AAI Package

Development
Training
 1. What is Padex
2. Vision
3. Principles
Understand 4. Scope
5. Scale Definition
PADEx 6. Artwork
Elements
What is PADEx & ePADEx?

PADEx is Packaging Artwork

Development Express

Standard global process for packaging

artwork development

ePADEx is Electronic Packaging

Artwork Development Express
(since Jul 02)
 OBJECTIVES
FAST, Cheaper & meets Target Quality

Philosophy
Right The First Time (RTFT) (else GIGO)
Clear Ownership

Process-oriented – repeatable; not personality

dependent

Network of Experts – no guesswork; there is

accountability
PADEx Vision
1.Brand Equity

2. Speed to Market

3.Quality & Continuity

PADEx Vision
1. Brand Equity

Consistent Artwork
Color Quality
¾ Print Production Manager (PPM) on-site pre-
press service

¾ Single Color Separator, Schawk

¾ Print Quality Program (new concept of color

measurements & use spectrophotometer vs visual)

¾ P&G Color Target

PADEx Vision
2. Speed to Market
Updated & aligned artwork CPS to Initiative Team, all
work on one timeline to achieve required SOS

Ensure Quality data input thus faster execution at

printing for initiative delivery

¾ Via Padex Gate checks & approval

3. Quality & Continuity

Output expectations aligned
¾Printing color, Text approved, Technical requirements met
Single & centralized database for artwork files
Continuity through Central Database and standard processes.
¾ePADEx (electronic artwork file, approved process & shared
database)
PADEx Principles

Support SIS (Stretch, Innovation, Speed)

Encourage “discipline, trust, leadership & ownership”

work culture

The project dictates the timing and not availability of

approvers, thus a back-up person is needed for
approver(s)

Continuing drive to identify root-causes to improve or

sustain results
PADEx Principles
How to Achieve
Use of Central / Internal control thru the PL.
Ex. Release ABM from process, assign PL to lead
execution, control process & manage CPS

Use External Expertise

Clear ownership & accountability
Core suppliers & on-site PPM (Anthem, Schawk,
Unique, etc…)

Early Organizational Alignment

Use of Gates to avoid rework and NVAC
Weekly CPS update

Use of Technology
Standardized workflow supported by electronic
database(s)

Measurements
Allow for further improvement of workflow
PADEx Scope
PADEx is used for all artwork projects for:

COnsumer (primary packaging)

CUstomer (shipper packaging)

Includes:

Packaging that the consumer takes home

Stickers/labels for import products (depends on

GBU decision).

Excludes:
Store Promotional Materials (Visual
Communication Tools, POS) - Continue to be
handled by Marketing, CBD, CMO
 PADEx Scale Definition

80-90
days

50-85
days

30-50
days
Artwork Key Elements /
Components
1. Graphics
2. Copy Claims
3. Specs & Codes
4. Technical Drawing (TD)
What Works Well in PADEX?
CLEAR PROCESS & OWNERSHIP of each activity

SINGLE UPDATED ARTWORK CPS

Continuous IMPROVEMENT

Process is REPEATABLE regardless of GBU / category

Marketing is freed up to focus on core work

 1. Process & Flowchart
Understand 2. SIMPL & PADEX
3. Multi-Function
Process &
Working Relationship
Gate 4. Gate Concept
Concept 5. Process Checklist
 PADEx Process Flowchart

Gate 2 Step 4 Step 5 Step 6

(Design/Copy Approved) AW studio PL and resources PL approves Final
Step 3A Artwork
prepares Draft review Artwork for
Mktg develops Artwork for Review Accuracy/
Design/Graphic Completeness
Step 7

Step 3B Gate 3 Schawk issues

(Artwork Approved) C/S & Digital Proof
Collect Copy Claims
(Mktg), Spec &
Codes, Technical Step 8
Drawing (PL,
Printer makes
Planner) Future End
Printing Plates or
Step 2 Point of PADEx
Engrave Cylinders
PL creates
Artwork CPS
Step 9

Gate 1 Current End

Printer makes
sample, PPM does
(PDR Approved) Point of PADEx Print Quality
Analysis/Approval

Step 13 Step 12 Step 11 Step 10

Step 1
Start of Start of Plant Deliver Packaging Print Packaging
Mktg Creates Shipments Production Materials to Plant Materials
PDR
 PADEx Process Flowchart
Multi-function Working Relationship
Gate 1 Gate 2 Gate 3 Color Sep Approved Std Sample

PDR GBU Artwork Studio Schawk Printer

leadtime 3 wk - TBD 3 wk 1 wk 3 wk

Graphic : Design Manager Make Printing Tools

Technical Drawing : R&D/TSO Make Packaging,
Formulation : R&D/ PDD Std sample
Copy Sheet : Brand, PS&RA, Legal, MDO TER
Sourcing Plan : PS Planning/ Purchasing (Self-approval)
Printer Name : Purchasing
Printing Menthod : Purchasing
Brand Code, GCAS : PS Planning

Current PPM

Future PPM

Process Leader
PADEx Process Flowchart
Gate Concept
Provide info right the 1st time (GIGO)

Project scope, assumptions & objectives

must be clear when start Packaging
Devt work (Project Commitment!)

