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PSYCHOLOGICAL SCIENCE

Research Article
ARE REAL MOODS REQUIRED TO REVEAL
MOOD-CONGRUENT AND MOOD-DEPENDENT MEMORY?
Eric Eich and Dawn Macaulay
University of British Columbia, Vancouver, British Columbia, Canada

Abstract—While simulating, or acting as if, they were either happy coding session revealed MCM. In comparison with their sad-mood
or sad, university students recounted emotionally positive, neutral, or counterparts, happy subjects generated more positive events (11.1 vs.
negative events from their personal past. Two days later, subjects 6.7), fewer negative events (3.3 vs. 6.8), and a similar number of
were asked to freely recall the gist of all of these events, and they did neutral events (1.2 vs. 2.0).
so while simulating a mood that either did or did not match the one Results of the retrieval session demonstrated MDM. Relative to
they had feigned before. By comparing the present results with those subjects whose encoding and retrieval moods matched, those whose
of a previous study, in which affectively realistic and subjectively moods mismatched recalled a significantly smaller percentage of their
convincing states of happiness and sadness had been engendered previously generated positive events (26% vs. 37%), negative events
experimentally, we searched for—and found—striking differences be- (27% vs. 37%), and neutral events (17% vs. 32%). Similar outcomes
tween simulated and actual moods in their impact on autobiographi- have been obtained in six other studies (Eich, 1995a, Experiments
cal memory. In particular, it appears that the mood-congruent effects 1–3; Eich et al., 1994, Experiments 1 and 3; Eich, Macaulay, & Lam,
elicited by simulated moods are qualitatively different from those 1997), suggesting that mood dependence in the free recall of previ-
evoked by induced moods, and that only authentic affects have the ously generated autobiographical events is a robust and reliable result.
power to produce mood-dependent effects. The new research reported here deals with both mood congruence
and mood dependence, and asks whether it is possible to demonstrate
these phenomena in the absence of any actual mood. Put another way,
Recent years have seen a surge of research interest in the interplay
do MCM and MDM occur when subjects simulate, or act as if, they
between cognitive and emotional processes (for reasons and reviews,
are feeling happy or sad, without their actually experiencing either
see Eich, Kihlstrom, Bower, Forgas, & Niedenthal, 2000). Much of
affect? Though the question may seem pointless—after all, the initial
this interest has centered on two phenomena of memory: mood-
“M” in either acronym stands for “mood”—a pair of studies by Perrig
congruent memory (MCM)—the observation that a given mood tends
and Perrig (1988) provides a good reason for raising it.
to enhance the encoding or retrieval of target events that share the
In the Perrigs’ first experiment, participants were asked to act as if
same affective tone or valence—and mood-dependent memory
they were extremely happy or extremely sad while they studied, and
(MDM)—the observation that events encoded in a certain mood are
then immediately recalled, a mixed list of positive, neutral, and nega-
most retrievable in that mood, irrespective of the events’ valence.
tive words (e.g., graduation, grass, and guilt). Though there was no
One of our previous studies (Eich, Macaulay, & Ryan, 1994, Ex-
sizable difference between simulated-mood conditions in the recall of
periment 2) provides an example of both phenomena. During the
neutral items, subjects feigning happiness recalled more positive
encoding session, university students recollected or generated as many
words, and fewer negative words, than did pseudosad subjects. This is
as 16 different autobiographical events when prompted with neutral-
MCM—but in the absence of actual mood!
noun probes (e.g., ship and street). Subjects described every event in
In their second experiment, the Perrigs again had happy and sad
detail and rated it along several dimensions, including its affective
simulators study a mixed list of unrelated words. This time, however,
valence (positive, neutral, or negative) when it occurred. During the
subjects were tested for free recall in either the original or the alter-
retrieval session, held 2 days later, subjects freely recalled the gist of
native sham state. Though the Perrigs saw no sign of mood depen-
as many of their previously generated events as possible.
dence—performance was the same under matched versus mismatched
Superimposed on these procedures was a 2 × 2 factorial design:
study and test conditions—they again found mood congruence—
mood at encoding—either happy or sad—crossed with these same two
subjects feigning happiness at both study and test recalled more posi-
moods at retrieval, creating two conditions in which encoding and
tive words, and fewer negative words, than did subjects feigning
retrieval moods matched and two in which they mismatched. Moods
sadness at both study and test.
were induced via the continuous music technique (CMT), whereby
Considered collectively, the Perrigs’ results lead to the remarkable
subjects entertain elating or depressing thoughts while listening to
conclusion that real moods are sufficient but not necessary for dem-
lively or languorous music. Evidence (reviewed by Eich, 1995b) in-
onstrating MCM. Rather than ascribing these results to task demands
dicates that this technique produces large and lasting changes in sub-
or expectation effects, the Perrigs argued that the data are better
jects’ ratings of both pleasure and arousal, the two dimensions
understood in terms of people’s knowledge “about doing what they
underlying Russell’s (1980) circumplex model of affect, and that most
think they would do if they were actually in [a particular] mood” (p.
participants perceive their CMT-induced moods to be highly authentic
103).
or affectively real.
The Perrigs’ research provided the incentive for the present study,
Replicating prior research (see Blaney, 1986), results of the en-
which sought to answer three questions. The first question is, do
simulated states of happiness or sadness give rise to mood-congruent
Address correspondence to Eric Eich, Department of Psychology, Univer- effects in the generation of autobiographical events—a task that has
sity of British Columbia, Vancouver, BC, Canada V6T 1Z4; e-mail: ee@ already been shown to be sensitive to actual moods induced by vari-
cortex.psych.ubc.ca. ous means, including the CMT?

