MANAGEMENT INFORMATION

SYSTEMS
ASSIGNMENT
 CASE STUDY ANALYSIS -5
COMPETITION INTENSIFIES AMONG CLOUD SERVICE
PROVIDERS

The case study focuses at how two prominent organisations, Netflix and
Spotify, switched to cloud computing technologies to improve their operations
and grow their businesses. Netflix, a prominent OTT video distributor, faced a
serious scenario in 2008 when its core database failed, causing a three-day halt
in DVD shipments. To combat this, Netflix implemented Amazon Web Services
(AWS) cloud architecture, which allowed for horizontal expansion and better
dependability. This shift to the cloud dramatically increased Netflix's income
and subscriber base.
Similarly, Spotify, a well-known music streaming service, switched to Google
Cloud Platform (GCP) to streamline operations and focus on its core products.
Google Cloud's powerful data analysis capabilities, such as BigQuery, enabled
Spotify to increase product quality and customer experience while lowering
expenses. Overall, cloud services helped both organisations improve scalability,
dependability, and efficiency in their operations. As rivalry between AWS and
Google Cloud heats up, users stand to benefit from innovative solutions and
enhanced services provided by both platforms.

QUESTION ANSWERS

1ST ANS) Netflix meticulously planned the cloud migration following a

catastrophic crisis in 2008, when its core database was broken, disrupting DVD
distribution operations for three days. Netflix chose to shift its operations to
the AWS cloud after recognising the need for a more stable and scalable
infrastructure. By moving its data to AWS, Netflix achieved horizontal
scalability, increased reliability, and cost-effectiveness over its previous data
centres. The adjustment allowed Netflix to better manage expanding demand
patterns, which resulted in significant cost reductions and exceptional revenue
growth. The migration to AWS also enabled the transition from a single-tiered
programme to a distributed system based on NoSQL databases, improving
scalability and performance.
2nd ANS) Spotify picked Google Cloud services to reduce system complexity
and focus on its core business. Spotify was able to shutdown its on-premise
data centres while taking use of Google Cloud's advanced tools and services by
moving its data traffic to the Google Cloud Platform (GCP). BigQuery, a unique
Google Cloud tool, enables fast data processing and interactive querying.
BigQuery's pay-as-you-go philosophy allows companies like Spotify to save
costs while enhancing product quality and customer experience. Spotify's
strategic decision to adopt Google Cloud boosted its exceptional growth by
providing extensive data analysis and machine learning capabilities.

3rd ANS) AWS offers a variety of services to meet diverse computing

requirements:
 Amazon EC2 for virtual servers, AWS Lambda for serverless computing, and
Amazon ECS for containerised applications are all examples of compute
services.
 Storage Services, AWS provides storage solutions such as Amazon S3 for
object storage, Amazon EBS for block storage, and Amazon Glacier for long-
term storage.
 AWS offers database services such as Amazon RDS for managing relational
databases, Amazon DynamoDB for NoSQL databases, and Amazon Redshift
for data warehousing.
 AWS provides networking support through services such as Amazon VPC for
constructing isolated environments and Amazon Route 53 for web services.
 AWS provides analytics services such as Amazon EMR for massive data
processing, Amazon Kinesis for real-time data streaming, and Amazon
QuickSight for analytics.
 AWS provides services such as Amazon SageMaker for developing and
deploying machine learning models, Amazon Comprehend for language
processing, and Amazon Rekognition for image analysis.
 AWS provides security and identity services such as AWS IAM for managing
user rights, AWS WAF for securing web apps, and Amazon GuardDuty for
attack detection.
 AWS CodeDeploy automates deployments, AWS CodeCommit hosts code,
and AWS CodePipeline enables continuous integration.
To summarise, AWS provides a wide range of services to meet a variety of
computing demands across sectors and circumstances.