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Project Strategic Goals

Student’s Name

Institutional Affiliation

Course Code and Name

Instructor’s Name

Due Date
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Project Strategic Goals

Aligning Solutions with Client Objectives

The Anne Hartley Agency is a multi-disciplinary organization led by Anne Hartley,

which is a well-established organization that offers services covering workshops, consulting,

publishing, and therapy primarily in athletic and manual therapy. The agency offers counsel for

both professionals seeking professional support and people seeking solutions in therapy through

the dual approach of educational resources and clinical practices (Anne Hartley Agency, 2023).

In the context of this situation, the objectives of the project are designed to strengthen the

agency, extend its reach to the market, ensure its protection of intellectual property, and, improve

its online presence.

Strengthen Operational Efficiency and Market Reach

One of the principal strategic objectives is to enhance the operational efficiency of the

Anne Hartley Agency along with increasing its market join. The project objectives include

perfecting the sales and marketing strategies, which are uniquely designed to appeal to Anne's

target market and this is done so to achieve maximum exposure and engagement with the

prospective clients. Detailed market research will be the center of launching the marketing

techniques that will help the agency interact with targeted customers. Moreover, the agency's

useful implementation of digital tools like social media platforms will certainly allow it to

develop a good digital image, thus, making it more accessible to a big audience and

strengthening brand loyalty.

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Protect Intellectual Property Rights

Another strategic objective is to defend Anne Hartley's intellectual property rights,

especially her publications and other works represented by her fantasies. Since a copyright issue

is still a critical point to make not only to protect her revenue streams but also to create her brand

value in the marketplace. The legal aspect of the campaign will focus on reducing copyright

infringement and ensuring that Anne’s intellectual property is properly compensated. In addition

to that, this project also provides solutions for escaping these problems as this ensures that the

platform will stay a trusted source of educational resources and therapy.

Enhance Online Presence

In the current digitalization era, it is paramount that companies should heavily invest in

digitization to be able to realize sustainability. This project recognizes the importance of using

online marketing strategies for Anne Hartley on a large scale and coming up with unique

methods. Implementing an up-to-date website for both usability before the clients and SEO

techniques that will make it more visible on search engines, will make finding the agency and its

services easier. In addition to this, linking up with digital rights management tools prevents

violation of copyright materials authentication hence, creating a strong online presence for our

agency.

Alignment with Client Objectives

The project will achieve the intended outcomes and objectives of the Anne Hartley

Agency by concentrating on the salient areas for improvement that have been prioritized. The

project has been designed to implement the vision of the agency by evolving the internal

operational strategy and expanding the market outreach to offer support for several activities like
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workshops, consultancies, publishing, and therapy. Furthermore, the policy on safeguarding

intellectual property tends to sustain the brand image and provide the company with revenue paid

by its consumers. Ultimately a high online presence demonstrates the organization's persistence

in the digital world and its ability to remain current and relevant in an increasingly

interconnected world.

Client Benefit

The results of this study are beneficial for Anne Hartley in the long term. Anne will have

a better reach to the target market, with the help of marketing and sales tools specific to and for

keeping with the target market. This will translate into new clients and their proper corollary of

income flows. Also, by initiating a combined presence of her digital identity in various social

media channels, such as Instagram, YouTube, Twitter, and LinkedIn, Anne will grant

accessibility to more people to the platform, which will create a stronger and more interactive

bond (Dwivedi et al., 2015). The prevalence of massive online presence as outlined by Dwivedi

et al., (2015) will ultimately attract more clients to Anne and also maintain her position as a

leader in the industry. In addition, the copyright issues should be considered to ensure that Anne

enjoys the right payments for her creative works and also its corporate identity will be protected

(Zawieracz 2023). After re-evaluating her company policies and boosting her digital presence,

Ann will be better prepared to face the present situation in her business as well as take advantage

of potential growth opportunities, and lay the ground for future success and growth.

Project Success

Key performance indicators (KPIs) will be the measurement tools for the project. They

will relate to the business objectives of Anne Hartley. These KPIs include:
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 Increased brand awareness and visibility by 15% within the first 3 months: Measuring

vital statistics, such as an increase in traffic to the website, enhanced social media

engagement, and brand mentions, to follow the growth of Anne's online presence.

 Improved sales conversion rates: Measure the increase in lead generation through

conversion rates, track the journey from lead to customer acquisition, and analyze

revenue growth attributed to specific marketing and sales tactics.

 Copyright protection: Quantify the reduction in copyright violations by tracking legal

actions taken against infringing parties, monitoring the effectiveness of digital rights

management systems, and assessing the frequency and severity of copyright

infringements.

 Enhanced customer relationship management: Evaluate lead tracking efficiency, analyze

customer engagement metrics, and assess process optimization effectiveness

 Website performance Gauge improvements in user experience through metrics like

bounce rates, time spent on site, and click-through rates.

Through KPIs, the project could be declared a success in terms of the aim to shield

Anne’s intellectual property rights, optimize marketing efforts, and build an efficient digital

presence to achieve long-term success and growth for her company.

.
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References

Anne Hartley Agency. (2023, August 17). Athletic Therapist in Etobicoke, ON | Anne Hartley

Agency. https://annehartleyagency.com/

Dwivedi, Y. K., Kapoor, K. K., & Chen, H. (2015). Social media marketing and advertising. The

Marketing Review, 15(3), 289-309.

http://dx.doi.org/10.1362/146934715X14441363377999

Zawieracz, J. (2023, October 20). Intellectual Property Protection: Safeguarding your creative

assets. https://www.linkedin.com/pulse/intellectual-property-protection-safeguarding-

your-assets-zawieracz-lc0qe/