RUBRIC: COMPANY PROFILE PRESENTATION

SECTION A: BUSINESS DOCUMENTS

(GROUP)
Excellent 5 Good 4 Average 3 Poor 2 Very Poor 1
1. Business Initial Idea Clearly justify and Provide clear Explanation of the Offers basic Surface level of
explain the type of explanation of the type of business description of the description with
business chosen, type of business chosen, funding, and type of business flaws or unrealistic
funding, and chosen, funding, location are reliable chosen, funding, and details.
location. and location. but details given are location.
incomplete.
Details are correct Seriously defective
and applicable in The details are not in the use of logic.
Reflects a real life setting. discussed or
sophisticated described.
attempt to apply
the idea beyond the
classroom.

Details are
accurate,
appropriate and
integrated
effectively.
2. Name of the company The name chosen The name chosen The name chosen The name chosen are The choice of
and reasons for has been is unique, catchy, might not be very too general, company name is
choosing the name thoughtfully and memorable. unique, catchy, and irrelevant or contradictory to the
analysed and it is memorable. inappropriate with
type of business.
very unique, At least two repeated errors/flaws
 catchy, and acceptable One acceptable reason in the explanation. Reasons given to
memorable. reasons are given is given to explain the explain the name are
to explain the name chosen. not irrelevant.
At least three name chosen.
acceptable reasons
are given to
explain the name
chosen.

3. Nature of business and Nature of business Nature of Nature of business Nature of business Nature of business
final outcome (product and final outcome business and final outcome and final outcome and final outcome
or service) description (product/service) is and final (product/service) is (product/service) can (product/service)
and reasons for innovative outcome common be argued extremely can be
choosing the business (product/service) argued or extremely
is common but unrealistic
added with
The chosen innovative The chosen business The chosen business The chosen business
business and its and its final outcome and its final outcome and its final outcome
final outcome portray average portray poor margin portray weak margin
portray excellent The chosen margin of profit of profit of profit
margin of profit business and its
final outcome
portray high
Excellent content margin of profit Insufficient and poor Irrelevant content of
of description Appropriate content of content of description provided
description but description provided
Appropriate insufficient
content of information
description
4. Motto and Slogan The motto The motto The motto does not The irrelevant motto The irrelevant motto
evidently highlights the highlight the intended created without the created without the
highlights the intended motivation/ intention intended motivation/ intended motivation/
 intended motivation/ of the company with intention of the intention of the
motivation/ intention of the weak explanation company with weak company with no
intention of the company with word choice and attempt of
company with good explanation explanation explanation
excellent
explanation

The slogan The slogan does not The slogan does not The slogan does not
The slogan reasonably communicate the communicate the communicate the
successfully communicate the principle of the brand, principle of the principle of the
communicate the principle of the does not highlight the brand, does not brand, does not
principle of the brand, highlight product/service highlight the highlight the
brand, highlight the benefits but instill product/service product/service
the product/service product/service confident feeling of benefits and does not benefits and does
benefits and instill benefits and the brand instill confident not instill confident
confident feeling instill confident feeling of the brand feeling of the brand
of the brand feeling of the
brand

5. Logo and Logo – Logo – Logo – Logo – Logo –

Letterhead Provide an Provide an Provide an acceptable Provide ambiguous Provide a vague logo,
authentic and attractive logo, logo design, shows logo, does not show does not show the
original logo, shows consistency with how consistency with the consistency with how
the company want to be type of business. the company want to
shows consistency consistency with
perceived. be perceived.
with how the how the company Letterhead-
company want to want to be Provide a minimal Letterhead-
be perceived. perceived. Letterhead –
details of company’s Provide incomplete
Provide details of contact information. details of company’s
Letterhead – Letterhead – company’s contact Choice of design and contact information.
Provide complete Provide details of information. Some colour does not reflect Not attractive.
details of company’s important contact professionalism.
company’s contact contact information might be
 information. Very information with missing. Minimal
good design and minor errors*. design and colour
choice of colour – Good design and choice.
portray choice of colour –
professionalism. portray
professionalism.

