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Moiz Ehsan
Digital Marketing Executive

Address Al-Barsha 1, Metro Station, Dubai, United Arab Emirates

Phone +971509562579
E-mail moizehsan3@gmail.com

Results-Driven Digital Marketing Executive | Proven Track Record of Success in Driving Online Growth
| Expertise in SEO, Social Media, Affiliate Marketing, and Content Marketing | Optimizing Websites
for Performance and Organic Traffic

Skills

Analytics and reporting

Market Research and Competitor Analysis

Technical SEO

Digital Marketing Channels

Google Analytics

Google Search Console

SEMRush, KWFinder

Keywords Research

Strategic Planning

Communication and Collaboration

Content creation and optimization

Adaptability and Learning Agility

Work History

Feb 2022 - Digital Marketing Executive

Current Logicose, Karachi
• Successfully increased organic search traffic by 50% through the
implementation of a comprehensive SEO strategy that included keyword
research, on-page optimization, and link building initiatives.
• Collaborated with the development team to fix website errors, optimize
page load speed, and improve SERP rankings, resulting in a 30% decrease
in bounce rate and a 25% increase in click-through rate.
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• Conducted competitive analysis of industry leaders, identifying key

opportunities for improving SEO positions and surpassing competitor
rankings for target keywords
• Increased social media engagement by 150% through the development
and execution of a comprehensive social media marketing strategy,
including content creation, community management, and influencer
partnership.
• Utilized SEO industry tools such as Google Analytics, Google Search
Console, Ahrefs, and Semrush to track and analyze website performance,
identify trends, and make data-driven recommendations for continuous
optimization.
• Developed and executed a successful link building strategy, resulting in a
40% increase in high-quality backlinks, improving the website's domain
authority and search rankings.
• Conducted ongoing keyword research, expansion, and optimization,
resulting in a 20% increase in website visibility for high-converting keywords
and improved rankings in local and national search results.
• Utilized WordPress and other content management systems to optimize
website content, including meta tags, headings, and image alt tags,
resulting in improved organic search visibility and higher click-through
rates.

Jan 2020 - SEO Executive

Feb 2022 Logicose, Karachi
• Conducting on-site and off-site analysis of clients' SEO competitors.
• Using programs such as Google Analytics to compile regular performance
reports.
• Creation of on-site and off-site SEO strategies for clients in various
industries.
• Keeping up to date with most recent developments in Search Engine
Marketing (SEM).
• Generate regular reports on website performance, SEO activities, and
recommendations for improvement.
• Collaborate with content teams to develop high-quality, optimized
content that improves search engine rankings.
• Conduct link building activities and develop relationships with high-quality,
relevant websites.
• Stay up-to-date with the latest trends and best practices in SEO and
search engine algorithms.

Dec 2018 – Process Engineer

Dec 2019 National Refinery Limited, Karachi
• Decreased NHT Plant downtime by 16% through efficiently scheduling
planned preventive maintenance through Total Productive Maintenance.
• Reduced off spec. & waste by 13% by introducing quality checks through
sampling & streamlining process parameters
• Skilled in managing unionized labor workforce, along with developing,
training & empowering subordinates to achieve monthly and yearly KPIs.
• Established project schedules and monitored tasks to meet milestones
during each phase.
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• Developed documentation, diagrams and specifications to meet project

requirements and regulatory standards.
• Provided technical assistance to production team when issues arose.
• Analyzed critical line data to make recommendations for improvement.
• As focal person, ensure safe startup and shutdown of unit and handled all
emergencies including power failure, steam failure etc.
• Reviewed processes, identifying areas requiring improvement.
• Monitor and control all process parameter conditions such as flow rates,
pressures, temperatures, levels, etc. through displays, graphics and trend
logs.
• Calculation of ISO ratios on daily basis to optimize unit in order to obtain
maximum RON. Ensure and observe chemical reactions occurs at NHT unit
to maximize yield and minimizing undesirable reactions.
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Education

Dec 2014 - Bachelor of Science: Chemical Engineering

Dec 2018 NED University Of Engineering And Technology - Karachi, Pakistan

Aug 2012 - Intermediate: Pre-Engineering

Aug 2014 DJ Sindh Government College - Karachi, Pakistan

Interests

Photography

Biking

Exercise

Welfare

Accomplishments

Head Photographer - SCHEME (Society of Chemical Engineers)

• Worked as a head photographer in Scheme ( HEC recognized society of chemical
engineers NED university )
Founder
• Founder of Falah-e-Bashr Welfare Society - 2016. Welfare Society actively participating
in social works in and out of NED University.