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PSYCHOLOGICAL SCIENCE

Eric Eich and Dawn Macaulay

The second question, which presupposes an affirmative answer to several cognitive tasks while feeling either happy or sad—moods that we had
the first, is whether the mood-congruent effects evoked by simulated induced through a combination of music and thought. Though you will under-
moods differ qualitatively from those elicited by induced moods. In take these same tasks, no attempt will be made to alter your mood. Instead, we
both of the Perrigs’ studies, simulated happiness enhanced the recall will ask you to perform these tasks as if you were in a particular mood, the
of positive words to the same extent as simulated sadness elevated the exact nature of which will be explained shortly. By doing so, we hope to
discover whether the cognitive effects of simulated moods are similar to, or
recall of negative words—a pattern indicative of symmetric mood
different from, those produced by actual moods.
congruence. However, in studies involving induced moods, the typical
finding has been one of asymmetric mood congruence—happy sub-
jects remember more positive than negative items, but sad subjects Subsequently, subjects were given a copy of the affect grid: a 9 × 9
remember both types equally well (see Blaney, 1986). A case in point matrix of squares in which the columns connote varying levels of
is our aforementioned study (Eich et al., 1994, Experiment 2): The pleasure—ranging from extremely unpleasant feelings on the far left
ratio of positive-to-negative events generated was 3:1 among subjects (scored as −4) through neutral in the center (0) to extremely pleasant
who felt happy (means of 11.1 vs. 3.3), but only 1:1 among those who feelings on the far right (4)—and the rows represent differing degrees
were sad (means of 6.7 vs. 6.8). of arousal—ranging from extremely high arousal at the top (4) to
According to Isen (1984), asymmetric mood congruence may arise extremely low arousal at the bottom (−4). On receiving instructions on
as a consequence of mood repair—a process by which people try to the grid’s form and function (see Russell, Weiss, & Mendelsohn,
feel better when they are feeling bad, but tend not to take themselves 1989), subjects checked the one square that best captured the actual
down when they are feeling up (also see Clark & Isen, 1982; Ellis & levels of pleasure and arousal they were currently experiencing.
Hertel, 1993). Though this intuitively appealing account can be chal- Subjects were then introduced to the task of autobiographical-
lenged (see Parrott, 1993), the important point is that simulated and event generation. Mirroring the methods we used previously (Eich et
induced moods may produce distinctly different profiles of mood al., 1994, Experiment 2), subjects were read a list of 16 neutral-noun
congruence. probes, each of which was intended to trigger the recollection of a
The third issue of interest is whether simulated moods have the particular event from any time in the personal past. Upon hearing a
power to produce mood dependence in a test of autobiographical- given probe, subjects were instructed to say “okay” as soon as a
event recall. Though the Perrigs failed to find MDM with simulated specific autobiographical event came to mind. If the subjects failed to
moods, it is by no means certain that they would have succeeded had generate such an event within 1 min, then that probe was skipped and
they used induced moods, given that their study task simply required the next one was presented. If they succeeded, then the research
subjects to learn a list of unrelated words. Today, more than a decade
assistant, after logging generation latency (in seconds), asked the sub-
after the Perrigs published their seminal report, it is known that MDM
jects to recount the gist of the event (what happened, who was in-
is more apt to occur when subjects produce the target events them-
volved, etc.).
selves—as they do in a task of autobiographical-event generation—
Next, subjects rated the event’s (a) affective valence at the time it
than when the events are provided to them by the experimenter—as in
transpired, (b) personal importance when it occurred, and (c) vivid-
the list-learning paradigm used by the Perrigs (see Bower & Forgas,
ness with which it was recollected. Whereas original affective valence
2000; Eich & Macaulay, 2000). Because it is also known, from the
was rated on a 9-point scale, ranging from extremely negative (−4)
work reviewed earlier, that shifts in induced moods reliably reduce
through neutral (0) to extremely positive (4), original importance and
recall of autobiographical events, it is logical to ask whether shifts in
simulated moods do likewise. current vividness were rated on 5-point scales, ranging from not at all
important or vivid (1) to extremely important or vivid (5).
Immediately preceding presentation of the first probe, the assistant
METHOD instructed half of the subjects to perform all aspects of the event-
generation task as if they were happy, and instructed the other half to
Subjects and Design do so as if they were sad; every participant was cautioned against
Forty-eight undergraduates (36 women and 12 men; mean age ⳱ letting his or her true feelings drift in the direction of the specified
19.6 years), skilled in English, received extra credit in return for their pseudomood. To make matters clearer, the assistant showed every
participation. Subjects were tested individually throughout the course subject a clean copy of the affect grid. Depending on which mood the
of the study, which comprised two sessions and conformed to a 2 × 2 subject was to simulate, the assistant marked an X either in the (upper
factorial design. One factor was the simulated mood—either happy right) square corresponding to the combination of very pleasant feel-
(H) or sad (S)—in which subjects generated autobiographical events ings and moderately high arousal or in the (lower left) square repre-
(during the encoding session), and the other factor was the simulated senting very unpleasant feelings in tandem with moderately low
mood—again, H versus S—in which they freely recalled these events arousal. These squares were selected because they typified the mean
2 days later (during the retrieval session). The crossing of these factors pretask ratings of pleasure and arousal recorded by happy and sad
created four encoding/retrieval conditions (simulated H/H, H/S, S/H, subjects in our study of induced moods (Eich et al., 1994). The intent
and S/S), each of which was represented by 12 randomly assigned here was to enable the present subjects to simulate the same moods
subjects. that their predecessors had actually experienced.
Following the event-generation task, subjects were asked to cease
Encoding Session their mood simulation and to indicate their true current feelings on a
new affect grid. Subjects then departed, knowing that they should
Every participant was apprised at the outset that return in 2 days for further testing, the exact nature of which would be
This study follows up on an earlier experiment in which students completed explained at that time.

