CREATING YOUR CLIENT AVATAR

CREATING YOUR CLIENT AVATAR

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Questions

What keeps a person in your target audience up at night?

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What are they afraid of?

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Who or what makes them angry?

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 What are their top 3 frustrations they're facing every day ?

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What trends are they exposed to?

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What are they secretly wishing for the most?

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Do they think in certain thought patterns or ways of thinking?

(e.g. engineers = analytical thinking)

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 Are they using a specific kind of language?

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Who is selling them something similar and how?

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Who tried to sell them, but failed and why?

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Now use the answers to the questions above

and write down your client avatar in great
detail.
 RE
HE
E
UR
CT
PI
RT
SE
IN
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