DE LA SALLE ARANETA UNIVERSITY

University Research Center

IP Research Registry Form

Research / Project Title:

Strategic Alignment of Customer Relationship Management for

optimizing 9irm performance

Authors / Proponents:
DANA FAYE GAA & JAY WESLEY SEE

Program: Contact Number/s: Email Address:

09174763803 dana.gaa@dlsau.edu.ph
BSBA Major in Marketing Management 09297588618 jay.see@dlsau.edu.ph

School Year / Term Enrolled:

Thesis 1 SY 2023-2024 2nd Term

Thesis 2

Brief description of research

The research on the Strategic Alignment of Customer Relationship Management for

Optimizing Firm Performance from De La Salle Araneta University delves into strategic alignment
of customer relationship management practices to enhance Birm performance. The researchers
explore the impact of customer relationship management on various aspects of business
operations and performance metrics. The study aims to provide insights into how organizations
can effectively leverage customer relationship to achieve competitive advantage and sustainable
growth.

Research Proposal Endorsed by:

DR. SOLOMON OLUYINKA

_________________________________ MR. JERICO JOHN G. DALANGIN
_________________________________
Signature over pr inted name Signature over printe d name
Research Class Adviser Research Adviser

Approved by:
DR. REJOICE FERRER March
_________________________________ _________________22,
___2024
_____________
Signature over print ed name Date
College Dean, COLLEGE
COLLEGE#XX SY2023-2024