It’s time to level the F up

1 message
⏰
Alex Cattoni <hello@alexcattoni.com> Thu, Jun 22, 2023 at 6:12 PM
Reply-to: Alex Cattoni <hello@alexcattoni.com>
To: Idris <abdulwasiuidris5@gmail.com>

Idris, I was catching up with a friend recently who has been a freelance
copywriter for about 7 years now…

We chatted about the industry, exchanged a few marketing horror

☕☕☕
stories, and discussed how we are using ChatGPT and A.I. in our
businesses…

Of course, A.I. was also a smokin’ hot topic at the mastermind I was at
last week with 7, 8 and even 9-figure business owners…

But it's not what you think...

While there are definitely some business owners out there who are
treating A.I. as the “magic button” for all of their marketing needs…

Most of them wouldn't know good marketing if it slapped them in the

face.

They are plagued by the classic entrepreneurial Shiny Object

Syndrome…

They use A.I. to spit out an offer and a marketing campaign and
hopscotch from one magic button to the next.

☠️
They see words they didn’t have to write or a piece of content they
didn’t have to create and think, “Great, I’ll just go with this”

And then they’re left scratching their heads when it doesn't work.

I mean, there’s a reason Shiny Object Syndrome spells S.O.S.

Here’s the truth…

Anyone who has built a 7, 8 or 9-figure business knows it takes more

than a new tactic, hot trend or A.I. tool to get there…

The smartest business owners I know are integrating A.I. into their
existing processes but not completely relying on it…

They are using it to amplify and accelerate their marketing output, but
not completely replacing it…

AND – this is the big one…

In an era where literally anyone can sell anything on the Internet…

They are doubling down on growing their authority, building their

audiences and creating a brand and products people love…

Because this is what has long-term value right now.

They know it’s time to level the F up when it comes to their marketing…

And that is why real businesses need real copywriters now more than
ever before…

AND why they will pay even more for copywriters who can come in at
the strategy level.

My copywriter friend (along with many of my high-level Posse

members) is noticing this too.

She said her marketing knowledge puts her at a major advantage right
now…

And she’s actually attracting better clients because of it – business

owners who are thinking ahead, want to set themselves apart, and
deeply care about what they are building.

This is someone who works in all kinds of niches too – from personal
development and healthcare to blockchain technology and SaaS.

I’m not surprised, tbh…

This is exactly how I built my own copywriting business to over

$300K/year before I launched the Copy Posse…

Because I wasn’t just a copywriter…

I was a marketing strategist who was also damn good at copywriting.

There’s a big difference.

Being a highly-paid, sought-after copywriter is not just about knowing

how to write important copy pieces (that’s where you start)…

It’s about zooming out and seeing the big picture so you can strategize
and experiment…

It’s about understanding exactly how each campaign, funnel or offer

works and WHY…

It’s about crafting the entire buyer’s journey from the very first
touchpoint to the final sale…

And it’s about knowing what it takes to build a real, sustainable

business.

That’s what makes you indispensable and indestructible.

Inside my newest program, STORM, you’ll get my entire marketing

blueprint and the high-level strategies you need to build an
unshakeable online business...

Including the content marketing playbook I used to build my personal

brand, start a YouTube channel, and build my social media audience…

The list-building techniques I used to grow and monetize my email list

from scratch…
The offer creation frameworks I follow for every single launch I’ve ever
done (from day 1)…

PLUS every single tool you need to immediately apply these strategies
in your (or your client’s) business…

And, yes, my favorite A.I. tips and tools as well!

So whether you want to build your personal brand and authority…

Move away from a service-based business to create scalable and

passive income…

Or learn the high-level marketing strategies, systems, and processes

you need to better serve your clients and raise your rates…

If you’re ready to level up, this is for you.

Doors to STORM are still open and as a Founding Member, you’ll get in
at a massive $2000 off and a bonus package you'll love…

But only if you join in the next 4 days.

Join STORM

Alex

P.S. — Here’s what some of my students are saying about STORM…

“I soaked up all the juicy marketing methods, strategies, and blueprints I

needed to make my business soar and keep my clients happy.

And now I'm not just a copywriter anymore. I'm a copywriter and a
badass marketing strategist armed with high-level insights that set me
apart from the crowd and bring in more cash.” - Maham
“STORM helps you build a powerful business from the ground up in
EVERY area – from your offer suite to your content creation to your
launches/marketing. If you want to take the guesswork out of your next
campaign or product launch – STORM is for you.

