What keeps your clients from getting their desired results

does not work

change change

Feelings / Results /
Beliefs Behavior
Abilities Situation
works

change
Negative and positive beliefs
 Three types of beliefs
(using wealth as an example)
"I'm worthless and don't deserve to be rich."

Identity

Me

s
“What does it mean to be rich?” Why aren't you rich?

use
an
"Being rich means having a lot of "I am not rich because the rich don't want

Ca
ing

responsibility and no more time for yourself." me to be rich."

 Recognizing beliefs (B) in language

B: I know very well that others think badly of me.

B: This will surely end super badly!

01 Assumption
Thought: He must be angry since he’s not calling me.
He gave me that weird look the other day. Something is wrong. 06 Pessimism Thought: I must have left the iron on.
Then our house will burn down and we will be homeless.

B: It's nothing special. B: It should work exactly this way..

02 Devaluation Thought: What I did, everyone could have done!

Just because I’m now faster that doesn’t mean anything..
07 Have to and
should
Thought: I should be done by date X, otherwise I'm worthless.. He
should have known, now he's out of luck.

B: I'm to blame for everything. B: If I don't make it, I'm worth nothing.

03 Blame Thought: The end of our relationship is my fault!

If X were not, we would still be together!
08 All or nothing Thought: I didn't finish my book and that's why everything was for
nothing!

B: I find all "mistakes" B: I'm not doing anything right!

04 Error focus Thought: The party was great, but one guest was disgusting!
He looks good if it weren't for the ugly jacket.
09 Judging Thought: I wasn't listening. I am such an egoist!
This idiot really can't do anything right!

B: The feeling proves me right. B: It's been like that since the beginning of time!!

05 Feelings
as a reason
Thought: I feel stupid, so I really must be.
I feel stupid because I yelled at her earlier.
10 Generalization Thought: Women can't park. Guys only want the same thing.. She has
always been like that!
 Finding beliefs about the GOAL state
Step 1
Determine point A (ACTUAL state)
"Where are you on X now?"
This question tells you the current
ACTUAL state of your client.
Step 2
Determine point B (GOAL state)
"Where are you going? What is your
goal?"
With this question you clarify the desired
state of your client. Have them describe
this as precisely as possible.
Step 3
Recognize beliefs by asking
“Why don’t you think you’ve
reached B yet?”
Here listen carefully and pay
attention to the words and
phrases your client is using!
 Recognizing beliefs through questions

Question 1 Question 2 Question 3 Question 4 Question 5

Is your goal worth Is it possible for you to What do you have to do Do you have the skills to Do you deserve to reach
achieving? Why? reach your goal? to reach your goal? reach your goal? your goal?

Write down beliefs you’ve identified, gather them in a list so you can "neutralize" them later.
 Power Technique 1: Neutralizing beliefs
Ask your client to act out their belief with different feelings.
As an intro you tell them that you are using an incredibly powerful technique
that has produced the best results with your clients so far:
The simple process works like this:
1. NAME, would you like to let go of this negative belief now? (if so, go
to 2.)
2. “Say the sentence “IDENTIFIED BELIEF” once enthusiastically.”
[execution]
3. “Thank you. Please say the sentence impatiently.” [execution]
4. “Thank you. Please say the sentence angrily.” [execution]
5. “Thank you. Please say the sentence suspiciously.” [execution]
6. “Thank you. Please say the sentence upset.” [execution]
7. “Thank you. Please say the sentence joyfully.” [execution]
8. “Thank you. Please say the sentence hostile.” [execution]
9. “Thank you. Please say the sentence anxiously.” [execution]
10. “Thank you. Please say the sentence apathetically.” [execution]
11. “Thank you. Please say the sentence confused.” [execution]
12. “Thank you. Please say the sentence lovingly.” [execution]
13. “Thank you. Please say the sentence funny.” [execution]
14. “Thank you. How about IDENTIFIED BELIEF now?” (at this point
clients usually laugh or have no negativity connected to the belief
anymore = success!)
15. The belief is now neutralized. Please get up, move a little. Go through
the room and come back. Breathe, have some water.
 Power Technique 2: Replacing beliefs

Preparation: Sit together with your client and create a list of negative beliefs. 5. “Thank you, NAME and what do you want to replace this belief with?”
Find a positive belief for each negative belief in your client. 6. CLIENT: “I’m replacing this belief with [e.g.: I’m valuable.]”
7. Very good, thank you, NAME. Let’s make a whole sentence out of it,
With this technique you uninstall the old beliefs and install the new ones and then say it to yourself: “I’m letting go of the belief [e.g. I’m
together with your client. worthless] now and I’m replacing it with [e.g. I’m valuable]”
8. CLIENT: “says the phrase”
Take a whole session’s time and ask your client in advance to block at least 1 9. Optional: “Very good. How does that feel to you now?” CLIENT: “Very
hour of their time after the session just to themselves, as the exercise is very good. Better. Feel lighter etc..”
intensive. 10. “Very good, then let’s move on to the next belief.” [and continue with
1.]
Here’s the simple process:
1. “NAME, would you like to let go of the belief [e.g. I’m worthless]?” Go through the entire list with your client. After that explain again what’s
2. CLIENT: “Yes.” happened through this exercise and why everything will be easier and simpler
3. “Thank you, NAME. When would you like to let go of this belief?” for them now. Advise your client to have some water, go outside, move around
4. CLIENT: “Now!” and observe what’s happening in their life after to the exercise. Talk about it in
the next session.