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Mood and Memory

Retrieval Session pleasure rating was 1.14 and the average arousal rating was 0.31; at
the conclusion of these tasks, the corresponding means were 1.13 and
After rating their actual current mood on an affect grid, subjects 0.39, respectively. In actuality, then, the subjects were in a fairly
were reminded that they had previously generated as many as 16 neutral mood at the start of the study as well as at its end, even though
different autobiographical events in response to probe words. Now the they had feigned feeling otherwise in between.
subjects’ task was to freely recall these probes aloud or, failing that,
the gist of the events they had triggered.
Half of the subjects were instructed to perform the recall task as if Event Generation
they were happy—that is, feeling very pleasant and moderately
aroused—and the other half were instructed to do so as if they were To assess performance on this task, we derived six measures for
sad—that is, feeling very unpleasant and moderately unaroused. every subject. Two of these measures were (a) the number of gener-
Within each of these two recall conditions, half of the subjects simu- ated events given a positive (1 to 4), neutral (0), or negative (−1 to −4)
lated the same mood they had feigned during event generation, and rating of affective valence and (b) the mean intensity of positive and
half simulated the alternative sham state. All subject were advised not negative events, scored on an absolute (1–4) scale; by definition,
to let the simulation affect their actual mood. neutral events had no discernible intensity. The other four measures,
Following recall, but before they were debriefed, subjects were which were computed for all three types of events, were (c) mean
asked to stop simulating and to mark a final affect grid to reflect their event importance (range: 1–5), (d) mean event vividness (range: 1–5),
actual current feelings. (e) median event age (months ago that the events occurred), and (f)
median generation latency (in seconds). The resulting scores were
then averaged over subjects in each simulated-mood condition to yield
RESULTS the summary statistics shown on the left side of Table 1; for com-
parison purposes, the right side contains corresponding data from the
Mood Ratings induced-mood conditions of Experiment 2 in our 1994 study (Eich et
al., 1994).
Predictably, there were no significant differences among the four Three points merit comment in connection with the table. First,
encoding/retrieval conditions in how pleasant or aroused the subjects neither the present study nor its precursor showed any sign of mood
felt before mood simulation began, Fs < 1. More important, the four congruence in terms of event importance, vividness, age, or genera-
conditions were also equivalent in terms of the actual levels of plea- tion latency; in no instance did the tell-tale interaction of event type
sure and arousal experienced after mood simulation had ceased, Fs with generation mood (either simulated or induced) approach signifi-
< 1. Prior to either event generation or event recall, the average cance, Fs(2, 60) < 2.12, ps > .10. However, each of these measures,

