SO

YOU
WANT TO
BE A PANELIST?
By: Melack Albargash, Caesar Spinelli, Asad Quraishy, Erian
Perez-Gamboa, Saul Murillo, Carlos Castellano
TEAM 6 MEMBERS
Melack Albargash
● Major: Architecture
● Year: 5th
● Pronouns: she/her
Carlos Castellanos
● Major: Data Science
● Year: 3rd
● Pronouns: he/him

ASAD QURAISHY Erian Perez-Gamboa

● Major: Business & ● Major: Mechanical
OSCM Engineering
● Year: 3rd ● Year: 3rd
● Pronouns: he/him

SAUL MURILLO Caesar Spinelli

● Major: Information ● Major: Italian Language
Science ● Year: 3rd
● Year: 5th ● Pronouns: He/Him
● Pronouns: He/Him
AFTSA’S BACKGROUND

WHO WHAT
Arts Foundation for They are a non-profit
Tucson and Southern organization who help
Arizona. organize artwork
around Tucson.

WHERE WHY
Located in Tucson, To advance artistic expression,
Arizona civic participation, and
advocating for arts and culture
in our region.
 CHALLENGE
“Our goal is for these panels to have more diverse
representation in order to beer reflect the community at large”
DESIGN THINKING STEPS
EMPATHY DEFINE IDEATE
In this phase we In this phase we In this phase we came
scoped out the defined our problem up with multiple ideas
audience and the and what we plan to that could help
challenge in which we do. answer the challenge.
would be focusing on.

PROTOTYPE TEST
In this phase we came In this phase we
up with solutions to revised and edited
our ideas and created what we have finalized
mock-up posts, in our presentation.
surveys, and
presentations.
 PHASE 1
EMPATHY - DEFINING OUR AUDIENCE
How can we reach our Audience
LOCAL Local
STUDENTS AFTSA
TUCSONIANS Artists
● Encouraging the
● Promoting the
idea that
exposure that ● Staging events ● Current AFTSA
participation is
comes with for students (ie panelists can
contribution to
working for a career facilitate the
community and
public art fairs/on-campus process of hiring
will result in real
organization activities) new panelists.
structures being
made.

Artists with
Those studying at
Those living in Tucson portfolios and Current/Past AFTSA
UA who have
interested in AFTSA experience with panelists
interest in AFTSA
past works
 PHASE 2
DEFINE - DEFINING OUR PROBLEM
Identifying factors
Our team identified two key issues
that may have a hand in
preventing AFTSA’s desired
application rate:

Lack of incentive Lack of brand

for applying awareness

Paychecks gift-cards Advertising Word of mouth

PERSONAL CONNECTIONS

We made a survey that asked people living in Tucson :

hps://forms.gle/ak37kFxfAFCbj6ZY6

● Are you familiar with AFTSA?

● Do you know what AFTSA is?
● Would you like to learn about AFTSA?

20+ people were surveyed and we found that 81.8%

were unfamiliar, 18.2% were familiar, and about 50%
were interested in learning more about AFTSA.
Results link:
hps://docs.google.com/spreadsheets/d/1vI0jIr6WAOaU23HqinJ8c
uFxL2zrPOC715jzsYTWThE/edit?usp=sharing
HOW MIGHT WE…
Reach out and use specific
methods to collect panelists and
bring a community together for
the exhibit?

Advertising Panelists

Question 1 Question 2 Question 1 Question 2

How might we reach What social media How might we find a How might we get
those target platform can give diverse range of younger residents
audiences via the best access to panelists interested be interested in
advertisements? the signup? in joining? becoming a
panelist?
QUESTION?
How might we reach out and use specific methods
to collect panelists and bring a community together
for the exhibit?

ANSWER
We came up with both media prototypes and in
person prototypes that would help get a diverse
range of panelists to join.
 PHASE 3
IDEATE- COMING UP WITH IDEAS
CAUSE AND EFFECT
IDEA 1 IDEA 2 IDEA 3
PROBLEM Social Media posts Local newsleer News station
features segment
Outreach to
our audience
and have them
apply to
become a
panelist
IDEA 4 IDEA 5 IDEA 6
Survey for applicants Interview/feature Booths at local
past panelists events
PROTOTYPE BREAKDOWN
INSTAGRAM FACEBOOK
● Younger viewers ● Older viewers
● Targets people with ● Targets people with
interest interest
● Quick advertising ● Quick advertising

TIKTOK SURVEY
● Mixed viewers ● Filter questions
● Placed in algorithms ● Finds eligible
of those interested workers
● Trending ● Easier hiring process
 PHASE 4
PROTOTYPE - DESIGNING OUR SOLUTIONS
 INSTAGRAM
After looking at the AFTSA
Instagram page we noticed it
lacked in advertising the position.

