Professional Summary

NEERAJ Proven track record in achieving high search engine rankings and increasing organic

PANDEY growth. Strong analytical skills to assess SEO performance and make data-driven
decisions. Expertise in managing teams and collaborating with cross-functional
stake-holders to achieve business objectives.
HEAD OF SEO
Have been actively working in Google Search Central since 2012 and have been
awarded Google Product Expert Batch by Google.

Employment History
Personal Profile
Kukatpally SEO Head, GUS Education India, Hyderabad
Hyderabad, 500072 10/2019
India
Job Responsibility include :
9911865648
mr.neerajpandey@rediffmail.com
·Responsible for end to end SEO growth for company websites including Technical
SEO, Onpage Optimization, Website Architecture & Website Popularity.
NATIONALITY
·Regular meeting with various stakeholders to discuss about SEO plan and align it
Indian
with Business objectives.
PLACE OF BIRTH
·Conduct comprehensive SEO gap analysis in the target market and perform regular
Banda
audits to establish benchmarks.

·Analysis of search engine features ex, targeting Featured Snippet,PAA, Image

Skills ranking, Video Ranking, Knowledge panel optimization, Local SEO.
Graph theory for interlink
·Collaborate with various departments to optimize site structure and enhance overall
Interpersonal Skills SEO performance.

·Utilize SEO automation and platform optimization techniques for on-page SEO,
High Keywords ranking and growth
including title tags, descriptions, H1 tags, sitemaps, W3C compliance, redirects, and
Leadership internal linking.

·Analyze and correlate the impact of both quality link acquisition initiatives and on-
Google Search Central Product Expert
site changes on search engine rankings.

·Lead and manage the company's SEO initiatives, taking ownership of SEO KPIs
and creating an optimization roadmap for improved site performance.
·Stay updated with the latest algorithm changes and developments in the SEO
landscape.

·Create and maintain a comprehensive SEO roadmap, overseeing the

implementation of SEO projects aimed at increasing traffic and driving sales.

·Monitor and report on the success of the overall SEO program, including keyword
rankings, indexed pages, backlinks, and other relevant metrics.

·Conduct in-depth competitive keyword research and link analysis to identify oppor-
tunities and areas for improvement.
·Utilize Google Search Console and Google Analytics to generate effective reports
for in-depth site analysis.
·Manage and optimize various website versions for different devices (Mobile, Desk -
top, Tablet) and target markets (Domestic and International).

Sr SEO Manager, Bankbazaar, Bengaluru

01/2018 - 10/2019

As Senior SEO Manager I was responsible in Bankbazaar to manage 1 million

monthly traffic website and provide organic growth of 15 percent.

SEO Product Manager, redBus, Bengaluru

09/2015 - 12/2017
As SEO Product Manager I was responsible to manage end to end SEO task,
responsibility for redBus India all verticals SEO, Singapore Malaysia and Indonesia
websites all verticals.

Team Leader, Fareportal

07/2009 - 08/2015

As Team Leader, I was responsible to work on SEO in cheapOair Canada

SEO Executive, Buzzinessworld

04/2008 - 07/2009

I was responsible to check on page work on off page for the website

Education
MBA, UP Technical University , Ghaziabad
07/2005 - 06/2007

Marketing & IT

Master in Arts, Bundelkhand University, Banda

07/1999 - 06/2001

Personal Details

Date of Birth : 24th January 1980

Mother’s Name : Mrs Bharti Pandey

Father’s Name : Sri Swaminath Pandey

Permanent Address : A-608, World Bank Colony, Barra, Kanpur (U.P.)

Marital Status : Married

Languages : English & Hindi

Tools Familiar

JIRA,GSC,GA, Ahrefs, Screamingfrog, SEMRush,Monday.com, Basecamp

Date

(Neeraj Pandey)

Place