(*spelling
consistency /
realistic
information)
6. Capital funding Provide a detailed Provide a clear Provide list of capital Provide a general list Provide an incomplete
and spending list of the capital description of the funding and list of of capital funding and source of capital
funding and source of capital expenditure, but with spending. funding and list of
expenditure. funding and list of many errors*. expenditure.
Complete with expenditure with
heading and subs. minor errors. (Errors= wrong
calculations/ exceed the
stipulated amount or
insufficient amount /
many spelling errors)
7. Organizational Shows clear details Shows clear Shows an acceptable Shows details of Shows details of
Chart of authority that details of details of authority authority that might authority that does
suits the company/ authority that that suits the company/ not be proper enough not suit the
business really suits the business. for the company/ company/ business.
well. company/ Provide an acceptable business. There is no
Provide adequate business well but delegation of There is almost no delegation of
delegation of lacking of authority. delegation of authority
authority. consistency. Provide an acceptable authority No proper span of
Provide proper Provide an span of control based Provide an span of control that suits the
span of control adequate on the type of business control that does not type of business
based on the type delegation of really suits the type
of business authority but not of business
 consistent.
Provide a proper
span of control
based on the type
of business but
sometimes not
appropriate.
8. Location and Strategic location Strategic location Acceptable location is The location chosen The location chosen
reasons for choosing is chosen for the is chosen for the chosen for the is less strategic for is not strategic for
the location business with high business with business. the business. the business.
profit margin. average profit Provide at least two Provide at least two The reasons
Provide at least margin. acceptable reasons to acceptable reasons to provided are
three acceptable Provide at least justify the chosen justify the chosen unrealistic.
reasons to justify three acceptable location with some location with
the chosen location reasons to justify elaborations. minimal
with clear the chosen elaborations.
elaborations. location with
some elaborations
9. Vision & Mission The vision The vision clearly The vision outlines the The vision does not The vision is
realistically outlines outlines the company’s optimistic outline the company’s irrelevant and does not
the company’s company’s view and goal in the optimistic view and outline the company’s
optimistic view and optimistic view and future without sufficient goal in the future. The optimistic view and
goal in the future. goal in the future. description of aspiration description of the goal in the future. The
The description of The description of for the company. vision does not portray description is not
the vision portrays a the vision portrays the aspiration for the relevant and does not
very realistic a realistic The mission describes company. portray the aspiration
aspiration for the aspiration for the the company’s target for the company.
company. company. market, the geographic The mission describes
domain, their concern the company’s target The mission does not
The mission The mission clearly for survival, growth and market, the geographic describe the
realistically describes the profitability, the domain, their concern company’s target
describes the company’s target company philosophy, for survival, growth market, the geographic
company’s target market, the and the organization’s and profitability, the domain, their concern
 market, the geographic domain, desired public image company philosophy, for survival, growth
geographic domain, their concern for with sufficient and the organization’s and profitability, the
their concern for survival, growth explanation. desired public image company philosophy,
survival, growth and and profitability, with insufficient and the organization’s
profitability, the the company explanation. desired public image.
company philosophy, and the
philosophy, and the organization’s
organization’s desired public
desired public image image with clear
with excellent explanation.
explanation.

10. Language High ability to Satisfactory ability Fair ability to function Limited ability to Very limited ability to
function in the to function in the in the language. function in the function in the
language. Highly language. Mostly Average in accuracy; language. Meaning language. Exhibits
accurate, apart from accurate; errors errors may lead to may be partly hidden little order; provide a
very occasional from ambition do clarity of by linguistic error. series of separate
slips. Sentence not mark clarity of communication. Some Unlikely to be more sentences and/or
structures varied for communication. variety of sentence than a few accurate disconnected of idea.
particular effects and Able to use structures, but tendency sentences, however Includes very limited
wide variety usage complex sentences to repeat sentences. simple, in whole vocabulary and/or
of vocabulary. and less tendency Includes basic composition. Includes most vocabulary is
Paragraphs have to repeat sentences. vocabulary; some limited vocabulary inaccurate or
unity, are linked, and Includes wide vocabulary may be and/or most unrelated. The mark 0
show evidence of vocabulary but inaccurate or unrelated. vocabulary is is reserved for scripts
planning. there may be minor Paragraphs may show inaccurate or that make no sense at
inaccuracies. some unity; although unrelated. all from beginning to
Paragraphs have links may be absent and the end.
unity; although inappropriate.
links may be
absent.