By advertising their need to hire

panelists it can help to:
● Make people more aware
● Explain what AFTSA is
● Scan out potential workers
● Show what AFTSA has done

Instagram is a great platform to

target YOUNGER audiences
Mock Instagram post
When researching advertisement formaing we found that
using warm colors and large fonts is more appealing to the eye
and catches people’s interest.
 TIKTOK
The AFTSA TikTok page is
informational, but it doesn’t
advertise the Panelist position very
well. With this video it:

● Explain why you should join

AFTSA
● Informative but short
● Includes keywords such as
“Local”
● Can be shared across all
platforms
Mock TikTok post
TikTok is a great platform to target
When researching TikTok formaing we found that
having an easily digestible 15 second video is more
MIXED audiences.
aentive to viewers.
 FACEBOOK
After looking at the AFTSA
Facebook page we noticed it
lacked in advertising the position.

By advertising their need to hire

panelists it can help to:
● Make people more aware
● Explain what AFTSA is
● Scan out potential workers
● Show what AFTSA has done

-Facebook is a great platform to

Mock Facebook post target OLDER audiences
When researching advertisement formaing we found that adding
white text on a dark background with simply imagery is more
comfortable for viewers eyes and peaks their curiosity.
MEDIA POSTS
Suggested to be repeatedly posted on a weekly basis to reach audience beer.

INSTAGRAM TIK-TOK FACEBOOK

SURVEY PROCESS
We tested dierent platforms to see which would work best when linked with
each media post.

This survey platform is This survey platform is This survey platform is

unfamiliar to most most accessible. great with filters but
people. requires subscription.
CHOSEN SURVEY

01
GOOGLE FORMS
Upon analysis and trials we
found this survey platform to
work best as it is most
accessible to everyone and
provides great resources for
filters and resume/portfolio
uploads.

Survey Link:
hps://docs.google.com/forms/d/15UA
7owmRwa2lTUHP6L1O7k4pkthMuUIWGa
txREedozA/prefill
 EVENTS AND
EXHIBITIONS
- Hold an exhibition at ‘Tucson Meet
Yourself’ where a wide variety of around
150,000 diverse Tucsonians would be
present, allowing AFTSA to showcase
their work and get people to sign up.

Consists of:
● Exhibitor booths cost $365 for all 3
days
● Includes a canopy, banner, table, 2
chairs, lights and electricity

The steps to take:

● To get into the lists for
consideration, please go to this
link and fill out the requested
information:
Mock Flyer hps://airtable.com/shrDkVwJ
UErjbFZ
COLLABORATIVE
ACTIVITIES
How this looks like:
● The booth would consist of a
communal art board where people
could collaborate and draw on,
peaking their interest of AFTSA.

● Also including a rae game where

they would need to complete the
survey first to participate, allowing
us to see who is willing to join the
panel.
 PHASE 5
TEST - REFINE THE COMPLETED OUTCOMES
SUMMARY
WHY THIS WORKS?
After interviewing people and working
through the design thinking process we
found that Media and In-person prototypes
helped us filter out those who are interested HOW WILL THIS BRING A
in the position and reach a wide range of
people across Tucson at a faster rate.
MORE DIVERSE
AUDIENCE?
By having media posts directly
related to the hiring position it can
scope out those interested in the
position. As well as in-person
events, located in areas with diverse
representation, can reach a wider
range of people.
 thanks!
Do you have any questions?

CREDITS: This presentation template was created by Slidesgo, including

icons by Flaticon and infographics & images by Freepik

CREDITS: This presentation was completed by Melack Albargash, Caesar Spinelli,

Asad Quraishy, Erian Perez-Gamboa, Saul Murillo, Carlos Castellano
RESOURCES
Links:
● AFTSA Website - hps://artsfoundtucson.org/
● How Social Media is Changing the World of Advertising -
hps://www.digitalinformationworld.com/2018/07/how-social-media-changed-the-ad-g
ame-infographic.html
● How to Create a Art Community -
hps://www.artrights.me/en/creare-una-community-per-larte/
● How to promote an Event - hps://blog.hootsuite.com/social-media-for-events/
● hps://www.statista.com/statistics/1297768/us-smartphone-users-qr-scanner/ -
Percentage of people scanning QR Codes