Acquisition

Sunday, 11 June 2023 9:20 AM

Best Acquisition channels will have these features

Channels

Organic
ICP Properties
 Study Moz for SEO

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 Dashlane stores your password across platforms.
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Referral program
Performance Marketing
Notes From Videos

Acquisition strategy changes with the stage of the company

ICP Prioritization

Is your product ready for acquisition?

Organic
Product Integration
Channel Decision Framework

Content Loop
 Is your product ready for acquisition?

Referral Design Framework

Paid Ads
TAM, SAM, SOM
Best screen for discovery of the referral