Consider it your step-by-step roadmap for building a brand/business that

is coherent, strategic, and most importantly, feels good.” - Mel

You have until Sunday, Idris.

If you no longer want to hear about this limited-time special, that's cool. I'll still love
you 😉 Just click the "Pause Emails" link below. Don't worry, you'll keep getting other
stuff from me, like videos and content.

ABOUT: Welcome to the Copy Posse, you’re now part of the raddest, baddest crew of copywriters on the
Internet over 300,000 strong. You’re here because you signed up somewhere on my website and I’m glad
you did. It means you’re like us – a badass creative, coach, copywriter, or content writer with a passion for
marketing and a flair for the written word and you want to channel that passion into a living doing what
you love.

You’re in the right place. We are on a mission to de-douchify the Internet and create a ripple effect of
positive impact across the planet. We believe that the best copywriting combines timeless direct response
marketing principles of the past with modern, empathetic brand storytelling (without all the hype, BS and
lame tactics that fizzle fast). We are the new school of copywriters and aren’t scared to break a few rules
and ruffle-up a few feathers if it means changing the face of marketing for the better.

Through my social channels and email list (which you’re now a part of, yay) I share the techniques and
strategies I’ve learned over the last decade to build a 7-figure brand from the ground up and how to sell
products and services that actually help people, without selling out on your values.

Get ready for some serious Posse Power coming your way. The team is here to back you up.

Founder & Posse Pres - Alex

Industry-leading copywriter, marketing genius and founder of the Copy Posse. Alex is a lover of Italian
food, wine, true crime and travel and when she’s not behind her laptop, you’ll find her belly-laughing (very
 loudly) with her friends and family.

Head Copywriter - Tania

Brand storyteller and human behavior enthusiast. Tania is both an adventure and comfort-seeking
ambivert with a love of true expression, impactful co-creation, and non-conventional living. She heads up
all sales copy at the Posse.

Copywriter - Brittany
Britt is passionate about healthy living, curse words, coffee, overgrown gardens, and old black-and-white
movies. A Launch Pad Season 1 Grad turned full-time freelance copywriter, you’ll find Britt’s brilliant sass
all over our content and social channels.

Social Media Strategist - Ketevan

The Posse's social media maven is a treehugger at heart who loves her heels and never skips breakfast.
Her M.O.? Listen to what the Posse needs most and create the best damn content on the Internet.

Posse Coach - Jenny

Jenny is a festival junkie, ritual-obsessed, Yoga teacher who’s equally as passionate about writing words
with meaning. Around here, you’ll see Jenny zipping around from launch to launch, cheering on & coaching
the Posse.

Project Manager - Michelle

Michelle is a chess-playing foodie who loves sunsets, sweets and decaf coffee. At the Posse, Michelle
manages all of our high-level programs and does whatever she can to help our students win.

Support Leader - Tory

When she’s not holding down the Posse, you can find Tory drinking local beer and cuddling her pet snake
as she raves about poetry, podcasts, and comics. A quirky conversationalist with a killer sense of humor,
she’s our go-to meme queen.

PRIVACY: As much as we care about copywriting, we also care about your privacy. The Copy Posse is
owned and operated by Cattoni Creative Inc. We are committed to advising you of the right to your privacy,
and strive to provide a safe and secure user experience. Our Privacy Policy explains how we collect, store
and use personal information, provided by you on our website. It also explains how we collect and use
non-personal information. By accessing and using our website, you explicitly accept, without limitation or
qualification, the collection and use of this information in the manner described in our Privacy Policy.
Please read this Policy on our website(s) carefully, as it affects your rights under the law. If you disagree
with the way we collect and process personal and non-personal information, please do not use this
website. This Policy applies to this website as well as all webpages Company hosts. It regulates the
processing of information relating to you and grants both of us various rights with respect to your
personal data. It also informs you of how to notify us to stop using your personal information. We are
located in Canada. You may be located in a place that has laws that are more restrictive about the
collection and use of your personal information. However, by using our website, you agree to be governed
by the laws of Canada. If you wish to view our official policies, please visit our website.

Alex Cattoni
369 – 1917 W 4th Ave
Vancouver, BC V6J 1M7
Canada

Add us to your address book

Pause emails, update preferences or unsubscribe forever.