Table 1. Impact of simulated and induced moods on six measures of performance in the task of autobiographical-event generation

Simulated moods Induced moods


Positive Neutral Negative Positive Neutral Negative
Measure and mood n events events events n events events events
Number of events generated
Happy 24 10.4 1.4 3.2 32 11.1 1.2 3.3
Sad 24 4.5 2.5 8.6 32 6.7 2.0 6.8
Intensity
Happy 21 2.5 — 2.2 32 2.6 — 2.2
Sad 21 1.9 — 2.3 31 2.2 — 2.3
Importance
Happy 12 2.5 1.8 2.9 24 2.6 1.8 2.7
Sad 20 2.1 1.9 2.7 27 2.5 1.9 2.9
Vividness
Happy 12 3.3 2.6 3.5 24 3.4 2.7 3.2
Sad 20 3.1 2.4 3.1 27 3.2 2.8 3.3
Age
Happy 12 24.0 25.0 32.8 24 33.7 50.6 39.4
Sad 20 49.1 54.9 34.8 27 52.6 57.1 48.3
Generation latency
Happy 12 8.6 13.9 10.8 24 9.7 13.3 12.6
Sad 20 9.1 13.3 10.3 27 10.5 16.3 12.0
Note. Results for simulated moods are from the present study; those for induced moods are from Eich, Macaulay, and Ryan (1994, Experiment 2).
n ⳱ number of subjects per mean score. Maximum number of events generated ⳱ 16. Event intensity was rated on a 4-point scale (1 ⳱ slightly;
4 ⳱ extremely); event importance and vividness were rated on 5-point scales (1 ⳱ not at all; 5 ⳱ extremely). Event age and generation latency
reflect median months and median seconds, respectively.

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PSYCHOLOGICAL SCIENCE

Eric Eich and Dawn Macaulay

except age, revealed a reliable main effect of event type, Fs(2, 60) > Comparison of the two sets of results suggests two conclusions.
8.80, ps < .01: Compared with either positive or negative events, First, even when encoding and retrieval moods matched (as they did
neutral events were less important, less vivid, and slower to recollect. in conditions H/H and S/S), recall was higher when moods were
Second, both studies succeeded in demonstrating mood congru- simulated (mean ⳱ 46%) than when they were induced (mean ⳱
ence in terms of both the number of events generated and ratings of 35%).
event intensity; in either case, the critical interaction of event type Second, the marked MDM effect seen with induced moods was
with induced or simulated mood was significant, Fs(1–2, 40–124) > altogether absent with simulated moods. In the former case, the criti-
7.11, ps < .01. cal interaction between encoding and retrieval moods was significant,
Third, the mood-congruent effects seen in the present study were F(1, 60) ⳱ 7.87, p < .01: Matched-mood subjects outperformed their
unlike those found in the earlier experiment. Consider the first two mismatched-mood peers by a reliable margin (means ⳱ 35% vs.
rows of data in Table 1. Regardless of whether moods were simulated 26%). In the latter case, however, the interaction was insignificant, F
or induced, happy subjects generated more positive than negative < 1: Recall was no better when moods matched (mean ⳱ 46%) than
events, Fs(1, 46–62) > 48.99, ps < .01. However, whereas subjects when they mismatched (mean ⳱ 49%).
simulating sadness showed a strong bias in the opposite direction, Additional support for both of these conclusions was secured by
generating significantly more negative than positive events, F(1, 46) analyzing the percentages of positive, neutral, and negative events
⳱ 15.40, p < .01, subjects induced to feel sad showed no bias, one recalled by a given subject who had generated at least one event of
way or the other, F < 1. each type. In the earlier experiment on induced moods, a 2 × 2 × 3
Ratings of event intensity, summarized in the next two rows of the (Encoding Mood × Retrieval Mood × Event Type) analysis evinced
table, showed the same pattern. When moods were simulated, happy only one higher-order effect, that being the interaction between in-
subjects rated positive events as being more intense than negative duced moods at encoding and retrieval, F(1, 47) ⳱ 6.59, p < .01.
events, F(1, 40) ⳱ 4.39, p < .05, whereas sad subjects did just the Relative to their mismatched-mood counterparts, subjects tested under
opposite, F(1, 40) ⳱ 5.35, p < .05. When moods were induced, matched-mood conditions recalled more positive events (37% vs.
however, happy subjects ascribed greater intensity to positive than to 26%), neutral events (32% vs. 17%), and negative events (37% vs.
negative events, F(1, 61) ⳱ 13.79, p < .01, but sad subjects saw them 27%).
the same, F < 1. In short, the mood-congruent effects elicited by However, in the current investigation of simulated moods, a 2 × 2
simulated moods were symmetric in form, whereas those associated × 3 analysis revealed no reliable effects, whether simple or interactive
with induced moods were asymmetric. (ps > .10). Taking the simulated H/H and S/S conditions together, the
recall of positive, neutral, and negative events averaged 48%, 33%,
and 42%, respectively. Though these figures exceeded the averages
Event Recall found for the induced H/H and S/S conditions of the previous study
(cited in the previous paragraph), they were not significantly different
Figure 1 illustrates the mean percentage of total events recalled
from the means obtained for the simulated H/S and S/H conditions of
(i.e., positive, neutral, and negative events averaged together) in each
the present study (50%, 48%, and 40%, respectively).
of the four encoding/retrieval conditions. The black bars represent
results from the present study of simulated moods, and the white bars
depict data from the previous study of induced moods (Eich et al.,
1994, Experiment 2). DISCUSSION

