сrowdfunding noun [ U ] /ˈkraʊd.fʌn.

dɪŋ
BUSINESS, INTERNET & TELECOMS specialized
the practice of getting a large number of people to each
give small amounts of money in order to provide the finance for
a project, typically using the internet:
Crowdfunding provides locally sourced finance for renewable energy projects aro
und the country.

back verb UK /bæk/ back verb (SUPPORT) C2 [ T ]

to give support to someone or something with money or words:
The management has refused to back our proposals.
 It is hoped that all sides will back the peace plan.
 A poll indicated that 77 percent of Americans backed the president's plan, with
only 6 percent in opposition.
to give support or help to a person, plan, or idea
поддерживать

pledge noun [ C ] /pledʒ/ a serious promise обещание, обет

[ + to do sth ] a pledge to create jobs
He made a solemn pledge to the American people.

pledge verb [ T ] UK /pledʒ/

to promise seriously to do something or give something
давать обещание
Foreign donors have pledged $550 million.
He pledged his support to Mandela.
[ + to do sth ] He pledged to cut government salaries.

a serious or formal promise, especially one to give money or to be

a friend, or something that you give as a sign that you
will keep a promise:
[ + to infinitive ] All the candidates have given/made pledges
not to raise taxes if they are elected.
Thousands of people made pledges (= promised to give money) to
the charity campaign.
I give you this ring as a pledge of my everlasting love for you.
Synonyms assurance (PROMISE) bond (PROMISE) commitment
guarantee oath (PROMISE) promise (SAY CERTAINLY)
undertaking (PROMISE) formal
to make a serious or formal promise to give or do something:
We are asking people to pledge their support for our campaign.
backer noun [ C ] UK /ˈbæk.ər/
someone who gives financial support to something:
We need financial backers for the project.