : ________________________________________________________________
7. Name and ID No. : ________________________________________________________________
8. Name and ID No. : ________________________________________________________________
MKT 1014 Assignment Rubrics: Marketing Plan Oral Presentation: 15%
Poor
ASSESSMENT: (F)
PRESENTATION CONTENT: (80%)
Subject knowledge/ Demonstrate no
Relevant Content understanding of
(50%) content for
presentation and can’t
answer questions
about the subject.
Idea / Product or Product idea is
Service Originality nothing new and not
(10%) original
Critical Evaluation of No evidence of
Chosen Industry (10%) effective critical and
creative thinking
processes
Overall Impression Very poor
(10%)
PRESENTATION STYLE: (20%)
Time management Greatly exceeding or
(5%) falling short of allotted
time.
Pass Satisfactory Good Outstanding
(D) (C) (B) (A)
Demonstrate limited Demonstrate some Demonstrate considerable Demonstrate a thorough
understanding of understanding of content understanding of content understanding of content
content for presentation for presentation. Student for presentation. Student for presentation.
and appeared to have is comfortable with is at ease with Student demonstrated full
little grasped of information and is able to demonstrating knowledge. knowledge and depth of
information. answer only rudimentary Tie-in to the case study understanding that went
questions was present and clear, beyond mere detail. Tie-in
and quotes were relevant. to the case study was
clear, often and quotes
were insightful.
Product idea is quite Product idea is relatively Product idea is new with Original new product idea
new with little new with modifications significant modifications
modifications
Little use of critical and Uses critical and creative Uses critical and creative Uses critical and creative
creative thinking thinking processes with thinking processes with thinking processes with a
processes with limited some effectiveness considerable high degree of
effectiveness effectiveness effectiveness
Poor Fair Good Very Impressive
Exceeding or falling Presentation may be Utilised the allotted time. Fully utilised the allotted
short of allotted time. slightly over or under Allocated presentation time. Allocated
allotted time. and question time. presentation and question
time. Equally distributed
 and well managed.

Use of Visual Student uses Diagrams and / or Visual aids explain and Visual / multimedia The combination of visual
Aids/Visibility (5%) superfluous diagrams graphs relate to the related to the questions. elements and content and multimedia elements
and/ or graphs or no questions but not Standard and consistent combine effectively to with words and ideas
visual aids. correctly labelled. Font font size in slides. deliver a high impact takes communication and
size in slides is too Highlighting the message with the visual persuasion to a very high
small. Black and white. important key words. representations and the level, superior to what
words reinforcing each could be accomplished
other. Short and precised with either alone. The
points and utilized mixture brings about
colours. synergy and dramatic
effects which reach the
intended audience.

Originality/Creativity Material presented Material presented with Some apparent Apparent creativity and Creative and exceptional
(5%) with no interpretation little interpretation or originality displayed originality displayed use of material that clearly
or originality. originality. through use of original through use of original relates to a focused,
interpretation or interpretation or presented abundance of various
presented materials. materials. supported material.
Variety in presentation
techniques.

Class Involvement / Did not attempt to Little attempt to engage Some attempt to engage Engaged audience and Engaged audience and
Engagement / engage audience audience. One way audience. Little held their attention most held their attention
Interactivity/ communication. interaction. of the time by remaining throughout with creative
Entertainment value on topic and presenting articulation, enthusiasm,
(5%) facts with enthusiasm. and clearly focused
Two way communication presentation. Two way
communication with
deeper interaction
TOTAL /100*
* Total mark to be converted to 15