CONVERSION STRATEGY PROCESS

1. Planning 2. Website Strategy Doc 3. Keyword Research 4. Optimizing User Experience

Kickoff Meeting Business Objectives Monthly Search Volume Information Architecture

Introduce Team Competitor Research Where to Target On-Site Structuring & Organizing Content

Go Over Expectations Target User Profiles Organic Competition Map Content Based on User Needs

Setup Timline Milestones Content Strategy Keyword Value Strong Call to Action

Dig Into Questionnaire Conversion Strategy SERP relevant Wireframes

SEO Link-Building Opportunities Localized

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