¾ To re-open a Gate is lost time & money!

Pre-work:
Mktg & GBU Planning align on artwork change or new artwork devt plan as
part of SIMPL (PC stage), S&OP & FCR process. Obtain key info for
artwork development via FCR/Response and project team meetings.

PL starts work from receipt of the FCR and the PDR; FCR created AFTER

Project Commitment.
 PADEx Process Flowchart
Process Checklist – Gate 1
Step 1 : Create PDR

Project Team secures Project Commitment approval from leadership team.

Planner issues FCR (SKU menu, FG sourcing, PM sourcing, POAs per wave) and
draft Pkg Devt budget.

Brand creates PDR in ePADEx w/ project description & POA list (or from PE)

Gate 1 is closed upon PDR approval by Mktg Director or assignee.

Step 2 : Prepare Artwork CPS

Planner and Project Leader identifies packaging dev’t sub-team members

PL and Planner shares draft CPS and budget with Project team to refine, identify
potential issues and finalize before posting.

AW CPS and Cost projection is updated weekly and reviewed in weekly Project
Team Meetings;

*Important : Create a Base CPS first prior to a ‘stretch CPS. Project team
identifies issues/risks/next steps to achieve the ‘stretch’ CPS and secure
leadership support.
PADEx Process Flowchart
Process Checklist – Gate 2
Step 3A : Develop Design & Artwork Solution
Mktg works with Global Design Manager (DM)
&/or Design Studio until design is approved

GBU Mktg owns & manages process

Process outputs to close Gate:

Approved sell copy including claim support
Approved regulatory
Correct text spelling, etc…

Tip: Start from smallest copy requirement

especially if printing space is limited (ie., use
smallest size SKU)
PADEx Process Flowchart
Process Checklist – Gate 2
Step 3B : Collect Copy Claims, Specs &
Codes, Tech Drawings
Master Copy Sheet (MCS)

Mktg leads by working w/ R&D Packaging, R&D Product,

GBU PS&RA/External Relations, Legal, Trademarks

GBU PS&RA should get Country PS&RA involved & aligned

at MCS stage to prevent later discrepancy

Mktg must have proofs of approval sent to PL.

Local Copy Sheet (LCS)

Mktg creates local language translations of the MCS.

Mktg leads by working w/ Mktg, Country PS&RA & Legal &

consolidates all LCS inputs/approval
PADEx Process Flowchart
Process Checklist – Gate 2
PPM conducts print feasibility study & color matching once
colors & printers are identified (FCR)

Colors must be approved and the supplier confirmed to be

qualified before closing Gate 2

Gate 2 is closed when Design & Copy are approved. It is

Project team’s responsibility to ensure no further change.
Change after Gate 2 is rework ($$$$ and time)

Step 4 : Prepare Draft Artwork for Review

Artwork Studio receives frozen design & copy from PL &

generate 1st PDF’s (5 POAs per wave)
PADEx Process Flowchart
Process Checklist – Gate 3
Step 5 : Review Artwork for Accuracy & Completeness
DM, R&D Product/Packaging,Brand, P&RS, PPM, Trademark
and Plant QA provides feedback/approval on 1st artworks;

PL request 2nd PDF(s) from Artwork Studio

Not the time to change copy claims!!!!!

Approvers must be available or pre-identify back-up!

Step 6 : Approve Final Artwork

PL checks if all inputs have been included in AW and proofs of
approval filed.
Approvers must be avail or assign a back-up!
Gate 3 is closed
PADEx Process Flowchart
Process Checklist – After Gate 3
If std sample fails, PPM escalates issue to Schawk tech team for
support if needed. Timeline will be managed by PPM to still try to
meet overall PADEx CPS. Consider ‘On-$ite’ approval.

Tech Test - Once colors are finalized, E&TS or R&D Packaging

conducts rub/fade test of printer’s color drawdowns. If this fails,
and CPS does not include this risk, then project CPS is OFF.

Color Separation - Schawk ensures accurate color seps are

provided to printers.