SECTION B: PRESENTATION
 (INDIVIDUAL)

5 Excellent 4 Good 3 Average 2 Poor 1 Very Poor

Language Uses a variety of Uses a variety of grammar Makes some grammatical Makes many Makes many grammatical
Vocabulary and grammar structures structures which facilitate errors which can grammatical errors errors which makes the
Grammar which facilitate the the speech comprehension sometimes affect the which makes the message non
speech comprehension. Good choices of vocabulary. delivery message non comprehensible.
Excellent choices of Utilizes vocabulary but comprehensible. Uses repeated vocabulary.
vocabulary. some may be irrelevant to Uses basic and repeated
the task. vocabulary.

Language Clear pronunciation that Pronunciation is clear but Pronunciation is clear but Pronunciation sometimes Pronunciation is not clear
Pronunciation leads to successful to sometimes mispronunciation sometimes is not clear and might and might distort the
and Fluency delivery. might happen mispronunciation might distort the message message.
At certain point, pauses and happen Presentation might be Presentation might be
Able to deliver hesitations might occur. At certain point, pauses disrupted due to long disrupted due to long
the presentation Able to deliver the and hesitations might hesitations and pauses. hesitations and pauses.
with great presentation confidently with occur. Able to deliver the Unable to deliver the
fluency and good fluency and pauses. Able to deliver the presentation with limited presentation with very low
pauses. Good level of confidence presentation fairly and confidence and require confidence and further
Well confidence require minor further improvements. major improvements
improvements. Average in Low confidence
confidence
Content Points The ideas delivered are The ideas delivered are as The ideas delivered during The ideas delivered The ideas delivered during
clear and well- clear and relevant to the well as relevant to the the presentation are during the presentation the presentation are not
organized) presentation. presentation. acceptable and can be are ambiguous and clear and cannot be
The points are well The points are organized and understood by the audience cannot be understood by understood by the
organized and enhance understanding. The points presented are the audience. audience.
convincing certainly organized and The points presented are The points presented are
assist understanding. not organized and not organized and
ambigous ambiguous.

Content The contents are Most of the contents are The contents are relevant The content is The content is unrealistic
Interesting and excellent. rationale and relevant to the with the context used. inappropriate with the with the context used.
Original The ideas presented are context. The ideas presented are context used. The ideas presented are
authentic and original. The ideas presented are original and interesting. The ideas presented are not original/plagiarized.
original and interesting. original but not
interesting.
Non-verbal Students can Students can maintain eye Students can maintain eye Students occasionally Students can present but
communicatio consistently maintain contact with the audience contact with the audience uses eye contact but read without eye contact;
n eye contact with the and seldom refers to notes. but frequently returns to most during completely reading from
audience without notes. presentation. the notes.
referring to any notes. Students can use body
gestures but sometimes Students made unnecessary Students occasionally Students did not use any
Students can present inappropriate. movement/overdoing. uses minimal movement body gesture.
smoothly using natural or descriptive gestures.
gestures and help the Students overall appearance Students overall Students overall
audience visualize. is neat (formal attire) but appearance is acceptable Students overall appearance is
certain aspects are but more into casual appearance is untidy. unacceptable (wearing t-
Students overall inappropriate. shirts/jeans)
appearance is neat
(formal attire)

Visual Aids Students’ visual aids are Students’ visual aids are Students’ visual aids are Students’ visual aids are Students’ visual aids are
significant and reinforce relevant but sometimes fair but most of the time inappropriate. irrelevant.
presentation. impede the meaning. not clear.
Students’ produce Students’ produce
Students can produce Students can produce good Students can produce inappropriate graphic inappropriate graphic and
excellent graphic with graphic related to concept acceptable graphic but not and shows minimum shows no effort to be
suitable concept and but shows average level of related to concept and level of creativity. creative.
shows high level of creativity. lacking of creativity.
creativity. Aids are difficult to be Aids are unclear and
Aids can be understood. Aids can be understood but understood. cannot be understood.
 Aids can be well inconsistent.
understood.

Creativity Students can produce an Students can produce a clear Students can produce an Students come up with a Students come up with
excellent promotional promotional tool with some average promotional with promotional tool with irrelevant promotional
tool with high creativity creativity. minimum level of limited creativity. tools.
creativity.
Excellent effort shown Good effort shown in Limited effort shown in Most idea are plagiarized.
in promoting the promoting the business Some effort shown in promoting the business
business promoting the business