Getting Started with Hootsuite – Workbook

1. Tabs allow you to group and organize all of your social media content so you

can easily browse through and find what you need. What are some examples of

different ways you can set up tabs for your business?

- We can create tabs for different social media accounts and platforms like

Facebook, Instagram, X (formerly known as Twitter) and others, which makes it

easier to use and manage content for each platform.

- We can also create tabs based on target audiences for different businesses

or platforms, which makes it easier to create posts or contents based on the targeted

audience.

- We can also create tabs to separate the different types of content that we

can post on different platforms. We can separate them based on images, stories,

reels, texts, and others.

- We can also create tabs to organize ongoing campaign from different social

media platforms in one place, making it easier to manage.

2. What is the difference between a tab and a stream? What are some examples of

streams you can set up for Twitter, and for Facebook?

- Tabs are used to organize various streams together in one place.

 - Streams are displayed within tabs, they display different social media

account contents. They can be posts, tags, hashtags or anything that we want to

keep relating to the page.

- Twitter: we can create streams like tags or mentions, direct messages,

hashtags, tweets, etc.

- Facebook: we can create streams like page posts, comments, feeds,

messages, groups, etc.

3. Your user profile is what other members of your organization see. What are

some things you can edit within your profile? Why may this information be

important to others?

- We can edit our profile picture.

- We can edit our bio and description by adding more information about

ourselves, our interests and businesses we are part of.

- Contact details such as email, office number or mail address.

This information can help others know your role and understand what you do and

what you are responsible for.

4. Organizations are the highest level entity in Hootsuite and contain all of the
relevant social networks, teams, and team members. What are some examples of

organizations that can be created?

- Businesses can be segmented by different departments and teams.

- Businesses can create separate organizations for clients.

5. Organizations have various teams structured below them in order to manage

multiple members managing your social media effectively. What are some

examples of teams you can create for your business?

- Teams for creating content for your accounts.

- Teams that can help with customer support.

- Teams to analyze social media metrics and performance.

- Teams to manage different campaigns.