Std Sample - PPM approves if it meets target print quality & send
signed sample to Plant QA for inspection reference (potential
solution to absorb delays via onsite approval ).
 Process Manager
Process Leader
GBU Brand
Marketing Decision Maker
Code Contact
GBU Planning Manager
Plant Logistics
Print Production Manager
Printer

Understand R&D Product/ PDD

R&D Packaging
E&TS Packaging/TSO
Roles & Plant QA
PS&RA
Adobe Acrobat
Responsibility Technical External Relations
Document
(R&R) Legal
Design Manager
Global DM
Adobe Acrobat Pre-Press Purchasing Manager
Document
Purchasing Manager
Design Studio
Artwork Studio
IT Support
Roles & Responsibility (R&R)
Process Leader Mgr
Increase organization capability &
discipline

Own & improve PADEx process to

increase speed & business result

Ensure sufficient short & long term

infrastructure & capacity from External
Partners

Own & lead Print Quality Program

implementation & qualification (?)
Roles & Responsibility (R&R)
Artwork planner
Execute PADEx process & guide every function through it
Develop detailed package devt CPS and budget and share updates in
weekly Project Team mtgs including delayed responses from approvers
reviewers
Attend Design Plan Meeting as resource (with PPM)
Work with the project leader and PS Planner to keep projects on track vs
target delivery dates
Authorize Artwork Studio to release final artwork to Color Separator
Provide timely project updates to team members (including Artwork studio,
Color Separator, Printers)
Track & report project results (time, rework, delays)
Identify & recommend opportunities to improve the process
Roles & Responsibility (R&R)
GBU Initiative Planner
Own initiative master project CPS & reflect PADEx
CPS into master CPS

Coordinate plant production & integrate with other

initiatives including remnant mgt of materials.

PS Rep and PS Processes owner in the Project

Team

Codes Contact (barcode, FG/Material GCAS)

Work w/PL to regularly update package

development status to the team and during Project
Reviews to leadership.
Plant Logistics (MSM)
Provide material forecast & order to Printer
within agreed time zone (SLEA)
Roles & Responsibility (R&R)
Print Production Manager (PPM)
Provide specific requirement to Design & Artwork
Studio to ensure artwork & digital file are accurate
& usable

Own communication & involvement of printers in

the PADEx process. Coordinate & host pre-
production meeting for new designs/printers

Ensure that separations meet Printer requirements

& ensure print feasibility

Approve color draw-down & packaging standard

sample as per timeline
Roles & Responsibility (R&R)
Print Production Manager (PPM)
Seek to continuously improve print quality

Key resource for PQP

Interact with P&G Purchase: signal any positive or

negative impact on printers due to a new design,
advise on allocation & qualification of new printers

Ensure barcode is scannable

Roles & Responsibility (R&R)
Printer
Provide printing specification to PPM/Color
Separator to ensure accurate films/cylinders &
to achieve target graphic & color

Accountable for color matching & getting color

approved prior to color separation

Acknowledge when films are received

Meet target print quality & project timeline

Ensure barcode is scannable

Roles & Responsibility (R&R)
R&D Packaging

Originate ‘new’ development package tech

drawing & provide reference number

Provide package usage/opening instructions

(if needed)

Work w/PPM when qualifying new package/

materials/Printers
Roles & Responsibility (R&R)
E&TS / Technical Packaging/ TSO
Initiate IPMS (GCAS) for new SKUs (prior
closing Gate 2)

Responsible for existing package tech drawing

& packaging technical qualification that is a
reapplication of current packaging (PPM
manages print quality, color & appearance, but NOT
tech items e.g. rub resistance, fade resistance etc.)

Plant QA
Approve commercial packaging according to
color target & packaging std sample (by PPM)
Roles & Responsibility (R&R)
Purchasing Manager
Own packaging purchasing & printers business
allocation

Be commercial contact for Printers

Assure quality packaging is delivered to Plant

Help resolve issues w/Printers if it is value added

and/or commercial related

Align & support Print Quality Program

Resource to train Purchase and Printers about

PADEx
Roles & Responsibility (R&R)
Design Studio
Achieve design which meets P&G & Printer’s
requirement

Participate in Design Planning Meeting

Provide info to Artwork Studio and Color

Separator

Meet project timeline. If any delay, proactively

communicate to DM & PL

Keep digital files of design for future update

Roles & Responsibility (R&R)
Artwork Studio
Develop artwork which meets PDR request,
Color Separator & Printers requirement

Proof reading (English, Thai, Vietnamese,

Bahasa, Chinese, Hindi & Tagalog)

Meet project timeline. If any delay, proactively

communicate to PL

Participate in Alignment Meeting & Weekly

status update meeting

Keep digital files of artwork for future update

What Doesn’t Work?
Accelerated projects WITHOUT agreement from ALL
FUNCTIONS involved in project

No early alignment with leadership (through Project

Commitment, S&OP/Project reviews)

SCOPE Changes AFTER PDR

Tasks committed delivery date not met