There are several objectives for which Scotia telecom marketing can make the

marketing plan and that is launching the new product, targeting the new customer

and repositing the existing customers.

In the era of technology, objectives by any enterprise cannot be achieved without

the help of electronic media.

1. To increase the customer services, Scotia Telecom will attract the customers

by promoting the services and different plans which the scotia bank is

offering in the current time through various online platforms like Facebook,

Instagram, YouTube, and Television and use the social influencer to

promote the new services of the Scotia Telecom.

2. Scotia Telecom can increase the market share by providing the best services

and higher deals to the existing customers which will help to fetch new

potential customers.

3. Better layout the brand of Scotia Telecom - To better know about the brand

and positioning of Scotia Telecom is one of the integral parts in the

marketing and company always put most of their budget to build its

awareness of the brand and the Scotia Telecom build its brand by launching

the telecommunication services through various online platforms.

4. Promoting customers endeavors can be used to increase the reliability of the

current customers of the Scotia telecom by organizing events and by giving

post purchase services and data.

5. Scotia telecoms increase the sales on the base of what they are offering at

the existing time and then it involves to selecting the new brand positioning

by put it in differently to the new segment.

Marketing
Objectives of
Scotia Telecom

Better Layout

Increase
Promoting Increase Market
Increase Sales Customer
Customers Size
Services.