This study was prompted by three questions, two of which pertain


to MCM. First, in order to demonstrate mood congruence in a task of
autobiographical-event generation, is it sufficient for subjects to act as
if they are happy or sad, without their actually experiencing either
affect? Second, assuming that simulated MCM occurs, do the results
reveal a different pattern from that found for actual moods, such as
those induced via the CMT?
The answer to both questions is “yes.” Asked to recount incidents
from their personal past, happy subjects generated more emotionally
positive than negative events, and rated the former as being more
intense than the latter. Whether subjects felt happy, as they did in our
study of induced moods (Eich et al., 1994, Experiment 2), or whether
subjects feigned happiness instead, as they did in the present study of
simulated moods, made no difference.
There was, however, a striking difference between actual and
simulated sadness. In the earlier experiment, subjects induced to feel
sad generated the same number of positive and negative events, and
Fig. 1. Total-event recall as a function of encoding/retrieval moods perceived them as equally intense. In contrast, the current study
(H ⳱ happy, S ⳱ sad). Black bars represent results from the present showed that when subjects simulated sadness, negative events not
study of simulated moods, and white bars depict data from a previous only outnumbered positive events by a two-to-one margin, but also
study of induced moods (Eich, Macaulay, & Ryan, 1994, Experi- outscored them significantly in terms of emotional intensity. Thus, it
ment 2). seems that although simulated MCM occurs, it is a qualitatively dif-

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ferent phenomenon from induced MCM: Whereas the mood-congru- in the test of event recall. Consequently, it would have been difficult
ent effects elicited by simulated states of happiness and sadness are for the simulated-mood subject to put his or her knowledge of MDM
symmetric in nature, those evoked by actual moods are asymmetric. into practice, and act in a way that accurately mimicked the behavior
This difference makes sense in terms of Isen’s (1984) idea that of induced-mood individuals.
asymmetry stems from a process of mood repair in the case of sadness Whatever the reason, the key point is that there seems to be some-
but not happiness; that is, although people routinely strive to make a thing special about actual moods that give them the power to produce
bad mood better (e.g., by searching autobiographical memory for mood dependence. A fundamental challenge for future MDM research
pleasant events), they seldom try to make a good mood worse. Note is to figure out just what this something is.
that this reasoning assumes that sadness is not only a bothersome
state, but a bona fide one as well. But if sadness is merely feigned Acknowledgments—This research was funded by grants to the first author
rather than truly felt, then there is no motive to engage in mood repair. from the (American) National Institute of Mental Health (MH59636) and
Hence, subjects who act as if they are sad show a strong bias toward the (Canadian) Natural Sciences and Engineering Research Council
(37335), and it profited from the cogent advice and expert assistance
recollecting intensely negative events that is held in check by those provided by Sherry Eich, Dale Affleck, and Leo Mitsiadis.
who are really sad.
Regarding the third question of current concern—do simulated
moods share with induced moods the power to produce mood depen-
dence in a test of autobiographical-event recall?—the answer is “no.” REFERENCES
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how well (or poorly) subjects in any of the other conditions would fare (RECEIVED 7/29/99; ACCEPTED 11/30/99)

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