Rubric & Marking Scheme for Low Cost Startup Marketing - ENN107 (M-

6717)
Course Facilitator: Marium Mateen Khan

Excellent Good Acceptable Below

≥ 87 74 - 86 62 - 73 Expectation
≤ 61
Understanding Clearly understood Understood the Somewhat Lacked
of Topics & the topics in-depth, topics in-depth, understood the adequate
their applied them on applied them on your main points of the understandin
application your respective respective business topics and their g or the
business idea and idea and presented application. topics and
presented the the information with However, faced were not able
information so that ease. difficulty in their to apply them
everyone can application and on your
understand it. presentation of respective
information. business
idea.
Information All information Most information Some information Information
presented was presented was clear, was clear and had several
clear, accurate and accurate and accurate, and/or inaccuracies
thorough. thorough but not all. thorough but not OR was
all. usually not
clear.
Use of Every major point Most points were Only a few points Very few
Facts/Statistics was well supported adequately supported were was points were
with several with relevant facts, supported with supported.
relevant facts, real real time data, facts, real time
time data, statistics statistics and/or data, statistics
and/or examples. examples. and/or examples.
Sources Used concrete, Sources were of a Sources were of a Sources were
Quality latest and verifiable quality dubious nature Poor (wiki,
verifiable sources blogs etc.)
having sound
credibility
References/ Brief Citations/applications Citations/applicati No citations
Applications citations/applicatio were provided for ons were provided /applications
(for business ns were provided some facts for few facts were
related for each fact provided
stats/trends/ma
rket surveys)
Presentation You consistently You usually used You sometimes You had a
Style used gestures, eye gestures, eye contact, used gestures, eye presentation
contact, tone of tone of voice and a contact, tone of style that did
voice and a level level of enthusiasm voice and a level not keep the
 of enthusiasm in a in a way that kept the of enthusiasm in a attention of
way that kept the attention of the way that kept the the audience.
attention of the audience. attention of the
audience. audience.
Timeliness The work was Work was submitted Work was not Failure to
submitted before the before deadline for submitted for submit
deadline for feedback and relevant feedback and final
feedback and changes were made submission was
relevant changes and then work was done after the
were made and again submitted on the deadline
submitted before the deadline
last deadline

Marking Scheme
Source % of Total
Assignments 10%
Class Participation 30%
Project 50%
Assessment 10%
Total 100%