Overview Of Google Cloud

Solutions

Prepared for Cognizant

30th June 2020
Table of Contents

01 Google Cloud Platform (GCP): Overview & Offerings 3

02 Market size and Dynamics 5

03 Timeline: Cloud solution market penetration by key players 9

04 GCP over Microsoft Azure and AWS 10

Overview & Offerings: Google Cloud solutions & Platform
Featured offerings includes

Product Description

Google Compute Engine Competes directly against the service that put Amazon Web Services on the map:
(GCE)
hosting virtual machines (VMs, servers that exist entirely as software).

Google Kubernetes Engine Form of containerized application engineered for deployment on cloud platforms

Google App Engine Provides software developers with tools and languages such as Python, PHP, and now
even Microsoft's

Google Cloud Storage  GCP's object data store, as files, a database, a data stream, an unordered list of data,
or as multimedia

Nearline To utilize Google Cloud Storage for backup and archival data
Overview & Offerings: Google Cloud solutions & Platform
Featured offerings includes

Product Description

Anthos Organizing and maintaining applications that may be centered around Google, but may
utilize resources from AWS or Azure ("multi-cloud services")

Data warehousing system using Google Cloud Storage designed for very large
BigQuery quantities of highly distributed data, enabling SQL queries to be executed across
multiple databases of varying structure levels

Distributed data system that organizes related data into a multi-dimensional assembly of
Cloud Bigtable key/value pairs, based on the large-scale storage system Google created for its own use
in storing search indexes

Cloud SQL
Hosts more traditional, relational database tables and indexes, using a GCE instance
that scales itself up to meet the database's performance demands

Cloud Translation, Text-to-

Leverage Google's existing capability for spoken and written language management
Speech, and Speech-to-Text,
Overview & Offerings: Google Cloud solutions & Platform
Featured offerings includes

Product Description

Apigee Modeling system for producing and managing APIs

Istio ‘Phone book for modern, scalable applications that are distributed as individual
components called micro services

Cloud Pub/Sub
Mechanism that replaces the message queues used by middleware during the earlier
era of client/server applications

 Suite of services geared to enable applications to leverage machine learning -- to detect

Cloud AutoML
perceptible patterns throughout large quantities of data, and utilize those patterns within
a program

Cloud Run Developers to stage and deploy applications to Google's cloud

Market size and Dynamics
Global cloud services market size was valued at $227.80 billion in 2019, and is projected to reach
354.6 billion by 2022, growing at a CAGR of 12.4% from 2020 to 2022

Global cloud services market 2018- 2022 (in

• Cloud solution market is highly competitive and concentrated
US$ billions)
with the presence of top five players, who have acquired
majority of the market share at global level . The major players
are Microsoft Azure, Google Cloud Platform (GCP), Amazon 354.6
Web Services (AWS) and IBM Cloud
308.5
• Growth in the cloud services market resulted from enterprises
increasing preference for shifting in-house IT infrastructure to 266.4
third parties to minimize operational costs such as Planet Labs,
Lush Cosmetics 227.8
196.7
• Increasing adoption of the Internet of Things, rising penetration
of e-commerce, and the development of smart cities will drive
cloud services market growth

• The COVID-19 pandemic and the move to remote

work and video conferencing are accelerating moves to the
cloud.

• Enterprises increasingly are seeing the cloud as a digital

transformation engine as well as a technology that improves 2018 2019 2020 2021 2022
business continuity.

Source: Market size ; Key players

Timeline: Cloud solution market penetration by GCP overtime
The market share grab has largely gone to AWS and is the go-to cloud service provider, However in
early 2019 the GCP started its penetration and now expanding at higher rate

Google undisputed more Google cloud platform GitLab founded

popular search engine (GCP)

GitLab migrated to GCP

2004 2008 2011

2018
Microsoft Azure

Netflix fullly migrated to

AWS
2006 2010 2016

Netflix strated migrating Spotify migrated 3PB

AWS Launch to AWS data to GCP

Source:  Spotify and GitLab chose to move to Google

Timeline: Cloud solution market penetration by GCP overtime
Key factors to be considered for a business shift from Microsoft Azure to Google Cloud based one
speed, live migration, pricing & Big data
Dynamic & Favorable
pricing: offer live migration
of virtual machines
between host machines
• Help businesses to run 24*7 without any hindrance
in performance
• Introduced transparent maintenance that
combines software and data center innovations
with live migration technology to perform proactive
maintenance while virtual machines keep running
• Effective repair and update software including
security-related programs without rebooting the
machines
• Whereas other services send an email and
reassigned to another host
Key companies opted GCP due to live migration: Evernote
Big data Google
stands out because
of its data analytics
Big data : Google leads Amazon with respect data
analytics
• Google’s innovative tools cloud warehousing
such as Google BigQuery, and batch and real-
time data processing tools such as Google
Cloud Dataflow, and Google Cloud Dataproc can
provide insights
• BigQuery an entirely managed data warehouse
that allows you to process massive amounts of
data at super-fast speeds
• BigQuery as “nearly magical” since what used
to take hours can now be done within minutes
Key companies opted GCP due to big data : Partnerships with
 SAP and HSBC that relies on big data analytics
Timeline: Cloud solution market penetration by GCP overtime
Key factors to be considered for a business shift from Microsoft Azure to Google Cloud based one
speed, live migration, pricing & Big data
Live migration : One
attractive pricing feature
that Google offers is
Committed User Discounts
• Google offers only one type of pricing plan, in
which you pay monthly as per your usage. The
minimum usage is ten minutes, and it is rounded
off to the nearest minute
• Under this scheme, Buyer can purchase “a
specific amount of vCPUs and memory for up to
a 57% discount off of regular prices” if the buyer
commit usage for either 1 or 3 years. An added
advantage is that all virtual machines are
included under usage
• On the other hand Amazon offers fixed discount
and several complex plans. Plus, it rounds off to
the nearest hour than a minute, which makes it
expensive.
Key companies opted GCP due to pricing option: Spotify and
Apple Geek Flare & Site Relic 
10Tbs Speed :
Google leads
Amazon regarding
speed
10Tbs Speed : Google leads Amazon regarding
speed
• Google invested in faster cable system through
which it will be able to provide its Google Cloud
and Google App customers speed up to 10Tbs
(Terabits per second).
• Cable has connections to cover entire US west
coast and all the main cities in Japan. Also, it
can connect with major hubs in Asia
• Higher speed affects cost and allow more data
processing in less time
Key companies opted GCP due to speed : Planet Labs, Lush Cosmetics
GCP over Microsoft Azure and AWS
Key depth analysis of company opted GCP solutions

GitLab

• Containerization with Kubernetes: GitLab opted maker and maintainer of Kubernetes, Google. Kubernetes
being central to GitLab’s business logic is the biggest reason for the switch to Google Cloud Platform.
 Spotify chose Google Cloud Platform to power its analytics and infrastructure

Spotify
• Spotify wanted the best SQL search engine, as it was cost effective and suits there business requirement.
According to a benchmark comparison of SQL queries of 100 GB by Fivetran, GCP’s BigQuery did 8.10s,
compared to 19.54s on AWS RedShift. That SQL query was twice cheaper on GCP at $0.034, compared
to $0.06 at AWS

• Google’s big data technologies including BigQuery, Dataflow, Dataproc and Pub/Sub. Spotify engineers

could hardly contain their excitement, calling our tools “nearly magical,” “da bomb,” 

• After many such considerations, Spotify decided to move 1.5 billion files (3 PB of data) from AWS to
Google Cloud Platform in 2016. Spotify’s entire move to Google Cloud Platform is well documented:
THANK YOU